Beijing, May 6 (Xie Yiguan) After the May 1 holiday, many people summed up their holiday life as "following the crowd" and "buying from buy buy", so that the Ministry of Culture and Tourism used "prosperity exceeding expectations" to describe the May 1 culture and tourism market. How did you spend this holiday? Did you spend more than your budget?
195 million people!
— — Small holidays stimulate the enthusiasm for fake travel.
Compared with recent years, the biggest change in this year’s "May Day" is that the holiday is adjusted to four days, and the small holiday has stimulated the enthusiasm of the public to travel.
According to the comprehensive calculation of the Ministry of Culture and Tourism, the total number of domestic tourist receptions during the May 1 holiday was 195 million, an increase of 13.7%. The average time for tourists to stay out is 2.25 days, an increase of 9.5% compared with Qingming holiday. At the local level, the number of tourists received by Sichuan increased by 40.35%, and that of tourists received by Jiangxi increased by 17.71%.
In order to enjoy the holiday better, many people choose the mode of "paid annual leave+small holiday". According to the data of Tuniu, 26% of tourists travel for 5-6 days, and 29% of tourists travel for 7 days or more, and only 45% of tourists travel for 4 days or less.
On the booking platform for flying pigs, the number of travelers on May 1 increased by 51% year-on-year. Among them, domestic tourism increased by 51%, and outbound tourism increased by 63%.
According to Ctrip’s data, the top ten cities among the top ten tourist source cities in May Day tourism are Shanghai, Beijing, Chengdu, Guangzhou, Chongqing, Wuhan, Nanjing, Shenzhen, Hangzhou and Xi ‘an. The top ten domestic tourist cities that are most popular with tourists are Beijing, Xiamen, Chongqing, Shanghai, Xi ‘an, Chengdu, Hangzhou, Kunming, Guangzhou and Guiyang.
Which tours are the most popular?
— — Parent-child travel around is the hottest.
During the "May 1" period, family travel in the form of parent-child and study became popular and became a hot spot of consumption.
According to Ctrip data, the post-80 s and post-90 s young people who dominate the May 1 ST tourism market prefer to take their children with them. Children’s tickets account for 10% of the total bookings, among which orders from the post-80 s have the fastest growth. Parents are also more willing to spend money when traveling with their families.
The "May 1" toll road exempts small passenger cars from tolls, which also boosts the enthusiasm of go on road trip around the family.
The donkey mother’s report shows that the parent-child tour around "May Day" is the most popular, accounting for about 55%. From "walking around the baby" to "going on holiday with the children", punching in the popular scenic spots of parents and children during the day, staying in high-end resort hotels or parent-child hotels at night have become popular matches.
According to the data of Tuniu, the theme scenic spots of Shanghai Disneyland, Guangzhou Chimelong Happy World, Zhuhai Chimelong Ocean Park, China Dinosaur Park, Shanghai Happy Valley, Wuhu Fangte, Wuhan Polar Ocean World, shenzhen happy valley, Changzhou Global Dinosaur City and Shanghai Wildlife Park are especially popular with the surrounding parents and children.
— — The hit drama online celebrity scenic spot becomes a punching place
According to Ctrip data, the post-90s generation has become the backbone of travel with a proportion of 30%, followed by the post-80s generation, accounting for 27% of the total number of people traveling. Young people have become the main force in the May Day trip, and they love to travel freely and are keen on "online celebrity Land".
The "online celebrity Scenic Spot", which became popular in video platforms and popular TV series, is the most popular destination for young people to punch in.
Tongcheng data shows that Yongxingfang at the foot of Xi ‘an City Wall, Xiamen Seaview Subway, Gulangyu Island, Zhangjiajie Glass Plank Road, Qinghai Chaka Salt Lake, as well as the alley, Pingjiang Road, Jinji Lake and Gongshan Island in Suzhou, where the hit TV series "Du Ting Hao" was filmed, poured in a large number of tourists.
The "online celebrity" cities and scenic spots, such as the Forbidden City in Beijing, Hongyadong in Chongqing, Erhai Lake in Dali, Lugu Lake in Lijiang and Aden in Daocheng, Sichuan, are also among the most popular destinations.
117.67 billion!
— — The consumption prosperity of the cultural tourism market exceeded expectations.
The enthusiasm of the public for traveling has driven a strong tourism consumption economy.
“‘ May Day ’ During the holiday period, the domestic tourism revenue reached 117.67 billion yuan, an increase of 16.1% according to comparable caliber. " According to the data of the Ministry of Culture and Tourism, the proportion of tourists who spend between 501 and 1000 yuan is the highest, accounting for 38.0%, which is 1.2 percentage points higher than that of Qingming holiday.
"Buy in buy buy" has become a key word for many people during the May Day holiday. According to the statistics of UnionPay, the total amount of online transactions of UnionPay reached 1.29 trillion yuan during the four-day holiday of May Day, an average daily increase of 42% compared with last year’s May Day holiday.
According to Ctrip, the top ten cities with domestic tourism consumption power are Beijing, Hangzhou, Shanghai, Fuzhou, Shenzhen, Tianjin, Qingdao, Taiyuan, Ningbo and Nanjing. In these cities, the per capita spending on a single domestic tour of May Day tourism exceeds 2,600 yuan, of which Beijing exceeds 3,000 yuan.
— — Where did the consumer’s money go?
In addition to domestic tourism consumption expenditure, Ctrip data shows that bookings for overseas local entertainment (overseas tours, diving, hot springs, food coupons, etc.) increased by 114%, and overseas ticketing services increased by 73%. The per capita spending of outbound tourists in Beijing exceeds 7,000 yuan, and that of Dalian, Taiyuan, Xi ‘an and Shanghai also exceeds 6,000 yuan.
This holiday, "left-handed durian, right-handed crayfish" has become a portrayal of many people’s eating. According to Suning’s big data, before and after May Day, Suning’s food sales increased by 347% year-on-year, and only crayfish sales increased by 246%. Among fruits, durian sales ranked first.
Compared with last year’s "May Day", the number of take-away orders and offline consumer orders with hungry word of mouth increased rapidly. After 1995, the frequency of group take-away consumption in colleges and universities increased by 112.4% year-on-year, and the most expensive offline consumption in Shanghai, Suzhou, Hefei, Nanjing and other cities all exceeded 50,000 yuan.
It has become a trend to have a "cultural festival" during the holiday. According to the data of Lighthouse Professional Edition, driven by "Reunion 4" and "How to Be Home", the comprehensive box office of "May 1" file increased by 15% to about 1.54 billion yuan, and the number of people watching movies exceeded 35 million.
According to the data of the donkey mother, more than 80% of tourists have cultural experience in their journeys, and the number of tourists in scenic spots with museums, ancient towns and cultural theme activities has increased by more than 20% compared with 2018. For example, the Forbidden City in Beijing, Du Fu Caotang Museum in Chengdu, Shaanxi History Museum and Shenyang Palace Museum rank among the top ten in the regional popular scenic spots.
As the wedding season, Suning’s report also pointed out that many consumers purchase a large number of furniture, household appliances and household items. Sales of home improvement building materials increased by 47%, sales of furniture increased by 25%, sales of household appliances increased by 49%, and sales of jewelry increased by 24%.
What did you buy for the May Day holiday? What do you think of this consumption bill? (End)
