Huawei’s automobile leading action! Xiaokang shares announced its name change to "Sailis"

Xiaokang, a local listed company in Chongqing, announced its name change!

Xiaokang Co., Ltd. is the first partner of Huawei’s smart car selection, and its Celestial car and Huawei have built the series of cars. On July 12th, Xiaokang shares opened slightly higher, and then remained volatile. As of press time, Xiaokang shares rose 0.26% to 74.69 yuan. On April 27 this year, the intraday low of Xiaokang shares was 32.70 yuan.

On July 11th, Xiaokang announced that in order to facilitate investors to accurately understand the current company positioning, match the company name with business and strategic planning, unify the company brand image and enhance the brand value, the company intends to change the company name and adjust the company securities abbreviation accordingly. Among them, the abbreviation of the company’s securities is planned to be changed from "Xiaokang Shares" to "Sailis".

"Well-off" represents a glorious past.

"Sailis" represents the future of transformation and development.

"Sailis" is the name of the brand of new energy vehicles under Xiaokang. In 2017, Jin Kang New Energy, a subsidiary of Xiaokang Co., Ltd., acquired AM General’s civil automobile factory in Indiana in the United States. In 2019, Jin Kang New Energy launched the new energy SUV SF5 of the Celeste brand. In May this year, Jin Kang New Energy was renamed Sailisi Automobile Co., Ltd. As a result, Cyrus has basically become synonymous with the new energy automobile sector of Xiaokang shares.

As to why the group name should be changed to "Sailis" this time, Xiaokang shares explained in the announcement that it is to facilitate investors to accurately understand the current company positioning, match the company name with business and strategic planning, unify the company brand image and enhance brand value. 

The word "Xiaokang" has been used as the enterprise name of Xiaokang shares for 15 years. The birth of Xiaokang shares can be traced back to 1986, originally called Chongqing Baxian Phoenix Electric Spring Factory, and later evolved into Yu ‘an Group. In June 2003, Yu ‘an Group and Dongfeng Company jointly established "Dongfeng Yu ‘an Vehicle Co., Ltd." to produce and sell "Dongfeng Xiaokang" brand mini-cars.

In 2007, Dongfeng Xiaokang won the endorsement of Wang Baoqiang, the star of Soldier Assault, which was quickly spread all over the country by regional brands. Together with Wuling Hongguang and Changan Star, Dongfeng Xiaokang was also called "the three giants of China mini-cars". Seeing that the name of "Dongfeng Xiaokang" is so resounding, Yu ‘an Group took the opportunity to directly change its name to Chongqing Xiaokang Automobile Group Co., Ltd. in 2007. Although it was renamed as "Xiaokang Shares" again in 2011, the word "Xiaokang" still exists.

It can be seen that the word "Xiaokang" represents the once glorious past of Xiaokang shares, while the word "Sailis" is regarded by Xiaokang shares as the future of its own transformation and development.

Rename Cyrus

Xiaokang started the third venture.

The renaming of Cyrus is also the inevitable result of Xiaokang’s third venture. In fact, Xiaokang is an enterprise with a history of 36 years. In the fierce market changes, it dares to seize the trend of the times and boldly innovate, and has gone through three ventures. In 1986, well-off people started from a spring and started their first entrepreneurial journey; In 2003, Xiaokang cooperated with Dongfeng Group to enter the field of vehicle manufacturing; Since 2016, Xiaokang has begun to enter the field of new energy, and is committed to transforming the enterprise from a traditional automobile manufacturer into a global smart car brand enterprise with international competitiveness.

Among many enterprises that claim to expand their territory in the field of new energy, Xiaokang is the one with the longest layout and the most practical actions. In the past six years, Xiaokang has invested nearly 10 billion yuan in research and development, and the annual investment in innovative research and development exceeds 10% of sales revenue. It has cultivated and formed core technologies such as electronic control and electric drive with independent intellectual property rights. At present, Xiaokang shares have nearly 3,000 patented technologies, including more than 150 invention patents. The brand-new Phoenix Smart Factory and Liangjiang Smart Factory built in accordance with the Industry 4.0 standard provide a strong guarantee for the company’s new energy vehicle delivery.

