Xinhua News Agency, Beijing, January 14thTitle: Do a good job of "native products" and draw a new picture of rural revitalization — — A first-line observation on the revitalization of rural industries in 2023
Xinhua news agency reporter
Industrial prosperity leads to rural prosperity, and rural prosperity leads to national prosperity.
General Secretary of the Supreme Leader emphasized at the Central Rural Work Conference in 2022 that "industrial revitalization is the top priority of rural revitalization, and it is necessary to implement industrial assistance policies and do a good job ‘ Local products ’ Articles ".
At the beginning of the new year, Xinhua News Agency reporters conducted in-depth research in many rural areas, explored new trends in the development of rural characteristic industries, and felt the beautiful picture of rural industry revitalization contained in the article "Native Products".
Polish the golden signboard of "local products" — — "The key to rural revitalization is to revitalize the industry."
At the Central Rural Work Conference held at the end of 2022, the General Secretary of the Supreme Leader made arrangements around doing a good job in "local products", emphasizing that "relying on the characteristic resources of agriculture and rural areas, we should benefit from developing multiple functions of agriculture and tapping the diversified values of rural areas, and benefit from the integration and development of primary, secondary and tertiary industries, strengthening the leading role, supplementing the chain, promoting the format and building the brand".
At the beginning of the new year, from the eastern coast to the northwest plateau, from the North China Plain to the Jiangnan water town, hard-working people have been busy — —
On January 7, 2023, fishermen showed the fish they caught at the 16th Ulungu Lake Winter Catch Cultural Tourism Festival in Fuhai County, Xinjiang. Xinhua News Agency reporter Li Xiangshe
In Wulungu Lake, Xinjiang, fishermen wear fur coats and thick boots, digging holes in the frozen lake and laying nets. This fishing method has a history of more than 60 years in the local area, and its unique fishing culture has attracted many tourists.
In the "Original Memory" dried sauce e-commerce warehouse in Pingjiang County, Yueyang City, Hunan Province, workers are busy in an orderly manner, preparing for the delivery of more than 30,000 orders every day during the peak period of the new year. Dried Pingjiang sauce with a history of hundreds of years has an annual output value of about 2 billion yuan.
In Guangshan County, Xinyang City, Henan Province, farmers are picking mushrooms in the edible fungus cultivation base of Zhenghe Agricultural Cooperative. The management mode of "cooperative+base+farmer" has attracted many local villagers to find jobs at home and increase their income.
On the e-commerce platform in Pinduoduo, Chinese knots produced in Huashui Town, Dongyang City, Zhejiang Province ushered in the peak sales season. Join the "Many New Craftsmen Make" program, and hand-woven Chinese knots, a traditional handicraft product, will usher in a new opportunity to leave the village and enter the city.
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General Secretary of the Supreme Leader emphasized that the key to rural revitalization is the revitalization of industries.
The practice of developing characteristic industries in various places has fully proved that "local products" can be made into great articles.
According to the relevant person in charge of the Rural Industry Development Department of the Ministry of Agriculture and Rural Affairs, "local products" refer to agricultural special products or processed products that come from a specific region and have a certain reputation, mainly including products such as special planting, special breeding, special food and special handicrafts, and are products that have formed brands among agricultural special products and processed products.
According to preliminary statistics, by the end of 2021, China’s characteristic planting bases such as miscellaneous grains, miscellaneous beans, fruits and vegetables, tea fungus, etc. will cover an area of 1.205 billion mu, produce 1.385 billion tons of characteristic agricultural products annually, breed 6.6952 million head of characteristic livestock, produce 24.7 million tons of characteristic aquatic products, and the total output value of characteristic industries will reach 9.7 trillion yuan, effectively driving farmers’ income and meeting people’s demand for a better life.
Doing a good job of "native products" is related to promoting the construction of an agricultural power, broadening the channels for farmers to increase their income and become rich, and promoting the implementation of the rural revitalization strategy.
