Explore the "Meicheng Mooncake" Guangzhou Production Factory, what is the truth of the online rumor "running away"?

Recently, news spread on the Internet that the famous Internet celebrity live streaming host "Crazy Little Brother Yang" and his team promoted a mooncake called "Hong Kong Meicheng" in a live broadcast not long ago, and the Guangzhou manufacturer of the mooncake was accused of "running away". After verification, the production of the mooncake is under the responsibility of Guangzhou Meicheng Food Technology Co., Ltd. and Foshan Meicheng Food Co., Ltd.

Shitan "Meicheng Mooncake" Guangzhou Factory

Images circulated on the Internet showed that the address sign of Guangzhou Meicheng Company had been replaced with the name of another clothing accessories company. However, during an actual inspection by "Real News" on September 16, it was found that the sign of Guangzhou Meicheng Company was still hanging, and there were security personnel on duty at the entrance of the park. According to surrounding residents, the company appeared to have only entered the industrial park the previous year.

Explore the "Meicheng Mooncake" Guangzhou Production Factory, what is the truth of the online rumor "running away"?

According to public records, Guangzhou Meicheng Company was originally registered at a different address in Huadu District, Guangzhou, and later changed to what is now Gegang Road, Shiling Town, Huadu District. The promotion of the mooncake in the live broadcast caused controversy because of the emphasis on "Hong Kong" elements. Although it calls itself a Hong Kong brand, in fact, Meicheng Mooncake has no physical store in Hong Kong. It is mainly operated by Guangzhou company, and the sales volume is huge.

Explore the "Meicheng Mooncake" Guangzhou Production Factory, what is the truth of the online rumor "running away"?

With the increase in discussion, the production place and quality of Meicheng mooncakes became the focus. Multiple agents and netizens confirmed that the mooncakes had no point of sales in Hong Kong, and most of the products were actually produced in Guangzhou and Foshan. Media reports further confirmed that the mooncakes were made in Guangdong and were not on the shelves in the Hong Kong market.

From the packaging information displayed by consumers, the main body of the brand operation of Meicheng Mooncake is Guangzhou Meicheng Food Co., Ltd., and the production is completed by enterprises in Guangzhou and Foshan. Interestingly, Guangzhou Meicheng Company was established in 2014, while its claimed parent company, Hong Kong Meicheng Food Group Co., Ltd. was registered in 2019, and in the following years, several mooncake-related trademarks with the word "Meicheng" were registered in Hong Kong.

In response to this series of disputes, the Guangzhou Huadu District Market Supervision and Administration Bureau and Douyin platform intervened in the investigation on September 14. Legal experts warned that if the false claims are confirmed, the seller and the live streaming host involved may face administrative penalties. On the same night, the live stream related to "Crazy Brother Yang" suspended the sale of Meicheng mooncakes, the live streaming host closed the comment function due to negative comments, and the goods were also removed from the live stream and shopwindow.

The head of Human Resources at Guangzhou Meicheng provided the media with copies of some trademark certificates registered in Hong Kong to prove the fact that the brand was legally registered, and explained that there is no law prohibiting Hong Kong-registered brands from producing in the mainland. However, lawyer Liu Kai pointed out that some so-called "international brands" only register companies or trademarks overseas, and their actual business is all in China, which may constitute false propaganda and mislead consumers.

Yang Mi and Nicholas Tse’s love affair? In fact, it is a model of fan girls chasing stars


1905 movie network news Recently, Hong Kong media reported that Nicholas Tse broke up with Faye Wong and fell in love with Yang Mi, who had been divorced for less than 4 months. He also said that Nicholas Tse would make his relationship public in March, which aroused the attention and heated discussion of the outside world. As the rumors intensified, Nicholas Tse, who rarely talked publicly about his love life, could not help but refute the rumors, saying that his relationship with Faye Wong was very good and he was just friends with Yang Mi.