Last year, the cooperation between Xiaokang and Huawei pioneered the deep cross-border integration of smart car joint business. The two sides have empowered each other, and the cooperation in core technologies, products and channels has been deepened. The product strength and brand strength of Cyrus have been significantly improved and become a strong dark horse in the new energy vehicle market.

The sales of Wenjie series cars are hot.

Xiaokang Co., Ltd. is the first partner of Huawei’s intelligent car selection model. Sailis Automobile, a subsidiary of Xiaokang Co., Ltd., and Huawei have built AITO brand high-end smart cars, and Huawei also sells cars in stores.

As the first smart car equipped with a HarmonyOS smart cockpit, the sales volume of the M5 has been increasing since it was delivered in March this year.

On July 9, the data released by the Association showed that in June 2022, in the sales ranking of new energy SUV vehicles, the M5 ranked eighth in China with 7021 vehicles, and its sales ranking was one place behind BYD Tang.

In December 2021, the share price of Xiaokang shares fluctuated downward, all the way down to the intraday low of 32.70 yuan/share on April 27, 2022. Affected by factors such as the rising sales of M5, the share price of Xiaokang shares rose sharply in May and June, and rose to 90.5 yuan/share in intraday trading on June 28th, hitting a new high. On July 11th, the share price of Xiaokang shares closed at 74.50 yuan/share, with a total market value of 101.3 billion yuan.

Huawei recently released M7, the second smart car of AITO brand. On July 7th, at the 14th China Automotive Blue Book Forum, Yu Chengdong, managing director of Huawei and CEO of smart car solutions business group, said that the order volume of M7 has exceeded 50,000.

Soochow securities believes that the sales volume of M7 is worth looking forward to. 2022 -2025 is the golden period for the penetration rate of new energy vehicles in China to break through from 15% to over 50%, and it is also the period for business model innovation. The innovative cooperation model between Huawei and Xiaokang is in an important verification period.

AVIC Securities said that there are currently more than 5,500 offline experience stores in Huawei, much higher than other new energy vehicle companies. Huawei’s brand influence and strong channel advantages will empower car companies and help them sell good cars. It is expected that more car companies will choose Huawei’s smart car selection mode cooperation in the future.

The upstream news integrates china securities journal, Economic Observer Network and China Economic News Network.

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The road of animation, the national wind is very busy! The winter vacation film list of the movie channel was released wonderfully.


Special feature of 1905 film network The winter vacation is getting closer and closer, and the "God beast" will be released soon. Are you ready? There are resident animation stars such as Pleasant Goat, Big Big Wolf, Xiong Da and Xiong Er waiting for the Lunar New Year in the cinema, and they also need to be accompanied by animation stars at home, so that the "beasts" can have a happy and fulfilling holiday.


In recent years, animated films based on traditional cultural elements have continued to be hot. It is better to follow our topic "Animation Road, National Style is Busy" and have an open aesthetic education class with my family to reserve spiritual food for my children during the winter vacation.


At that time, a national craze was set off;Win favor with hand-drawn animation;Broaden the boundary of animation theme with alternative painting style;Break the ceiling of animated film box office;Deconstructing the story of deity with grand narrative … …



On the animation road, Guofeng is very busy. When the strong Chinese style keeps blowing into the animation lens, the dazzling chapter of the animation story of China’s national style has just begun … …


Ink age


Chinese-style animated films reflect the regional characteristics of China and are the expression style of China culture. Just a few minutes of animation has both the extension of China elements and the connotation of traditional culture.



From 1941, when China introduced the first Chinese-style animation, to the emergence of a large number of Chinese-style animation, Chinese-style animation films had a large number of excellent works in the early prosperity stage.


Make a scene in heaven


During this period, ink animation occupied a large proportion. Shanghai Animation Film Studio’s classic ink animation, such as Mu Di and Shan Shui Qing, is a famous sign in history of animation, China.



At that time, Japanese animated film director Gao Tianxun also mentioned in an interview that "China’s ink and wash cartoons amazed us. It can be said that our works with more blank space are influenced by it. "



With "Little Tadpole Looking for Mom" winning international awards (special award for short film in the 4th Angxi International Animation Festival in France, honorary award in the 4th Cannes International Film Festival, etc.), ink and wash animation, an animation type full of strong Chinese style, has gained international reputation.