At present, the development of rural characteristic industries in China is changing from developing products to developing industries, from pursuing quantity to pursuing quality, and from developing primary production to integrating primary, secondary and tertiary production.
Polishing the gold-lettered signboard of "local products" will certainly help agriculture to become a promising industry, farmers to become attractive occupations, and rural areas to become beautiful homeland to live and work in peace.
Based on local superior resources — — "Relying on mountains to sing folk songs, relying on the sea to eat the sea and read the sea classics"
In the cold winter, Yumin County, Xinjiang, on the border between China and Kazakhstan, attracted tourists from all over the world to watch the winter snow in Baluke Mountain, which made the farmhouse music and animal husbandry in the border town more and more popular.
Winter pasture scenery in Baluke Mountain, Yumin County, Xinjiang (photo taken on November 4, 2022). Xinhua News Agency (photo by Chen Shuangxi)
"In the spring of the next year, the mountain flowers are all in bloom, with wild almond flowers, peony, roses, Caragana and Fritillaria purpurea, and there will be more tourists." Ganati Jiahai, a villager from Aktiekeqie Village, Jiangge Township, Yumin County, said.
With the help of the ecological resources advantages of Baluke Mountain National Nature Reserve in Xinjiang, Yumin Mountain Flower Festival has become a major brand of tourism in Xinjiang. Since April every year, all kinds of wild flowers bloom in turn, and mountain flowers, grasslands and snow-capped mountains are like picture scrolls laid out in the hinterland of Turjialiao grassland.
Mountain flowers on summer pasture in Baluke mountain area, Yumin county, Xinjiang (photo taken on June 14, 2021). "Yumin Mountain Flower Festival" is a major brand of tourism in Xinjiang. Xinhua News Agency reporter Hu Huhu photo
In 2022, Yumin County received 1.185 million tourists and realized a tourism income of 480 million yuan. "It is estimated that tourism revenue will double this year." Yang Caixia, deputy head of Yumin county government, said that in the future, we should make good use of the "earth" resources of mountain flowers, cultivate new tourism formats, and make the pockets of farmers and herdsmen more bulging.
With the development of the times, the countryside is no longer a place solely engaged in agriculture, and its economic value, ecological value, social value and cultural value are increasingly prominent. To do a good job in writing "earth", all localities should broaden their horizons and make good use of local superior resources, "relying on mountains to sing folk songs and relying on the sea to eat the sea to read the classics" and develop eco-tourism, folk culture, leisure and sightseeing.
Good ecology is an important support for the revitalization of rural industries.
In winter, walking in Jingzhu Village, fairy mountain Street, Wulong District, Chongqing, the distance is misty, and the green Wujiang River winds through the bottom of the mountain, attracting many tourists to stop.
On July 30th, 2020, in a homestay in Jingzhu Village, fairy mountain Street, Wulong District, Chongqing, tourists enjoyed themselves in the small courtyard. Xinhua News Agency reporter Liu Yushe
Jingzhu village is 1300 meters above sea level, with a forest coverage rate of 75%, which has the natural geographical advantage of developing rural tourism.
From a little-known village to a list of "Best Tourism Villages" published by the United Nations World Tourism Organization in 2022, Jingzhu Village is the most beautiful interpretation of "ecological capital" by renovating the environment and restoring the ecology.
Excavate local traditional culture and help the rural areas to revitalize in an all-round way.
Near the Spring Festival, Wu Zhaojing, secretary of the village branch in Wujialouzi Village, Yishui County, Yimeng Mountain Area, Shandong Province, is leading the old mothers of Yimeng Small Cotton-padded Coat Tailors Team to be busy with their needlework.
