The "Xiaomi Automobile Technology Conference" lasted for three hours, but looking back at the whole conference, it is no exaggeration to describe it as full of dry goods. At the press conference, Xiaomi took out cutting-edge technologies such as ultra-high-speed motor, inverted battery, ultra-large die casting and zoom BEV, which was a show of its own technical reserves. In addition, the highly anticipated Xiaomi SU7, the first model of Xiaomi, also appeared simultaneously, and announced various parameters, except the most critical price!
As the first model of the brand, Xiaomi’s cautious attitude towards pricing is understandable. First announce the technology and parameters of the model, then look at the market feedback, and finally combine the competing products for comprehensive pricing. This set of gameplay is actually a routine operation in the mobile phone circle. Although there is no exact price of Xiaomi SU7, it is not difficult to infer from Lei’s description of the model at the press conference that the car has a high probability of not winning with the ultimate cost performance, but taking the route of "high price and high quality".
At the press conference, Mr. Lei made it clear that "Xiaomi SU7 is a little expensive, but it is reasonably expensive". Let’s talk about the positioning of the whole vehicle first. The circumference of Xiaomi SU7 is 4997*1963*1455mm, and the wheelbase is 3000mm, which is a circle larger than the common Tesla Model 3. The official said that the car is a C-class car against the BMW 5 Series. You know, the price of BMW 5 Series is more than 400,000 yuan. Does Xiaomi SU7 want to price it at 400,000?
Judging from the current super-volume market structure, it is unlikely that Xiaomi SU7 will be priced at 400,000. In fact, by looking at the same type of new energy vehicles, we can roughly infer the price range of Xiaomi SU7. Only a little smaller in size, but the technology is not bad at all, the price is 0.2 million/200 thousand; The official starting price of Zhijie S7 with Huawei’s blessing is 249,800 yuan. It is not difficult to speculate that the reasonable pricing of Xiaomi SU7 main sales model is about 250,000 yuan, and the high-performance version will go to the range of 350,000-400,000 yuan.
However, in the mobile phone circle, Mr. Lei has always had a "tradition" of "persuading executives overnight". Since it is ok to make a mobile phone, it makes no sense to build a car. At this conference, Mr. Lei directly rejected the prices of 99,000 yuan and 149,000 yuan, but the high-pitched 199,900 yuan did not express his position. It’s not impossible to get a starting right, and it’s not impossible for the entry version to directly achieve 199,900 yuan. It’s also a tribute to the first generation of Xiaomi mobile phone and a wave of feelings!
Judging from the information published so far, Xiaomi SU7 has given enough sincerity in terms of technology, configuration and intelligence. I hope this sincerity can continue to the pricing level. If the BMW 5 Series is priced at 400,000 yuan, I can only say that my courage is commendable; However, if it is really sold at a price of 199,900 yuan, it is entirely possible to become a phenomenal model. So what do you think of Xiaomi SU7 pricing? Welcome to leave a message for discussion!
