标签： 上海龙凤

Your consumption habits are better understood by intelligent marketing.

　　According to the searched keywords, quickly identify the user’s query intention and provide the buyer with the required products and corresponding suppliers; In the process of commodity query and retrieval, artificial intelligence technology can also match the required products according to their historical orders and enterprise capabilities, and improve the response accuracy of information query and retrieval.

　　Although there is still more than half a month before the Double Eleven, I believe many people still buy them in buy buy in the early morning of October 21st. This year, various e-commerce platforms launched the mode of snapping up+prepaid deposit. The goods snapped up on the 21st only need to pay the deposit, and the final payment can be paid on November 11th. All kinds of goods pushed by the e-commerce platform seem to be your "good heart", which makes people unable to choose. The e-commerce platform knows you so well, how can it not make people "hands-on"?

　　Behind these pushes is a precise marketing service system based on customer behavior big data. With the development of artificial intelligence technology, the era of "internet plus" has been gradually upgraded to the era of "intelligence+". Artificial intelligence has become the core driving force of the new round of scientific and technological revolution. In the fields of finance and commerce, intelligent marketing has become one of the hot spots of rapid development.

　　Data is the basis of developing intelligent marketing.

　　At present, the sales market is shifting from the seller’s market to the buyer’s market, and the lack of effective demand has brought many challenges to enterprises. The biggest challenge faced by traditional marketing is that the cost of obtaining customers is rising and the difficulty is increasing, and the business growth model of enterprises can not simply stay on the level of obtaining more new customers. How to enhance customer stickiness, improve "customer lifetime value" and make customer value far greater than marketing cost has become a problem that enterprises must think about.

　　Yang Shanlin, an academician of China Academy of Engineering and a professor at Hefei University of Technology, said that intelligent marketing is not simply to apply existing artificial intelligence technology to marketing, but to re-create artificial intelligence on the basis of existing technology and combined with marketing needs.

　　Under the traditional marketing mode, the buyer’s purchase intention can only be obtained by communicating with the marketer, which tests the marketer’s ability and familiarity with the business. In addition, the traditional offline marketing has many problems, such as large investment, high cost and difficult communication, which makes it difficult for both the supplier and the buyer to reach the transaction intention quickly. Therefore, in view of the pain point of traditional enterprise marketing, some enterprises have used artificial intelligence technology to launch a cloud intelligent marketing platform, and by aggregating the data of enterprises, products and needs in the platform, they have established capabilities and portrait models to achieve accurate matching of suppliers, marketers and buyers, insight into users’ needs and intention identification.

　　At present, there are two main ways of intelligent marketing. One is technology export, and the providers are mainly cloud service providers and artificial intelligence companies. Among them, cloud service providers export standardized services based on the cloud platform to users by integrating the algorithm capabilities of artificial intelligence companies, while artificial intelligence companies deliver customized projects to users to solve their individual needs, which is also their main source of income. The second is experience export, where mature brand vendors provide solutions, trying to integrate the brand’s own years of operating experience with new technologies, export them to small and medium-sized businesses, and optimize their operating models. The starting points of the two approaches are different, but in the end, they all integrate the algorithm with the industry experience and develop in the direction of producing executable solutions. Trial and error in actual scenes is the main method to achieve this goal.

　　Therefore, real and effective data is considered as the basis for the development of intelligent marketing. Jing Lei, general manager of harvest fund, divides intelligent marketing into three levels. The bottom layer is a multidimensional data, including traditional data, alternative data and their applications. With the assistance of traditional data and new technology, a more comprehensive and forward-looking data tracking can be achieved. Above the bottom, with the support of data, the breakthrough of fundamental logic and knowledge, including the depth, values and standards of people’s cognition of things, determines whether the fundamental framework is perfect and forward-looking Finally, the bottom and the top are combined, supplemented by machine learning, so that machine learning can assist people’s decision-making, achieve the effectiveness and discipline of decision-making, and prevent people’s emotions from affecting investment decisions.

　　Focusing on meeting dynamic demand

　　The "China Artificial Intelligence Industry Research Report 2019" released by iResearch shows that artificial intelligence has good conditions for security and financial development, and its business penetration is the fastest; Marketing, customer service and education are expected to develop rapidly. Artificial intelligence helps the intelligent upgrading of the industry, which has great commercial value. In 2019, it is expected to contribute nearly 57 billion yuan.

