【 HarmonyOS system can be used on mobile phones? Yu Chengdong: Anytime] On the 9th, at the Huawei Developers Conference, Huawei’s own system HarmonyOS was officially unveiled, and the system was open source. Can HarmonyOS be used on mobile phones? Yu Chengdong, CEO of Huawei’s consumer business, said at the scene, "At any time, but considering the partners and ecological construction, the mobile phone still gives priority to using Android."
It is said that 59-year-old Zhang Jiahui and his wife Guan Yonghe have been married for 20 years. Both of them are very low-key, and it is rare for people to see them together for activities, but many people know the love story of the two!
Recently, the coverage in Hong Kong said that Zhang Jiahui received an invitation from his friend Zheng Yuling to participate in a TV show last Saturday (December 9). On the show, he chatted with Zheng Yuling about his family life and his acting career. Unexpectedly, he came up with two funny little stories about Guan Yonghe in the show, both of which looked so funny!
Take a look at this little story told by Zhang Jiahui in the program. It was when Guan Yonghe had just gone to the mainland to shoot a TV drama. Zhang Jiahui, who was filming in Hong Kong, sneaked to the mainland to visit classes during the holiday, and then suddenly "flashed" in front of Guan Yonghe. When he appeared in front of Guan Yonghe, who was concentrating on makeup, Guan Yonghe was startled and screamed immediately. Hahaha, thinking about that scene makes people feel very happy!
Seeing that his family background was not as good as Guan Yonghe’s, Zhang Jiahui also lacked confidence in his marriage. Guan Yonghe was the first sister of TVB at that time, and her income and popularity were higher than him. Zhang Jiahui had always been worried about what if someone gave Guan Yonghe more temptations and took her away.
So he once said that when he first started dating Guan Yonghe, there was a rich boss who often called Guan Yonghe and asked her to go to the movies. He also praised her for her beauty and generosity, family management, and said that he liked her very much. At this time, Zhang Jiahui would always dream that Guan Yonghe ran away with others for several nights in a row, and when he woke up, he would cry and make trouble, and even blame Guan Yonghe for not choosing himself, and often said dirty words when he was excited. Although Guan Yonghe felt very embarrassed, she could only face these with a smile every time.
Faced with this situation, Zhang Jiahui also admitted that it may be because he usually hears too many people praise Guan Yonghe like this, which makes him a little flustered, so he always has some strange dreams.
And Zhang Jiahui also told everyone frankly that he had actually met a girl who was discharging him, but he just pretended not to see her and didn’t let her have any chance to get close, because he immediately went home to accompany his wife’s life after get off work, and he wouldn’t go out to any wine games at all, so the time he shared with his wife was really rich.
After giving birth to her daughter Zhang Tong in 2006, Guan Yonghe gradually quit the entertainment industry. Later, she also left TVB and let go of her aura as a star. Sometimes we can see her in some trivial things in life, such as shopping in the supermarket or shopping for vegetables. She is as close to ordinary people as an ordinary housewife, and there is no sense of superiority at all. Guan Yonghe has always been a model wife in everyone’s eyes.
Zhang Jiahui also said unabashedly that he had never restricted Guan Yonghe’s freedom, and if she wanted to return to the entertainment industry one day, then let her go. However, at present, Guan Yonghe did not seem to have such an idea. Instead, he devoted himself to ceramic design, and was obsessed with handmade pottery pots every day, which was evaluated by others as a "crazy terrorist".
Facing the 17-year-old daughter at home, Zhang Jiahui couldn’t help but sigh. She hated watching movies at home the most, and whether her daughter would also enter this circle in the future became the focus of everyone’s topic. Zhang Jiahui just implicitly wanted to let her daughter make her own choice.
When it came to the matter between Zhang Jiahui and Zhang Xueyou, Zheng Yuling asked him if he had experienced the trouble of admitting his mistake? He was more direct and said that he had indeed been treated as "Zhang Xueyou". Every time he heard others call him that, he could only answer helplessly: "Yes, I am Zhang Xueyou. How are you?"
And he also revealed that he and Jacky Cheung are not actually related, just two very close friends. The two of them really look alike!
Responsible editor:
On the 23rd, Jiang Ling, Secretary of the Municipal Party Committee, held a working meeting with Wang Jianlin, Chairperson of Wanda Group, who visited Luoyang, and jointly participated in the signing ceremony of the strategic cooperation framework agreement between Luoyang Cultural Tourism Group and Wanda Group.
Jiang Ling welcomed Wang Jianlin and his party to visit Luoyang and expressed his gratitude to Wanda Group for its support to Luoyang’s development. He said that entering the new development stage, the development mode, operation content and business model of the cultural tourism industry have undergone new changes. "Subversive creativity, immersive experience and young consumption" are leading the new trend. The integration of culture, sports, leisure, film and television, hotels and other factors is becoming a new trend. Asset-light operation is becoming the core competitiveness of cultural tourism enterprises. Luoyang is rich in historical and cultural resources. It has many scarce resources in inheriting and carrying forward the excellent traditional Chinese culture. It has unique advantages in the development of immersive cultural tourism industry. It is hoped that Wanda Group will give full play to its comprehensive advantages in planning, operation, and platform, focus on Luoyang’s characteristic cultural tourism IP, and plan an immersive experience project with the theme of Tang Dynasty culture in Luoyang, so as to help Luoyang build a new high ground for the development of the national immersive cultural tourism industry and make greater contributions to strengthening cultural self-confidence.
Wang Jianlin introduced Wanda Group’s recent efforts to promote the development of industries such as commerce, cultural tourism, sports, film and television, and children. He said that the current cultural tourism industry is accelerating the transformation from quantitative growth to quality growth. Luoyang is a famous historical capital and a strong tourism city. Relying on good cultural heritage, tourism resources, and ecological advantages, the development space and potential of the cultural tourism industry are huge. Wanda Group will take this cooperation as an opportunity to better give play to its experience advantages and industrial advantages, fully tap Luoyang’s cultural resources and natural endowments, and promote the construction of Longmen tourist resort and other cooperative projects with high standards, so as to promote the leapfrog development of Luoyang’s cultural and tourism industry. At the same time, it will rely on its own international resources to actively develop international A-class sports events in Luoyang, and promote the integrated development of cultural and sports tourism in Luoyang. Wanda Group is confident in its investment in Luoyang and will make every effort to accelerate the construction and early operation of cooperation projects, so as to provide a wonderful answer for the ancient capital Luoyang.
