月度归档： 2024 年 5 月

In April, Volvo sold 1.04 yuan in China.
Ten thousand vehicles; Cumulative sales from January to April 3.92
Ten thousand vehicles, the lowest sales volume among the four second-tier brands, even less than half of Cadillac’s sales volume, were also thrown far by Lexus and Jaguar Land Rover.

According to industry insiders, Volvo has gradually declined in the second-tier high-end brands, mainly because the flagship model failed to establish a high-end brand image and could not be recognized by consumers; The low growth rate of Volvo is in
SUV has not formed an effective growth point, the main model XC60.
Nor did it keep up with the mainstream of the industry.

It must be said that ABB is a convention in the high-end car market, especially in the domestic market, Audi, BMW and Mercedes-Benz (
ABB) The three major brands account for more than 70% of the total, but you don’t say ABB.
No way. In fact, the share in ABB "
Head "space, often referred to as"
The high-end car camp of "second-line brand" is undergoing profound and drastic changes: the overall growth continues and gradually erodes.
ABB’s market share. Among them, some brands began to stand out and set aside other competitors; Some even after domestic production, even if there are two brands, they can’t do a single imported car brand, and the market ranking drops again; Other brands have grown compared with themselves, but they have lagged behind the overall growth of the high-end car market, and have actually fallen behind and been moved out.
"second line" …

Therefore, for the high-end car market that has maintained a high growth rate, the Economic Daily-China Economic Net auto channel is concerned about both.
An old performer like ABB also pays attention to other new performers with various possibilities. Today, let’s take a look at Volvo’s market performance, and explore why it lost its rivals in the competition of second-tier brands and even fell into the ranks of third-tier brands.

Recently, some media reported that Geely Automobile told the banks applying for the lead underwriter that only Volvo Car’s market value exceeded 30 billion US dollars would conduct an initial public offering (IPO), which was considered by some analysts as "too high expectations".

Judging from the market performance of China, Volvo’s largest single market in the world, Volvo’s IPO road may really be uneven. The data shows that in April, Volvo sold a total of 10,400 vehicles in China; From January to April, the cumulative sales volume was 39,200 vehicles. Cadillac, Lexus and Jaguar Land Rover, both second-tier high-end brands, sold 81,100 vehicles, 53,200 vehicles and 50,300 vehicles respectively in the first four months. In contrast, although Volvo achieved growth year-on-year, its sales volume was the lowest among the four second-tier brands, even less than half of Cadillac’s sales, and it was also far behind by Lexus and Jaguar Land Rover.

Compared with the above-mentioned high-end brands, Volvo’s decline has already appeared before. In 2017, the gap between second-tier high-end brands began to widen. Among them, Volvo sold a total of 114,400 vehicles, and the gap with the previous one was 18,000 vehicles, which should not be underestimated for second-tier high-end brands whose annual sales just passed the threshold of 100,000 vehicles.

　　Lack of brand power
The flagship model is difficult to build a high-end image.

According to public data, Volvo’s flagship SUV model XC90 sold a total of 2,831 vehicles from January to March, while BMW X5, Audi Q7 and Mercedes-Benz GLE, as its "imaginary enemies", sold 14,201 vehicles, 13,511 vehicles and 9,203 vehicles respectively in the first quarter. This shows that Volvo XC90 is weak in competition.

　　Volvo XC90

Cun Wang, Vice Minister of Investment and Marketing Department of SINOMACH, pointed out that for large and medium-sized imported SUVs, consumers are more interested in brands, while Volvo, which is in the second-tier and high-end category, is relatively weak in brand power, so it is difficult for XC90 sales to increase significantly.

As Volvo’s flagship car, the domestic S90 is highly anticipated. When S90 was unveiled at the Guangzhou Auto Show in 2016, Chen Lizhe, general manager of Volvo Car China Sales Company, once said, "The new S90 long-wheelbase luxury sedan is superior to German competitors in terms of technological leadership and luxury comfort configuration, whether it is an entry-level T4 model or a T5 model."

The reality is that the "advantage" of Volvo S90 is not reflected in the sales volume, and the new car only sold less than 1,000 vehicles in the month of listing; In 2017, S90 sold a total of 24,700 vehicles, less than 20% of Audi A6L; From January to April of 2018, S90 sold a total of 11,500 vehicles, which is only equivalent to the monthly sales of Audi A6L. Obviously, the so-called "domestic flagship" of Volvo S90 has not started, let alone enhance the brand image.

　　Volvo S90

Faced with the pressure of poor sales, Volvo had to choose a strategy of sharply reducing prices to deal with it. The reporter from Economic Daily-China Economic Net learned during a visit to a Volvo 4S store in Beijing that the current Volvo XC90 has a "comprehensive discount" of 170,000-180,000 yuan from the entry model to the top model, while the official guide price of S90 entry model is 369,800 yuan, which also has a discount of nearly 90,000 yuan. The staff even said, "If you really want to buy it, the price can be discussed again."

