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Guide to ＂Realism＂ of Domestic Movies

After the Spring Festival, nearly five months passed, and the first truly popular domestic movie finally came.

Confident continuous large-scale screening, the number of people who want to see the dual platform is 800,000, the pre-sale box office is 50 million, and the screening is divided into dual platforms 9.7. These announcement actions and data results should be very clear in the industry.

"Life Events" is going to explode.

Even, counting the Spring Festival file, integrating the word-of-mouth of major platforms, and giving a title to "Life Events"Best of the year, also can be called deserved.

An evaluation from the ordinary audience may be right-

The process of watching this movie is to jump repeatedly between hahaha and meowed.

On the surface, it is not difficult to sum up where the audience’s good feelings for "Life Events" come from-

Uncle Lori’s classic combination, all-staff online performance, polished fine scripts, sincere and touching emotions.

If we take a closer look, Life Events has done a very good job in one of the most critical places, which is exactly what most domestic films have failed to do. To put it simply, it is what director Ning Hao mentioned before. In genre film creation, the most ideal goal points to-

Two words,Qiezhen.

For the creators and the audience, those who smile and shed tears in the movie are often the most fulfilling; For the audience, the feeling that life is like this and this story I believe from movies is often the most enjoyable.

Or directed by Ning Hao,Only at the moment of touching the truth can the audience and the creator achieve real communication.

This is the secret of the success of Life Events.

Cultural truthfulness

Touching the truth is not easy.

The first step really is the original intention of creation. Why make a movie? For the box office? To cater to the market? Or for self-expression?

Such a simple and rude division may not be fair, but different original intentions will indeed bring completely different realistic performances.

Specific to "Events in Life", director and screenwriter Liu Jiangjiang, a pure newcomer, has rich experience as a TV reporter. Because grandpa is a carpenter, he often makes coffins for people, and he has been exposed to the funeral industry since he was a child, plus more than two years of folk collection, which is all the real materials he accumulated before he constructed a film in his mind.

So what is the first key to this film, along with the original intention of creation?

It is the truth of the film atmosphere, the truth of the story background, or, more macroscopically, the truth of the cultural genes of the whole film.

That is, let the audience fully feel from the beginning-

This is the city we live in, this is the people we will meet and say in our life, and this is our familiar and unfamiliar cultural customs and cultural traditions passed down from generation to generation.

Liu Jiangjiang’s growth and collection of folk songs were mostly in North China, but in the end he chose to set the story in Wuhan, which, to some extent, took a fancy to the city’s cultural advantages.

The fireworks in Jiangcheng and the vivid dialect charm are two excellent auxiliary tools. After eating a bowl of Regan Noodles in a plastic box and saying something about the kidnapper, the audience will feel the truth, and then quickly enter the context of the film.

On top of this, there are the culture of death carved in Chinese’s bones-not only depicting the details of the funeral industry, but also showing the avoidance and disgust of ordinary people eating dead food.

No matter what attitude the audience takes, when Mo Sanmei shouts out those so-called funeral terms, at that moment, many people must be inexplicably touched and deeply immersed in it.

Similarly, some humorous and interesting passages are maximized in comedy, which also benefits from the clever use of this culture in the plays.

Behind the laughter and tears of the audience is the power of culture, and all the real movie-watching reactions of the audience are also the best feedback to the culture.

The characters are true

The cultural foundation, further down, is the concrete people in it.

The authenticity of the characters has always been the key to the success or failure of a movie.

In the event of life, most of them are based on the two absolute cores of San Ge and Xiao Wen. Specifically, there are two points in the film that are worthy of praise in terms of the truth of the characters-

One is a complete and credible growth arc.

Qualified genre films, character growth is standard. It should be said that the audience can guess what will happen to the third brother and Xiaowen at the end-one will find a new home and the other will find a new self-so the focus of Liu Jiangjiang and Han Yan’s creation is to make this growth process complete and convincing.

Especially for the audience in China, integrity is second, but it is not credible, which is very important.

The polishing of this part of the script, especially the behavioral logic design of several key plots of the characters, is very solid and professional.

The creator must understand that when the audience suddenly asked why TA did this in the dark cinema, the film was already losing the audience.

If the characters are true, they need the audience to give TA, which is the response to this role-the former is to satisfy the audience’s personal prejudgment, and the latter is the surprise that the creator buried one step ahead of the audience.

At this moment of the movie, every audience can feel the growth of the third brother.

The second is to create the most real details.

Detail is a weapon to depict characters and a bridge to touch the truth. Just give a few examples—

The third brother appeared, and in the first scene, he wore a small shirt and sat in the driver’s seat of a van, playing around and sending voice to his girlfriend. Then get off the bus, spit out the chewing gum, take out a cigarette and lick it, pick up one from the pile of paper money and light it, and bicker with others while directing the work until you enter the next scene.

After this series of actions, even if nothing has happened, the image of this character will stand up in front of the audience at once.

Then to Xiaowen, her details are even more vivid.

For example, the third brother lost track of time. When running all the way went to the kindergarten, Xiaowen, who had been waiting for a long time, saw him, his head was still low, but his mouth was raised, and his smile was half shy and half expecting.

Xiaowen’s feelings for the third brother have changed, and this smile alone is enough.