　　Dr Cheng Xuejun from Kaiyuan Law School of Shanghai Jiaotong University said that the development of intelligent marketing is inevitable. Marketing 1.0 era is in the seller’s market, with fewer products, mainly focusing on product sales; In the era of Marketing 2.0, marketing was changed from product center to consumer center, and the background was that market rights were transferred from sellers to buyers. The era of Marketing 3.0 is mainly the era of emotional marketing, in which media innovation, content innovation and communication mode innovation are used to obtain the target audience. At this stage, the more common marketing theories are precision marketing, online marketing, word-of-mouth marketing, etc., and Internet technology is emphasized for communication. At present, intelligent marketing is in the era of marketing 4.0, mainly focusing on the personalized and fragmented needs of consumers all the time to meet the dynamic needs of consumers.

　　Through artificial intelligence technology, the platform can quickly identify the user’s query intention according to the search keywords, and provide the buyer with the required products and corresponding suppliers; In the process of commodity inquiry and retrieval, artificial intelligence technology can also match the required products according to their historical orders and enterprise capabilities, so as to improve the response accuracy of information inquiry and retrieval; At the same time, according to the buyer’s historical orders, on the basis of peer-to-peer recommendation, we can intelligently recommend products that the buyer may need to enrich their experience.

　　Wu Minghui, founder of Mingluo Technology Group and founder of the second hand system, said that the core of marketing is to divide demand more finely and match supply and demand more efficiently. Through the precise matching of artificial intelligence, we can reshape the relationship between consumer demand and enterprise products, create greater value for users, and achieve the goal of improving "customer lifetime value". Moreover, with the change of business paradigm, the relationship paradigm between users and enterprises will also change, that is, from the consumption relationship to the symbiotic relationship of interests, customers are no longer just "guests", but become "family members" with closer corporate relations and more consistent interests.

　　5G makes intelligent marketing everywhere.

　　With the advent of the 5G era, intelligent marketing will usher in a broader space. Yao Dong, co-president of Xinyi Interactive, said that in the field of mobile intelligent marketing, no country can surpass China’s development speed at present. "The landing of 5G means that every marketing tool and hardware will become the export and entrance of content, and it will also become a tool to collect customer behavior." These data behavior tools will further improve marketing efficiency through model establishment, continuous optimization and quantitative analysis of various marketing behaviors.

　　"In the era of intelligent Internet, there is a large-scale e-commerce platform, and almost every marketing action can produce sales results in real time." Yao Dong emphasized that, therefore, how to build a brand while producing sales results and how to create a positive and profound impression in the hearts of consumers is the biggest challenge facing intelligent marketing.

　　In the 5G era, more data will be obtained, artificial intelligence will get more training, and marketing empowered by artificial intelligence will become smarter. Wu Minghui said that the two most important words of marketing intelligence are "intelligence", and its biggest feature is its ability of self-learning, self-iteration and self-growth. In other words, by accumulating consumer data to form a clear portrait of consumers, with "foresight", we can find a way to create greater value for consumers and continuously improve the "customer lifetime value". Then, through real-time perception, global tracking, intelligent emergence, agile response and so on, marketing perception is constructed — A closed loop that responds to feedback. In these links, enterprises carefully explore and capture users’ needs, and try their best to provide services. Patience and carefulness are particularly important in this process, and a faster and more timely marketing model is also essential.

[Night Reading] Your problem is that you read too little and think too much.

　

　　Cctv news: the Sri Lankan people have passed away, and the character still exists. In 2016, many people left us. He or she devoted all his life to filling and warming each of us, even a country. On the 24th, the night reading column launched the series "2016: The Far Back".

　　All the way to the wind, dust, rain and snow, a long river of years, she has always been flexible and clear. Countless wisdom has been deposited in a hundred years of life. She once said, "Your main problem lies in reading too little and thinking too much." Tonight’s story is about Yang Jiang, a famous female writer and literary translator, and about "reading".

　　She is the most virtuous wife.

　　When Yang Jiang first met in Tsinghua University and Qian Zhongshu at the age of 21, she felt that his brow was "beautiful and beautiful". He described her as "smiling and remembering the first time, the new petals of roses were soaked". He won the Geng Scholarship, and she didn’t hesitate to interrupt her studies, accompany him to Europe to study, do chores outside of study, cook and dress, climb over walls and windows, and do everything.