In fact, the most accurate relationship between Yang Mi and Nicholas Tse should be "fan girl" and "idol"! Just like Yang Mi is the Muse of many male stars in the circle, Yang Mi also cues Nicholas Tse on many occasions to express his admiration for "Nicholas Tse".


As early as when Yang Mi’s "Palace" became popular, she talked about Nicholas Tse in the interview show. Even her partner Feng Shaofeng knew that Nicholas Tse was Yang Mi’s idol. It can be seen that the little fan girl was not less in the cast Amway. In fact, it is not difficult to understand that Yang Mi likes Nicholas Tse. When Nicholas Tse was popular, Yang Mi was also a girl’s age, and it is not surprising that he likes a cool rock boy like Nicholas Tse.


Yang Mi, who was hailed as the most popular idol in 2011 for her role in "Palace", won the award of the most popular actress of the year at the "Oriental Film and Television Festival", and it was also at this award ceremony that Yang Mi had the first opportunity to share the stage with his idol Nicholas Tse. At that time, Yang Mi showed a nervous look before Nicholas Tse appeared, and even his palms were full of sweat. Later, after the idol appeared, Da Mimi excitedly expressed his love for Nicholas Tse for many years. With the encouragement of the host, he dared to hug his idol, which also became a hot news of the year.


To be able to play a couple in the same play as his idol, no matter how dreamy the idol script is, I’m afraid I wouldn’t dare to write it like this, but Da Mimi did it in 2012!


The movie starred Nicholas Tse, Liu Qingyun, Yang Mi, Jing Boran and others. It tells the story of the period of the Republic of China when Beiyang warlords fought melee. A bizarre murder happened in the largest arsenal in China, and the deceased was killed by a mysterious "ghost bullet", triggering a sensational "the first strange case of the Republic of China". Yang Mi and his idol Nicholas Tse played a troubled couple in the film. As one of the few emotional lines in the film, the two had many intimate and tender moments in the film, and it was also the play that made the two contribute to the "first time" on the big screen.


In order to eliminate the tension and perform naturally, Yang Mi even drank alcohol for the first time before shooting to embolden himself. Yang Mi once said that from the perspective of selfishness, the most attractive reason for joining "Vanishing Bullets" is that he can play a couple with Ting Feng, and his love for being a fan girl is beyond words.


With the career of Yang Mi in middle age, in 2013 Yang Mi has become a big hit and a household name, so many shows have invited her to be a guest. On the stage of "Happy Boys" that year, Yang Mi and Nicholas Tse were once again in the same frame. In the key part of the show, Nicholas Tse was cued by Tao Jingying on the spot to demonstrate eye-to-eye with Yang Mi. Yang Mi, who has been in the circle for many years, still blushes and his heart beats faster when facing idols. The picture of eye-to-eye in those years still seems to make the girl’s heart burst.


In 2017, the two were once again in the same frame in the variety show "Twelve Sharps" hosted by Nicholas Tse. Yang Mi was invited to participate in the recording of the show as a friend at that time, and the two were in the same frame in the show, which also caused a lot of sensation. The interaction between the two in the show was also very sweet, and Da Mimi even sat on the neck of the male god. The relationship between the two was as natural as a friend who had known each other for many years.


At last year’s Huabiao Awards ceremony, Yang Mi and Nicholas Tse were on the same stage again. Nicholas Tse still looked cool, but Yang Mi had transformed into an elegant and atmospheric woman. During the award process, Yang Mi not only took the lead in asking Nicholas Tse questions, but also dared to look directly at Nicholas Tse next to him. The two interacted like friends. However, when facing idols, Yang Mi still showed the shy appearance of a fan girl, and the little eyes that the two glanced at each other from time to time were also very interesting. One was the worship of male gods, and the other was the indulgence of fans.


In fact, judging from the few collaborations between Yang Mi and Nicholas Tse, the two rarely had the opportunity to meet except for the formulaic cooperation, and timely interaction was also a simple daily routine for idols and fans, just as Nicholas Tse responded to the rumors: "We are all friends, and we only met once in many years." Perhaps it was because Nicholas Tse and Faye Wong chose a low-key relationship that Yang Mi happened to part ways with Liu Kaiwei, which allowed these rumors to take advantage of.