More easily detected, or crying.

Because there are a lot of crying scenes in Xiaowen, we can see that the creators are deliberately making distinctions and using different crying to present more delicate characters’ emotions and moods.

The first big tear in the movie is the crying of Xiaowen, who is very real and childlike after being told the truth by the third brother in the funeral home.

Later, we can not only see Xiaowen’s silent tears of missing her grandmother in the sky, but also wake up in a taxi and cry in panic at the back window.

Including the following paragraph, in a panic, Xiaowen called the third brother first, and then blurted out the father directly. These details are too consistent with the true performance of a child, and this small change is an absolutely lethal tear moment for the delicate audience.

In fact, behind the details, it is still the careful logical thinking that leads.

In the final analysis, it is really a technical job that the difficult can’t and the learned can’t be difficult.

Emotional truthfulness

Finally, the ultimate goal is to have emotional empathy and resonance with the audience.

It should be said that from the cultural background to the characterization, there is no shortage of audience’s emotion and participation in every real link, but in the end, whether a movie’s emotion can touch the truth or not depends on the empathy, that is, whether the audience will think so-

This is the emotion that I have in my life, and this is the emotion that I expect to have in my life.

The communication between Life Events and the audience in this part is particularly rich.

Among them, there are two groups of important human relations, one master and one deputy-

The main line, the mutual warmth between the third brother and Xiaowen, strangers, from friends to father and daughter, is solid enough in every step, so solid that my uncle asks Xiaowen, who do you want to be with, Xiaowen jumps to the third brother’s side, without lines, just one eye contact is enough to warm the hearts of the audience.

The film also uses the transformation of two people’s perspectives to push this feeling forward all the time.

The third brother looked at Xiaowen in the yard and understood the loneliness and sadness of this unruly child.

Xiaowen looked at the third brother who was living in Wuzhishan from the bed and photographed his embarrassment of being crushed at the foot of the mountain. Perhaps she didn’t even realize this closeness.

Second line, third brother and old mo, the father and son.

Perhaps for many viewers, the emotional resonance of this sub-line is only much more than that of the main line.

It is not only because of the clumsiness of communication between them, but also because this relationship plays the most important role in the expression of the theme of the film.

Among them, there are not only three elder brothers who, with the help of their father, completed the advanced vocational skills and cognition, and then realized their personal growth, but also the sighs and helplessness conveyed by Lao Mo when he told the fate of the second brother in the reconciliation between father and son.

One sentenceIn order to catch a dead one, our family took a live one.This kind of pain, which is both professional and family, is direct to people’s hearts.

And when the main line and the secondary line are merged together, finally, the relationship tried to express is also sublimated-

From specific people to the living and the dead.

It seems to be talking about death, but it is still about those four words-

Live well.

Face up to the passing death and cherish the beauty of the present. The expression of the film is actually not complicated at all, but in the end, Lao Mo’s will became the real crowning touch of the film.

This design perfectly integrates culture, characters and emotions, and conveys the concept of life and death that the film tries to emphasize to every audience in the most effective and moving way.

After that, the wedding from the wedding shop to the funeral shop at the end was the most meaningful sublimation expression of this view of life and death by the director in camera language.

Now, we have all seen how powerful the power to touch the truth is.

tag

For mainland audiences, this week’s event is to see "Life Events".

Standing at the mid-year node, we expect that Life Events will make a good start for this summer file and for China movies in the second half of the year.

Some works are destined to shoulder the significance and responsibility beyond the film itself.

One Liu Jiangjiang and one Han Yan are not enough.

We need more efforts to be realistic creators and the whole industry, and we need to find lasting and realistic ways and motivation.

At least "Life Events" makes us believe for the time being-

China movies, it’ll be fine.

Big hand! The appointment of the first batch of national civil servants in the new year was released. I didn’t expect this position to occupy three seats.

　　CCTV News:The new year is a new atmosphere. On the second day of 2018, the State Council announced the appointment of a number of national staff, three of which were about the appointment of university presidents: Zhang Jun was appointed as the president of Beijing Institute of Technology; Li Yanrong was appointed President of Sichuan University; Wu Pute was appointed president of Northwest A&F University. The author found that the resumes of these three new principals are remarkable.

　　Zhang Jun, a 34-year-old Beihang: I can finally go to work 4 kilometers away this time.

　　Image source: Beihang University website.

　　Open Zhang Jun’s resume, and the column of work performance is full of fruits. He has long been engaged in the technical and systematic research and personnel training of civil aviation route network operation monitoring and satellite-based route operation monitoring. He has won the first prize of national technological invention and the first prize of national scientific and technological progress, and also won the China Youth Science and Technology Award, He Liang He Li Technological Innovation Award and the second prize of national teaching achievement; 35 national invention patents were authorized. In 2013, he was elected as an academician of China Academy of Engineering.

　　Zhang Jun has been the Party Secretary of Beihang University since 2015. It is worth mentioning that Zhang Jun is a "native" of Beihang University. He studied and worked in Beihang University for 34 years, entered the school in 1983, stayed in school as a teacher in 1990, obtained a doctorate in engineering from Beihang University in 2001, and became vice president and member of the Standing Committee of the Party Committee in 2009. Although this time I only went to work in Beijing Institute of Technology, which is 4 kilometers away from Beihang University, Zhang Jun still expressed his deep attachment to his alma mater with a sentence of "a touch of clear and pure blue sky, a burning fire, and a deep feeling of reluctance".