　

　　Many years later, Yang Jiang read a passage describing marriage: "I never thought of getting married before I met her;" I have been married to her for decades, and I have never regretted marrying her, nor have I thought about marrying another woman. " Qian Zhongshu immediately replied, "I am the same as him", and Yang Jiang replied, "Me too."

　　She is the most talented woman.

　　In 1943, Yang Jiang’s first play "Satisfied" was a blockbuster as soon as it was staged. She became famous before Qian Zhongshu. When Fortress Besieged was published, people all said "Who is Qian Zhongshu" — — Yang Jiang’s husband. Out of that famous narration — — "Those who want to escape from the city want to rush in. For marriage and career. Most of the wishes of life are like this. " Quoted by countless people, it actually came from Yang Jiang’s hand.

　　Later, she wrote Six Chapters of Cadre School, Taking a Bath, The Three of us and other works. Even Qian Zhongshu said, "Yang Jiang’s prose is better than mine. Her prose is naturally good, and no one can learn it."

　　Even in turbulent years, Yang Jiang did not give up academic research. She is fluent in English and French. When she was nearly 60 years old, she began to learn Spanish from scratch and translated Don Quixote. When the Chinese version of Don Quixote translated by Yang Jiang was published in 1978, it happened that the Spanish king was visiting China, and Deng Xiaoping gave it to the Spanish king as a gift. Her translation has been recognized as a masterpiece so far, and nearly one million copies have been issued, which is the largest number of translations of this book.

　

Reading for pleasure

Text/Yang Jiang

　　Reading is like visiting a teacher you admire or visiting a famous scholar.

　　Of course, you have to work hard to study and study. You probably have to study hard to take exams, write papers and get a degree. Tao Yuanming is fond of reading. If he was born in today’s world, it would be difficult to go to college, graduate school or TOEFL. I’m only worried that he can’t pass the political economy, and it’s not because he "doesn’t want to know much." I have been hit with a "stick" several times, saying that I "pursue spiritual enjoyment" in reading. I had to bow my head and confess. I also admit that I am not really studying hard. However, "having fun" does not mean pursuing enjoyment. This can be said by those who know it, but not by others.

　　I think reading is like dropping in — — The "invisible" string of doors. If you want to see an admired teacher or a famous scholar, you don’t have to say hello beforehand, and you are not afraid to disturb your host. Open the book and break into the door, turn over a few pages and enter the room; And you can go often, always, and if you can’t get to the point, you can leave without saying goodbye, or you can find another clever man and confront him. Don’t ask the host we want to visit whether he lives at home or abroad, whether he belongs to modern ancient times, what his major is, whether he talks seriously or chats and jokes, we can get close enough. We can listen respectfully to Confucius’ disciples recounting the master’s last words, or we may as well ask with a mischievous smile, "You must say what you say ‘ It is also called benevolence and righteousness ’ "Master Meng", if he was born in our same era, would he be an old Marxist-Leninist gentleman? We can stay with Socrates before his death and listen to him talking with a friend; You can also think about the stoic Epictetus’ Golden Jade and Good Words. We can listen to the anecdotes of the previous dynasties, and we can also learn the most mysterious innovation theory of the contemporary era or the deliberately amazing pretentious remark. Anyway, if the words are not speculative or hard to hear, you might as well pull out and even slam the door — — That is to say, the ground is in writing — — No one will blame. This is a rare freedom in the world outside books!

　

　　Books are all-encompassing, so that you can know all kinds of people at all times and places without leaving home.

　　In a pot hung by Hu Gong, there is no heaven, earth, sun and moon. Every book — — No matter novels, plays, biographies, travel notes, diaries, or even prose poems, there are different worlds, the sun, the moon and the stars, and there are people who live in them. We don’t have to rush to a certain place, spend money on tickets to see some fake products or "lifelike" body double. Just open a page, walk into the real world, and meet the real person, and we can enjoy it earnestly. Say "but you widen your view three hundred miles, by going up one flight of stairs"! We can even see the side of the earth under our feet, and we can reach it in an instant. Although the ancients described books as "vast", the world of books is really "and heaven remains our neighbourhood", which is by no means an idealistic comparison. No matter how big the world is, there is no barrier. The Buddha said "three thousand worlds", which is extremely large. As for the situation of the book, the "present world" is combined with "the past" and "the future world", which is really all-encompassing and runs through the three worlds. But we can stay at home, experience here at will, and ask for advice at any time. Who says that scholars are short-sighted, unreasonable and indifferent to the world? You can get rich experiences here and meet all kinds of people at all times and places.