Liu Yifei’s "Tongque Terrace" plays with snakes, Yi Nengjing shoots passionate scenes, and her clothes are torn


group photo of the main creator


Su Youpeng celebrates Liu Yifei’s birthday


Yi Nengjing, Qiu Xinzhi


Liu Yifei’s red lace outfit debuts


    Movie Network News
(Photo/Yang Nan, Text/Zhang Wei) On August 25, the film released a production special in Changchun. Director Zhao Linshan attended the press conference with the stars Liu Yifei, Su Youpeng, Yi Nengjing, Qiu Xinzhi and Yao Lu. Liu Yifei plays the daughter of Lu Bu and Diao Chan in the film, and also makes a cameo appearance of Diao Chan. From the special, she can be seen playing around with a snake without fear. The film will be released on September 28.

Liu Yifei played Diao Cicada as two horns, played snakes generously, and denied being a beating girl

    "I played the daughter of Lu Bu and Diao Chan, and I also made a cameo appearance as her mother (referring to Diao Chan)." From the video, it can be seen that she communicates with a snake very lovingly, first touching the snake and asking its name, and then holding the snake in her hand. "At first I was also afraid, so I kept staring at it. Its head was moving, but later I felt very cute. I wanted to wrap it around my neck, but I gave up." Liu Yifei, who has never touched a snake, said that as long as she focuses on filming, she can forget her fear.

    She also has a scene in the film where she jumps down from a very high city wall. Liu Yifei said that she is also very afraid, "I am very nervous when I look down, but I overcome it in an instant." Since then, Liu Yifei has filmed many martial arts scenes, and she does not accept the term "beating girl". "I am not a beating girl or a fairy, I am me, and everything is given to me by you."


Su Youpeng


Inenjing


Qiu Xinzhi


Yao Lu


Su Youpeng filming "Singing K" Yi Nengjing filming passion drama blames Qiu Xinzhi

    Su Youpeng is playing the famous puppet emperor Han Xian Emperor in history this time. Since he has no real power in his hands and is angry with Cao Cao, his personality is a little distorted, so the director designed a characteristic for this role – he loves to sing opera. Su Youpeng said with a smile that he "sings K all day long" on the set. He once sang a female voice in it. This time, he went to his teacher to learn art and sang on the spot to wish Liu Yifei a happy birthday.

    Yi Nengjing, who plays the empress of Emperor Xian of the Han Dynasty, had very little interaction with Su Youpeng that day. Instead, she kept talking about her passion scenes with Cao Pi, played by Qiu Xinzhi. Qiu Xinzhi first said that he was responsible for the erotic part of the "Erotic Machiavellian" in the play "Tongque Terrace", and then Yi Nengjing revealed all the details of the passion scenes. "The first thing he said when he saw me that day was’Can I tear your clothes apart? ‘Then I was very embarrassed. I couldn’t say yes, which means I was very happy. During the audition, he kept asking if he could put his hand here? Can I touch it here?" Yi Nengjing also revealed that Qiu Xinzhi originally planned to tear her clothes, but unfortunately, the clothes had six layers and could not be torn.

Next page More wonderful pictures

The Beidou satellite ground-based enhancement system for the Yangtze River trunk line has been officially put into operation, and the accuracy of ship navigation can reach sub-meter level

  Xinhua News Agency, Wuhan, June 1 (Reporter Li Siyuan) According to the Yangtze River Communications Administration of the Ministry of Transport, the Beidou satellite foundation enhancement system project of the Yangtze River trunk line undertaken by the bureau has recently passed the completion and acceptance of the Ministry of Transport, and has been officially put into operation and external service since the 1st. With the help of this system, the navigation accuracy of Yangtze River ships can be improved to sub-meter level.