In the eyes of the industry, Volvo has gradually declined in the second-tier high-end brands, mainly because the flagship model failed to establish a high-end brand image and could not be recognized by consumers.

"Volvo XC90 offers such a big discount, mainly because there are very few consumers looking at cars and there is basically no sales every month." The staff said helplessly, "There are group buying activities in the 90 series in the store these two days, and the discount range is even greater. For the sake of capital turnover, there is nothing we can do."

Lack of marketing power
The main models are difficult to pick the sales beam.

After being acquired by Geely Group, Volvo’s product upgrading accelerated and new models appeared constantly. Among them, XC60 and S60L are both suitable for walking. However, in product marketing, it seems to be somewhat inadequate, which has affected the market performance to a considerable extent. For example, Volvo has been committed to promoting "being the safest car" for a long time, but when "safety" has become an essential element or basic guarantee for high-end cars, and when a number of independent brands such as WEY also focus on "safety", Volvo’s almost unchanging statement has no advantage.

During the visit to the market, the reporter of Economic Daily-China Economic Net found that Volvo salespeople are still old-fashioned words: "The proportion of boron steel in Volvo body can reach 45%, far exceeding other brands"; "Preventive protection for rear-end collision, which can safely brake when the difference is 50KM/h"; "XC90′ s self-driving has reached L3 level, so far there has not been an accident" … However, when asked about other advantages, the staff only brought a product color page and said, "Look for yourself, you can ask me if you don’t understand". Can this help users’ cognition and sales promotion?

　　Volvo XC60 offers a comprehensive discount of 65,000 yuan.

In addition, Volvo’s inflated price has also become a hot spot for consumers to vomit. Last December, Volvo’s new generation XC60 went on the market. However, at the moment when the price of high-end cars is generally lower, the price of new cars is further raised on the basis of high price, and the starting price has risen from 358,900 yuan to 369,800 yuan, which is not too much compared with BBA, which directly leads to its sales volume hovering around 3,000 vehicles. The data shows that from January to April, the sales volume of Volvo XC60 was 11,564 vehicles, up 9.31% year-on-year, which was based on the substantial price reduction. It is understood that the current comprehensive discount of Volvo XC60 is more than 50,000 yuan, and the Beijing area can even reach about 65,000 yuan.

　　Netizen tucao Volvo XC60 price is too high.

Netizen yuken12900 said in the forum, "Volvo typically has no self-knowledge, and it will be even worse after X3 and Q5L come out! The expected price reduction of 100,000 may not be useful. By the way, I almost forgot, and GLC will soon be extended. Spend the same money and give a reason to choose Wo (Er) Wo? "

In this regard, Cui Dongshu, Secretary-General of the Association, said that the low growth rate of Volvo was mainly due to the lack of effective growth point in SUV, and the main model XC60 did not keep up with the mainstream of the industry. In addition, the price of Volvo XC60 is too high, which may be because it hopes to enhance its brand image through price and let consumers recognize the positioning of its luxury brand, but the effect remains to be seen. (Economic Daily-China Economic Net auto channel Original Reporting Group)

Among the protesters, the "mothers" and "students" are the most concerned. Oriental IC diagram

In the drizzle in Tokyo, mothers hold their children’s hands and stand on the street in front of the National Assembly.

On August 30, 2015, about 120,000 people in Tokyo, the capital of Japan, gathered in front of the National Assembly Hall to oppose Japanese Prime Minister Shinzo Abe and his security bill.

This demonstration included all Japanese citizens of all ages, from babies in the arms of their mothers, students in school uniforms to white-haired old people, and there were also family forms of dragging their children with their daughters. Among the protesters, the "mothers" and "students" are the most concerned. These two groups of people, who usually pay little attention to politics, have now become emerging forces against Shinzo Abe and the security bill.

In addition to ordinary Japanese nationals, men, women and children, there are also many voices of opposition in Japanese politics. Five former prime ministers have collectively voiced their voices a few days ago, criticizing Abe and its security law. Representatives of the four major opposition parties also strongly condemned the Abe government in the protests on the 30 th.

It is reported that the protest on the 30th spread over more than 300 places in Japan, which was the largest organized and planned civil street protest against the government in Japanese history.

The Awakening of "Mother Family" and "Student Family"

On August 30, in the drizzle in Tokyo, mothers stood on the street in front of the National Assembly holding their children’s hands to protest against the security bill that may be passed by the Senate in September. According to this bill, the constitution will be reinterpreted to expand the role of the Japanese Self-Defense Force.