According to the agreement, Wanda Group will carry out in-depth cooperation with Luoyang Cultural Tourism Group in projects such as Longmen Tourism Resort, Wan’an Mountain Tourism Resort, Xintang Street, and Heshizhou Tourism Resort to help Luoyang build a national cultural tourism merchandise highland and an international cultural tourism destination; carry out extensive cooperation in the development of business, sports, and service industries to help Luoyang Cultural Tourism Group build a national first-class cultural tourism industry state-owned capital investment and operation company.
Wanda Group Chief Vice President Liu Haibo, Wanda Culture Group Vice President and Sports Group Vice President, China President Gao Yimin, city leaders Xu Yixian, Wang Jun, Zhang Yujie, Yang Shaochun, Wei Xianfeng attended the talks.
The second session of the 14th National Committee of the Chinese People’s Political Consultative Conference was held in Beijing on March 4. What are the hot issues in which the members of the National Committee of the Chinese People’s Political Consultative Conference are concerned? Shenzhen Business Daily reporters learned that paying attention to new productivity and building a better life are the key points for members to write proposals and participate in politics.
Chen Qianwen, member of the National Committee of the Chinese People’s Political Consultative Conference in Shenzhen
It is recommended that the Sha Tau Kok Shenzhen-Hong Kong International Consumer Cooperation Zone be upgraded to a national strategy
Chen Qianwen, a member of the Shenzhen National Committee of the Chinese People’s Political Consultative Conference and vice chairperson of the Shenzhen Municipal Committee of the Chinese People’s Political Consultative Conference, believes that Shenzhen and Hong Kong have great potential in consumer cooperation. If we can make good use of the area of Sha Tau Kok and improve more policies, we will further strengthen the connection between Shenzhen and Hong Kong, and even between Guangdong, Hong Kong and Macao, so that the consumption in the Greater Bay Area can be better promoted and developed. It is recommended that Sha Tau Kok Shenzhen-Hong Kong International Consumer Cooperation Zone be raised to a national strategy.
Chen Qianwen said that Shenzhen Qianhai is a platform for Shenzhen-Hong Kong cooperation and innovation in the modern service industry. The construction of Qianhai-Shenzhen-Hong Kong Modern Service Industry Cooperation Zone has been included in the national strategy. Last year, the Hetao area was included in the national strategy as a platform for Shenzhen-Hong Kong science and technology innovation. These two regions have played a very good role in boosting the development of Shenzhen. At present, Shenzhen-Hong Kong exchanges have become increasingly close, and interactions in the consumer field are also very frequent. In the past year, Hong Kong compatriots have been present in major business districts and cultural tourism facilities in Shenzhen, which actually shows the great potential of Shenzhen-Hong Kong consumer cooperation. As a special area for consumer cooperation with Hong Kong, Shenzhen Sha Tau Kok, if it can get a policy promotion, I believe it will play a good role in promoting consumption in the Guangdong-Hong Kong-Macao Greater Bay Area. Chen Qianwen suggested that the customs supervision measures should be improved to create a model that allows for the looser circulation of consumer goods between the two places, so as to promote the integration and exchange between Guangdong, Hong Kong and Macao through consumption upgrades and release consumption potential.
He Jie, member of the National Committee of the Chinese People’s Political Consultative Conference in Shenzhen
Further consolidate the first-mover advantage of science and technology innovation finance and digital finance
He Jie, a member of the National Committee of the Chinese People’s Political Consultative Conference and deputy secretary-general of the Standing Committee of the Shenzhen Municipal People’s Congress, will propose this year aroundAnd financial innovation, among other topics.
He Jie believes that while bringing social progress, there are also hidden dangers, and how to establish a corresponding standardized system is an important issue. In addition, how China participates in or dominates international governance and deeper artificial intelligence governance legislation is also worthy of consideration.
Finance is the area he is most familiar with. He believes that the Central Financial Work Conference has proposed "five major articles" on the development of the financial industry – science and technology innovation finance, green finance, inclusive finance,Financial and digital finance, there is a lot of knowledge to be done in each major article. Guangdong has already taken the lead, and the next step is how to further consolidate Guangdong’s first-mover advantage. He Jie believes that the high-quality development of the financial industry cannot be achieved solely throughOn this, he will deepen and refine it, and then make further suggestions. His proposal this year will also involve the unification and establishment of a large financial marketPlatform to strengthen financial supervision, international digitalBridge and other topics.
Wang Lizong, member of the National Committee of the Chinese People’s Political Consultative Conference in Shenzhen
Further relaxation of restrictions on cross-border movement of professionals from Guangdong, Hong Kong and Macao
Wang Lizong, a member of the National Committee of the Chinese People’s Political Consultative Conference and chairperson of the Guangdong High-tech Industry Chamber of Commerce, plans to submit proposals such as "Suggestions on Accelerating the Issuance and Implementation of the Negative List for Cross-border Service Trade to Promote High-level Opening up".