  The Beidou Satellite Ground Enhancement System Project on the Yangtze River Trunk Line is the Beidou service system with the largest scale, the widest coverage, the most complex network structure and the highest service performance requirements for inland river shipping in China. It started in November 2018. The total investment of the project is 107 million yuan, starting from Yunnan Shuifu in the west and about 2800 kilometers long and 30 kilometers wide in the east to the Yangtze River Estuary. The construction of 106 reference stations, 56 ship automatic identification system broadcasting stations, 154 network channels, 12 new computer rooms, and 2 data centers has realized the full coverage of the Beidou satellite ground enhancement signal on the Yangtze River.

  Shen Jianjun, deputy director of the Yangtze River Communications Administration, said that as an important infrastructure for the information construction of the Yangtze River, the Beidou ground-based enhancement system of the Yangtze River trunk line can provide sub-meter navigation accuracy for ships, and centimeter-level and millimeter-level mapping accuracy services for surveying and surveying. At the same time, by empowering shipping elements in depth, accurate perception, accurate analysis, fine management and careful service, the capabilities of integrated traffic management, maritime safety supervision, and water traffic safety emergency command in the Yangtze River have been comprehensively improved.

  According to the introduction, the Beidou ground-based enhancement service system of the Yangtze River trunk line will also encrypt the existing meteorological station observation network to further enhance the resolution of the Yangtze River meteorological monitoring.

  Shen Jianjun said that in the next step, the Yangtze River Communications Administration will continue to carry out the application research and promotion of Beidou technology in Yangtze River shipping, and gradually realize the synergistic integration with 5G, artificial intelligence and data centers in key shipping elements such as key waters, important hubs, ports and logistics parks.

Jiangsu Satellite TV’s 2023 New Year’s Eve concert gathers the spirit of struggle and lights up a happy life

2022 is about to become the past, and a new year is just around the corner! Jiangsu Satellite TV’s spiritual guidance of "lighting up happiness with struggle" once again brings an audio-visual feast to the national and even global audiences at such a moment of saying goodbye to the old and welcoming the new!

The annual New Year’s Eve concert also went to the Cotai Arena in Macau for the sixth time at 19:30 on December 31, and was broadcast live to the world. At this moment in Macau, more than 1,500 people are ready to go, from the directors, stage art, lighting, sound, and visual technology teams behind the scenes to the performers and dance troupes in front of the stage. With their passion for more than a year and the same passion for a happy life, they will present a New Year’s show for all audiences!

From the lineup point of view, every year from January to the beginning of December, Jiangsu Satellite TV’s every big and small news about the New Year’s Eve concert has attracted much attention. This year, the same is true. After several official announcements and the hot search of "small island news" from enthusiastic fans, waves of star and big name franchise news have topped the chart one after another. It shows the appeal and influence of Jiangsu Satellite TV’s New Year’s Eve concert!

From Wang Junkai to Liao Changyong, from Tan Weiwei and Zhang Yifan to Liu Wei, as well as "regular" G.E.M. Deng Ziqi of Jiangsu Satellite TV, the addition of this super-strong lineup has made the 2023 New Year’s Eve concert more popular than ever. After a year, Wang Yuan joined for the first time in his personal capacity, this time he interacted with fans with three very different styles of songs, including "New Boy", "I Can Light a Torch by Myself" and "Living Room Carnival", all of which are new songs.

In addition, Liao Changyong, the original singer of "Tribute to the Warriors", who came with the grand promotion of songs at the 2022 Beijing Olympic Winter Games and Winter Paralympic Awards Ceremony, once again showed the high level of his excellent baritone singers on this familiar stage. And Tan Weiwei’s "explosive" level singing skills and stage appeal; G.E.M. Deng Ziqi’s 2022 almost highlights a whole year’s courage; Zhang Yifan’s extraordinary dance talent; and Liu Wei’s hidden secrets… All in this ordinary and great New Year’s Eve, leaving every viewer with an extraordinary physical and mental experience!

