On the 23rd, Jiang Ling, Secretary of the Municipal Party Committee, held a working meeting with Wang Jianlin, Chairperson of Wanda Group, who visited Luoyang, and jointly participated in the signing ceremony of the strategic cooperation framework agreement between Luoyang Cultural Tourism Group and Wanda Group.
Jiang Ling welcomed Wang Jianlin and his party to visit Luoyang and expressed his gratitude to Wanda Group for its support to Luoyang’s development. He said that entering the new development stage, the development mode, operation content and business model of the cultural tourism industry have undergone new changes. "Subversive creativity, immersive experience and young consumption" are leading the new trend. The integration of culture, sports, leisure, film and television, hotels and other factors is becoming a new trend. Asset-light operation is becoming the core competitiveness of cultural tourism enterprises. Luoyang is rich in historical and cultural resources. It has many scarce resources in inheriting and carrying forward the excellent traditional Chinese culture. It has unique advantages in the development of immersive cultural tourism industry. It is hoped that Wanda Group will give full play to its comprehensive advantages in planning, operation, and platform, focus on Luoyang’s characteristic cultural tourism IP, and plan an immersive experience project with the theme of Tang Dynasty culture in Luoyang, so as to help Luoyang build a new high ground for the development of the national immersive cultural tourism industry and make greater contributions to strengthening cultural self-confidence.
Wang Jianlin introduced Wanda Group’s recent efforts to promote the development of industries such as commerce, cultural tourism, sports, film and television, and children. He said that the current cultural tourism industry is accelerating the transformation from quantitative growth to quality growth. Luoyang is a famous historical capital and a strong tourism city. Relying on good cultural heritage, tourism resources, and ecological advantages, the development space and potential of the cultural tourism industry are huge. Wanda Group will take this cooperation as an opportunity to better give play to its experience advantages and industrial advantages, fully tap Luoyang’s cultural resources and natural endowments, and promote the construction of Longmen tourist resort and other cooperative projects with high standards, so as to promote the leapfrog development of Luoyang’s cultural and tourism industry. At the same time, it will rely on its own international resources to actively develop international A-class sports events in Luoyang, and promote the integrated development of cultural and sports tourism in Luoyang. Wanda Group is confident in its investment in Luoyang and will make every effort to accelerate the construction and early operation of cooperation projects, so as to provide a wonderful answer for the ancient capital Luoyang.
According to the agreement, Wanda Group will carry out in-depth cooperation with Luoyang Cultural Tourism Group in projects such as Longmen Tourism Resort, Wan’an Mountain Tourism Resort, Xintang Street, and Heshizhou Tourism Resort to help Luoyang build a national cultural tourism merchandise highland and an international cultural tourism destination; carry out extensive cooperation in the development of business, sports, and service industries to help Luoyang Cultural Tourism Group build a national first-class cultural tourism industry state-owned capital investment and operation company.
Wanda Group Chief Vice President Liu Haibo, Wanda Culture Group Vice President and Sports Group Vice President, China President Gao Yimin, city leaders Xu Yixian, Wang Jun, Zhang Yujie, Yang Shaochun, Wei Xianfeng attended the talks.