Second-tier high-end brand dispute: why Volvo fell to "third-tier"

In April, Volvo sold 1.04 yuan in China.
Ten thousand vehicles; Cumulative sales from January to April 3.92
Ten thousand vehicles, the lowest sales volume among the four second-tier brands, even less than half of Cadillac’s sales volume, were also thrown far by Lexus and Jaguar Land Rover.

According to industry insiders, Volvo has gradually declined in the second-tier high-end brands, mainly because the flagship model failed to establish a high-end brand image and could not be recognized by consumers; The low growth rate of Volvo is in
SUV has not formed an effective growth point, the main model XC60.
Nor did it keep up with the mainstream of the industry.

It must be said that ABB is a convention in the high-end car market, especially in the domestic market, Audi, BMW and Mercedes-Benz (
ABB) The three major brands account for more than 70% of the total, but you don’t say ABB.
No way. In fact, the share in ABB "
Head "space, often referred to as"
The high-end car camp of "second-line brand" is undergoing profound and drastic changes: the overall growth continues and gradually erodes.
ABB’s market share. Among them, some brands began to stand out and set aside other competitors; Some even after domestic production, even if there are two brands, they can’t do a single imported car brand, and the market ranking drops again; Other brands have grown compared with themselves, but they have lagged behind the overall growth of the high-end car market, and have actually fallen behind and been moved out.
"second line" …

Therefore, for the high-end car market that has maintained a high growth rate, the Economic Daily-China Economic Net auto channel is concerned about both.
An old performer like ABB also pays attention to other new performers with various possibilities. Today, let’s take a look at Volvo’s market performance, and explore why it lost its rivals in the competition of second-tier brands and even fell into the ranks of third-tier brands.

Recently, some media reported that Geely Automobile told the banks applying for the lead underwriter that only Volvo Car’s market value exceeded 30 billion US dollars would conduct an initial public offering (IPO), which was considered by some analysts as "too high expectations".

Judging from the market performance of China, Volvo’s largest single market in the world, Volvo’s IPO road may really be uneven. The data shows that in April, Volvo sold a total of 10,400 vehicles in China; From January to April, the cumulative sales volume was 39,200 vehicles. Cadillac, Lexus and Jaguar Land Rover, both second-tier high-end brands, sold 81,100 vehicles, 53,200 vehicles and 50,300 vehicles respectively in the first four months. In contrast, although Volvo achieved growth year-on-year, its sales volume was the lowest among the four second-tier brands, even less than half of Cadillac’s sales, and it was also far behind by Lexus and Jaguar Land Rover.

Compared with the above-mentioned high-end brands, Volvo’s decline has already appeared before. In 2017, the gap between second-tier high-end brands began to widen. Among them, Volvo sold a total of 114,400 vehicles, and the gap with the previous one was 18,000 vehicles, which should not be underestimated for second-tier high-end brands whose annual sales just passed the threshold of 100,000 vehicles.

  Lack of brand power
The flagship model is difficult to build a high-end image.

According to public data, Volvo’s flagship SUV model XC90 sold a total of 2,831 vehicles from January to March, while BMW X5, Audi Q7 and Mercedes-Benz GLE, as its "imaginary enemies", sold 14,201 vehicles, 13,511 vehicles and 9,203 vehicles respectively in the first quarter. This shows that Volvo XC90 is weak in competition.

  Volvo XC90

Cun Wang, Vice Minister of Investment and Marketing Department of SINOMACH, pointed out that for large and medium-sized imported SUVs, consumers are more interested in brands, while Volvo, which is in the second-tier and high-end category, is relatively weak in brand power, so it is difficult for XC90 sales to increase significantly.

As Volvo’s flagship car, the domestic S90 is highly anticipated. When S90 was unveiled at the Guangzhou Auto Show in 2016, Chen Lizhe, general manager of Volvo Car China Sales Company, once said, "The new S90 long-wheelbase luxury sedan is superior to German competitors in terms of technological leadership and luxury comfort configuration, whether it is an entry-level T4 model or a T5 model."

The reality is that the "advantage" of Volvo S90 is not reflected in the sales volume, and the new car only sold less than 1,000 vehicles in the month of listing; In 2017, S90 sold a total of 24,700 vehicles, less than 20% of Audi A6L; From January to April of 2018, S90 sold a total of 11,500 vehicles, which is only equivalent to the monthly sales of Audi A6L. Obviously, the so-called "domestic flagship" of Volvo S90 has not started, let alone enhance the brand image.

  Volvo S90

Faced with the pressure of poor sales, Volvo had to choose a strategy of sharply reducing prices to deal with it. The reporter from Economic Daily-China Economic Net learned during a visit to a Volvo 4S store in Beijing that the current Volvo XC90 has a "comprehensive discount" of 170,000-180,000 yuan from the entry model to the top model, while the official guide price of S90 entry model is 369,800 yuan, which also has a discount of nearly 90,000 yuan. The staff even said, "If you really want to buy it, the price can be discussed again."

In the eyes of the industry, Volvo has gradually declined in the second-tier high-end brands, mainly because the flagship model failed to establish a high-end brand image and could not be recognized by consumers.

"Volvo XC90 offers such a big discount, mainly because there are very few consumers looking at cars and there is basically no sales every month." The staff said helplessly, "There are group buying activities in the 90 series in the store these two days, and the discount range is even greater. For the sake of capital turnover, there is nothing we can do."

