How to fully release the consumption potential? A few days ago, the General Office of the State Council issued the Opinions on Accelerating the Development of Circulation to Promote Commercial Consumption (hereinafter referred to as the Opinions), proposing 20 policies and measures to stabilize consumption expectations and boost consumer confidence. Experts said that these 20 measures to promote consumption from the perspective of improving the system and mechanism of consumption growth will have an important impact on consolidating the basic role of consumption in economic growth.
Relax purchase restrictions and stabilize automobile consumption.
"The measures to promote automobile consumption in the Opinions will help stabilize the automobile consumption market, thus supporting the stable development of the industry." According to Wang Xiaoming, a researcher at the Institute of Science and Technology Strategy Consulting, Chinese Academy of Sciences, automobiles are large consumer goods except houses, which have a great impact on consumption in the national economy. Stimulating the growth potential of automobile consumption is an important starting point for the steady growth of consumption.
In July this year, affected by factors such as the switching of previous automobile emission standards, the retail sales of automobile products above designated size decreased by 2.6% year-on-year, and increased by 17.2% in June. "Since last year, the overall automobile market has been sluggish, and there has been the first negative growth in more than 20 years." Wang Xiaoming said.
In view of the current downturn in the automobile market, the Opinions put forward that the potential of automobile consumption should be released, and the areas where automobile purchase restrictions are implemented should explore specific measures to gradually relax or cancel the purchase restrictions in light of the actual situation; Where conditions permit, give active support to the purchase of new energy vehicles; Promote the circulation of used cars and further implement the policy of completely canceling the restrictions on the removal of used cars.
Zhao Ping, director of the International Trade Research Department of the China Council for the Promotion of International Trade, believes that the Opinions promote the growth of automobile consumption from three aspects. "From the perspective of new car consumption, it is proposed to gradually relax or cancel the purchase restriction policy, which will loosen the new car consumption." Zhao Ping said, "From the perspective of second-hand car consumption, the sales volume of second-hand cars in China was close to 14 million last year. Although this is a large scale, compared with the 240 million cars in 2018, the circulation proportion of second-hand cars is still very low. There is still huge room for growth in the consumption of used cars, so the Opinions propose to promote the circulation of used cars. "
"From the perspective of new energy vehicle consumption, the proportion of new energy vehicles in China in 2018 is only 1.09%, and the base is still relatively small, and the future growth space is also very huge." Zhao Ping said, "Therefore, under the background of declining subsidies for new energy vehicles, it is very timely for the Opinions to give active support to the consumption of new energy vehicles in areas where conditions permit." Zhao Ping said that the "Opinions" have targeted and taken various measures to promote the steady growth of automobile consumption, turning the automobile from a drag factor of consumption growth into a traction factor, laying a solid foundation for the steady growth of consumption.
"Night Economy" Lights up the Consumer Market
According to the Opinions, businesses and markets at night should be enlivened, and special catering blocks such as late-night business areas, 24-hour convenience stores and "Midnight Food Store" should be opened. Where conditions permit, investment can be increased to create night consumption scenes and gathering areas, and supporting measures such as traffic, safety and environment should be improved to improve the convenience and activity of night consumption.
The recently issued Opinions on Further Stimulating the Consumption Potential of Culture and Tourism also points out that the night cultural performance market should be enriched, night catering, shopping, performing arts and other services in cultural and tourist sites should be optimized, and the construction of 24-hour bookstores should be encouraged. By 2022, more than 200 national night travel consumption clusters will be built, and the consumption scale of night travel will continue to expand.
Zhao Ping believes that the "Opinions" put forward that strengthening the consumption of "night economy" is an inevitable requirement for development. On the one hand, with the improvement of economic development level, the growth rate of per capita disposable income in China has basically kept pace with GDP, ensuring consumption growth. "But on the other hand, the process of urbanization is accelerating, and the pace of life of many people is getting faster and faster, so the time for consumption becomes very limited." Zhao Ping said, "Especially in the daytime, many people squeeze the time of consumption because of their tight schedules such as work, and ‘ Night economy ’ The development of the company provides an opportunity to release the accumulated consumer demand during the day. "
Zhao Ping believes that the development of "night economy" creates conditions for people to relieve pressure and improve themselves. The purpose is to better serve the daytime economy and better promote the benign interaction between people’s production and life, so that people can find a balance between work and life and have more sense of happiness and gain.
Let the new format innovate and develop in the norm
Per capita disposable income’s growth rate slows down, the service sector is in short supply, the circulation link is inefficient and the cost is high … … In the final analysis, many "pain points" in the consumption field should be solved by reform.
In Zhao Ping’s view, the Opinions issued this time has carried out the idea of expanding consumption by means of reform. By improving the long-term mechanism of consumption growth, making up the short supply of consumption through the reform of "streamline administration, delegate power, strengthen regulation and improve services", and improving the institutional environment to smooth the circulation channels, consumers can be relieved of their worries, so that they can buy and afford it, and at the same time dare to buy and are willing to buy.
The Opinions put forward that it is necessary to promote the innovation, transformation and upgrading of traditional circulation enterprises, promote the development of new circulation formats and new models, conform to the trend of business transformation and consumption upgrading, encourage the use of modern information technologies such as big data, cloud computing and mobile Internet, and promote cross-border integration of business travel styles, forming more new circulation platforms, new formats and new models. Encourage the development of "second-hand goods in internet plus" and "resource recycling in internet plus" to promote recycling consumption. Implement inclusive and prudent supervision to promote the healthy and orderly development of new circulation formats and new models.
Zhao Ping also pointed out that the Opinions mentioned that we should adopt an inclusive and prudent regulatory approach to deal with the regulatory issues of new formats. In fact, we should create a relatively relaxed but standardized environment for the innovation and development of new formats. "The speed of new format innovation is very fast, but the construction of our policies, regulations and standards has not kept up with the pace of new format innovation. Therefore, we need to make up shortcomings in the system, so that new formats can innovate and develop in the norms." Zhao Ping said. (Kong Dechen)