In addition to ink painting, Shanghai Animation Film Studio also created many animation types such as paper-cutting, puppet and origami. Together with ink painting animation, they created a moderns in history of animation, China.



It can be seen that the Chinese style animation at that time was still in the extension stage closely combined with China elements, and the picture style of ink animation "emphasizing artistic conception and neglecting narrative" was also difficult to adapt to the rapidly developing market demand.



In the 1990s, when high-quality ink animation was lacking, many overseas animation brands such as Disney and Ghibli continued to develop, and a large number of foreign animations flooded into China, and domestic animation gradually lost its own language. This period was defined by Qian Jianping, director of the American Film Factory as "the transition period for China animation to start again".


The rise of national wind


Compared with the technical experience and talent accumulation required by live-action movies, the rise of animated movies needs more detailed and long efforts.



In 1999, animated films became the last swan song of China traditional fine arts films. This film exhausted the domestic gold lineup at that time, trying to help domestic animation turn the tide.



However, this well-made work, based on China’s classical mythology, failed to conceal the reality of the decline of the industry at that time. The box office record of "Lotus Lantern" of 20 million RMB actually lasted for ten years.It is precisely because of this that the Return of the Great Sage of Journey to the West released in 2015 rekindled the enthusiasm inside and outside the animation industry in China.



The box office of 956 million RMB, full of national flavor, not only makes the animation industry regroup, but also makes people re-examine the significance of Chinese style to animation.



After success, some business giants began to step into the strategic layout of animated film production.There are those who choose Sino-foreign joint ventures and introduce foreign advanced technology animation teams, such as Chinese enterprises and American DreamWorks Animation.eastDreamWorks launched a co-production in 2016.;



Some people choose to start their own businesses independently. For example, Wei Wang, the founder of Tudou, set up "light-chasing animation" and launched many national animation works since 2014.



Some people choose to integrate resources. For example, Light Film "Striped House" invested in many animation studios scattered all over the country to jointly create the "China Myth Series" animation film universe.



In addition, Internet giants such as Alibaba Pictures and Iqiyi Pictures have also begun to make plans for animated film production. With the change of the general environment, Chinese style animation has also begun to usher in a stage of constantly bringing surprises to the audience.The Big Fish Begonia, released in 2016, won the audience’s favor with hand-painted animation with unique Chinese style and won 560 million yuan at the box office.



In 2017, the "Great Protector" with a fierce style and a different style of painting added a unique color to Guofeng animation.



In 2019, Guofeng animation ushered in an outbreak, and Ne Zha lifted the ceiling of animated film box office to an unprecedented height.



White Snake: The Origin tells a traditional story in a modern way.



Reproduce the unique original thinking of China’s two-dimensional animation.



Most importantly, young animation creators have summed up a truth from the ensuing praise: a good story is the most important criterion to judge whether a national animation is excellent or not.


Like the stars


In 2020, the film market was greatly impacted by the sudden epidemic, and Legend of Deification changed files successively. When the film industry resumed, these two national style animations met the audience again.



Although the two films have different reputations, it is undeniable that Legend of Deification showed the super-high level of China’s animation technology with extremely exquisite painting style.



"Mr Miao" broadens the expression boundary and ideological depth of national style animation with unique painting style. China’s animated films not only show better production quality, but also gradually form a cultural character with oriental characteristics.



In the vast universe to be explored, some "stars" have already revealed their light. The unreleased film list is like a small nebula, which is the next direction of Guofeng animation.One of Legend of Deification’s ending eggsDeep seaWith the mysterious underwater world as the story background, the painting style is soft, but it is a sci-fi suspense type work;



It is a subversive remolding of Nezha’s story to take the time background after three thousand years of trouble in the sea;



Created by the original crew of The Return of the Great Sage to the Journey to the West, the story line is still a brand-new interpretation of the story of the Journey to the West before the sequel;



Also released a poster full of ink and wash style, intended to subvert the fate of the previous series … …



It can be seen that these national style animations strive for breakthroughs in both animation style exploration and technical production level. Fortunately, China animation has found a suitable way, and only needs to complete each creation with peace of mind in the passage of time.Starting from this week, WeChat official account, a movie channel, will recommend a weekly list of films for you in winter vacation. I wish you a happy winter vacation in advance!