At the same time, the evergreen singer Yang Hongji, the modern brother Liu Yuning, "Principal Tan" Tan Yonglin, the men’s singing group INTO1, "Jiangnan’s first pipa master" Lin Yun, and the powerful female singer Zhang Shaohan in the Chinese music industry will also determine to use their strongest strength and most infectious performances to show their singing voice and stage charm at the Cotai Arena. I still remember that one year ago today, the 80-year-old artist Yang Hongji’s pride did not decrease, and he sang the passionate and striving life of audiences of all ages in the new era with a song of "struggle" 68 times. This time, "The Rest of Life" is more affectionate! Just like the loud slogan of "Lighting up happiness with struggle" always advocated by Jiangsu Satellite TV, it will once again become a loud voice at the end of this year.

As the top show in Asia, Jiangsu Satellite TV’s New Year’s Eve concert is not without the figures of Li Yuchun, Xue Zhiqian, Zhang Jie and Zhou Shen and many other big names. The "god-level" singers, in this new New Year’s Eve ceremony, together with many behind-the-scenes creators of Jiangsu Satellite TV, present a "new" performance and singing mode to the audience. Whether from the perspective of singing or acting, the high-tech presentation method, as well as the new year’s new atmosphere and many other aspects, it is a new "adventure music journey"! Destined, this is another extraordinary night full of endless expectations!

Avita’s strength is obvious to all. Sales continued to break through in September, and the brand developed upward

  When Avita was established, it branded itself as a high-end SEV brand, hoping to become "the embodiment of wisdom that understands you". Therefore, in the process of development, Avita has been focusing on human-friendly travel technology, hoping to create an emotional and intelligent travel experience for users. In September, Avita sold 3,083 units, and such outstanding results have also handed over a satisfactory answer to everyone.

  Behind the steady growth of Avita’s sales and the sharp rise in smart driving data is the all-round leading product strength. Avita 11 is equipped with Huawei’s high-end intelligent driving assistance system as standard, which can cover urban areas, high-speed and parking scenarios, and the actual experience is unique. Up to now, Avita 11’s smart driving function has been fully trusted and used by users. The accumulated mileage of smart driving has exceeded 17 million kilometers, an increase of more than 50% month-on-month, making it the car brand with the highest proportion of smart driving mileage.

  On October 25th, the evaluation results of the third batch of models of the IVISTA China Smart Car Index in 2023 were announced. The Avita 11 won the five-star smart star rating and became the first model to receive "G" (excellent) evaluation in all five smart test items. At the same time, it also refreshed the highest score in the history of the navigation intelligent driving evaluation (NP test), scoring G + (excellent) evaluation with 96.10 points, winning the first place in the ranking.

  The navigation intelligent driving evaluation tests the scene coverage ability and emergency avoidance ability of Avita 11’s intelligent driving pilot assistance (NCA) through vehicle safety performance and functional completion. When Avita 11 activates the intelligent driving pilot assistance state, it can resolve potential crises with "accurate perception and bold decision-making" in the face of situations such as sudden cut-out of the front car, stationary car in front of the curve, and cone and barrel encroachment lane. In addition, when faced with ramp entry and exit and the reduction of lanes in front, it will select lanes in advance and choose the opportunity to change lanes with the optimal driving strategy to ensure efficient and safe traffic capacity.

  In terms of intelligent interaction, Avita 11 performs well in the experience evaluation of voice interaction, fluency and function richness; in terms of intelligent energy consumption, it is equipped with Ningde Times CTP high-density ternary lithium battery and 750V fast charging technology, and has a TMS thermal management system that operates efficiently in the full temperature range and excellent energy consumption control level of the whole vehicle. It can effectively optimize the battery life decay rate and improve the energy compensation efficiency. Under WLTC conditions, for extremely cold and high temperature environments in the range of -7 ° C to 35 ° C, Avita 11 has excellent measured battery life decay rate control, reflecting the solid battery life of "what you see is what you get".