Some of the demonstrators held anti-war slogans in their hands, while young students chanted slogans against Japanese Prime Minister Shinzo Abe and his national defense policy along with the drums. In addition to holding the usual slogans such as "opposing the war", "protecting the Constitution" and "no collective self-defense" and shouting slogans, they also appeared the big-character theme slogan "Abe steps down".

According to the Associated Press, in the past, most people who participated in protests in Japan were trade union members or white-haired leftists. But many new faces have appeared in the recent protests. Among the Tokyo citizens who participated in the "Great Action of Surrounding the National Assembly" on the 30th, many were ethnic groups who had not participated in the protests in the past.

The Associated Press said that Japanese people usually do not express their political positions in public places. As early as 1960s, Japanese college students held many demonstrations, some of which turned into violent incidents. Since then, the street rally protests of Japanese students have been greatly reduced.

After the Fukushima nuclear accident in 2011, a large number of people took to the streets in Japan to oppose nuclear weapons, including many "mothers". The Associated Press said that at least some of these anti-nuclear demonstrators now seem to have turned their focus to the debate on the security law.

Japan’s "Anti-war Mothers" organization was established last month, which quickly attracted many supporters through international social networking sites. At present, 20,000 people have jointly signed against the security law. On August 28, the organization tried to hand over the joint signature to Abe’s office, but failed.

Etsuko Matsuda, a 40-year-old member of "Anti-war Mothers", told the Associated Press without any worries that she had seen too many things going in the wrong direction, including the Fukushima nuclear disaster and the recent restart of nuclear power plants in Japan.

"I think there are more and more people like me, and we know that under the administration of Abe’s government, our life will only get worse." "I hope more people are interested in politics and can stand up and speak freely."

Japanese "mothers" and "students" who are usually not interested in politics have now taken to the streets. With the addition of new groups and the help of online social media, the street political movement in Japan has gradually changed more.

However, it is still unknown whether these growing and expanding demonstration groups can lead to significant social changes. A few days ago, the anti-nuclear demonstrations have gradually subsided, and once the security bill is formally passed by the Senate in September, whether the demonstrations and assemblies against the security law will also suffer the same fate has attracted a lot of attention.

Former Japanese Prime Minister and opposition party collectively voiced Abe.

Japan’s "Daily News" reported on August 30th that five former Japanese Prime Ministers, Hosokawa Morihiro, Tsutomu Hata, Tomiichi Murayama, Yukio Hatoyama and Naoto Kan, voiced their voices one after another a few days ago, criticizing Abe for ignoring national demands, undermining Japanese constitutionalism and amending the "right to collective self-defense" and demanding that he immediately withdraw the security bill.

A group of 50 old Japanese journalists held a press conference to publicize the suggestions made by five former Japanese prime ministers to Shinzo Abe.

Hosokawa Morihiro, the former prime minister, said that Abe’s government’s lifting of the ban on collective self-defense by amending the constitutional interpretation showed its "lack of respect for constitutionalism" and demanded the withdrawal of the security bill.

Former Prime Minister Tsutomu Hata said, "The right of collective self-defense is absolutely not allowed, and Article 9 of the Constitution is a promise made by Japan to the international community that it will not go the wrong way again".

Former Prime Minister Yukio Hatoyama criticized Abe, saying that "it is necessary to strengthen the provisions limiting the implementation of the right of collective self-defense in the Constitution". Lushan also asked Abe to make a correct decision, from "building a war country" to "building a peaceful country."

Tomiichi Murayama, the former prime minister, criticized Abe for "unforgivable attitude of forcibly passing the bill by dint of large numbers and despising the people" and called for "saving Japan from Abe".

Naoto Kan, the former Prime Minister of the Democratic Party, criticized Abe for giving priority to the future of Japanese nationals in realizing his grandfather’s will, accusing Abe of "violating constitutionalism and being unqualified to be the prime minister of a democratic country" and demanding Abe’s resignation.

According to South Korea’s "Chosun Ilbo" report, in addition to the five former prime ministers, Japan’s four major opposition parties also collectively voiced their condemnation of Abe and its security laws.

At the rally on 30th, Katsuya Okada, representative of the Democratic Party of Japan, shii kazuo, chairman of communist party, Tadashi Yoshida, leader of the Social Democratic Party, Ichiro Ozawa, representative of Life Party and Tar? Yamamoto and their partners, delivered speeches at the rally respectively. Four opposition party representatives once again criticized the security bill and called for unity to overthrow the Abe regime and withdraw the security bill.

In addition, Ryuichi Sakamoto, a Japanese composer, and other famous people also delivered speeches saying, "This is an important period to regain democracy" and encouraged the demonstration team.

The demonstration participant, 73-year-old Masanobu Matsuda, said loudly, "The government should know the anger of the people."