　

　　Life is limited and knowledge is limited. In the world of books, we are all tiny worms.

　　Often "drop in" in the book, at least you can get rid of some ignorance and gain more attention. We don’t have to be discouraged and timid when we see people who are hypocritical and full of rhetoric, because although their own homes are not open and people are not allowed to break in, we have always been to their relatives and friends’ homes, and we will know their true faces behind their empty shelves. Once I drove across the grand bridge on the Seine River in Paris, and I saw the poor people who lived under the bridge, collecting garbage for a living and covering newspapers to keep warm. It’s not that my eyes can turn, just because I’ve been to that area to cross the door. It’s a pity that the "body" that "hides" when we "visit" is just a common bone after all. We don’t have the insight of the Tathagata, and we can take a glance at the wisdom accumulated in the world for thousands of years, so we have to always remember Zhuangzi’s famous saying that "life is limited and knowledge is limited." We are just insects in ephemerality (not just insects turned by Sun Dasheng’s hairs). We crawl into the world of books, crawl here and stop there. Sometimes we meet the right person, hear the pleasant words, or occasionally get something from the problems hanging on our hearts, just like we are obsessed with it and are happy to forget the words. This "joy" and "pursuit of enjoyment" are not the same thing, are they?

　

Review ● Yang Jiang’s words

　　Everything is born, and man is the spirit of everything. The purpose of heaven and earth to give birth to people should be a person who can be called the spirit of all things. Although people are small and life is short, people can learn, cultivate themselves and improve themselves. The value of people lies in themselves.

　　— — Miscellaneous Memories and Miscellaneous Writing

　

　　If we say that people are animals with spirituality and conscience, then life is nothing more than knowing yourself, training yourself, and voluntarily transforming yourself unless you are willing to be an animal.

　　— — Take a bath

　　I grew up in a harmonious and affluent environment, and I know nothing about the world. But I seriously consider what I should learn. The so-called "should" means that it is most beneficial to people, and I have not lived my life in vain. I know this "should" is very exaggerated, so I am ashamed to explain it. Father said, there is nothing that should be done. You should learn what you like best. I’m not at ease. Just ask what you like, right? I like literature. Learn literature? Love reading novels, learn novels? My father said that what I like is the closeness of sex, which is the most suitable for me.

　　— — Will drink tea

　

　　People have excellent qualities, but there are many evils mixed together, just like a stubborn iron that is burned in the fire and quenched in the water. It is burned and quenched again and again, and then tempered with a lot of tempering, so that the stubborn iron can be turned into steel for casting swords. Gold also needs to be burned to remove impurities before it becomes pure gold. The same is true for people. We learn wisdom from worry and refine virtue from pain.

　　— — Walking on the edge of life

　

　　The human feelings of the world are more delicious than the bright moon and the breeze; Can be used as a book to read, but as a play. The description in the book and the play, even if lifelike, are just literary works; The world of human feelings is a naive and natural expression, which is often beyond reason, shocking and surprising, giving people more profound benefits and wonderful entertainment. Only the humble people have the best chance to see the truth of the world and human feelings, not the artistic performance in front of the audience.

　　— — Invisibility cloak

　

I don’t argue with anyone,

I don’t care who I fight with;

I love nature,

Secondly, art;

My hands are roasting the fire of life to keep warm;

The fire has died down, and I’m ready to go. "

— — Yang Jiang

Stars hit the list and harvest fan wallets. Experts： It is illegal to brush the list.

Illustration Wang Chen Jun

　　Last week, the game anchor "Her Royal Highness Qiao Biluo" was blacklisted by the Network Performance Branch of China Performance Industry Association because of malicious speculation that a beautiful woman became an aunt. Fans who thought she was sweet and beautiful could not ask the platform to return the money for brushing gifts.