  In the era of smart electric vehicles, the rapid iteration of products and the continuous upgrading of services are the core values of a car company, and future sales of Avita are expected to further break through.

Huawei P7 realizes the dream of tens of millions, and needs to climb over "three mountains"

The Huawei Ascend P6 was a success.

On June 18, 2013, the P6 was released in London, UK, priced at 2688 yuan. This is a brave exploration of Huawei’s brand road. Yu Chengdong, president of Huawei’s end point, released a bold statement that the sales target of P6 is 10 million units. In a year, P6 sales 4 million units, far from achieving the so-called goal. But this does not affect the success of P6.
Say it’s a success, because P6 is a pathfinding product. Since it’s a pathfinding, it doesn’t matter if you can reach your goal. The key is to see where the road leads. If the road is right, don’t be afraid of the distance.
Taking this road, Huawei wants profits, and related to it, there are brand premiums and reducing dependence on operators. Although thousands of people have invested in research and development and over 100 million in marketing investment, shipping 4 million at a price of about 3,000 yuan is enough to amortize these costs. According to Yu Chengdong, a certain brand premium has been formed. Huawei’s global brand recognition of consumer goods has increased from 25% in 2012 to 52%. P6 is indispensable. Xu Qinsong, vice president of Huawei’s consumer business, said that the ratio of Huawei’s intelligent end point in domestic public channels to operator channels is 1:1. It is speculated that P6 should not be delayed in reducing dependence on operations. In addition, Yu Chengdong continues to sit at the end point and continue the P6 strategy, which also reflects Huawei’s high-level recognition of the success of P6.
It is not easy for Huawei Ascend P7 to continue the P6’s dream of millions.
In recent days, Huawei Ascend P7 has held press conferences in Paris, France and Beijing, the capital. Yu Chengdong once again threatened that the sales volume of a single product will reach 10 million, and this dream of tens of millions has been transferred from P6 to P7. On the road of the brand, P6 is the way to explore, and P7 has already identified the direction and started to run. Huawei will have a sales forecast, even if it is less than 10 million, it will definitely not be a small number. The burden of P7 is really not light.
There are four advantages that can give Huawei the confidence to take the plunge on the P7:
First, the brand influence of Huawei and P6 can play a roleIt has been mentioned above, and it will not be expanded here.
Second, replication expansion can increase overseas market share.Huawei’s strength lies in getting operators. At present, most of the overseas markets are shipped through operators, which is highly reproducible. Although the situation in each country in the overseas market is different, the expansion experience can be learned. At the press conference in Paris, Yves Beyer, executive vice president of France Telecom Orange, was on the P7 platform, which can see the recognition of Huawei. This year, Huawei’s overseas marketing investment is still very large, including sponsorship marketing covering the five major European leagues. The first batch of P7 listing countries has risen from the original 8 countries to the current 33 countries. It is foreseeable that P7 will achieve good results in overseas markets.
Third, Huawei’s HiSilicon chip is a powerful backing for production capacity.The 4G end point has not seen scale, and the bottleneck is the chip. Huawei HiSilicon chip sold $2 billion in 2013, making it the largest chip solution company in China and ranking among the top 20 in the world. In the process of achieving the five-mode and ten-frequency requirements of operators, HiSilicon’s time progress is second only to Qualcomm (currently also Marvell and Ericsson have realized it, but the production capacity is limited). At present, Qualcomm accounts for more than 80% of the 4G chip, and the production capacity of general 4G end point products depends on Qualcomm. And Huawei can have no worries about production capacity with its own chips and good cooperative relations with Qualcomm.
Fourth, there is still a certain window period for the development of 4G end points.MIIT Telecom Research Institute released data show that from January to April this year, the cumulative sales volume of 4G mobile phones 16.36 million, which is far behind the sales target of the three operators totaling over 100 million. The current 4G market is still less than demand, at least from the perspective of operators. Although Huawei wants to reduce its dependence on operators, it still acknowledges that operators are the main body of its channel sales. With 4G subsidies from operators, it is relatively easy for P7 to form a certain sales scale.
However, to achieve the dream of selling tens of millions of units, it is still very difficult overall, and there are "three mountains" in front of you.
First, the operator’s channel end point subsidy will be tightened, and P7 sales will be affected.
Since the beginning of this year, the three operators have increased their investment in the construction of 4G networks; the inter-network settlement has greatly reduced the profits of Huawei P7’s largest partner. The implementation of the "business-to-business" policy after June 1 will bring pain to the operators in the short term. Overall, it will be an indisputable fact that the profits of operators will drop sharply. The SASAC, the regulatory department of the three operators, will not sit idly by and will definitely put forward requirements to reduce costs and ensure profits. The network is fundamental, and investment in it cannot be reduced. Then it must be made a fuss about end point subsidies and channel remuneration.