Lack of marketing power
The main models are difficult to pick the sales beam.

After being acquired by Geely Group, Volvo’s product upgrading accelerated and new models appeared constantly. Among them, XC60 and S60L are both suitable for walking. However, in product marketing, it seems to be somewhat inadequate, which has affected the market performance to a considerable extent. For example, Volvo has been committed to promoting "being the safest car" for a long time, but when "safety" has become an essential element or basic guarantee for high-end cars, and when a number of independent brands such as WEY also focus on "safety", Volvo’s almost unchanging statement has no advantage.

During the visit to the market, the reporter of Economic Daily-China Economic Net found that Volvo salespeople are still old-fashioned words: "The proportion of boron steel in Volvo body can reach 45%, far exceeding other brands"; "Preventive protection for rear-end collision, which can safely brake when the difference is 50KM/h"; "XC90′ s self-driving has reached L3 level, so far there has not been an accident" … However, when asked about other advantages, the staff only brought a product color page and said, "Look for yourself, you can ask me if you don’t understand". Can this help users’ cognition and sales promotion?

  Volvo XC60 offers a comprehensive discount of 65,000 yuan.

In addition, Volvo’s inflated price has also become a hot spot for consumers to vomit. Last December, Volvo’s new generation XC60 went on the market. However, at the moment when the price of high-end cars is generally lower, the price of new cars is further raised on the basis of high price, and the starting price has risen from 358,900 yuan to 369,800 yuan, which is not too much compared with BBA, which directly leads to its sales volume hovering around 3,000 vehicles. The data shows that from January to April, the sales volume of Volvo XC60 was 11,564 vehicles, up 9.31% year-on-year, which was based on the substantial price reduction. It is understood that the current comprehensive discount of Volvo XC60 is more than 50,000 yuan, and the Beijing area can even reach about 65,000 yuan.

  Netizen tucao Volvo XC60 price is too high.

Netizen yuken12900 said in the forum, "Volvo typically has no self-knowledge, and it will be even worse after X3 and Q5L come out! The expected price reduction of 100,000 may not be useful. By the way, I almost forgot, and GLC will soon be extended. Spend the same money and give a reason to choose Wo (Er) Wo? "

In this regard, Cui Dongshu, Secretary-General of the Association, said that the low growth rate of Volvo was mainly due to the lack of effective growth point in SUV, and the main model XC60 did not keep up with the mainstream of the industry. In addition, the price of Volvo XC60 is too high, which may be because it hopes to enhance its brand image through price and let consumers recognize the positioning of its luxury brand, but the effect remains to be seen. (Economic Daily-China Economic Net auto channel Original Reporting Group)

Starting from 97,800 yuan, the commercial pickup truck of Great Wall Gun is listed in good faith.

Dahebao Dahe client reporter Jie Minggang

On October 24th, a new generation of intelligent commercial pickup truck, Great Wall Gun Commercial Pickup Truck, was officially launched, with an official suggested retail price of 97,800 ~ 128,800 yuan. The commercial pickup truck of Great Wall Gun listed this time includes gasoline/diesel engine, 8-speed automatic manual transmission /6-speed manual transmission, two-wheel drive/four-wheel drive, standard container/long container, elite type/pilot type, with 17 versions for consumers to choose from. At the listing conference, the Great Wall Gun Merchants Alliance was officially launched to realize resource sharing, mutual help and mutual benefit between users and manufacturers, and between users.

It is understood that the car has arrived at the Great Wall national dealers one after another, and you can enjoy the triple gift from the moment you buy the car:

Financial Gift: Enjoy 2 years of zero-interest financial support.

Replacement ceremony: enjoy a maximum replacement subsidy of 5,000 yuan.

Alliance ceremony: Enjoy all the service rights and interests of the Great Wall Gun Alliance (long-term value-added rights and interests).

The Great Wall gun pickup truck, commercial pickup truck and off-road pickup truck are three heavy models released in the first phase of the 3-year "5+N" product strategy. The listing of the commercial pickup truck of Great Wall Gun indicates that the product layout system of Great Wall pickup truck in commercial, passenger and off-road pickup truck segments has been initially built.

The commercial pickup truck of Great Wall Artillery is not only a right-hand man who can earn money to support his family, but also a life partner who can relax. It has the industry-leading super power, is efficient, intelligent and reliable, and helps users to have a good business and a better life.

In terms of appearance, the commercial pickup truck of the Great Wall Gun is different from the passenger pickup truck and the off-road pickup truck. The new car adopts a black honeycomb grille and a nebula-type technology net, which is fashionable and avant-garde. The commercial pickup truck of Great Wall Gun can provide two models with different sizes: long container and standard container. The axle moment of the long container (standard container) is 3470mm(3230mm), and the body length, width and height are 5602 (5362) × 1883× 1884 mm. In addition, the car has the deepest container of its class, with the container size of 1760(1520)×1520×538mm, which has super loading capacity and unlimited modification potential, and is efficiently adapted to various commercial scenes.

The interior of the commercial pickup truck of the Great Wall Artillery adopts an all-black design, with a leather steering wheel, leather seats and soft materials at your fingertips. The 9-inch touch screen can realize voice control, car phone interconnection and other functions. Great Wall Gun is sincere in configuration. The whole system comes standard with the latest generation Bosch 9.3 ESP, keyless entry, one-button start, cruise control, tire pressure monitoring, reversing image and many other advanced configurations. It has obvious cost-effective advantages and is a smart and comfortable car.