　　Both network anchors and idol stars are now supported by fans’ real money: spending money to buy virtual gifts, flowers and diamonds, and putting idols at the forefront of the list set by the platform, as evidence that idols are popular, explosive and worthy of advertisers — — This is the general rule in the era when fan economy and traffic are king.

　　However, when fans exhausted their wallet labor to support their idols, they also walked into the rights trap created by the list setters and their upstream and downstream industries: virtual flowers that were not used because of changing the rules of the list were unable to get a refund; The automatic ranking software used to improve efficiency has been blocked, and who can I ask for the membership money in 2040? The list promises resources to idols. What if fans don’t fulfill their promises?

　　In the opinion of experts, this behavior of brushing data for idols makes the entire Internet industry sink into the carnival of crazy wallet harvesting, which is not beneficial to the long-term development of the industry.

　　The list was stopped and the website did not refund money.

　　"The star power list is the root of all evil." A Xiao, a 29-year-old white-collar worker, is a fan of H, the star who debuted in the talent show "Creation Camp 2019". In July, in order to make H rank in the top three in the "New Star List", the fan group began to spend a lot of time and money playing the list: "Reading, forwarding, commenting and posting about Weibo can get extra points, commonly known as interaction. If you don’t have time to interact, you can spend money directly. "

　　A Xiao introduced that Weibo sells virtual flowers, one in 2 yuan, and every time a flower is sent, the idol’s admiration value increases by 2 points: "It is said that flowers are sent to idols, but in fact, they have turned around and returned to Sina’s pocket, and idols can’t get a dime."

　　In mid-July, Weibo was suspended from the list of July H due to the accidental exposure of the fan group through special channels.

　　"It is to buy a Weibo trumpet to interact. Sina usually turns a blind eye. This time we were reported by competitors, and Weibo could not pretend to be blind." A Xiao said that in this way, the fans’ early investment has hit Shui Piao. "Forget the time, shouldn’t Sina refund the flowers bought with real money?"

　　A Xiao said that at first, Sina just returned the flowers to its account: "The people who sent the flowers can’t make the list. What’s the use of flowers for us?" After that, fans began to call 12345 and 96315 to complain that Sina violated consumer rights.

　　"At that time, I realized that we were actually consumers who spent money first, and then fans." A Xiao said that after the complaint lasted for a week, the Beijing Consumers Association talked about Weibo, and Weibo gradually returned the money. "Later, I went to look at it carefully. There is no explanation on the flower purchase page, and there is no regulation on whether it can be returned."

　　In August, H’s qualification for the list was restored, but A Xiao no longer bought flowers: "The list is a means for websites to make money, and I won’t send money to do stupid things again."

　　Software blocked, membership fee wasted

　　On June 10th, the "Star Aid App", the behind-the-scenes promoter of 100 million reposts, was investigated. A few days later, super fans said that "Super Aid" could not be used: "From then on, it returned to the era of manual ranking."

　　"Star Aid App" and "Super Aid" can help users to automatically perform some operations, such as commenting on Weibo who forwarded idols, sending Weibo related to idols, and automatically searching the names of idols, thus improving the rankings of idols on Sina’s "Star Power List" and Baidu Encyclopedia’s "Star Popularity List".

　　"Super aid is from Sina subsidiary, and the annual membership fee for an account is 35.88 yuan. The Star Aid App is even more fierce. 20 yuan, a member for one month, can bind many trumpets with one click, and then let these trumpets automatically sign in and forward every day. " Yan Yan told reporters that the two appeared in 2018 and were very popular among fans.

　　Where did these members’ money go after the service was stopped?

　　"Can Star Aid App refund money?" On the second day after the Star Aid App was investigated, Xiao Ran asked questions on the Weibo, but so far he couldn’t find a way. "I heard that the illegal profit was more than 8 million, but the App was taken off the shelf and people were arrested. I don’t know who to ask for a refund."

　　After the service of "Super Aid" stopped, some fans found that they could ask for a refund from the Sina subsidiary. "Send them payment voucher screenshots, Weibo nicknames and Alipay account numbers. It doesn’t matter if you have more money or less. Remember to ask Sina for a refund. " Weibo user @ honeythurts sent this Weibo on June 17th and got 718 reposts.

　　Not all fans who ask for a refund can get it. "Private letter, no refund, and now I will ignore it." Fan Xiaozhen said, "There is not much money, forget it."

　　Forwarding for resources, promises are hard to honor.