Wang Lizong suggested that the Ministry of Public Security and other departments further relax the restrictions on the cross-border movement of natural persons from Guangdong, Hong Kong and Macao in the field of professional talents. He gave an example that the exhibition industry has the characteristics of high mobility of personnel. Under the background of Shenzhen, Hong Kong and Macao’s continuous deepening of "one exhibition, two places" exhibition cooperation, Shenzhen, Hong Kong and Macao tourist visas and work visas cannot meet the needs of organizers for daily round-trip between Shenzhen, Hong Kong and Macao. Issuing specific talent visas for exhibition professionals will solve the problem of cross-border professional flow in the opening and development of the exhibition industry, which will help promote the interconnection of exhibitions in Guangdong, Hong Kong and Macao, and build a cross-border cooperation model of "one two places exhibition". At the same time, it will promote more world merchants to visit Guangdong, Hong
Wang Lizong also suggested that the Ministry of Commerce and other departments study and accelerate the implementation of the national version and the free trade zone version of the cross-border service trade negative list, and make commitments to opening up in the field of cross-border service trade in the form of a negative list, without additional restrictions in areas outside the list, and introduce overseas investment to a greater extent to encourage the expansion of service exports.
Wu Yihuan, member of the National Committee of the Chinese People’s Political Consultative Conference in Shenzhen
Promote the deep integration of physical education and empower young people to grow up healthily
Wu Yihuan, member of the Shenzhen National Committee of the Chinese People’s Political Consultative Conference, vice chairperson of the Shenzhen Municipal Committee of the Chinese People’s League, suggested that all sectors of society innovate and promote the deep integration of physical education to empower young people to grow up healthily.
Wu Yihuan said that in recent years, the integration of sports and education in our country has made great progress, and a series of effective measures have been launched in various places, such as Shenzhen’s promotion of "Sunshine One" activities and "See You Every Day in Physical Education Classes". However, there are still problems such as poor service quality of youth social sports organizations and insufficient protection of sports professional teachers. Wu Yihuan suggested that we should innovate support policies, mobilize social forces, standardize the development of youth social sports organizations, and at the same time unblock the channels for elite retired athletes to enter schools as sports coaches or sports teachers, and lead students to do a good job in sports competitions.
Nie Zhuqing, member of the National Committee of the Chinese People’s Political Consultative Conference in Shenzhen
The system solves the problem of installing elevators in old residential areas
Nie Zhuqing, a member of the National Committee of the Chinese People’s Political Consultative Conference and chairperson of Shenzhen Pengxin Asset Appraisal Land and Real Estate Appraisal Co., Ltd., told the Shenzhen Business Daily that the topic of people’s livelihood is the focus of his duties and will submit proposals around the installation of elevators in old neighborhoods and the safety of prefabricated dishes.
Born in rural Hubei, Nie Zhuqing has a strong sense of responsibility for promoting rural revitalization and construction in the new era. In July last year, he followed the Guangdong Provincial Committee of the Chinese People’s Political Consultative Conference inspection team to Lanzhou City, Gannan Prefecture, Linxia Prefecture and Zhongwei City, Yinchuan City, Ningxia Hui Autonomous Region, has first-hand information on ethnic areas and rural revitalization. Last year, he put forward a proposal on the construction of rural health centers, which received attention and positive responses from relevant state ministries and commissions. This year, he will vigorously enhance farmers’ enthusiasm for farming and promote the high-quality development of the homestay industryWait for a proposal.
The elderly who live in old staircase houses choose not to go out all year round because of the inconvenience of their legs and feet. The real story I saw during the community visit has made Nie Zhuqing pay attention to this issue related to the well-being of many elderly groups for a long time. He will submit a proposal this year "on systematically solving the installation of elevators in old residential areas and improving the safety of old elevators". It is recommended to formulate and issue unified standards and norms at the national level in combination with existing local standards and industry standards, to guide the installation of elevators in existing residential buildings in old residential areas, and to promote the establishment of a long-term mechanism for follow-up care.
Jin Li, a member of the National Committee of the Chinese People’s Political Consultative Conference in Shenzhen
Attach importance to the elderly care industry and encourage the development of the elderly care industry
Jin Li, a member of the National Committee of the Chinese People’s Political Consultative Conference and vice president of Southern University of Science and Technology, said that he will continue to write proposals on the topic of elderly care this year. He believes that while paying attention to the elderly care cause, we must also vigorously encourage the development of the elderly care industry, and supplement market forces to stimulate and enhance the vitality and quality of the elderly care industry.
Jin Li believes that there is a difference between the elderly care industry and the elderly care industry. The elderly care industry places more emphasis on the public welfare attribute, which is a kind of care, support and protection for disadvantaged groups. It is mainly aimed at the poor or widowed elderly in cities and the five-guarantee households in rural areas with poor living conditions. The elderly care industry needs the supplement and expansion of the elderly care industry, and the elderly care industry needs the attention and support of the whole society to generate certain and reasonable economic returns. Only in order to mobilize more social resources into the elderly care industry can we not only regard the elderly care as a public welfare.
Jin Li believes that the elderly all hope to have cost-effective market-oriented high-quality elderly care services. At present, the investment in elderly care is too small. If this market is fully developed, its volume will be larger, and the economy of scale and scope will be formed. Through the system integration of upstream and downstream of the industrial chain, costs can be greatly reduced and efficiency can be improved. If the cost of elderly care is reduced by half or even two-thirds, it is possible to make some high-quality elderly care services benefit a wider range of ordinary peopleGroup. If the pension cost and other pension issues can be effectively solved, it can not only meet people’s growing demand for high-quality pension, but also release more economic vitality, allowing people to consume more boldly, and the relevant industrial chain will also be driven.
Jin Li believes that elderly care provides rich and diverse application scenarios for the development of science and technology, which is a huge driving force for China’s future GDP. In the process of elderly care industrialization, it can release a large amount of demand and fully stimulate the development of various industries, especially high-end manufacturing.
In April, Volvo sold 1.04 yuan in China.
Ten thousand vehicles; Cumulative sales from January to April 3.92
Ten thousand vehicles, the lowest sales volume among the four second-tier brands, even less than half of Cadillac’s sales volume, were also thrown far by Lexus and Jaguar Land Rover.
According to industry insiders, Volvo has gradually declined in the second-tier high-end brands, mainly because the flagship model failed to establish a high-end brand image and could not be recognized by consumers; The low growth rate of Volvo is in
SUV has not formed an effective growth point, the main model XC60.
Nor did it keep up with the mainstream of the industry.