In terms of power, the commercial pickup truck of Great Wall Gun listed this time is equipped with 2.0T diesel and gasoline engines, both of which can meet the national six B emission standards. Among them, the 4D20M 2.0T four-cylinder diesel engine can output a peak torque of 400N?m at 1,500-2,500 rpm, which is the diesel power with the strongest lifting torque among all pickup trucks that meet the national sixth B emission standard at present.

GW4C20B gasoline engine, the national sixth 2.0T engine, can output the maximum torque of 360N·m in the range of 1800-3600 rpm, and it is also the gasoline pickup truck with the largest torque among the four-cylinder engines at present. The 8-speed automatic manual transmission from ZF can provide three driving modes: standard, economical and sporty. In addition, the differential lock on the rear axle, the Eaton electronic differential system on the four-wheel drive model, the minimum ground clearance of 227mm, the approach angle of 29, the departure angle of 25 and the wading depth of 500mm, etc., make the car have a strong ability to get out of trouble and meet the needs of users in various road conditions.

In terms of safety, the commercial pickup truck of Great Wall Gun is equipped with Bosch’s latest generation 9.3 ESP, which integrates the functions of brake assist, traction control, uphill assist, etc. At the same time, it is equipped with reversing images, right front blind spot monitoring, tire pressure monitoring and other configurations to prevent accidents to the maximum extent. It is a safe and reliable car.

At this conference, Great Wall Gun also officially launched the Great Wall Gun Merchants Alliance in combination with the user needs of commercial pickups, serving thousands of industries. The Great Wall Gun Merchants Alliance will change the simple and weakly related buying and selling relationship between traditional car companies and users, and become a real "partner" with users. Online, the Great Wall Gun APP is used as an aggregation platform, and offline dealers are the core. Establish a communication and service platform to truly realize resource sharing, mutual help and mutual benefit between users and manufacturers, and between users.

Great Wall Gun commercial pickup truck is a new generation of Zhilian commercial pickup truck specially built for business elites. Under the background of consumption upgrading and innovation of Internet economy, the value of pickup truck is being redefined. Great Wall Gun will give full play to the unlimited modification potential of its container, create a richer commercial format, serve thousands of industries, prosper the economy and create social value.

Source: Dahe Client Editor: Jieminggang

Salary, social security, holidays … are related to your money bag in 2019!

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

Chery Tiggo 8 Glory Edition went on sale from RMB 109,900.

  [car home new car listed] On October 10th, (|) Glory Edition was officially listed.The new car has launched two models.The price range is 109,900-119,900 yuan.The new car also offers a five-fold car purchase courtesy, a replacement subsidy of 20,000 yuan cash-filled red envelopes or 30,000 yuan, a free upgrade of seven-seat models (customers who buy cars before November 30, 2023, and the replacement subsidy will be one of two), and the first non-operating owner will enjoy the lifetime warranty of the whole car and lifetime free road rescue.

Chery tiggo 8 glory edition Guiding price car make and model Price (ten thousand yuan) 230TCI Manual Advanced Edition 10.99 230TCI Automatic Excellence Edition 11.99

Home of the car

Home of the car

Chery tiggo 8 2023 230TCI manual advanced edition

Chery tiggo 8 2023 230TCI manual advanced edition

Note: Some pictures are advanced version of 230TCI.

  As a new model, the overall configuration of Chery Tiggo 8 Glory Edition is basically the same as the 230TCI Advanced Edition currently on sale, except that the body color has been adjusted, and four body colors will be provided: pearl white, quantum gray, cloud trace gray and obsidian black. At the same time, the appearance has also been upgraded with new elements such as blackened headlights and black painted electroplated grille.

Chery tiggo 8 2023 230TCI manual advanced edition

Chery Automobile Tiggo 8 2022 1.5TCI automatic respect edition 7 seats

Chery Automobile Tiggo 8 2022 1.5TCI automatic respect edition 7 seats

  The car is still equipped with a 10.25-inch central control screen, equipped with mobile phone mapping and 360-degree panoramic image function. In terms of safety configuration, the whole system will be equipped with intelligent ramp start, steep slope descent, cruise control, front double airbags and side air curtains as standard.

Home of the car

  In terms of power, the new car will be equipped with a 1.5T engine with a maximum power of 156 HP and a maximum torque of 230 Nm. The transmission system will provide a 6-speed manual or 6-speed wet dual-clutch gearbox, and the chassis structure will be a front McPherson and a rear multi-link independent suspension. (Text/car home Guo Chen)

"Students" and "mothers" became new protest forces, and Abe’s security bill was denounced by the whole people.

Among the protesters, the "mothers" and "students" are the most concerned. Oriental IC diagram

In the drizzle in Tokyo, mothers hold their children’s hands and stand on the street in front of the National Assembly.

On August 30, 2015, about 120,000 people in Tokyo, the capital of Japan, gathered in front of the National Assembly Hall to oppose Japanese Prime Minister Shinzo Abe and his security bill.

This demonstration included all Japanese citizens of all ages, from babies in the arms of their mothers, students in school uniforms to white-haired old people, and there were also family forms of dragging their children with their daughters. Among the protesters, the "mothers" and "students" are the most concerned. These two groups of people, who usually pay little attention to politics, have now become emerging forces against Shinzo Abe and the security bill.