In Wujialouzi Village, Yishui County, Shandong Province, an old man is teaching his granddaughter the sewing technology of Yimeng cotton-padded jacket (file photo). Xinhua News Agency (photo by Wang Wenjian)
"At present, we still have more than 500 Yimeng cotton-padded jackets for nursing homes, which are still under production and will be delivered before the Spring Festival." Wu Zhaojing said that the old mothers in the village used the sewing skills of Yimeng small cotton-padded jacket to make a Tang suit decorated with rabbit hair, which was very popular in the market. On the afternoon of January 9, a batch of 180 orders from Beijing customers were just sent away.
"Mengshan is high and Yishui is long. I sew clothes for my loved ones." The Yimeng small cotton-padded jacket project in the village provided more than 60 jobs for empty nesters and left-behind women, and successfully applied for provincial and municipal intangible cultural heritage. Relying on the traditional advantages of hand-sewing, the intangible folk custom exhibition hall was arranged.
Today, the countryside has increasingly become a new space for people to maintain health and provide for the elderly, innovate and start businesses, and live and live. Behind the change from pastoral to park, from farm house to guest room, and from work to experience, it is an important embodiment of the new functions of agricultural industry and the new values of rural ecology.
Find the right way according to local conditions — — "Developing characteristic agriculture based on local resources"
In winter, it is the slack season in Northeast China. In Taoyuan Auricularia Industrial Park, Tianqiaoling Town, Wangqing County, Yanbian Korean Autonomous Prefecture, Jilin Province, villagers are busy in the production workshop of Auricularia auricula fungus bags.
"In the past, there was no work in the slack season. Now there is a fungus planting base, which has work all year round and can earn three or four thousand yuan a month." Yan Cuilian, a villager who works here all the year round, said.
On May 24, 2018, farmers in Tianqiaoling Town, Wangqing County, Yanbian Korean Autonomous Prefecture, Jilin Province carried the prepared fungus bags in a local fungus bag factory. Xinhua News Agency reporter Xu Changshe
Wangqing county is located in Changbai Mountain forest area, with a forest coverage rate of 90%. The abundant undergrowth resources and suitable climatic conditions here have created high-quality auricularia auricula.
"We are trying to put ‘ Good resources ’ Convert to ‘ Good quality ’ , put ‘ Good quality ’ Convert to ‘ Good brand ’ In the future, we will strive to make the characteristic agricultural products of auricularia auricula into ‘ Many towns and one product ’ ‘ Counting villages and one industry ’ The rural rich industry. " Wen Tiezhu, head of Taoyuan Xiaomuzhe Industrial Park, said.
Do a good job of "special" articles, focusing on highlighting regional characteristics, reflecting local customs, and developing rural characteristic industries according to local conditions.
Zhaowang Village, Liubao Town, Wudi County, Shandong Province is a well-known golden jujube planting village. Near the Spring Festival, the newly built square in the village was filled with gongs and drums, laughter and laughter. Jujube farmers turned into "shareholders" of cooperatives and received the first dividend.
"I planted more than 380 trees this year, and I got more than 8,700 yuan in dividends. I am very happy. This year, the price of jujube has tripled, and the quality has also gone up. We will strive to go up next year. " Villager Song Kangmin said happily.
In 2022, Zhaowangcun integrated various resources such as capital, talents, technology and farmers, and established a cooperative for planting special agricultural products.
Wang Wei, the first secretary of Zhaowang Village, Liubao Town, Wudi County, said that with the advantage of the characteristic industry of Jinsixiaozao, the village gave full play to the role of the Party branch in leading the cooperative. With the promotion of the platform for poverty alleviation through consumption in Shengli Oilfield, all the dates in the village were sold out, with a total dividend income of nearly 100,000 yuan, achieving a double harvest for the village collective and the villagers.
Industry is the foundation of development. Only when the industry is prosperous can farmers’ income grow steadily.
At present, from the national perspective, the development of rural industry in China is still in the primary stage, and it also faces many challenges such as small scale, scattered layout, short chain, low variety, quality and brand level.