It must be said that ABB is a convention in the high-end car market, especially in the domestic market, Audi, BMW and Mercedes-Benz (
ABB) The three major brands account for more than 70% of the total, but you don’t say ABB.
No way. In fact, the share in ABB "
Head "space, often referred to as"
The high-end car camp of "second-line brand" is undergoing profound and drastic changes: the overall growth continues and gradually erodes.
ABB’s market share. Among them, some brands began to stand out and set aside other competitors; Some even after domestic production, even if there are two brands, they can’t do a single imported car brand, and the market ranking drops again; Other brands have grown compared with themselves, but they have lagged behind the overall growth of the high-end car market, and have actually fallen behind and been moved out.
"second line" …
Therefore, for the high-end car market that has maintained a high growth rate, the Economic Daily-China Economic Net auto channel is concerned about both.
An old performer like ABB also pays attention to other new performers with various possibilities. Today, let’s take a look at Volvo’s market performance, and explore why it lost its rivals in the competition of second-tier brands and even fell into the ranks of third-tier brands.
Recently, some media reported that Geely Automobile told the banks applying for the lead underwriter that only Volvo Car’s market value exceeded 30 billion US dollars would conduct an initial public offering (IPO), which was considered by some analysts as "too high expectations".
Judging from the market performance of China, Volvo’s largest single market in the world, Volvo’s IPO road may really be uneven. The data shows that in April, Volvo sold a total of 10,400 vehicles in China; From January to April, the cumulative sales volume was 39,200 vehicles. Cadillac, Lexus and Jaguar Land Rover, both second-tier high-end brands, sold 81,100 vehicles, 53,200 vehicles and 50,300 vehicles respectively in the first four months. In contrast, although Volvo achieved growth year-on-year, its sales volume was the lowest among the four second-tier brands, even less than half of Cadillac’s sales, and it was also far behind by Lexus and Jaguar Land Rover.
Compared with the above-mentioned high-end brands, Volvo’s decline has already appeared before. In 2017, the gap between second-tier high-end brands began to widen. Among them, Volvo sold a total of 114,400 vehicles, and the gap with the previous one was 18,000 vehicles, which should not be underestimated for second-tier high-end brands whose annual sales just passed the threshold of 100,000 vehicles.
Lack of brand power
The flagship model is difficult to build a high-end image.
According to public data, Volvo’s flagship SUV model XC90 sold a total of 2,831 vehicles from January to March, while BMW X5, Audi Q7 and Mercedes-Benz GLE, as its "imaginary enemies", sold 14,201 vehicles, 13,511 vehicles and 9,203 vehicles respectively in the first quarter. This shows that Volvo XC90 is weak in competition.
Volvo XC90
Cun Wang, Vice Minister of Investment and Marketing Department of SINOMACH, pointed out that for large and medium-sized imported SUVs, consumers are more interested in brands, while Volvo, which is in the second-tier and high-end category, is relatively weak in brand power, so it is difficult for XC90 sales to increase significantly.
As Volvo’s flagship car, the domestic S90 is highly anticipated. When S90 was unveiled at the Guangzhou Auto Show in 2016, Chen Lizhe, general manager of Volvo Car China Sales Company, once said, "The new S90 long-wheelbase luxury sedan is superior to German competitors in terms of technological leadership and luxury comfort configuration, whether it is an entry-level T4 model or a T5 model."
The reality is that the "advantage" of Volvo S90 is not reflected in the sales volume, and the new car only sold less than 1,000 vehicles in the month of listing; In 2017, S90 sold a total of 24,700 vehicles, less than 20% of Audi A6L; From January to April of 2018, S90 sold a total of 11,500 vehicles, which is only equivalent to the monthly sales of Audi A6L. Obviously, the so-called "domestic flagship" of Volvo S90 has not started, let alone enhance the brand image.
Volvo S90
Faced with the pressure of poor sales, Volvo had to choose a strategy of sharply reducing prices to deal with it. The reporter from Economic Daily-China Economic Net learned during a visit to a Volvo 4S store in Beijing that the current Volvo XC90 has a "comprehensive discount" of 170,000-180,000 yuan from the entry model to the top model, while the official guide price of S90 entry model is 369,800 yuan, which also has a discount of nearly 90,000 yuan. The staff even said, "If you really want to buy it, the price can be discussed again."
In the eyes of the industry, Volvo has gradually declined in the second-tier high-end brands, mainly because the flagship model failed to establish a high-end brand image and could not be recognized by consumers.
"Volvo XC90 offers such a big discount, mainly because there are very few consumers looking at cars and there is basically no sales every month." The staff said helplessly, "There are group buying activities in the 90 series in the store these two days, and the discount range is even greater. For the sake of capital turnover, there is nothing we can do."
Lack of marketing power
The main models are difficult to pick the sales beam.
After being acquired by Geely Group, Volvo’s product upgrading accelerated and new models appeared constantly. Among them, XC60 and S60L are both suitable for walking. However, in product marketing, it seems to be somewhat inadequate, which has affected the market performance to a considerable extent. For example, Volvo has been committed to promoting "being the safest car" for a long time, but when "safety" has become an essential element or basic guarantee for high-end cars, and when a number of independent brands such as WEY also focus on "safety", Volvo’s almost unchanging statement has no advantage.
During the visit to the market, the reporter of Economic Daily-China Economic Net found that Volvo salespeople are still old-fashioned words: "The proportion of boron steel in Volvo body can reach 45%, far exceeding other brands"; "Preventive protection for rear-end collision, which can safely brake when the difference is 50KM/h"; "XC90′ s self-driving has reached L3 level, so far there has not been an accident" … However, when asked about other advantages, the staff only brought a product color page and said, "Look for yourself, you can ask me if you don’t understand". Can this help users’ cognition and sales promotion?
Volvo XC60 offers a comprehensive discount of 65,000 yuan.