In addition to ordinary Japanese nationals, men, women and children, there are also many voices of opposition in Japanese politics. Five former prime ministers have collectively voiced their voices a few days ago, criticizing Abe and its security law. Representatives of the four major opposition parties also strongly condemned the Abe government in the protests on the 30 th.

It is reported that the protest on the 30th spread over more than 300 places in Japan, which was the largest organized and planned civil street protest against the government in Japanese history.

The Awakening of "Mother Family" and "Student Family"

On August 30, in the drizzle in Tokyo, mothers stood on the street in front of the National Assembly holding their children’s hands to protest against the security bill that may be passed by the Senate in September. According to this bill, the constitution will be reinterpreted to expand the role of the Japanese Self-Defense Force.

Some of the demonstrators held anti-war slogans in their hands, while young students chanted slogans against Japanese Prime Minister Shinzo Abe and his national defense policy along with the drums. In addition to holding the usual slogans such as "opposing the war", "protecting the Constitution" and "no collective self-defense" and shouting slogans, they also appeared the big-character theme slogan "Abe steps down".

According to the Associated Press, in the past, most people who participated in protests in Japan were trade union members or white-haired leftists. But many new faces have appeared in the recent protests. Among the Tokyo citizens who participated in the "Great Action of Surrounding the National Assembly" on the 30th, many were ethnic groups who had not participated in the protests in the past.

The Associated Press said that Japanese people usually do not express their political positions in public places. As early as 1960s, Japanese college students held many demonstrations, some of which turned into violent incidents. Since then, the street rally protests of Japanese students have been greatly reduced.

After the Fukushima nuclear accident in 2011, a large number of people took to the streets in Japan to oppose nuclear weapons, including many "mothers". The Associated Press said that at least some of these anti-nuclear demonstrators now seem to have turned their focus to the debate on the security law.

Japan’s "Anti-war Mothers" organization was established last month, which quickly attracted many supporters through international social networking sites. At present, 20,000 people have jointly signed against the security law. On August 28, the organization tried to hand over the joint signature to Abe’s office, but failed.

Etsuko Matsuda, a 40-year-old member of "Anti-war Mothers", told the Associated Press without any worries that she had seen too many things going in the wrong direction, including the Fukushima nuclear disaster and the recent restart of nuclear power plants in Japan.

"I think there are more and more people like me, and we know that under the administration of Abe’s government, our life will only get worse." "I hope more people are interested in politics and can stand up and speak freely."

Japanese "mothers" and "students" who are usually not interested in politics have now taken to the streets. With the addition of new groups and the help of online social media, the street political movement in Japan has gradually changed more.

However, it is still unknown whether these growing and expanding demonstration groups can lead to significant social changes. A few days ago, the anti-nuclear demonstrations have gradually subsided, and once the security bill is formally passed by the Senate in September, whether the demonstrations and assemblies against the security law will also suffer the same fate has attracted a lot of attention.

Former Japanese Prime Minister and opposition party collectively voiced Abe.

Japan’s "Daily News" reported on August 30th that five former Japanese Prime Ministers, Hosokawa Morihiro, Tsutomu Hata, Tomiichi Murayama, Yukio Hatoyama and Naoto Kan, voiced their voices one after another a few days ago, criticizing Abe for ignoring national demands, undermining Japanese constitutionalism and amending the "right to collective self-defense" and demanding that he immediately withdraw the security bill.

A group of 50 old Japanese journalists held a press conference to publicize the suggestions made by five former Japanese prime ministers to Shinzo Abe.

Hosokawa Morihiro, the former prime minister, said that Abe’s government’s lifting of the ban on collective self-defense by amending the constitutional interpretation showed its "lack of respect for constitutionalism" and demanded the withdrawal of the security bill.

Former Prime Minister Tsutomu Hata said, "The right of collective self-defense is absolutely not allowed, and Article 9 of the Constitution is a promise made by Japan to the international community that it will not go the wrong way again".

Former Prime Minister Yukio Hatoyama criticized Abe, saying that "it is necessary to strengthen the provisions limiting the implementation of the right of collective self-defense in the Constitution". Lushan also asked Abe to make a correct decision, from "building a war country" to "building a peaceful country."

Tomiichi Murayama, the former prime minister, criticized Abe for "unforgivable attitude of forcibly passing the bill by dint of large numbers and despising the people" and called for "saving Japan from Abe".

Naoto Kan, the former Prime Minister of the Democratic Party, criticized Abe for giving priority to the future of Japanese nationals in realizing his grandfather’s will, accusing Abe of "violating constitutionalism and being unqualified to be the prime minister of a democratic country" and demanding Abe’s resignation.

According to South Korea’s "Chosun Ilbo" report, in addition to the five former prime ministers, Japan’s four major opposition parties also collectively voiced their condemnation of Abe and its security laws.

At the rally on 30th, Katsuya Okada, representative of the Democratic Party of Japan, shii kazuo, chairman of communist party, Tadashi Yoshida, leader of the Social Democratic Party, Ichiro Ozawa, representative of Life Party and Tar? Yamamoto and their partners, delivered speeches at the rally respectively. Four opposition party representatives once again criticized the security bill and called for unity to overthrow the Abe regime and withdraw the security bill.

In addition, Ryuichi Sakamoto, a Japanese composer, and other famous people also delivered speeches saying, "This is an important period to regain democracy" and encouraged the demonstration team.

The demonstration participant, 73-year-old Masanobu Matsuda, said loudly, "The government should know the anger of the people."