How big the impact on P7 will be depends on the time proposed by SASAC. The worst case scenario is that the three operators’ profits fell sharply in June and began to reduce end point subsidies in July. In a better case, it is not expected to be later than the end of the year.
The tightening of end point subsidies for operators will make the indicator orientation of mobile phone sales more prominent. The so-called indicator orientation, first, if operators want to retain or develop high-end customers, they must sell a certain amount of high-end mobile phones, such as Apple, Samsung, HTC, etc. Second, if operators want to expand the scale of users, they must sell a large number of low-end mobile phones to impact sales. Limited subsidies will flow to the high-end and low-end. The price of Huawei P7 is 2888 yuan, which is very embarrassing and may be separated from the operator’s key development models. There is not much time window left for P7. Whether it can reduce the impact depends on Huawei’s negotiating ability with operators.
The second one, the 2000-3000 yuan open market is almost monopolized, and the P7 competition has greater resistance.
The reason why the thousand-yuan machine market is in full swing is that the entry threshold for this price segment is low, the competition is fierce, and there is no monopolist. The mid-range and high-end are different. It is an indisputable fact that the high-end is monopolized by Apple and Samsung. The situation in the mid-end market is similar. There are two forces. One is the price-reduced version of foreign high-end products, such as Samsung, Apple, HTC, LG, Nokia, Sony, etc. The user base of this force is very clear. They want to buy high-end foreign brands. They only want to own them at a reasonable price, not early adopters. The other is the three major brands in the open market, Gionee, OPPO, and VIVO (among which OPPO and VIVO belong to BBK). No matter whether it is on a third-party e-commerce platform or a physical mobile phone store, the new products in this price range are basically dominated by these three companies.
From the perspective of product configuration, design and quality, P7 is not inferior in this price range, but it is not outstanding either. Four brands are on the table, each with their own strengths. In this case, it is marketing and channels that are at stake.
In terms of marketing investment, Huawei is much smaller than these three companies. Mainly because Huawei has long-term cooperation with operators, the need for marketing efforts is not large. The three open market brands are different, and they need to rely on their own strength and invest more in entertainment program titles, in-feed ads, soft advertising, etc.
In terms of channels, Huawei is in its infancy. The three open market brands are all their own fixed sales channels, which are spread all over the country. Thanks to long-term manufacturers’ profits, the channel loyalty is high. Huawei has also been expanding social channels in the past two years. Its expansion model is "4 + Top16", that is, it cooperates with agents of the four major chains of Sunny, Gome, Dixintong, and Leyu and Top16 in various provinces. This kind of cooperation has just started, and the channel support is difficult to match the three open brands. Channel construction does not happen overnight. Having channels is just the beginning. The key is the enthusiasm of the channel, which depends on the coverage rate and first push of the product in the channel.
The third block, the omni-channel layout product, poses a great challenge to P7 traders.
Generally, when a manufacturer launches a flagship product, they will choose one or several main channels for sales. This can not only cultivate channel feelings, but also improve the sales enthusiasm of the channel and invest more resources. The strategy of P7 is different. Just online, P6 has chosen 7 channels such as Huawei Mall, JD.com, Tmall, Ning, Gome, Yihaodian, and Amazon to sell at the same time. For users, this is a good thing, and products can be bought in various channels. For channel providers, they cannot reflect their own advantages, and their enthusiasm will not be very high. If you want which channel to launch P7 first or increase promotions, then most of this investment must come from Huawei.
The more channels there are, the more difficult it is to trade. It is mainly reflected in two aspects. One is price management. Each channel has its own small nine or nine, and has its own promotion strategy, so P7 will definitely form different prices in different channels. The appearance of random prices will affect the brand of P7. A shrewd channel provider will definitely require Huawei to provide a full price guarantee or a price guarantee for several months, transferring the risk to Huawei. The second is inventory management. Each channel provider forecasts market demand differently, and the sales situation is also different, so there will be a large amount of inventory spread on the channel. This is a great challenge for Huawei’s traders. Poor inventory management, even if a single product earns more profits in the early stage, it may be tied to the later clearance of tail goods.
The "three mountains" are all pressing on Huawei’s soft underbelly. If you turn over, both the P7 and Huawei’s brand strength will be greatly enhanced. If you can’t turn over, I think Huawei will continue to climb and explore on this road, and will not stop.
Author: Mei Garden Statement; WeChat official account: Statement (mhy_chenshu)