　　Li Yanrong, president of "online celebrity": Love is a part of the university, so we should recruit more girls.

　

　　Image source: People’s Daily Online.

　　Li Yanrong, also an academician of China Academy of Engineering, has been the president of University of Electronic Science and Technology of China since 2013. He has won 2 second prizes for national technological inventions and 8 provincial and ministerial prizes, published more than 260 publications and papers, and edited 4 books/teaching materials, and won the National Fund for Distinguished Young Scholars. He was the chief technical expert of 973 major projects.

　　Speaking of Li Yanrong’s name, you may be unfamiliar, but you must have seen his video online. At the graduation ceremony of the University of Electronic Science and Technology in 2016, he said: "Love is a part of the university. I am also very anxious when my classmates complain that there are fewer girls. I also said that we should recruit more girls, but students should not only focus on our school." When this statement came out, it really made him a fire on the Internet.

　　At the opening ceremony and graduation ceremony every year, there is always a catchy phrase that brings him close to the students. At the graduation ceremony in 2017, Li Yanrong told his classmates to "be an interesting person" and to tear off the label of "rigid" engineering male and science and engineering men. Interesting people have two common characteristics: read more and experience more, learn as much as possible and enhance their self-confidence. The second is to find and release the humorous, humorous and optimistic nature lurking in everyone’s heart, and be good at discovering truth, goodness and beauty from life to show their personality charm.

　　In 2016, the University of Electronic Science and Technology held a "Fitness Run", and the main road of the school was closed. Li Yanrong was going to a meeting in a distant office building. It happened that he met a student riding a battery car, and Li Yanrong took the student’s battery car to the meeting place. This incident once became a story of the school. At the graduation ceremony of the University of Electronic Science and Technology in 2017, Li Yanrong also specifically mentioned: The little brother of the battery car who took me to the venue should graduate this year, right?

　　It is such a "Duan Zishou" who is very close to the people and has made a lot of fruitful explorations in personnel training, scientific research, discipline construction, teaching staff and internationalization.

　　Wu Pute, a Xinong: Rooted in Yangling in 37 years.

　

　　Image source: People’s Daily Online.

　　As a research expert who has been engaged in the efficient utilization of agricultural water and soil resources for a long time, Wu Pute has been selected as the leading talent in the national 100-million-person project in the new century and the national "10,000-person plan" for scientific and technological innovation, and won three national science and technology awards. He has also won the National Excellent Agricultural Science and Technology Worker, the National "May 1" Labor Medal, the China Agricultural Engineering Science and Technology Development Contribution Award, and the Outstanding Contribution Award for the Implementation of the Eleventh Five-Year Science and Technology Plan of the Ministry of Science and Technology.

　　"My growth is full of the care of several generations of western farmers. My college studies started here, and my academic research started here. I have lived in Yangling, a fertile ground for science and education, for 37 years. " At the appointment meeting, Woopt said affectionately.

　　Wu Pute used "sincere fear" to express his feelings after getting the baton. "I am sincere fear because Northwest A&F University has given me too much cultivation. I am a native science and education worker and school management cadre." Since 1999, seven scientific and educational institutions in Yangling merged into Northwest A&F University, Wu Pute became the fourth president after the joint school.

　　At the end of his speech, Wu Pute expressed his goal after performing his duties as principal, "Draw a blueprint to the end, and provide ‘ for building a prosperous, strong, democratic, civilized, harmonious and beautiful socialist modern power; Xinong Wisdom ’ , contribute ‘ Western agricultural power ’ 。”

　　The so-called great scholar is not a building, but a master. The report of the 19th National Congress pointed out that it is necessary to give priority to the development of education, run a satisfactory education for the people, speed up the construction of first-class universities and first-class disciplines, and realize the connotative development of higher education.

　　The cultivation of outstanding young people can’t be separated from excellent schools, which are the places that undertake the sacred duties of educating people and educating people. Starting from the fact that education determines the future of mankind, the appointment of the three principals reflects China’s attitude and determination to education.

　　"If the younger generation has ideals, skills and responsibilities, the country will have a future and the nation will have hope. The Chinese dream of realizing the great rejuvenation of the Chinese nation cannot be separated from the relay struggle of generations of young people. " This is the earnest expectation of the Supreme Leader General Secretary for the younger generation and education in China. (Text/Dai Mengmeng)

Digital technology promotes economic and social transformation

Digital technology promotes economic and social transformation

—— Summary of the 40th Statistical Report on Internet Development in China by ——CNNIC.

　　The main part of the Report consists of two parts: basic resources and personal applications: the basic resources chapter mainly introduces the development of Internet basic resources in China; Personal application mainly introduces the scale and structure of netizens, the internet access environment and the development of personal internet applications. As of June 2017, the number of websites in China was 5.06 million, up by 4.8% in half a year, and the number of websites under ".CN" was 2.7 million.

　　The number of netizens in China reached 751 million, and the status of mobile Internet access was consolidated.

