标签： 杭州品茶工作室

On November 1st, BYD’s strongest competitor Roewe D7 officially announced its listing rights and product configuration information, and entered the middle and high-end new energy family car market with the seven rights and interests gift full of sincerity and the champion strength of reshaping the new energy competition pattern, driven by core technology, and continued to create the most competitive sincere work for users.

From now on, consumers can lock up up up to seven sincere gifts, including inflation gift, financial gift, rejuvenation gift, purchase gift, quality assurance gift, flow gift and charging gift, by paying 1000 yuan deposit through Roewe’s official channels. Among them, the expansion gift for new users is up to 7 times the deposit expansion, and the renewal gift for old users is up to 5,000 yuan to replace the subsidy. The two cars are expected to be officially launched on November 8.

Starting from the real needs of users, Roewe D7 is ingenious in configuration. Roewe D7 has Mercedes-Benz "same model" electronic gear, and the whole system comes standard with a number of high-end configurations such as five-link/multi-link independent rear suspension, 12.3-inch long LCD central control large screen, front seat lying, etc. The intimate configuration and industry-leading technology of "I have you without" at the same level also enable Roewe D7 to achieve quality leapfrog: front seat heating, four-way electric adjustment of passenger seat and other functions to alleviate driving fatigue; The innovative DMH adopts the industry’s first coaxial P1 motor, which can reduce the noise by 20 decibels, and the quiet space can be enjoyed at any time.

As the opening work of "D family", Roewe’s DMH super hybrid system and "Xingyun pure electric platform", which have accumulated steam hybrid technology for more than ten years, integrate the three core values of comfort, reliability and value-for-money into multiple dimensions of product experience.

Roewe D7 interprets the brand-new "comfort" of mid-to high-class cars with Yunsu intelligent cockpit. The zero-gravity cloud seat carefully made of 9 layers of materials brings a comfortable ride like a cloud. The U-shaped environmental protection design of the front seat, with heating, electric adjustment, ventilation and other functions, makes long-distance driving still comfortable; The 270 soft bag in the back row surrounds the seat, and with the widest headrest in the same class, it is easy to create a comfortable and warm home sofa. The new Zebra Intelligent Driving Machine System has many efficient and practical functions, such as multi-meaning, talking and executing, etc. The car-level chip brings an operating experience comparable to the fluency of mobile phones.

Relying on SAIC’s continuous investment and independent research and development in the field of plug-in hybrid technology for more than ten years, Roewe D7 DMH brings more comprehensive and value-added hybrid solutions to users. Roewe D7 DMH is equipped with a dedicated high-efficiency long-life battery, and the comprehensive cruising range of CLTC is as high as 1400km；. Equipped with a 1.5L hybrid engine, the thermal efficiency reaches 43%, and 18 world-leading low-friction technologies truly balance high power and low energy consumption.

In the 2023 hybrid vehicle extreme challenge, Roewe D7 DMH not only won the first place in the medium and large car group in comprehensive performance and pure electric endurance test, but also won the championship of the whole vehicle with the measured fuel consumption of 4.6L in 100 kilometers. Speaking with strength, it set the benchmark of "the strongest hybrid in China".

The Roewe D7 EV based on the exclusive platform of pure electricity of SAIC Nebula has innate excellent quality and hard power of "true pure electricity". Roewe D7EV is equipped with VGA six-in-one electric drive new three-electric technology, equipped with the industry’s thinnest "flat" Rubik’s cube battery, and the acceleration of zero hundred is only 6.5 seconds; The adoption of rear-drive architecture, which is common in high-performance vehicles, can not only reduce the power loss of the motor with large torque, but also provide better dynamic response under complex road conditions.

Roewe D7 drives the core market with core technology, and builds a sedan with high and medium-grade new energy strength, which is a leap for the family travel experience in the new era.

　　 National Treasure, if you don’t say it is a variety show, you will probably regard it as a documentary. Indeed, this is the name of a standard CCTV documentary. But this time, it subverts people’s cognition of the serious topic of national treasure with a young attitude. The platform support of CCTV and the endorsement of nine museums led by the Forbidden City make it one of the hottest variety shows at present. After the first program was broadcast, the Douban score of 9.3 pushed it to the top of the topic list.

　　 On the one hand, "National Treasure" has become a sharp weapon for harvesting traffic, on the other hand, it has also become a successful model for domestic cultural variety shows. In China, cultural variety is a tentative force. It seems to be a minority, but it can arouse a wide range of emotional resonance. Whether it is the vast emotions in the famous articles of The Reader or the emotional expression between the lines of Seeing Words, it has become a topic widely circulated on the Internet.

　　 China’s traditional culture has a long history. At present, it has been put on variety shows. In addition to the three mentioned above, there are "Cheer for China" with drama as the display point and "Go Up" with ancient poetry as the breakthrough point. Poetry has different influences, and the emergence of a large number of cultural variety shows has verified the general trend of cultural variety development.

　　 Although cultural variety is sought after, if you think calmly, you will find that there are not many successful cultural variety like National Treasure. Although a large number of sponsors have begun to enter the market, the development of cultural variety still faces some difficulties, and even becomes the bottleneck of the development of cultural variety.

　　 First of all, cultural variety needs to give consideration to both culture and entertainment. With the increasing aesthetic needs of the audience, it is difficult to satisfy them simply by entertainment, but it is inevitable that they will be particularly upright if they are too cultural. How to balance the two is a problem that all cultural variety shows should seriously consider.

　　 Secondly, cultural variety needs to conform to the aesthetics of young people. The success of "National Treasure" is largely due to the early preparation of two topics that are deeply loved by young people: "Taobao in the Forbidden City" and "Duan Zi in the Forbidden City". How to be close to young people without flattering them has become a proposition for the development of cultural variety.

　　 Thirdly, cultural variety needs to grasp the transmission of values. Society needs positive energy, and cultural variety shows have variety properties first, and need to consider entertainment and satisfy young people. However, before considering these two points, it is even more necessary to convey correct values and positive energy skillfully.

　　 The development of domestic variety shows, from the gathering of stars to the voices of amateurs, to the setting up of variety shows and cultural singing, highlights the pursuit of feelings in modern society. But at the same time, we should also see that the capital injected into the program has more commercial attributes, avoiding being trapped by capital and being influenced by the likes and dislikes of a few people, and always maintaining feelings from traditional culture is an important guarantee for the long-term development of cultural variety. (Wen Yang Jing)