According to the BBC report, the "Great Action of Surrounding the National Assembly" on the 30th attracted about 120,000 people to gather in front of the Tokyo National Assembly Hall, exceeding their original target of 100,000 people. More than 300 places in major cities such as Osaka, Nagoya and Fukuoka also held rallies at the same time. However, the number of people counted by the Tokyo Metropolitan Police Department is "more than 30,000".

With regard to future planning, the General Action Implementation Committee, which is in charge of demonstrations, told BBC reporters that "in the future, not only protests will last until September 25th every weekend, but also lectures, concerts, photo exhibitions and other activities will be held in various places. We also hope to take advantage of the public’s awareness that it is an important political choice period after the war, and continue to advocate peace, anti-nuclear and other related activities."

According to a survey conducted by Asahi TV on August 22nd and 23rd, 22% of the respondents were in favor of the security bill and 55% were against it, while 60% of the respondents thought it was unnecessary to set it up in this session of Congress. With the rise of public opinion against the security bill, the major Japanese polls have one thing in common: the support rate of the Abe regime continues to fall.

　　Recently, the highest comprehensive discount for Mercedes-Benz E-Class promotion in Beijing 4S store is 90,000 yuan. Now there are enough cars in the store, all colors are complete, and they are sold all over the country. There are no regional restrictions, complete procedures, nationwide warranty, and pick-up service. All procedures follow the car, and there are no additional conditions for buying a car in the store. Welcome riders to the store to discuss in detail!

　　Tips: Call the car hotline during the event to get a (20,000) decorative gift package sponsored by the manufacturer. Considering that foreign customers have a long way to buy a car in Beijing, our store can reimburse the one-way fare to Beijing [train ticket, high-speed rail ticket and plane ticket (limited to two people)] considering that foreign customers are unfamiliar with the road conditions. There is a free shuttle bus to Beijing. Welcome to the store to buy a car.

　　Gift package content: explosion-proof membrane, fender, carpet, perfume, steering wheel lock, welcome pedal, DVD navigation, reversing radar, rain shield, car clothes, headrest, pillow, seat cover, tire cleaner, etc. [check the phone number of 4S shop at the bottom of the news]

　　The new generation E-Class is built on the modular platform of Mercedes-Benz MRA (rear drive/four-wheel drive), which is more family-oriented in design, closer to Mercedes-Benz S-Class in appearance, and the overall texture has been fully upgraded from the inside out. Perhaps it is a family inheritance or a doll design. The overall shape of the new generation E-class is like an enlarged version of C-class or a reduced version of S-class, which makes people silly and unclear. However, compared with the old E-class, the new car has been comprehensively improved in terms of appearance and elegance.

　　The appearance of the new Mercedes-Benz E-Class is basically the same as that of the models released in the open sea, but the body size has been greatly lengthened, with the length, width and height of 5,065 * 1,860 * 1,467mm respectively, and the wheelbase has reached 3,079mm, which is increased compared with the current E-Class long-axis model, and the wheelbase has also been greatly prolonged by 65mm. At the same time, compared with the current overseas standard wheelbase version of the S-Class, which is 5,115*1,899*1,496 mm in length, 1,496 mm in height and 3,035 mm in wheelbase, the new generation of domestic E-Class has an advantage of 44 mm in wheelbase, and the rear legs and seating space will be more comfortable.

　　The new one is imposing in appearance. Four-eye headlights and Mercedes-Benz family-style air intake grille are matched with the atmosphere and low-key, which is more fashionable and eye-catching, full of sports atmosphere and angular front face is more aggressive.

　　[Aika Auto Domestic New Car Original]

　　(|) The Champion Edition was officially launched not long ago, and now the new car has arrived in the store. Compared with the old models, the Chinese EV Champion Edition has been upgraded in three aspects: color, chassis and experience, and the price has been lowered — — Han EV Champion Edition has launched five models with a price of 20.98-29.98 million yuan.

　　Editor’s comment:In the 200,000+mid-to-high-end car market, the sales performance of BYD Han family is quite outstanding. In 2022, the Han family not only broke 30,000 sales for four consecutive months, but also won the B-class +C-class sedan market sales crown in one fell swoop. The Han EV series also won the sales crown of 200,000+mid-to-high-end pure electric cars in 2022 with monthly sales exceeding 10,000. The launch of the Chinese EV Champion Edition further enhanced the competitiveness of the products, not only increased the configuration, but also lowered the price, which made it more emboldened to face a group of competitors.

Wonderful content review:

209,800 BYD Han/Tang Champion Edition was officially listed.

BYD Han DM-i Champion Edition /DM-p Ares Edition went on sale.

BYD Yunqi Intelligent Body Control System officially released.