In addition, Volvo’s inflated price has also become a hot spot for consumers to vomit. Last December, Volvo’s new generation XC60 went on the market. However, at the moment when the price of high-end cars is generally lower, the price of new cars is further raised on the basis of high price, and the starting price has risen from 358,900 yuan to 369,800 yuan, which is not too much compared with BBA, which directly leads to its sales volume hovering around 3,000 vehicles. The data shows that from January to April, the sales volume of Volvo XC60 was 11,564 vehicles, up 9.31% year-on-year, which was based on the substantial price reduction. It is understood that the current comprehensive discount of Volvo XC60 is more than 50,000 yuan, and the Beijing area can even reach about 65,000 yuan.
Netizen tucao Volvo XC60 price is too high.
Netizen yuken12900 said in the forum, "Volvo typically has no self-knowledge, and it will be even worse after X3 and Q5L come out! The expected price reduction of 100,000 may not be useful. By the way, I almost forgot, and GLC will soon be extended. Spend the same money and give a reason to choose Wo (Er) Wo? "
In this regard, Cui Dongshu, Secretary-General of the Association, said that the low growth rate of Volvo was mainly due to the lack of effective growth point in SUV, and the main model XC60 did not keep up with the mainstream of the industry. In addition, the price of Volvo XC60 is too high, which may be because it hopes to enhance its brand image through price and let consumers recognize the positioning of its luxury brand, but the effect remains to be seen. (Economic Daily-China Economic Net auto channel Original Reporting Group)
[car home Industry] Perhaps from the perspective of some traditional aristocrats, it is not an exaggeration to call the arrival of the electrification era "the ritual collapse and the bad music". The luxury and high-end previously defined by the number of engine cylinders and horsepower are no longer an insurmountable threshold in the electrification era. How should luxury be interpreted in today’s era? Some enterprises may not have thought about this question, or they may have thought about it but could not get the answer. Therefore, after the market electrification scale began to appear, their hearts were a little stunned.
Take the medium and large SUV market as an example. In the past era of fuel vehicles, it was almost luxury brands that could survive in this field and achieve a certain sales scale. Even the price that is more close to the people is dominated by strong overseas brands such as Volkswagen. In today’s era of electrification, the market structure has already changed. Sales champions are basically monopolized by ideals, and traditional luxury brands can’t get a share.
From the price point of view, the boundaries between brand attributes have long been lost among various models. Strong overseas brand products can be sold more cheaply than China brands, and the price difference between luxury brands and products of the same level can be hundreds of thousands.
This kind of "ritual collapse and bad music" will be a severe test for some brands, but for others, it can also be called an opportunity for brand transition. Since Wei Xiaoli can take this opportunity to become a high-end brand, it is also an opportunity for some changing second-tier luxury brands to break the BBA monopoly on the new track and become a first-line brand.
Obviously, Volvo is trying to seize this opportunity. The (|), which was first launched in China not long ago, can be regarded as a signal flare for the brand to achieve class transition.
Volvo’s Transformation Logic
The growth process of a high-end new energy brand can be roughly divided into two routes. The first one is for new players, such as Tesla and Weilai. These companies are good at holding high first and then hitting low in the process from zero to one, that is, launching flagship models first, and launching models with relatively close prices after brands gain a foothold in the high-end field, harvesting sales and doing large-scale.
For traditional luxury brands, there will be another one before the above path-testing the water. Although in the early years, when traditional luxury brands launched the first batch of pure electric vehicles such as Mercedes-Benz EQC, BMW iX3 and Audi e-tron, they were always named "Tesla Killer" by the outside world.
However, it is obvious that BBAs themselves don’t think so. The original intention of releasing these models is to blow the horn of electrification transformation, so that consumers can intuitively feel and gradually accept the existence of pure electric products of these brands, not to compete directly with Tesla.
"Volvo XC40 New Energy"
Under the above demands, these car companies often build models from the starting point of seeking stability, such as adding pure electric versions on the basis of mature fuel vehicles. Volvo has done this before. The XC40 RECHARGE, the brand’s first pure electric vehicle, was launched during the 2020 Beijing Auto Show, and it was endowed with an iCPU intelligent interconnection system that better meets the needs of China consumers.
In the years since then, the sales volume of XC40 RECHARGE has gradually increased, with 848 vehicles sold in 2021, 1,836 vehicles sold in 2022 and 1,417 vehicles sold in the first four months of 2023, which can be regarded as a good completion of the water test. Volvo has also used this model for electric preheating in advance in the fields of production, supply chain, sales and after-sales.
After this step, for the traditional luxury brands in transition, the second step is to set a benchmark, that is, to integrate their understanding of electrification and intelligence into a model as much as possible to create a real flagship. Obviously, Volvo EX90 is such a brand flagship in the era of smart electric vehicles.
Volvo EX90』
Since it is the flagship of the new era, there are at least two tasks on Volvo EX90: brand and market. That is, we should not only pass on the brand concept in the era of intelligent electric vehicles, but also make this concept accepted by the market.
As mentioned earlier, the medium and large pure electric SUV market where Volvo EX90 is located is already a market where the traditional boundary has been subverted. Traditional luxury brands and new forces compete on the same stage, and the former does not seem to have an advantage at present. If you want to stand out in such a market, you still have to achieve "people have me, people have me", that is, products conform to the trend of smart electric vehicles, and at the same time find their own labels to achieve differentiated competition.
The Volvo EX90 Metropolis of the New Power Club?
Before the opening of the Shanghai Auto Show, on April 16th, the words of Qin Peiji, president of Volvo Car Greater China Sales Company, really made the Volvo brand and the Volvo EX90 a hit. At that time, at the press conference of "VOLVO TECH DAY and EX90 China First Show", Qin Peiji said that "the new forces will, and we learned it in three years; We will, and the new forces will not learn in ten years. "
Since then, Qin Peiji has also explained this "malicious words" to many media. He said that the most essential thing Volvo learned from the new forces is how to face consumers. Previously, many traditional car companies were prone to step into a misunderstanding in the process of transformation. They paid too much attention to electric vehicles and cars, but ignored intelligence, and even ignored the needs of consumers in China in the era of intelligent electric vehicles. Therefore, when the models that are as luxurious, comfortable and have a sense of control as those in the traditional era appear, they often fail to achieve the expected results.