Mercedes-Benz E260 E300 latest offer limited time sale.

  Recently, the highest comprehensive discount for Mercedes-Benz E-Class promotion in Beijing 4S store is 90,000 yuan. Now there are enough cars in the store, all colors are complete, and they are sold all over the country. There are no regional restrictions, complete procedures, nationwide warranty, and pick-up service. All procedures follow the car, and there are no additional conditions for buying a car in the store. Welcome riders to the store to discuss in detail!

  Tips: Call the car hotline during the event to get a (20,000) decorative gift package sponsored by the manufacturer. Considering that foreign customers have a long way to buy a car in Beijing, our store can reimburse the one-way fare to Beijing [train ticket, high-speed rail ticket and plane ticket (limited to two people)] considering that foreign customers are unfamiliar with the road conditions. There is a free shuttle bus to Beijing. Welcome to the store to buy a car.

  Gift package content: explosion-proof membrane, fender, carpet, perfume, steering wheel lock, welcome pedal, DVD navigation, reversing radar, rain shield, car clothes, headrest, pillow, seat cover, tire cleaner, etc. [check the phone number of 4S shop at the bottom of the news]

  The new generation E-Class is built on the modular platform of Mercedes-Benz MRA (rear drive/four-wheel drive), which is more family-oriented in design, closer to Mercedes-Benz S-Class in appearance, and the overall texture has been fully upgraded from the inside out. Perhaps it is a family inheritance or a doll design. The overall shape of the new generation E-class is like an enlarged version of C-class or a reduced version of S-class, which makes people silly and unclear. However, compared with the old E-class, the new car has been comprehensively improved in terms of appearance and elegance.

  The appearance of the new Mercedes-Benz E-Class is basically the same as that of the models released in the open sea, but the body size has been greatly lengthened, with the length, width and height of 5,065 * 1,860 * 1,467mm respectively, and the wheelbase has reached 3,079mm, which is increased compared with the current E-Class long-axis model, and the wheelbase has also been greatly prolonged by 65mm. At the same time, compared with the current overseas standard wheelbase version of the S-Class, which is 5,115*1,899*1,496 mm in length, 1,496 mm in height and 3,035 mm in wheelbase, the new generation of domestic E-Class has an advantage of 44 mm in wheelbase, and the rear legs and seating space will be more comfortable.

  The new one is imposing in appearance. Four-eye headlights and Mercedes-Benz family-style air intake grille are matched with the atmosphere and low-key, which is more fashionable and eye-catching, full of sports atmosphere and angular front face is more aggressive.

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