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Xiaokang, a local listed company in Chongqing, announced its name change!

Xiaokang Co., Ltd. is the first partner of Huawei’s smart car selection, and its Celestial car and Huawei have built the series of cars. On July 12th, Xiaokang shares opened slightly higher, and then remained volatile. As of press time, Xiaokang shares rose 0.26% to 74.69 yuan. On April 27 this year, the intraday low of Xiaokang shares was 32.70 yuan.

On July 11th, Xiaokang announced that in order to facilitate investors to accurately understand the current company positioning, match the company name with business and strategic planning, unify the company brand image and enhance the brand value, the company intends to change the company name and adjust the company securities abbreviation accordingly. Among them, the abbreviation of the company’s securities is planned to be changed from "Xiaokang Shares" to "Sailis".

"Well-off" represents a glorious past.

"Sailis" represents the future of transformation and development.

"Sailis" is the name of the brand of new energy vehicles under Xiaokang. In 2017, Jin Kang New Energy, a subsidiary of Xiaokang Co., Ltd., acquired AM General’s civil automobile factory in Indiana in the United States. In 2019, Jin Kang New Energy launched the new energy SUV SF5 of the Celeste brand. In May this year, Jin Kang New Energy was renamed Sailisi Automobile Co., Ltd. As a result, Cyrus has basically become synonymous with the new energy automobile sector of Xiaokang shares.

As to why the group name should be changed to "Sailis" this time, Xiaokang shares explained in the announcement that it is to facilitate investors to accurately understand the current company positioning, match the company name with business and strategic planning, unify the company brand image and enhance brand value.　

The word "Xiaokang" has been used as the enterprise name of Xiaokang shares for 15 years. The birth of Xiaokang shares can be traced back to 1986, originally called Chongqing Baxian Phoenix Electric Spring Factory, and later evolved into Yu ‘an Group. In June 2003, Yu ‘an Group and Dongfeng Company jointly established "Dongfeng Yu ‘an Vehicle Co., Ltd." to produce and sell "Dongfeng Xiaokang" brand mini-cars.

In 2007, Dongfeng Xiaokang won the endorsement of Wang Baoqiang, the star of Soldier Assault, which was quickly spread all over the country by regional brands. Together with Wuling Hongguang and Changan Star, Dongfeng Xiaokang was also called "the three giants of China mini-cars". Seeing that the name of "Dongfeng Xiaokang" is so resounding, Yu ‘an Group took the opportunity to directly change its name to Chongqing Xiaokang Automobile Group Co., Ltd. in 2007. Although it was renamed as "Xiaokang Shares" again in 2011, the word "Xiaokang" still exists.

It can be seen that the word "Xiaokang" represents the once glorious past of Xiaokang shares, while the word "Sailis" is regarded by Xiaokang shares as the future of its own transformation and development.

Rename Cyrus

Xiaokang started the third venture.

The renaming of Cyrus is also the inevitable result of Xiaokang’s third venture. In fact, Xiaokang is an enterprise with a history of 36 years. In the fierce market changes, it dares to seize the trend of the times and boldly innovate, and has gone through three ventures. In 1986, well-off people started from a spring and started their first entrepreneurial journey; In 2003, Xiaokang cooperated with Dongfeng Group to enter the field of vehicle manufacturing; Since 2016, Xiaokang has begun to enter the field of new energy, and is committed to transforming the enterprise from a traditional automobile manufacturer into a global smart car brand enterprise with international competitiveness.

Among many enterprises that claim to expand their territory in the field of new energy, Xiaokang is the one with the longest layout and the most practical actions. In the past six years, Xiaokang has invested nearly 10 billion yuan in research and development, and the annual investment in innovative research and development exceeds 10% of sales revenue. It has cultivated and formed core technologies such as electronic control and electric drive with independent intellectual property rights. At present, Xiaokang shares have nearly 3,000 patented technologies, including more than 150 invention patents. The brand-new Phoenix Smart Factory and Liangjiang Smart Factory built in accordance with the Industry 4.0 standard provide a strong guarantee for the company’s new energy vehicle delivery.

Last year, the cooperation between Xiaokang and Huawei pioneered the deep cross-border integration of smart car joint business. The two sides have empowered each other, and the cooperation in core technologies, products and channels has been deepened. The product strength and brand strength of Cyrus have been significantly improved and become a strong dark horse in the new energy vehicle market.

The sales of Wenjie series cars are hot.

Xiaokang Co., Ltd. is the first partner of Huawei’s intelligent car selection model. Sailis Automobile, a subsidiary of Xiaokang Co., Ltd., and Huawei have built AITO brand high-end smart cars, and Huawei also sells cars in stores.

As the first smart car equipped with a HarmonyOS smart cockpit, the sales volume of the M5 has been increasing since it was delivered in March this year.

On July 9, the data released by the Association showed that in June 2022, in the sales ranking of new energy SUV vehicles, the M5 ranked eighth in China with 7021 vehicles, and its sales ranking was one place behind BYD Tang.

In December 2021, the share price of Xiaokang shares fluctuated downward, all the way down to the intraday low of 32.70 yuan/share on April 27, 2022. Affected by factors such as the rising sales of M5, the share price of Xiaokang shares rose sharply in May and June, and rose to 90.5 yuan/share in intraday trading on June 28th, hitting a new high. On July 11th, the share price of Xiaokang shares closed at 74.50 yuan/share, with a total market value of 101.3 billion yuan.