　　A trend — has been observed in the side dishes that have been mixed with powder circles for nearly 10 years; — More and more companies have joined the ranks of harvesting fans with the list. "Click on the authentication information, some are still film and television companies, and some are simply trading companies selling hardware department stores, so let’s share a piece of it."

　　Dishes told reporters that the common feature of these lists is that fans can vote for idols without spending money, but they must first complete some tasks to get tickets: "What do you need? Watching a 15-second video advertisement will give you 5 votes, and sending a Tik Tok with an idol name and a small program name will give you 15 votes. To put it bluntly, it is to use fans as advertisers, as free publicity, and as a resource for other apps. "

　　What are the benefits of idols topping the list? "It’s nothing more than putting some advertisements that can reveal the idol image in some places for fans, such as airports, high-speed railway station, squares and cafes, and opening their small programs for a day, even including sending a low-end ‘ Reward ’ 。” Xiaocai said that new fans are often confused by these "rewards", and the old fritters can see the tricks at a glance. "Take the coffee shop advertisement as an example. The promise is 10 coffee shops, 10 Starbucks or 10 coffee shops that you can’t name. There is a big difference. This kind of commitment is simply vague. After the fans sold the coolies, they found that it was different from what they thought in advance, and there was no place to say it. "

　　statement

　　Help the stars brush the list, fans are suspected of breaking the law.

　　"Internet idolize has evolved into a stage full of deception and profit-seeking, which is not the same as the idolize we used to know." Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said in an interview with Beijing Evening News that, taking the flower incident as an example, according to the provisions of the Consumer Protection Law, online shopping goods have no reason to return within 7 days, while digital goods, such as audio-visual products and software, are generally not included. "Virtual flowers belong to what goods? There is no clear law about whether it is reasonable to return it for 7 days, or whether it is similar to software. The platform should be stated in the user agreement, and consumers should be clearly informed in advance whether they can retreat. "

　　Zhu Wei thinks it is very difficult for users to get back the prepaid membership money after the automatic ranking software stops serving: "It is illegal to brush the list, not only the operator is illegal, but also the participants are illegal. In this case, the illegal income of the operator should be collected, and it is difficult for participants to claim a refund."

　　As for the practice that fans use labor to exchange resources for idols, Zhu Wei bluntly said that this is no longer a normal consumption behavior, and the identity of fans is no longer a consumer, which is very risky. "This does not constitute a contract, there is no clear consideration, and it is working for others and others are not aware of it. Whether the operators have relevant abilities and qualifications is often unknown. Whether these unilateral commitments are fulfilled or not, and there is no way to measure them. Don’t do this kind of exchange under the guise of giving aid to idols. This is likely to be fraud or even fraud. "

　　Quick comment

　　Stars rely on marketing, which is a social disease.

　　"The power of Chinese idols has made many people see the huge business opportunities, and it is easy to turn business opportunities into money." Zhu Wei said that the platform corner definitely welcomes fans to play the list. "It can not only improve the popularity of the platform, but also make a lot of money. Idols can also profit from it, because they generally have no works, and they can only increase their popularity through repeated activities. As for whether they can get the benefits of selling flowers from the platform, only fans don’t know. How many people who take the lead in crazy support are sent by idols to brainwash and circle money, and fans will not know. "

　　"For the fan economy, the Internet industry is actually a contradictory attitude. On the one hand, fans can increase activity and increase income for the platform; On the other hand, intentional or unintentional, active and passive list brushing, water army and public relations behavior also make the industry hate it, because a good ecology needs a fair and equitable environment, but the reality is that a mouse has broken a pot of soup. When one person starts to brush the list, everyone starts to be forced to brush the list, and the whole ecology is broken. " Liu Xingliang, president of DCCI Internet Research Institute, believes that even at the expense of reducing the activity of the platform, such ecological destruction cannot be tolerated.

　　Liu Xingliang introduced that in such a list-brushing game, many ash production companies in the industry earned a lot of money, such as selling trumpet, being a navy soldier and making automatic list-brushing software. "A large part of the money in the entire industrial chain has been earned by these companies, but what these companies do is meaningless or even harmful to the industry and society. The criteria for evaluating stars have also changed from works to well-done marketing and high energy of fans, which is the morbid state of the whole society. " (Reporter Bai Ge)