Fortunately, under the advantage of backwardness, Volvo saw the mistakes made by its predecessor and made corrections. So on the Volvo EX90, you can clearly feel that this is a truly intelligent electric car.
First of all, from the electric dimension, the CLTC cruising range of the Volvo EX90 under comprehensive working conditions is 650 kilometers, and the acceleration time of 0-100 km/h is 4.9 seconds. As a medium and large pure electric SUV, it meets the mainstream standards of high-end products. From the point of view of intelligence, Volvo EX90 is obviously stronger than the products launched by traditional luxury brands, more like a new force model.
Volvo EX90』
This car is equipped with NVIDIA DRIVE Orin chip, and its computing power can reach 254 TOPS (trillions of operations per second). In contrast, BMW iX, the same level product, is equipped with MobileyeEQ5H chip with a computing power of 24Tops；; The upcoming Mercedes-Benz EQE SUV has not announced what kind of autopilot chip it uses, but from EQE’s point of view, its computing power performance is probably not as good as BMW iX. In addition, the same is true for Audi Q5 e-tron, LYRIQ Ruige and other models.
Although the level of intelligence can not be evaluated simply by the level of computing power, it can be used as the brain of a smart car. The computing power of the autopilot chip will directly determine the upper limit and plasticity of this car. And for consumers, chip computing power may be the only objective data dimension that can tell whether a car is smart or not. Coupled with the computing power of 254TOPS and the central electronic and electrical architecture, Volvo EX90 can continue to grow through the future OTA. You know, since 2021, the total number of Volvo OTA has exceeded 1 million times.
In the aspect of assisted driving software matching with the computing power of autopilot chip, the assisted driving system algorithm of Volvo EX90 comes from Zenseact, a 100% wholly-owned subsidiary of Volvo Cars. Thanks to this subsidiary of Volvo Autopilot Project, Volvo is the only traditional luxury brand that realizes full-stack self-developed algorithm. It is reported that in the next step, the brand will take the lead in launching navigation assistance functions based on high-precision maps in China according to the needs of users in China market.
In the intelligent cockpit, in addition to the "smart car standard" such as Qualcomm 8155 cockpit chip and large-size central control panel, Volvo EX90 is special in that it is equipped with DUS driver perception system with dual cameras in the car, which is the only one in the production car in the industry at present.
Compared with the single-camera scheme, the dual-camera DUS system monitors 60 frames of eye movements per second, which greatly reduces the false alarm rate and judges the driver’s state more accurately. With a capacitive steering wheel that can sense the contact area between the driver’s hand and the steering wheel, it will be difficult to deceive the system by means of self-deception such as hanging water bottles, oranges and "getting rid of artifacts".
Identify differentiated competitive labels
There are always people who say that the transformation of traditional car companies is unfavorable because of the so-called "burden". Indeed, due to the long-term solidification of brand image and the solidification of automobile understanding, many products created by traditional brands seem to be less "extreme" than those created by new forces, which also leads to a natural disadvantage in terms of attractiveness when electric vehicle consumers are mainly early adopters in the market.
But from another point of view, if these brands’ stubbornness and persistence in cars can be displayed in the situation of "smart electric", supplemented by the strong brand power and market appeal of these brands, the opportunities will come after the market segment users gradually change from "early adopters" to "mainstream groups".
In this regard, Volvo EX90 did just that. In an era when labels are king, this car not only chooses luxury labels that everyone wants to interpret but lacks objective support, but also adds safety labels that Volvo has always been good at and widely recognized. However, unlike what was emphasized in the era of fuel vehicles, the safety labels on Volvo EX90 are all presented in the language of smart electric, whether in the fields of active safety, passive safety or battery safety.
In terms of active safety, the industry has always regarded lidar as a stepping stone to achieve high-level assisted driving, even "automatic driving", but in fact, the Luminar lidar carried by Volvo EX90 wants to convey not the above-mentioned "futures", but real safety. It is reported that the detection distance of this lidar can reach 600 meters, and the sensitivity can even be 7.5 seconds in advance when the black vehicle 250 meters away is equivalent to 120 km/h at night. And has the ability to detect small objects ahead of the industry.
Its resolution is 0.08°x0.06°, and its imaging level is 4 times better than that of the mainstream 905nm wavelength lidar. What is more detailed is that it uses a groundbreaking wavelength of 1550nm, which will not cause damage to the retina of traffic participants outside the car.
In the most important battery field of new energy vehicle safety, Volvo may be the only brand of full-stack self-developed BMS among traditional luxury brands. The BMS system of Volvo EX90 adopts intelligent electromagnetic fuse, which can quickly cut off power within 3 milliseconds under the condition of high current. In addition, Volvo has done a lot of homework to ensure the safety of the battery system. For example, the sensors are connected by hardware to resist electromagnetic interference and avoid the risk of thermal runaway caused by signal loss. For example, the upper cover of the battery pack is covered with boron steel, which can achieve zero deformation when colliding at 60km/h, and so on.
In the field of passive safety, Volvo EX90 has developed its traditional advantages to the fullest. In this car, Volvo has come up with a new generation of cage body specially built for electric vehicles. The overall body structure uses a 19% lightweight aluminum alloy frame to reduce weight and absorb energy. Compared with XC90, the overall torsional stiffness of Volvo EX90 is increased by 50%, and the collision energy absorption capacity is increased by 20%.
Write it at the end
It is reported that Volvo EX90 will be listed domestically in Chengdu factory in 2024, and some people in the industry speculate that its price will be decentralized to the range of 500,000 yuan. If the above price is guaranteed, and considering the configuration and positioning factors, the competition space of this car will be great. BMW iX, Mercedes-Benz EQE SUV, Weilai ES8, and even Cadillac LYRIQ Ruige with a price of 400,000 yuan will become its competitors. Compared with traditional luxury brand products, Volvo EX90 will become its most powerful competitiveness in intelligence. Compared with the new power models, it will be the best way to seize the market to equalize the safety and brand power after intelligence.
