A few days ago, the first product of Dongfeng Motor Group Co., Ltd. (hereinafter referred to as "Dongfeng Motor") entered Europe and was listed in Switzerland. The price was 148,990 Swiss francs, equivalent to RMB 1.18 million.
Warrior technology is a luxury electric off-road brand launched by Dongfeng for the upgrading trend of off-road consumer demand. The brand’s Warrior intelligent off-road architecture M TECH fills the gap in luxury electric off-road technology with super platform, super power and super off-road. Up to now, Warriors intelligent off-road architecture has applied for more than 450 patents, including 11 domestic first-time technologies, 6 original technologies and 3 military-to-civilian technologies, making it a pioneer in technological innovation of luxury electric off-road in China.
At present, Bravissimo 917 has successfully passed the European Union ECE and Middle East GSO vehicle certification, and simultaneously conducted long-term road tests in the global target market to ensure its applicability and stability in different geographical environments.
In terms of service, Dongfeng Warrior Technology has established a rapid service response mechanism and system overseas, which can provide convenient and efficient after-sales service. This move shows that Dongfeng Warrior Technology attaches importance to overseas markets, and at the same time reflects the determination of China automobile brands to provide quality products and services on a global scale.
In fact, Dongfeng Motor’s "going out to sea" pace has been accelerating. From January to March this year, a total of 52,000 cars were exported, up 19.4% year-on-year. Among them, 35,000 self-owned brand cars were exported, a year-on-year increase of 26%.
At the same time, Dongfeng Motor insists on taking commercial opportunities simultaneously and continuously enriches the lineup of models exported overseas. At present, Dongfeng Motor has completed the development of 27 overseas models such as Fengshen, Toyota, and commercial vehicle GX, and its products cover more than 100 countries in Europe, South America, the Middle East and Southeast Asia.
In the field of passenger cars, several main models of Dongfeng Motor have accelerated to break through key overseas markets such as Europe and Central Asia, and Dongfeng brand passenger cars have achieved significant growth for three consecutive years; As the fastest global brand of Dongfeng high-end new energy, Lantu Automobile has successively entered the markets of Norway, Finland, Denmark, the Netherlands and other countries, showing a good trend of rising in quantity and quality.
In the field of commercial vehicles, Dongfeng has achieved customized development for overseas market regulations, environmental differences, segmentation characteristics and user needs, and gained good reputation in regional markets such as Southeast Asia, Central Asia, Africa and America. In the first quarter, Dongfeng Motor exported 15,800 commercial vehicles, a year-on-year increase of 75%.