　　As of June 2017, the number of netizens in China reached 751 million, accounting for one-fifth of the total number of netizens in the world. A total of 19.92 million netizens were added in half a year, with a half-year growth rate of 2.7%. The Internet penetration rate was 54.3%, up 1.1 percentage points from the end of 2016, and 4.6 percentage points higher than the global average.

　　As of June 2017, the number of mobile Internet users in China reached 724 million, an increase of 28.3 million compared with the end of 2016. The proportion of Internet users using mobile phones has increased from 95.1% at the end of 2016 to 96.3%, and mobile phones have become an indispensable device for Internet users.

　　As of June 2017, rural netizens accounted for 26.7% of netizens in China, with a scale of 201 million; Urban netizens accounted for 73.3%, with a scale of 550 million, an increase of 19.88 million compared with the end of 2016, with a half-year increase of 3.7%.

　　The scale of basic application users tends to be stable, and providing accurate and high-quality services is the key direction.

　　Internet applications based on instant messaging, search engines and online news, the user scale tends to be stable in the first half of 2017. The differentiation of the instant messaging market is further highlighted, and leading enterprises focus on three aspects: tapping the potential of traffic portals, connecting ability of content services and cultivating the maturity of business models; The application of search engines continues to be mobile, and the actual application effect of artificial intelligence has not brought obvious improvement to the user experience, so the market growth is under great pressure; The application of network news presents three trends: information aggregation platform, fierce cross-border competition and technical core; Social applications exert internal and external forces, internally focus on the production of high-quality content, and externally actively integrate with multi-industries.

　　As of June 2017, the number of instant messaging users reached 692 million, an increase of 25.35 million compared with the end of 2016, accounting for 92.1% of the total netizens. Among them, there are 668 million mobile instant messaging users, an increase of 29.81 million compared with the end of 2016, accounting for 92.3% of mobile Internet users.

　　As of June 2017, the number of search engine users in China reached 609 million, with a utilization rate of 81.1%. The number of users increased by 7.07 million compared with the end of 2016, with a growth rate of 1.2%. The number of mobile phone search users reached 593 million, with a utilization rate of 81.9%, and the user scale increased by 17.6 million compared with the end of 2016, with a growth rate of 3.1%.

　　As of June 2017, the number of online news users in China was 625 million, with a half-year growth rate of 1.7%, and the proportion of netizens was 83.1%. Among them, the number of news users on mobile phone network reached 596 million, accounting for 82.4% of mobile phone users, with a half-year growth rate of 4.4%. Network news is one of the earliest Internet applications in China. As the basic application of information acquisition, the form of network news service has changed from the early independent dissemination mode of editing and distribution to the information platform supply mode based on users’ information needs.

　　As of June 2017, the top three social applications with usage rate belong to comprehensive social applications. WeChat friends circle and QQ space are social services derived from instant messaging tools, and the user usage rate is 84.3% and 65.8% respectively. As a social media, Weibo has benefited from the establishment and strengthening of celebrity stars, online celebrity and media content ecology, as well as the in-depth layout of short videos and mobile live broadcasts. The user usage rate has continued to rise, reaching 38.7%, up 1.6 percentage points from December 2016. In vertical social applications, Douban, as a representative of interest social applications, has a user usage rate of 8.6%.

　　The rapid growth of business transaction applications has promoted the upgrading of national consumption.

　　In the first half of 2017, China’s personal Internet applications maintained rapid development, and the number of users of various applications showed an upward trend, among which online take-out was the fastest growing application; The scale of users of various mobile phone applications is increasing, and the scenes are more abundant. Among them, mobile phone take-out applications have grown the fastest.

　　As of June 2017, the number of online shopping users in China reached 514 million, an increase of 10.2% compared with the end of 2016. Among them, the number of mobile online shopping users reached 480 million, with a half-year growth rate of 9.0%, and the usage ratio increased from 63.4% to 66.4%. The characteristics of consumption upgrading in the online shopping market are further manifested, user preferences are gradually shifting to quality, intelligence and new categories of consumption, and online and offline integration is further expanded to data, technology, scenarios and other fields, and the huge user data resources accumulated by various platforms are further valued;

　　As of June 2017, the number of online take-away users in China reached 295 million, an increase of 86.78 million compared with the end of 2016, with a growth rate of 41.6%. Among them, the number of online take-out users of mobile phones in China reached 274 million, with a growth rate of 41.4%, and the usage ratio reached 37.9%, an increase of 10 percentage points.

　　As of June 2017, the number of netizens who had booked air tickets, hotels, train tickets or travel and holiday products online reached 334 million, an increase of 34.41 million compared with the end of 2016, with an increase rate of 11.5%. Internet users who book train tickets, air tickets, hotels and tourism products online account for 37.6%, 19.1%, 20.5% and 9.3% respectively. Among them, the number of Internet users who booked air tickets, hotels, train tickets or travel and holiday products by mobile phone reached 299 million, an increase of 37.17 million compared with the end of 2016, with a growth rate of 14.2%. The proportion of Chinese netizens using mobile phones to book online travel has increased from 37.7% to 41.3%. Among them, the utilization rate of mobile phone booking hotels has increased the most.

　　Internet financial market tends to be standardized, and offline payment expansion is still a hot spot.