According to the BBC report, the "Great Action of Surrounding the National Assembly" on the 30th attracted about 120,000 people to gather in front of the Tokyo National Assembly Hall, exceeding their original target of 100,000 people. More than 300 places in major cities such as Osaka, Nagoya and Fukuoka also held rallies at the same time. However, the number of people counted by the Tokyo Metropolitan Police Department is "more than 30,000".

With regard to future planning, the General Action Implementation Committee, which is in charge of demonstrations, told BBC reporters that "in the future, not only protests will last until September 25th every weekend, but also lectures, concerts, photo exhibitions and other activities will be held in various places. We also hope to take advantage of the public’s awareness that it is an important political choice period after the war, and continue to advocate peace, anti-nuclear and other related activities."

According to a survey conducted by Asahi TV on August 22nd and 23rd, 22% of the respondents were in favor of the security bill and 55% were against it, while 60% of the respondents thought it was unnecessary to set it up in this session of Congress. With the rise of public opinion against the security bill, the major Japanese polls have one thing in common: the support rate of the Abe regime continues to fall.

Return to the e era and test drive the new Mercedes-Benz E300.

  The arrival of the new E-Class is undoubtedly another charge to recapture the China market. Judging from the appearance, control, configuration and surprising price of the new E-Class, Mercedes-Benz is definitely prepared this time. Imagine what you will sigh when you see (|) instead of A6 all over the street.

  In China, Mercedes-Benz always seems to be overshadowed by Audi and Audi. Although it has been made in China, the market performance of C-class is still far behind that of Audi A4 and (|), and E-class has been oppressed by Audi A6 and (|) for a long time. Even the most popular S-class has to give way to Audi A8 and (|) when it comes to market data, and there is also a spoiler by SL. Mercedes-Benz certainly doesn’t want to be regarded as a "soft persimmon", what’s more, there is a huge and growing automobile consumption market in front of us.

run quickly

  The new E-Class has come, just after it was listed in Europe, and it came to China at the fastest speed, and it came with a very sincere price. On July 21st, 2009, Mercedes-Benz announced that the E 300 had officially entered the China market by way of import. There were two versions of the E 300: the elegant version and the fashionable version, and the price was 618,000 yuan and 668,000 yuan respectively. To be honest, this price surprised us a little. On the 20th day after the listing of E 300, this print also received an elegant test drive of E 300.

  If you don’t know enough about Mercedes-Benz E-Class, you don’t know how to appreciate the car in front of you. Mercedes-Benz E-Class was born in 1947, and now it is the 9th generation model. After 62 years of development and improvement, the new generation E 300 exudes an irresistible charm.

  Compared with the previous generation E-class (W211), the shape of the new E-class pays more attention to the use of straight lines. In fact, the previous generation of E-Class is recognized as the most classic E-Class. Perhaps the designers of Mercedes-Benz are tired of endless arcs, or they want to bring a sense of freshness to consumers at a glance, so they play a straight line on the new generation of E-Class. Starting with the headlights, the design of the previous generation E-class double-round headlights won a lot of praise for it, and it is also the most important identification sign of Mercedes-Benz E-class. The new E-class still retains this design of double headlights, but the outline of the lights has been changed from round to quadrilateral with great impact. The previous generation E-class hood is full and smooth, and the new E-class hood has several obvious folding lines, which makes the new E-class body look more refined and full of power. The use of straight lines makes the new E-class bumper look tougher. There are two more LED strips arranged in a broken line in the original fog light area. The use of LED daytime running lights first appeared on (|), and now this configuration has also appeared on the new E-class, which is undoubtedly an improvement for the appearance of the new E-class.

  Mercedes-Benz’s classic symmetrical chrome grille is expected to continue to be used in this century, but this simple and classic grille is more imposing against the straight headlights and bumpers, and the Mercedes-Benz logo is printed on the upper part of the grille. Like Mercedes-Benz S-Class, the front end of the new E-Class also stands a Mercedes-Benz three-pointed star logo, which is not only to let the driver know where the bumper is, but also to bring a distinguished experience to its owners. I’m afraid this feeling can only be realized by sitting in the driver’s seat and looking through the wide hood and falling on this shiny logo.

  The side of the new E-class presents a dive-forward trend. The roof is no longer a smooth curve, but two obvious corners are formed at the A-pillar and the rear windshield. A shiny chrome trim surrounds the whole window, and there is also a straight chrome trim at the lower end of the door, which echoes the window up and down, further improving the overall appearance. The biggest attraction of the new E-class tail is the taillight. Compared with the previous generation E-class, the new taillight is larger in size and also adopts a straight line design. The LED lighting element in the taillight is an indispensable configuration for this class of vehicles.

  It is worth mentioning that the E 300, which is full of straight lines, has a drag coefficient as low as 0.25, which directly shows that the car is still quiet even when driving at a speed of 140 km/h.