For the new forces and other China brands, lane-changing overtaking in the era of intelligent electric power makes it possible for them to compete with the traditional strongmen. For Volvo, isn’t this an excellent opportunity to catch up with BBA and become a first-line luxury brand in the new era? (Text/car home Industry Commentator Nancheng Back Garden)
How to fully release the consumption potential? A few days ago, the General Office of the State Council issued the Opinions on Accelerating the Development of Circulation to Promote Commercial Consumption (hereinafter referred to as the Opinions), proposing 20 policies and measures to stabilize consumption expectations and boost consumer confidence. Experts said that these 20 measures to promote consumption from the perspective of improving the system and mechanism of consumption growth will have an important impact on consolidating the basic role of consumption in economic growth.
Relax purchase restrictions and stabilize automobile consumption.
"The measures to promote automobile consumption in the Opinions will help stabilize the automobile consumption market, thus supporting the stable development of the industry." According to Wang Xiaoming, a researcher at the Institute of Science and Technology Strategy Consulting, Chinese Academy of Sciences, automobiles are large consumer goods except houses, which have a great impact on consumption in the national economy. Stimulating the growth potential of automobile consumption is an important starting point for the steady growth of consumption.
In July this year, affected by factors such as the switching of previous automobile emission standards, the retail sales of automobile products above designated size decreased by 2.6% year-on-year, and increased by 17.2% in June. "Since last year, the overall automobile market has been sluggish, and there has been the first negative growth in more than 20 years." Wang Xiaoming said.
In view of the current downturn in the automobile market, the Opinions put forward that the potential of automobile consumption should be released, and the areas where automobile purchase restrictions are implemented should explore specific measures to gradually relax or cancel the purchase restrictions in light of the actual situation; Where conditions permit, give active support to the purchase of new energy vehicles; Promote the circulation of used cars and further implement the policy of completely canceling the restrictions on the removal of used cars.
Zhao Ping, director of the International Trade Research Department of the China Council for the Promotion of International Trade, believes that the Opinions promote the growth of automobile consumption from three aspects. "From the perspective of new car consumption, it is proposed to gradually relax or cancel the purchase restriction policy, which will loosen the new car consumption." Zhao Ping said, "From the perspective of second-hand car consumption, the sales volume of second-hand cars in China was close to 14 million last year. Although this is a large scale, compared with the 240 million cars in 2018, the circulation proportion of second-hand cars is still very low. There is still huge room for growth in the consumption of used cars, so the Opinions propose to promote the circulation of used cars. "
"From the perspective of new energy vehicle consumption, the proportion of new energy vehicles in China in 2018 is only 1.09%, and the base is still relatively small, and the future growth space is also very huge." Zhao Ping said, "Therefore, under the background of declining subsidies for new energy vehicles, it is very timely for the Opinions to give active support to the consumption of new energy vehicles in areas where conditions permit." Zhao Ping said that the "Opinions" have targeted and taken various measures to promote the steady growth of automobile consumption, turning the automobile from a drag factor of consumption growth into a traction factor, laying a solid foundation for the steady growth of consumption.
"Night Economy" Lights up the Consumer Market
According to the Opinions, businesses and markets at night should be enlivened, and special catering blocks such as late-night business areas, 24-hour convenience stores and "Midnight Food Store" should be opened. Where conditions permit, investment can be increased to create night consumption scenes and gathering areas, and supporting measures such as traffic, safety and environment should be improved to improve the convenience and activity of night consumption.
The recently issued Opinions on Further Stimulating the Consumption Potential of Culture and Tourism also points out that the night cultural performance market should be enriched, night catering, shopping, performing arts and other services in cultural and tourist sites should be optimized, and the construction of 24-hour bookstores should be encouraged. By 2022, more than 200 national night travel consumption clusters will be built, and the consumption scale of night travel will continue to expand.
Zhao Ping believes that the "Opinions" put forward that strengthening the consumption of "night economy" is an inevitable requirement for development. On the one hand, with the improvement of economic development level, the growth rate of per capita disposable income in China has basically kept pace with GDP, ensuring consumption growth. "But on the other hand, the process of urbanization is accelerating, and the pace of life of many people is getting faster and faster, so the time for consumption becomes very limited." Zhao Ping said, "Especially in the daytime, many people squeeze the time of consumption because of their tight schedules such as work, and ‘ Night economy ’ The development of the company provides an opportunity to release the accumulated consumer demand during the day. "
Zhao Ping believes that the development of "night economy" creates conditions for people to relieve pressure and improve themselves. The purpose is to better serve the daytime economy and better promote the benign interaction between people’s production and life, so that people can find a balance between work and life and have more sense of happiness and gain.
Let the new format innovate and develop in the norm
Per capita disposable income’s growth rate slows down, the service sector is in short supply, the circulation link is inefficient and the cost is high … … In the final analysis, many "pain points" in the consumption field should be solved by reform.
In Zhao Ping’s view, the Opinions issued this time has carried out the idea of expanding consumption by means of reform. By improving the long-term mechanism of consumption growth, making up the short supply of consumption through the reform of "streamline administration, delegate power, strengthen regulation and improve services", and improving the institutional environment to smooth the circulation channels, consumers can be relieved of their worries, so that they can buy and afford it, and at the same time dare to buy and are willing to buy.
The Opinions put forward that it is necessary to promote the innovation, transformation and upgrading of traditional circulation enterprises, promote the development of new circulation formats and new models, conform to the trend of business transformation and consumption upgrading, encourage the use of modern information technologies such as big data, cloud computing and mobile Internet, and promote cross-border integration of business travel styles, forming more new circulation platforms, new formats and new models. Encourage the development of "second-hand goods in internet plus" and "resource recycling in internet plus" to promote recycling consumption. Implement inclusive and prudent supervision to promote the healthy and orderly development of new circulation formats and new models.