　　In the first half of 2017, the online and offline areas of Internet wealth management are integrating their respective advantages in traffic, technology and financial products and services, and entering a development stage from confronting competition to cooperation and win-win. The yield of online loan wealth management products continues to decline, and the industry is developing towards standardization; The field of offline payment is still a hot spot in the market, and the habit of netizens using mobile phones for online payment and settlement in offline stores such as supermarkets and convenience stores has further deepened. While deepening the domestic market, online payment enterprises in China have expanded overseas markets with great market potential.

　　As of June 2017, the number of Internet users purchasing Internet wealth management products in China reached 126 million, an increase of 27.24 million compared with the end of 2016, and the utilization rate of Internet users rose from 13.5% to 16.8%.

　　As of June 2017, the number of users using online payment in China reached 511 million, an increase of 36.54 million compared with December 2016, with a half-year growth rate of 7.7%. The proportion of netizens using online payment in China increased from 64.9% to 68.0%. Among them, the scale of mobile payment users has grown rapidly, reaching 502 million, with a half-year growth rate of 7.0%, and the proportion of netizens’ mobile online payment has increased from 67.5% to 69.4%.

　　The scale of users of online entertainment applications is growing steadily, and the industry is constantly developing towards standardization.

　　In the first half of 2017, online entertainment applications were further transferred to the mobile terminal. The growth rate of mobile online music, video, games and literature users was above 4%, among which the growth rate of mobile online games reached 9.6%. The revenue scale of online game industry has increased significantly, and the linkage between games and other IP industries has deepened day by day; Progressive ecologicalization and emerging internationalization are the two main development features of the online literature industry in the first half of 2017, and copyright income is expected to become the core of the industry’s revenue growth; In the online video industry, all major video websites have laid out a new ecology of pan-entertainment content including literature, comics, movies, games and their derivatives, and the overall synergy of the ecological platform is gradually becoming prominent; The webcasting service with live show and live game as the core has maintained a vigorous development trend, and the standardization of operation and the quality of content are the main development directions at present.

　　As of June 2017, the number of online game users in China reached 422 million, an increase of 4.6 million compared with the end of 2016, accounting for 56.1% of the total netizens. The number of mobile online game users was 385 million, an increase of 33.8 million compared with the end of 2016, accounting for 53.3% of mobile Internet users. From the point of view of game types, competitive attributes are still the core factor that drives the significant growth of online game revenue at present, and the market potential of PC stand-alone games with online as the main distribution channel has initially appeared.

　　As of June 2017, the number of online literature users reached 353 million, an increase of 19.36 million compared with the end of 2016, accounting for 46.9% of the total netizens, of which the number of mobile online literature users was 327 million, an increase of 22.91 million compared with the end of 2016, accounting for 45.1% of mobile netizens.

　　As of June 2017, the number of online video users in China reached 565 million, an increase of 20.26 million compared with the end of 2016, with a growth rate of 3.7%; The usage rate of online video users was 75.2%, up 0.7 percentage points from the end of 2016. Among them, the number of mobile video users was 525 million, an increase of 25.36 million compared with the end of 2016, with a growth rate of 5.1%; The mobile phone network video usage rate was 72.6%, an increase of 0.7 percentage points compared with the end of 2016.

　　As of June 2017, the number of online music users reached 524 million, an increase of 21.01 million compared with the end of 2016, accounting for 69.8% of the total netizens. Among them, the number of mobile phone network music users reached 489 million, an increase of 21.38 million compared with the end of 2016, accounting for 67.6% of mobile phone netizens.

　　From the content category of webcasting, the usage rate of users of live games and reality shows has increased significantly. As of June 2017, there were 343 million webcast users, accounting for 45.6% of the total netizens. Among them, the number of users of live games reached 180 million, an increase of 33.86 million compared with the end of 2016, accounting for 23.9% of the total netizens; The number of live users of reality shows reached 173 million, an increase of 28.51 million compared with the end of 2016, accounting for 23.1% of the total netizens.

　　The scale of online education and online car service has maintained growth, and bike-sharing has enriched its travel modes.

　　As of June 2017, the scale of application users in all segments of public services has increased. The online education market is developing rapidly, and artificial intelligence technology drives the online education industry to upgrade; The network car market experienced a rapid expansion stage driven by capital, and returned to a standardized development path focusing on the overall situation; Bike-sharing enriches citizens’ modes of travel, and technology and capital promote the vigorous development of the industry.

　　As of June 2017, the number of online education users in China reached 144 million, an increase of 6.62 million compared with the end of 2016, with a half-year growth rate of 4.8%; The utilization rate of online education users was 19.2%, an increase of 0.4 percentage points over the end of 2016. Among them, the number of mobile online education users was 120 million, an increase of 21.92 million compared with the end of 2016, with a growth rate of 22.4%; The usage rate of mobile online education users was 16.6%, an increase of 2.5 percentage points over the end of 2016.

　　As of June 2017, the number of online taxi users in China reached 278 million, an increase of 53.29 million compared with the end of 2016, with a growth rate of 23.7%. The number of users of Internet-bound special cars or express trains reached 217 million, with a growth rate of 29.4%, and the proportion of users increased from 23.0% to 28.9%.