  Compared with the unique shape, the E 300 car has more contents, from the layout of the whole interior to the handling of details, from the selection of materials to the extremely meticulous workmanship, showing the extremely high car-making technology of Mercedes-Benz.

run quickly

  The overall interior design style of E 300 continues the design elements of Mercedes-Benz and adds more straight-line design, and many details are directly taken from S-class. The steering wheel is designed with four spokes. The shiny Mercedes-Benz logo is embedded in the raised base in the middle. A few simple buttons integrated on the left and right sides can control almost all entertainment functions and vehicle information. As for the feel of the steering wheel, just looking at it shows that it is extraordinary. The levers at the rear of the steering wheel are also very knowledgeable. The most important lever is set at the lower left, which is within reach. This lever not only controls the turn signal and the far and near headlights, but also integrates the control of the wiper. People who have just come into contact with Mercedes-Benz models may not adapt to it. Above this lever is a cruise control lever with speed limit function, but it is a bit cumbersome to operate. The electronic lever is placed on the upper right of the steering wheel, which is also directly transplanted to the S-class. The size of this electronic shift lever is almost the same as that of other shift levers, and it is not the same as what we usually say. The specific use method is that in the case of P shift lever, it can be converted into D shift lever when it is pushed down to the bottom and R shift lever when it is pushed up to the top. N shift lever is located between D shift lever and R shift lever, and P shift lever can be changed through the button at the top of the shift lever. Of course, you can also shift gears through the shift paddle behind the steering wheel. The five instruments in the dashboard are designed symmetrically, the speedometer is the largest in the middle, and the tachometer and clock are the symmetrical positions on both sides. Putting the clock in the dashboard has always been a unique design element of Mercedes-Benz. This design expresses Mercedes-Benz’s respect for every owner.For those car owners who have a strong sense of time, this is undoubtedly a very humanized design.

  Although the shape of the center console is more traditional, it faintly exudes a good atmosphere under the "fierce" air outlet embellishment. There is also a large-size LCD screen above, which is integrated with the dashboard through the design of the plate. This design is also like S-class. There is also an exquisite nameplate on the center console with the words "ELEGANCE" written on it, indicating that this is an elegant model, and such details may only be seen on Mercedes-Benz. Because there is no stop bar in the traditional position, it is not only transparent left and right, but also has more storage space. There is also an aluminum Comand system control knob behind the block, which is similar to the iDriver control knob on BMW.

  E 300 continues the all-glass roof of the previous generation E-class, so it is easy to realize that there is a skylight in the front and rear rows. The comfort of Mercedes-Benz seats is self-evident, and the E 300 has inherited this advantage to the letter, and both the front and rear passengers have received the same preferential treatment. Compared with the previous generation E-Class, the wheelbase of E 300 has been improved, but compared with its competitors (|) and the extended BMW 5 Series, it still has no advantage.

  The E 300 still uses the 3.0L V6 engine of the previous generation E-Class, and the previously rumored Blueefficiency series fuel direct injection engine did not enter China with the new E-Class. Matching this engine is a very mature 7G-Tronic transmission, which has a small impact on gear shifting. Under normal driving conditions, the gear shifting frustration and gear shifting gap can hardly be felt, so that when I first got this car, I wondered if this new E 300 was equipped with a continuously variable transmission. Even when the speed is raised and the paddle is used to shift gears, the impact of gear shifting is much weaker than expected. In addition, this transmission has excellent fuel economy because it has seven gears, and the transmission ratio of the seventh gear is very high. Even if the vehicle speed is close to 140km/h, the engine speed is still around 2000r/min.

run quickly

  E 300 is equipped with the newly developed "Direct Control" direct control suspension of Mercedes-Benz. At the same time, with the adaptive damping system, the damper can be adjusted according to the current driving situation: in normal driving, the damping force is automatically reduced with low damping pulse; When turning at high speed or avoiding danger urgently, the damping force will be increased to the maximum. There is a button marked with "S" and "C" next to the control knob of Comand system, through which you can directly switch between comfortable and sports driving modes. In comfort mode, the steering wheel, accelerator pedal and suspension, the whole vehicle’s driving and riding show soft characteristics. However, in sports mode, the steering wheel power seems to be lost, and it takes more effort than usual to complete the steering. This performance has only one purpose: more accurate steering. In addition to changes in steering, other parts of the vehicle have become "stiff", the most obvious of which is the suspension supporting four wheels. Especially when cornering at a certain speed, the suspension provides enough support, and the body has no inclination at all. This kind of chassis performance will make you more confident in the driver’s seat.

  In order to obtain excellent handling performance, the static torsional stiffness of the car body is an important reference data. Compared with the previous generation, the static torsional stiffness of the new E-class has been improved by more than 30%. About 72% of all the body plates of the new E-class car are made of high-strength and ultra-high-strength steel, which has created a new record in the field of car manufacturing.

  Generally speaking, the sum of various features of this E 300 in front of us has completely exceeded its price. Previously, in my personal opinion, compared with the same class models, Mercedes-Benz lacked everything, the only thing lacking was the price advantage. Now, in the face of this sincere E 300, I don’t know what kind of countermeasures BMW and Audi, two old rivals of Mercedes-Benz, will take.

Mercedes-Benz E260 E300 latest offer limited time sale.

  Recently, the highest comprehensive discount for Mercedes-Benz E-Class promotion in Beijing 4S store is 90,000 yuan. Now there are enough cars in the store, all colors are complete, and they are sold all over the country. There are no regional restrictions, complete procedures, nationwide warranty, and pick-up service. All procedures follow the car, and there are no additional conditions for buying a car in the store. Welcome riders to the store to discuss in detail!

  Tips: Call the car hotline during the event to get a (20,000) decorative gift package sponsored by the manufacturer. Considering that foreign customers have a long way to buy a car in Beijing, our store can reimburse the one-way fare to Beijing [train ticket, high-speed rail ticket and plane ticket (limited to two people)] considering that foreign customers are unfamiliar with the road conditions. There is a free shuttle bus to Beijing. Welcome to the store to buy a car.