Zhao Ping also pointed out that the Opinions mentioned that we should adopt an inclusive and prudent regulatory approach to deal with the regulatory issues of new formats. In fact, we should create a relatively relaxed but standardized environment for the innovation and development of new formats. "The speed of new format innovation is very fast, but the construction of our policies, regulations and standards has not kept up with the pace of new format innovation. Therefore, we need to make up shortcomings in the system, so that new formats can innovate and develop in the norms." Zhao Ping said. (Kong Dechen)
National Treasure, if you don’t say it is a variety show, you will probably regard it as a documentary. Indeed, this is the name of a standard CCTV documentary. But this time, it subverts people’s cognition of the serious topic of national treasure with a young attitude. The platform support of CCTV and the endorsement of nine museums led by the Forbidden City make it one of the hottest variety shows at present. After the first program was broadcast, the Douban score of 9.3 pushed it to the top of the topic list.
On the one hand, "National Treasure" has become a sharp weapon for harvesting traffic, on the other hand, it has also become a successful model for domestic cultural variety shows. In China, cultural variety is a tentative force. It seems to be a minority, but it can arouse a wide range of emotional resonance. Whether it is the vast emotions in the famous articles of The Reader or the emotional expression between the lines of Seeing Words, it has become a topic widely circulated on the Internet.
China’s traditional culture has a long history. At present, it has been put on variety shows. In addition to the three mentioned above, there are "Cheer for China" with drama as the display point and "Go Up" with ancient poetry as the breakthrough point. Poetry has different influences, and the emergence of a large number of cultural variety shows has verified the general trend of cultural variety development.
Although cultural variety is sought after, if you think calmly, you will find that there are not many successful cultural variety like National Treasure. Although a large number of sponsors have begun to enter the market, the development of cultural variety still faces some difficulties, and even becomes the bottleneck of the development of cultural variety.
First of all, cultural variety needs to give consideration to both culture and entertainment. With the increasing aesthetic needs of the audience, it is difficult to satisfy them simply by entertainment, but it is inevitable that they will be particularly upright if they are too cultural. How to balance the two is a problem that all cultural variety shows should seriously consider.
Secondly, cultural variety needs to conform to the aesthetics of young people. The success of "National Treasure" is largely due to the early preparation of two topics that are deeply loved by young people: "Taobao in the Forbidden City" and "Duan Zi in the Forbidden City". How to be close to young people without flattering them has become a proposition for the development of cultural variety.
Thirdly, cultural variety needs to grasp the transmission of values. Society needs positive energy, and cultural variety shows have variety properties first, and need to consider entertainment and satisfy young people. However, before considering these two points, it is even more necessary to convey correct values and positive energy skillfully.
The development of domestic variety shows, from the gathering of stars to the voices of amateurs, to the setting up of variety shows and cultural singing, highlights the pursuit of feelings in modern society. But at the same time, we should also see that the capital injected into the program has more commercial attributes, avoiding being trapped by capital and being influenced by the likes and dislikes of a few people, and always maintaining feelings from traditional culture is an important guarantee for the long-term development of cultural variety. (Wen Yang Jing)
Recently, the Ministry of Housing and Urban-Rural Development, together with relevant departments, investigated the giant statue of Guan Gong in Jingzhou City, Hubei Province and the Shuisi Building in dushan county City, Guizhou Province, which were strongly reflected by the media and the masses. In order to effectively strengthen the management of sculpture construction in large cities and resolutely control the phenomenon of "cultural landmarks" such as the indiscriminate construction of giant statues, the giant statue of Guan Gong in Jingzhou City, Hubei Province and the Shuisilou Project in dushan county City, Guizhou Province are now notified.
△ The picture shows the giant statue of Guan Gong in Jingzhou City, Hubei Province (Source: Network)
The giant statue of Guan Gong built in Jingzhou City, Hubei Province, is 57.3 meters high, which violates the approved Protection Plan of Jingzhou Historical and Cultural City and destroys the style and historical context of the ancient city.
△ The picture shows the Water Department Building in dushan county, Guizhou Province (Source: Network)
The Shuisi Building, built in Jingxin Valley Scenic Area of Yingshan Town in dushan county, Guizhou Province, has a height of 99.9 meters and an investment of 256 million yuan. There are some problems such as being divorced from reality, building "cultural landmarks" indiscriminately and destroying the natural landscape.
Hubei, Guizhou Provincial Department of Housing and Urban-Rural Development should cooperate with relevant departments to track and guide Jingzhou City and dushan county to do a good job in the rectification of the giant statue of Guan Yu and the water department building project; It is necessary to draw inferences from others, strengthen supervision, improve the system, intervene and correct problems in time when they are found, and resolutely put an end to the indiscriminate construction of image projects and performance projects such as "cultural landmarks".
各地要深入学习贯彻习近平总书记关于保护好历史文化和城市风貌的重要讲话和指示批示精神，贯彻落实新发展理念，坚持以人民为中心的发展思想，树立正确的政绩观、文化观、价值观和审美观，从通报的两个典型案例中汲取教训，切实在城乡建设中延续历史文脉、塑造特色风貌、展现时代精神。
一是根据有关法律法规要求，加快建立和完善城市风貌、历史文化保护、城市雕塑建设等管理制度，加强自然生态、历史人文、景观敏感等重点地段城市与建筑风貌管理，保护历史文化遗存和景观风貌，不拆除历史建筑、不拆传统民居、不破坏地形地貌、不砍老树。
二是按照《住房和城乡建设部国家发展改革委关于进一步加强城市与建筑风貌管理的通知》等文件要求，将超大体量公共建筑、超高层地标建筑、重点地段建筑和大型城市雕塑作为城市重要项目进行管理，建立健全设计方案比选论证和公开公示制度，对于不符合城市定位、规划和设计要求或专家意见分歧较大、公示争议较大的，不得批准设计方案。
三是加强监督管理，建立社会监督和舆论监督机制，畅通群众举报渠道，发现问题及时处理并将相关情况报告我部。（总台央视记者 杨潇）