　　Since the second half of 2016, bike-sharing Service has achieved rapid development under the strong promotion of capital. Small bike-sharing start-ups have emerged constantly, and industry-leading brands have completed multiple rounds of financing in less than one year. As of June 2017, the number of users in bike-sharing has reached 106 million, accounting for 14.1% of the total netizens. Its business coverage has penetrated from first-and second-tier cities to third-and fourth-tier cities, and bike-sharing brands with strong financing ability have begun to set foot in overseas markets.

　　[link] keyword analysis:

　　Netizen scale

　　In the first half of 2017, the growth of Internet users in China tends to be stable, the Internet industry continues to develop steadily, and the Internet economy has become the leading force in China’s economic and social development. Digital technology, represented by the Internet, is accelerating its deep integration with various fields of economy and society, and has become an important driving force for promoting China’s consumption upgrading, economic and social transformation, and building a new competitive advantage in the country. At the same time, the rapid development of online government affairs and people’s livelihood, shared travel, mobile payment and other fields has played a huge role in improving people’s livelihood and enhancing social well-being, and contributed significantly to the modernization of the national governance system and governance capacity.

　　As China’s mobile Internet enters a period of steady development, the industry as a whole is developing in the direction of content quality, platform integration and model innovation. First of all, all mobile application platforms further deepen the improvement of content quality, focus on segmentation and seek differentiated competitive advantages; Secondly, all kinds of comprehensive applications continue to integrate social, information services, transportation and people’s livelihood services to create an integrated service platform and expand the scope and influence of services; Finally, the mobile Internet industry has shifted from business transformation to model innovation, leading the development of intelligent society, from intelligent manufacturing to sharing economy, and the application of massive data and big data technology on the mobile Internet provides more possibilities for social production optimization. (Hao Liyang: Analyst of China Internet Network Information Center)

　　search engine

　　In terms of fuzzy search and personalized recommendation, the matching algorithm with artificial intelligence enables search engines to understand the content, provide search results for fuzzy needs, and provide more personalized active recommendation around user attributes, habits and interest tags. For example, the information flow mode recommended by the algorithm is replacing some active search behaviors of users. However, the algorithm improvement based on artificial intelligence technology still needs the accumulation of data and time, and there has not been a breakthrough in improving the user experience at the product level. More accurate and comprehensive search services such as one search and knowledge map have not yet entered the user’s field of vision.

　　The search engine industry is facing greater competitive pressure, and the year-on-year growth rate of advertising revenue and net profit have both declined. Innovative business models have become the focus of industry development. First, the external competition pressure of the search engine industry is great, vertical applications such as online shopping, tourism, news and social search are developing rapidly, and the business model and product service innovation process of search engines are relatively backward; Second, the industry is facing the competitive pressure of new entrants, and the addition of WeChat search will have an impact on the existing pattern; Third, under the background that the growth of internet users’ online time has basically peaked, the growth of users’ search traffic is weak, and the search demand from PC is close to saturation, while the search demand from mobile terminal is obviously diverted; Fourthly, augmented reality technology is gradually gaining practical application, online streaming media service is booming, the demand for native advertising and content marketing is growing, advertisers can choose more advertising forms and improve their bargaining power, and the market space for keyword advertising in search engines is limited. (Gao Shuang: Analyst of China Internet Network Information Center)

　　Online takeout

　　With the further development of the industry and low profitability, it is an inevitable choice for the platform to deepen its existing business and expand horizontally. In the take-away business, various platforms are still investing huge subsidies to improve market penetration, and at the same time, they are continuing to promote refined operations to enhance user experience, such as providing food safety claims insurance services for users and upgrading logistics scheduling engines by using artificial intelligence technology. In terms of business development, take-away Internet companies have accelerated the transition to a comprehensive life service platform, and started to provide more categories and scenes of delivery services by using the take-away logistics system, such as daily necessities, flower cakes, medicine delivery, running errands and other life services.

　　Food safety and food delivery traffic safety are still two practical problems facing the takeaway industry. In terms of food safety, in the first half of 2017, platforms such as Hungry, Meituan Takeaway and Baidu Takeaway were notified by the Food and Drug Administration due to problems such as unlicensed shops and over-range operation of shops, and some problem shops were offline. In terms of food delivery safety, because the take-away platform mainly operates in crowdsourcing mode, the distribution system lacks unified norms and management, and the delivery staff sometimes drive at a speed limit, drive into the motorway, and run a red light. The expansion of the take-away platform beyond its own operation and maintenance capacity and over-emphasis on performance indicators are also important factors leading to food and traffic safety problems in the take-away industry. (Chen Jing: Analyst of China Internet Network Information Center)

　　online payment

　　The field of offline payment is still a hot spot in the market, and the habit of netizens using mobile phones for online payment and settlement in offline stores such as supermarkets and convenience stores has further deepened.