  Gift package content: explosion-proof membrane, fender, carpet, perfume, steering wheel lock, welcome pedal, DVD navigation, reversing radar, rain shield, car clothes, headrest, pillow, seat cover, tire cleaner, etc. [check the phone number of 4S shop at the bottom of the news]

  The new generation E-Class is built on the modular platform of Mercedes-Benz MRA (rear drive/four-wheel drive), which is more family-oriented in design, closer to Mercedes-Benz S-Class in appearance, and the overall texture has been fully upgraded from the inside out. Perhaps it is a family inheritance or a doll design. The overall shape of the new generation E-class is like an enlarged version of C-class or a reduced version of S-class, which makes people silly and unclear. However, compared with the old E-class, the new car has been comprehensively improved in terms of appearance and elegance.

  The appearance of the new Mercedes-Benz E-Class is basically the same as that of the models released in the open sea, but the body size has been greatly lengthened, with the length, width and height of 5,065 * 1,860 * 1,467mm respectively, and the wheelbase has reached 3,079mm, which is increased compared with the current E-Class long-axis model, and the wheelbase has also been greatly prolonged by 65mm. At the same time, compared with the current overseas standard wheelbase version of the S-Class, which is 5,115*1,899*1,496 mm in length, 1,496 mm in height and 3,035 mm in wheelbase, the new generation of domestic E-Class has an advantage of 44 mm in wheelbase, and the rear legs and seating space will be more comfortable.

  The new one is imposing in appearance. Four-eye headlights and Mercedes-Benz family-style air intake grille are matched with the atmosphere and low-key, which is more fashionable and eye-catching, full of sports atmosphere and angular front face is more aggressive.

> > Please consult the dealer for more details < <

I heard that the modified car was strictly investigated? The original Great Wall "wild cannon" with modification knows what you need.

Introduction: Welcome to Cheyan. Interesting and informative knowledge about automobiles is here. Welcome to pay attention. Theme of this issue: I heard that it has been strictly investigated recently? The original Great Wall "Wild Cannon" with modification knows what you need.


I believe that many people have their own dream car in their hearts, especially for many male compatriots. It is their dream to have an off-road vehicle over the mountains to see the scenery that others have never seen. But the reality is cruel, and most hard-core off-road vehicles have always been expensive, which has discouraged many people; Secondly, it is often too much to cross the original car in the field with complicated conditions, so it will involve vehicle modification, and the modified car is a "forbidden area" in China, and many reasons have finally become obstacles for friends who yearn for cross-country to put it into practice. Then the appearance of this car next should be the "gospel" of many people. The original factory will take the modification and "go wild" with you. He is.Off-road version of the Great Wall Gun is referred to as "Wild Gun"!

First of all, let’s distinguish the difference between the off-road version of the Great Wall Gun and the ordinary version. The most intuitive difference between the two is the appearance. The off-road version has more original wading throats, steel front bumpers, black wheel eyebrows, etc. In addition,Compared with the ordinary passenger version, the off-road version uses multi-link suspension instead of traditional steel plate suspension, which improves the comfort a lot.

Returning to the Great Wall "Wild Gun", friends who play cross-country know that the modification must first start from getting rid of difficulties and saving themselves, so it must involve the installation of winches, which is also the standard of the Great Wall "Wild Gun". Not only that, the original wading throat no longer makes you worry about being "choked off" when wading. The high-end version of AT tires and steel front bumper basically need to be added and modified for off-road play, and the "wild guns" are all in the original factory for you. According to related news,Three-lock winch wading throats are standard, while nitrogen shock absorption, sand accumulation cup and rear cargo box will be configured only when modified in high-equipped vehicles.

In terms of off-road hard indicators, the Great Wall "wild guns" are also available, including low-speed four-wheel drive, tank turning, crawling, three differential locks, 360-degree ring shadow, etc., which can be said to be the most advanced technology configuration of Harvard at present, and meet all your off-road needs to the greatest extent.

In the interior, the off-road version of the gun is very similar to the passenger version, but the color matching of red and black is added. Although it is a pickup truck model, the comfort is not compromised. The double electric seats and the central control are almost covered with soft leather, ACC adaptive cruise, seat addition, shift paddles, etc., which breaks the long-standing inherent impression that pickup trucks are cheap.

In terms of power, it is equipped with a 2.0T turbocharged engine code-named GW4C20B, with a maximum power of 190 HP and a peak torque of 360Nm, which is matched with ZF 8AT gearbox and four-wheel drive system.They are all the same as Haval H9.In the choice of driving mode, there are 7 items: highway, energy saving, standard, sand, rain, snow and mud.

At present, there have been many off-road test videos of the Great Wall "Wild Gun", and from its performance, it is generally excellent. As for the price that people are most concerned about, the Great Wall official hasn’t announced it yet, but the starting price of the H9 with the same big piece is 200,000, so its price will not be too high, and it is expected that the high allocation will be within 200,000. This is acceptable for people who love cross-country.

Written at the end: Judging from the various configurations of the off-road version of the Great Wall Gun, the Great Wall has once again shown full sincerity. Although the price is still opaque, the price of the Great Wall, which has always been the main cost performance, will not exceed people’s expectations. In recent years, domestic cars have made great efforts to lower the price of joint venture cars of the same level, and the achievements of independent brands are really gratifying. So what do you think will happen after the listing of Great Wall "Wild Cannon"?

BYD Han EV Champion Edition starts at 209,800 yuan.