Huawei recently released M7, the second smart car of AITO brand. On July 7th, at the 14th China Automotive Blue Book Forum, Yu Chengdong, managing director of Huawei and CEO of smart car solutions business group, said that the order volume of M7 has exceeded 50,000.

Soochow securities believes that the sales volume of M7 is worth looking forward to. 2022 -2025 is the golden period for the penetration rate of new energy vehicles in China to break through from 15% to over 50%, and it is also the period for business model innovation. The innovative cooperation model between Huawei and Xiaokang is in an important verification period.

AVIC Securities said that there are currently more than 5,500 offline experience stores in Huawei, much higher than other new energy vehicle companies. Huawei’s brand influence and strong channel advantages will empower car companies and help them sell good cars. It is expected that more car companies will choose Huawei’s smart car selection mode cooperation in the future.

The upstream news integrates china securities journal, Economic Observer Network and China Economic News Network.

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Galaxy OS, the vehicle system carried by Xingyue L, is developed by its technology company Yikatong, which integrates the navigation and small voice of Baidu Apollo. It was officially launched in July 2021, equipped with Qualcomm Snapdragon 8155 chip and three screens.

Since its release, Galaxy OS has been upgraded twice. In the latest version 1.2, a lot of simplified upgrades have been made, and AutoLab has the following highlights to share after the experience.

Lightweight application of turning machine

Our mobile phone applications have also developed towards lightweight, and WeChat applets and Alipay applets have been able to replace most APP applications. In addition, in the latest system versions of Huawei and Apple, card-type fast APPlications have been added, so that the functions in the APP can be used conveniently without opening the APP, which saves the process of opening the app.

Xingyue L’s car machine update has also made a light APPlication of the APP, such as Bilibili of the co-pilot entertainment screen. You can see the recommended video content on the homepage of the screen without opening the app.

In addition, temperature control, music switching, and common map functions can be easily completed without opening the application. For example, the temperature can be adjusted by holding down the temperature number by hand and sliding up and down, which is more convenient than the physical knob. In addition, like the shortcut bar of mobile phone, Galaxy OS can open the shortcut button of vehicle control by pulling it from top to bottom, and can also add and subtract functions that can be operated quickly.

Since the Star Yue L central control is a widescreen, the Galaxy OS1.2 version is adapted to the widescreen homepage card, and the owner can directly slide up and down the homepage and choose to display four applications: music, map, WeChat applet and weather. Moreover, compared with the hidden sliding cards of many car companies, the cards of Galaxy OS 1.2 can guide the car owners to use correctly on the UI, which is more convenient and has lower learning cost.

The cockpit experience enters the scene

"Scene" is the most frequently mentioned word in the field of autonomous driving, and now the intelligent cockpit has begun to split the scene. In the Galaxy OS 1.2 version, the thinking of "scene" has also been added.

For example, when the main driver gets on the bus, the central control panel will pop up a shortcut bar for car control for about 5 seconds. In the shortcut bar, it can be used to adjust the seat and open the trunk, which is very convenient. When we experience other smart cars, we need to operate 2 to 3 steps on the screen every time we get on the bus to find the corresponding car control shortcut bar. This function of Galaxy OS is very practical and has a good impression of MAX.

In addition, there are many scenes on the central control screen and the passenger screen, which can be activated by touch screen click or voice control. For example, there is a car wash mode on the central control panel, which automatically closes the window skylight and retracts the rearview mirror after use. The nap mode is common to everyone. You can put down the seat with one button, turn on the ventilation and set an alarm clock.

There are also unusual scenes, such as the Goddess mode. After being enabled, the passenger seat will move backwards, and the seat will move forward after closing the door. The passenger screen will show a pink dynamic effect, and at the same time, a small voice will say: Welcome to the fairy, pick up hot chicks’s skills are full.

For the co-pilot screen, there will be a movie viewing mode. The co-pilot has an independent Bluetooth module, which can connect Bluetooth headsets and enjoy the independent sound source of the co-pilot screen without interfering with the driving of the main driver.

In addition, there is a co-pilot exclusive wallpaper, which can be used by users in need to declare sovereignty.

For the driver, the car WeChat has also been upgraded. When there is no one in the car, the message will be played directly. When there are other people in the car, the message from which friend will be displayed on the central control screen. Only when the owner presses the corresponding button will WeChat broadcast.

Thanks to the powerful computing power of Qualcomm 8155 chip, the co-pilot screen, the central control screen and the instrument screen can also be linked. Through three-finger sliding, the navigation map of the central control screen can be dragged to the instrument screen, and music and movies can be dragged to the co-pilot screen. The co-pilot screen can also query the map and send it to the central control screen for use.

The experience of Galaxy OS made my eyes shine. Personally, I think the user experience is better than that of most new car brands, and it is also better than the Baidu turnkey solution used by some brands before.

Behind this is the advantage of the tripartite joint model of car companies+technology companies+Baidu. Yikatong has assumed the role of product manager, collecting feedback from the daily use of tens of thousands of users, and then integrating Baidu’s technical solutions to polish the functions better.