　　While deepening the domestic market, China’s online payment enterprises have expanded overseas markets with huge market potential. On the one hand, China’s payment enterprises take the form of cooperation with local merchants, dig deep into overseas travel payment scenarios, and gradually penetrate into local consumers to meet the overseas payment needs of domestic outbound netizens. On the other hand, through acquisition, capital injection and strategic cooperation, we can seize the vast overseas market more quickly and accelerate the global layout of Chinese payment enterprises. The application of online payment in China is rapidly reaching netizens in different regions of the world, and the expansion of overseas markets will also bring broader space and strong international competitiveness to the development of Chinese payment enterprises. (Wang Tao: Analyst of China Internet Network Information Center)

　　livestreaming

　　The webcasting business with live show and live game as the core has maintained a vigorous development trend, and many large-scale live broadcast platforms completed high financing in the first half of 2017. From the perspective of the development of the industry, the standardization of the operation and the quality of the content of the webcast industry are the two main directions of its current development.

　　The regularization process of live broadcast of games and reality shows was vigorously promoted in the first half of the year. Since the "Regulations on the Administration of Internet Live Broadcasting Service" was promulgated at the end of 2016, the governance actions against the vulgar content of webcasting platforms have been launched in the first half of this year. In January 2017, the Ministry of Culture held a briefing for online performance companies, requiring all live broadcast platforms to conduct a comprehensive self-examination and self-cleaning of illegal content, and carry out "double random and open" law enforcement inspections, focusing on cracking down on "three customs" and other illegal content. In April, Beijing Netcom Office and other relevant departments talked about today’s headlines, volcano live broadcast and pepper live broadcast, investigated and dealt with the above-mentioned websites for allegedly illegally providing pornographic content, and ordered them to make rectification within a time limit. After many times of governance, vulgar webcast content has basically disappeared from major webcast platforms, and a clear webcast space has gradually formed. The live broadcast platform concentrates its superior resources on the production of PGC content (professional production content), making the quality of webcast content an inevitable trend of future industry development. Different from 2016, the specialization of webcasting industry has gradually increased in the process of rapid development, and the resources of live broadcast platform for PGC content creation have increased, making it difficult for non-professional UGC content (user-produced content) to compete with it. Program features, media resources and operational capabilities will become the three core competitive advantages of future network anchors. Tencent’s NOW Live and YY’s Tiger Tooth Live respectively launched an ecological support plan to encourage original content producers in the first half of the year.Set up a special fund and invest media resources to support the content creation, exposure and operation of the anchor. (Guo Yue: Analyst of China Internet Network Information Center)

　　online education

　　Artificial intelligence technology drives the upgrading of online education industry. In 2017, artificial intelligence education products came out one after another. From "Uni Intelligent Learning System" of Hujiang.com to "College Entrance Examination Robot" of Xuebajun, and then to "AI English Teacher" who speaks English fluently, artificial intelligence technology began to enter and influence online education. At present, the landing scene of artificial intelligence technology in the field of education mainly includes language oral examination and intelligent marking, adaptive learning, virtual learning assistant and expert system, which basically covers the whole industry chain of "teaching, learning, examination, evaluation and management".

　　Some online education platforms improve the service effect by introducing artificial intelligence technology, and attract users to pay by combining technology drainage with live courses. Other technology-oriented enterprises use technology output to cooperate with schools within the system, and apply artificial intelligence to oral assessment, intelligent marking and other scenarios, and the business prospects are improving. (Tan Shufen: Analyst of China Internet Network Information Center)

　　Wangyue taxi

　　In the first half of 2017, since the implementation of the Interim Measures for the Administration of Online Booking Taxi Management Services, the market order has performed well. Although the new policy of network car has reduced the market fever, bid farewell to the rapid expansion stage driven by capital and returned to the standardized development path focusing on the overall situation, the user habits of network car have gradually developed and the user scale has grown steadily. The new policy of network car has raised the threshold of the industry. According to the needs of the city’s own development, various localities have issued detailed rules for the implementation of network car management with different policies. The new policy of network car has strengthened industry supervision, and enterprises have divided their ways to seek new development space and expand profit-making methods.

　　In addition, despite the introduction of the New Deal, the positioning distinction between the online car and the traditional cruise taxi is gradually clear, and the market competition environment is more fair. However, the transformation and upgrading of the traditional cruise taxi network is the general trend, and the Internet information service platform will play an increasingly important role in improving the efficiency driven by network technology. (Chen Jingjing: Analyst of China Internet Network Information Center)

The road of animation, the national wind is very busy! The winter vacation film list of the movie channel was released wonderfully.


Special feature of 1905 film network The winter vacation is getting closer and closer, and the "God beast" will be released soon. Are you ready? There are resident animation stars such as Pleasant Goat, Big Big Wolf, Xiong Da and Xiong Er waiting for the Lunar New Year in the cinema, and they also need to be accompanied by animation stars at home, so that the "beasts" can have a happy and fulfilling holiday.


In recent years, animated films based on traditional cultural elements have continued to be hot. It is better to follow our topic "Animation Road, National Style is Busy" and have an open aesthetic education class with my family to reserve spiritual food for my children during the winter vacation.


At that time, a national craze was set off;Win favor with hand-drawn animation;Broaden the boundary of animation theme with alternative painting style;Break the ceiling of animated film box office;Deconstructing the story of deity with grand narrative … …



On the animation road, Guofeng is very busy. When the strong Chinese style keeps blowing into the animation lens, the dazzling chapter of the animation story of China’s national style has just begun … …


Ink age


Chinese-style animated films reflect the regional characteristics of China and are the expression style of China culture. Just a few minutes of animation has both the extension of China elements and the connotation of traditional culture.