  [Aika Auto Domestic New Car Original]

  (|) The Champion Edition was officially launched not long ago, and now the new car has arrived in the store. Compared with the old models, the Chinese EV Champion Edition has been upgraded in three aspects: color, chassis and experience, and the price has been lowered &mdash; &mdash; Han EV Champion Edition has launched five models with a price of 20.98-29.98 million yuan.

 

BYD Han EV Champion Edition

BYD Han EV Champion Edition

BYD Han EV Champion Edition

    

BYD Han EV Champion Edition

BYD Han EV Champion Edition

BYD Han EV Champion Edition

BYD Han EV Champion Edition

BYD Han EV Champion Edition

BYD Han EV Champion Edition

BYD Han EV Champion Edition

BYD Han EV Champion Edition

BYD Han EV Champion Edition

  Editor’s comment:In the 200,000+mid-to-high-end car market, the sales performance of BYD Han family is quite outstanding. In 2022, the Han family not only broke 30,000 sales for four consecutive months, but also won the B-class +C-class sedan market sales crown in one fell swoop. The Han EV series also won the sales crown of 200,000+mid-to-high-end pure electric cars in 2022 with monthly sales exceeding 10,000. The launch of the Chinese EV Champion Edition further enhanced the competitiveness of the products, not only increased the configuration, but also lowered the price, which made it more emboldened to face a group of competitors.

Wonderful content review:

209,800 BYD Han/Tang Champion Edition was officially listed.

BYD Han DM-i Champion Edition /DM-p Ares Edition went on sale.

BYD Yunqi Intelligent Body Control System officially released.

Lishui Extreme Krypton 007 Hot Promotion! The discount is 10 thousand, and the discount waits for no one

[car home Lishui Preferential Promotion Channel] Good news, preferential activities are under way! Now, you can buy this popular model at a lower price in Lishui. The discount range is very large, up to 10,000 yuan. The minimum starting price is 229,900 yuan. If you are interested in this model, don’t miss this excellent opportunity to buy a car. Please click "Check the car price" in the quotation form to get a higher discount.

https://car3.autoimg.cn/cardfs/product/g30/M0A/2E/90/autohomecar__ChxknGWKsk6AInoTAC85QX305mQ192.jpg

Extreme Krypton 007 is a futuristic SUV with a unique front face design. The air intake grille adopts a streamlined design, and with the unique lamp shape, the whole vehicle looks very dynamic. The overall style of Krypton 007 is fashionable and steady, with smooth lines and strong sense of lines, and the whole car is impressive. At the same time, Krypton 007 also uses a unique car paint color, making it more prominent and eye-catching. In short, the design of Krypton 007 is one of its highlights, and people can recognize its unique style at a glance.

https://car2.autoimg.cn/cardfs/product/g27/M00/1C/CC/autohomecar__ChxkmWWKsjGAH7fEAC-YeLGxpTQ654.jpg

Extreme Krypton 007 is a medium and large SUV, with a body length, width and height of 4,865 mm * 1,900 mm * 1,450 mm, a wheelbase of 2928mm, a front tread of 1635mm and a rear tread of 1650mm respectively. The side lines of the car body are smooth, creating a dynamic and steady visual effect. Extreme Krypton 007 is equipped with 245/45 R19 front and rear tires, and the rim style is fashionable and atmospheric, which enhances the sense of movement of the whole vehicle.

https://car2.autoimg.cn/cardfs/product/g25/M08/22/D7/autohomecar__ChxkqWWKt4SASM5SACpzP0l3fL8921.jpg

The interior design of Krypton 007 is exquisite, and high-quality materials are used to create a sense of luxury and technology. The steering wheel is made of leather, which feels comfortable, and the position can be adjusted electrically up and down and back and forth, which is convenient for drivers to find the driving posture that suits them best. The 15.05-inch central control screen has a large size and clear display effect, and supports the voice recognition control system of multimedia, navigation, telephone and air conditioning, making it easy to use. The front row and the rear row are equipped with two Type-C interfaces and two USB interfaces, which are convenient for passengers to charge. The front row also has mobile phone wireless charging function. The seat is made of imitation leather and genuine leather. The main and co-pilot seats can be adjusted in various ways, such as front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support. The driver’s seat and co-pilot seat also have electric seat memory function. The backrest of the second row of seats can be adjusted, and the rear seats can be laid down in proportion, so that passengers can get a more comfortable riding experience during the journey.

Extreme Krypton 007 is equipped with a powerful engine with a maximum power of 310kW and a maximum torque of 440 N m. This engine can provide excellent power performance for the vehicle and make the driver feel strong acceleration and passion while driving. At the same time, Krypton 007 also adopts advanced power system adjustment, which enables the engine to operate efficiently in all kinds of road conditions, bringing drivers a more comfortable and stable driving experience. Whether it is daily commuting or long-distance travel, Krypton 007 can meet the driver’s demand for power and driving pleasure.

Thanks to car home car owners for their evaluation and sharing of Krypton 007. From his evaluation, it can be seen that the design of Krypton 007 is fashionable and durable, and the shapes of the front and rear are excellent, especially the water ripples at the rear after power-on. In addition, the body work is hard, but the steel material also ensures the safety performance of the vehicle. Although it is a pity that the body is made of all-steel material, it is also for better body strength and safety performance. On the whole, Krypton 007 has excellent appearance and safety performance, and it is a model worthy of recommendation.