Do a good job in the "special" article, speed up the cultivation of advantageous and characteristic industries, and at the same time, build high-quality and well-known characteristic industries, and the key is to promote the development of industries to increase farmers’ income.
Benefit from industrial integration — — "Promote the upgrading of the whole chain of rural industries"
As the Spring Festival approaches, the Apple market is getting hotter and hotter. In Shaanxi Luochuan Apple Modern Industrial Park, merchants are busy sorting, packaging and delivering apples and selling them all over the country.
On October 10, 2022, in an orchard in Asi Village, Yongxiang Town, Luochuan County, Yan ‘an City, Shaanxi Province, fruit farmers were carrying apples. Xinhua News Agency reporter Zhang Bowen photo
Zhang Xiuxiu, a 33-year-old entrepreneur who returned to his hometown, is sitting in his own store and running his own Apple business with his mobile phone. From ordering packing boxes to packing and loading, logistics and distribution, there are professional companies to take care of them.
The growing apple industry attracts more perfect secondary and tertiary industries such as packaging and processing, agricultural materials distribution, warehousing and logistics. Zhang Jidong, secretary of Luochuan County Party Committee, said that the accelerated integration of the three industries has brought strong aggregation benefits, and the brand evaluation value of "Luochuan Apple" has exceeded 68 billion yuan.
As the top priority of rural revitalization, relying on superior resources to revitalize rural industries is bound to take the road of collective development of industrial integration and chain extension in the long run.
In Xinhui, Guangdong Province, Xinhui dried tangerine peel, which is processed by complex processes such as peeling, drying and aging, is a local star product. Pan Huajin, head of Xinhui Chenpi National Modern Agricultural Industrial Park, said that the industrial park is guiding the market with products and deeply researching and processing Xinhui Chenpi.
Grasping the homology of medicine and food of dried tangerine peel and making a fuss about added value have become the advantages of Xinhui dried tangerine peel. At present, Xinhui Chenpi has formed a series product scale of more than 100 varieties such as medicine, food, tea, health care and cultural tourism.
To play the multiplier effect of the three industrial integration development, we should do a good job in the development of new industries and formats such as rural e-commerce, leisure agriculture and rural tourism, and support all kinds of talents to start businesses in rural areas.
"If you like our loofah shoes, just take our link directly!" Every morning, on the WeChat video number of Hehang Shoes Factory Store in Wuxi County, Chongqing, the anchors of "Bao Ma" dressed in plain clothes broadcast on time to introduce various kinds of cloth shoes to fans in the live broadcast room.
On August 20th, 2022, the anchors of Chongqing Hehang Shoes Co., Ltd. introduced various kinds of cloth shoes to the fans in the live broadcast room in Wenfeng Town, Wuxi County, Chongqing. Xinhua News Agency reporter Huang Weishe
Wuxi county is a key county for national rural revitalization, and the production of cloth shoes is a traditional industry in this county. He Caiming, the founder of He Hang Shoes, returned to his hometown to start a business more than 8 years ago, applied for a video number more than 1 year ago, and led more than 20 local "treasure moms" to become anchors with goods.
The effect is very surprising: before the live broadcast, the annual sales of the shoe factory was stable between 2 million yuan and 3 million yuan. In 2021, it sold 4 million yuan only by live broadcast, and in 2022, the sales of live broadcast with goods reached 10 million yuan.
"In the past, we had to go door-to-door to sell, but now we can sell our shoes through live broadcast at home." He Caiming deeply feels that as a new farmer, he should learn to make better use of digital tools.
To do a good job in the word "production", we must work hard to improve the comprehensive benefits of agriculture.
Learning to "dress up" and promote marketing of agricultural products, strengthening post-natal classification, packaging, warehousing, logistics and marketing of agricultural products, and promoting the upgrading of the whole chain of rural industries will undoubtedly make more and more gold-lettered signboards of "local products" go out of the mountains, go to all parts of the motherland and enter more ordinary people’s homes.