From 1941, when China introduced the first Chinese-style animation, to the emergence of a large number of Chinese-style animation, Chinese-style animation films had a large number of excellent works in the early prosperity stage.


Make a scene in heaven


During this period, ink animation occupied a large proportion. Shanghai Animation Film Studio’s classic ink animation, such as Mu Di and Shan Shui Qing, is a famous sign in history of animation, China.



At that time, Japanese animated film director Gao Tianxun also mentioned in an interview that "China’s ink and wash cartoons amazed us. It can be said that our works with more blank space are influenced by it. "



With "Little Tadpole Looking for Mom" winning international awards (special award for short film in the 4th Angxi International Animation Festival in France, honorary award in the 4th Cannes International Film Festival, etc.), ink and wash animation, an animation type full of strong Chinese style, has gained international reputation.



In addition to ink painting, Shanghai Animation Film Studio also created many animation types such as paper-cutting, puppet and origami. Together with ink painting animation, they created a moderns in history of animation, China.



It can be seen that the Chinese style animation at that time was still in the extension stage closely combined with China elements, and the picture style of ink animation "emphasizing artistic conception and neglecting narrative" was also difficult to adapt to the rapidly developing market demand.



In the 1990s, when high-quality ink animation was lacking, many overseas animation brands such as Disney and Ghibli continued to develop, and a large number of foreign animations flooded into China, and domestic animation gradually lost its own language. This period was defined by Qian Jianping, director of the American Film Factory as "the transition period for China animation to start again".


The rise of national wind


Compared with the technical experience and talent accumulation required by live-action movies, the rise of animated movies needs more detailed and long efforts.



In 1999, animated films became the last swan song of China traditional fine arts films. This film exhausted the domestic gold lineup at that time, trying to help domestic animation turn the tide.



However, this well-made work, based on China’s classical mythology, failed to conceal the reality of the decline of the industry at that time. The box office record of "Lotus Lantern" of 20 million RMB actually lasted for ten years.It is precisely because of this that the Return of the Great Sage of Journey to the West released in 2015 rekindled the enthusiasm inside and outside the animation industry in China.



The box office of 956 million RMB, full of national flavor, not only makes the animation industry regroup, but also makes people re-examine the significance of Chinese style to animation.



After success, some business giants began to step into the strategic layout of animated film production.There are those who choose Sino-foreign joint ventures and introduce foreign advanced technology animation teams, such as Chinese enterprises and American DreamWorks Animation.eastDreamWorks launched a co-production in 2016.;



Some people choose to start their own businesses independently. For example, Wei Wang, the founder of Tudou, set up "light-chasing animation" and launched many national animation works since 2014.



Some people choose to integrate resources. For example, Light Film "Striped House" invested in many animation studios scattered all over the country to jointly create the "China Myth Series" animation film universe.



In addition, Internet giants such as Alibaba Pictures and Iqiyi Pictures have also begun to make plans for animated film production. With the change of the general environment, Chinese style animation has also begun to usher in a stage of constantly bringing surprises to the audience.The Big Fish Begonia, released in 2016, won the audience’s favor with hand-painted animation with unique Chinese style and won 560 million yuan at the box office.



In 2017, the "Great Protector" with a fierce style and a different style of painting added a unique color to Guofeng animation.



In 2019, Guofeng animation ushered in an outbreak, and Ne Zha lifted the ceiling of animated film box office to an unprecedented height.



White Snake: The Origin tells a traditional story in a modern way.



Reproduce the unique original thinking of China’s two-dimensional animation.



Most importantly, young animation creators have summed up a truth from the ensuing praise: a good story is the most important criterion to judge whether a national animation is excellent or not.


Like the stars


In 2020, the film market was greatly impacted by the sudden epidemic, and Legend of Deification changed files successively. When the film industry resumed, these two national style animations met the audience again.



Although the two films have different reputations, it is undeniable that Legend of Deification showed the super-high level of China’s animation technology with extremely exquisite painting style.



"Mr Miao" broadens the expression boundary and ideological depth of national style animation with unique painting style. China’s animated films not only show better production quality, but also gradually form a cultural character with oriental characteristics.



In the vast universe to be explored, some "stars" have already revealed their light. The unreleased film list is like a small nebula, which is the next direction of Guofeng animation.One of Legend of Deification’s ending eggsDeep seaWith the mysterious underwater world as the story background, the painting style is soft, but it is a sci-fi suspense type work;



It is a subversive remolding of Nezha’s story to take the time background after three thousand years of trouble in the sea;



Created by the original crew of The Return of the Great Sage to the Journey to the West, the story line is still a brand-new interpretation of the story of the Journey to the West before the sequel;



Also released a poster full of ink and wash style, intended to subvert the fate of the previous series … …



It can be seen that these national style animations strive for breakthroughs in both animation style exploration and technical production level. Fortunately, China animation has found a suitable way, and only needs to complete each creation with peace of mind in the passage of time.Starting from this week, WeChat official account, a movie channel, will recommend a weekly list of films for you in winter vacation. I wish you a happy winter vacation in advance!