99,000 is impossible! How much is Xiaomi car priced?

Wen | Jin Wei

On December 28th, Xiaomi Automobile finally ushered in its first conference, a technology conference with the theme of "Leaping".

Before this technical conference, the marketing rhythm of Xiaomi Automobile was a little long, and the "potential" was full, from the initial photo exposure of Xiaomi Automobile, CCTV interview, Xiaomi Automobile official micro, to iron powder letter, Lei Jun post and so on.

Especially the day before the conference, on the evening of December 27th, huge advertisements for buildings appeared in Beijing, Shanghai, Shenzhen and Guangzhou at the same time, and Xiaomi lit up landmark buildings in the cities where the car companies were located to pay tribute to their peers.

BYD, Weilai, Tucki, Ideality and Huawei were honored. At the same time, Lei Jun posted many photos of each tribute in Weibo. Xpeng Motors, BYD Auto, LI and others sent a warm welcome.

For Xiaomi’s tribute, people in the circle have different voices.

For example, Yang Xueliang, vice president of Geely Automobile Group, forwarded the blog post of Xiaomi Automobile to pay tribute to BYD published by @ Lei Jun, saying that it was "too late". "If people always want to be paid tribute, it will be over, but if people always want to pay tribute to others, there is no promise."

Shen Ziyu, chairman and CEO of Xingji Meizu Group, forwarded the Xiaomi poster in the circle of friends and said: "Is this kind of emotional kidnapping interesting?"

Before the launch of Xiaomi Auto, the car circle was very lively, and there were all kinds of war of words.

Regarding the storm caused by paying tribute to the car circle, Lei Jun explained at the Xiaomi Auto Conference on 28th, "I met He Xiaopeng not long ago, and it is not easy to watch Wei Xiaoli again after building a car, so I want to pay tribute to you guys in a very formal way.

As for why not pay tribute to FAW, Erqi, Changan, SAIC, GAC, BAIC, Great Wall, Geely and Chery? Lei Jun said that everyone really misunderstood, and I have always been in awe of the entire automobile industry. When I decided to take a car, I went door-to-door at the first time and paid my respects in person.

What did Lei Jun say about "Spring Festival Gala"?

The whole venue of Xiaomi Automobile was packed, with thousands of people. Many seats were occupied by rice noodles. Some of them paid for their own money and took the train for several hours to attend the conference. The reason why these rice noodles were able to participate was the fans who were drawn in the form of a lottery. Some official media called the Xiaomi conference "Spring Festival Evening of the Car Circle".

Lei Jun put up a big FLAG before the press conference: The goal of Xiaomi Automobile is to compete with Porsche and Tesla, to build dream cars in the new era of automobile industry, to make a beautiful, easy-to-open, comfortable and safe mobile intelligent space, and to strive for the all-round rise of China automobile industry.

Lei Jun said that Xiaomi Automobile’s ultimate goal is to become the top five automobile manufacturers in the world through 15-20 years’ efforts, starting from the underlying core technology and the determination of "ten times investment".

On the day of the conference on December 28th, Lei Jun in a dark gray suit specifically released the technologies of Xiaomi Automobile in terms of motor, battery, large die casting, intelligent driving and intelligent cockpit, and finally released Xiaomi’s first car, Xiaomi SU7, positioning a C-class high-performance eco-technology car. Lei Jun spoke for two and a half hours at the conference.

The specific release content mainly includes hardware, software, ecosystem and so on.

In terms of hardware, Xiaomi released three "hard core" technologies, including Xiaomi super motor, CTB integrated battery technology and 9100 tons integrated large die-casting equipment cluster system.

In terms of motors, Xiaomi introduced three motors independently developed, including the Xiaomi super motor with a speed of 27200rpm. In terms of battery technology, Xiaomi released a Xiaomi 800V battery pack jointly developed with Contemporary Amperex Technology Co., Limited, with a maximum battery capacity of 132kWh, which realized the CLTC battery life of a battery that can really run 1000+km.

In terms of vehicle manufacturing technology, the integrated die-casting technology with fire by Tesla appeared on Xiaomi’s new car. Lei Jun said that Xiaomi used a die casting machine with a pressure of 9,100 tons, temporarily ahead of Tesla and Wenjie.

In terms of autonomous driving, Xiaomi Automobile showed three important scenes at the press conference, including pilot, parking service and ultra-narrow mechanical garage. Xiaomi Autopilot has innovated auto-driving technologies such as zoom BEV, super-resolution network occupation and road model. At the same time, under Xiaomi’s end-to-end perception and decision-making model, it is equipped with two NVIDIA DRIVE Orin, 508 Tops computing chips and one laser radar (integrated) +11 high-definition cameras +3 millimeter-wave radars +12 ultrasonic radars.

In addition, Xiaomi’s intelligent driving system also includes high-precision lidar, which can achieve parking accuracy of 0.05 meters and dynamically adjust the perception range. The video released by Lei Jun shows that SU7 didn’t take over during the demonstration, and completed unmanned parking in the parking building on the 7th floor.

Various technical data became the theme of this conference. Lei Jun said frankly, "This is what we did in 1000 days".

Invested 3,400 engineers and invested more than 10 billion in research and development.

At the press conference, Xiaomi will also get on the OS, providing users with the same interactive experience as the mobile phone tablet, which is also the basis for Xiaomi’s smart cockpit to realize the whole ecology of people and cars. Xiaomi Automobile can realize the seamless connection between mobile phones and mobile phones, and realize the application of second-changing mobile phones.

"With the upcoming release of Xiaomi Automobile, the whole ecology of Xiaomi’s people and cars is officially closed, ushered in a’ leap’ moment." Lei Jun said, "Xiaomi has many natural advantages in making cars, because the essence of smart electric vehicles today is the integration of automobile industry and consumer electronics industry, which is a great integration. Therefore, entering the automobile industry is challenging for Xiaomi, and the overall difficulty is controllable."

At the press conference, Lei Jun also released the first model of Xiaomi, SU7, which is positioned as a medium-sized and large-sized pure electric car, with an acceleration time of 2.78s per 100 km and a top speed of 265km/h, providing three colors of bay blue, elegant gray and olive green.

It is said that Xiaomi SU7 surpasses Porsche Taycan Turbo by 2.93 seconds in acceleration, and surpasses Porsche Taycan Turbo and Tesla Model S in the highest speed.

Earlier, Lei Jun told reporters in an exclusive interview with CCTV that Xiaomi invested 3,400 engineers in the first car, and the entire R&D investment exceeded 10 billion, using more than 10 times the investment.

This car mentioned by Lei Jun is this SU7.

Lei Jun is worried that once the demand is too large, it may cause consumers to wait too long, thus affecting the brand image. "I am particularly worried that if it doesn’t catch fire, everyone won’t buy it. What’s more worrying is that if everyone comes to buy it, it will definitely be miserable if they wait for a year or two."

At the press conference that day, Xiaomi Automobile occupied half of the hot search, and the first hot search was the price of Xiaomi Automobile. However, Lei Jun has made it clear before that today is the technical conference and the price will not be discussed. He stressed: "We haven’t made a final decision on pricing. However, Xiaomi SU7 is indeed a bit expensive, but please believe that what we are doing is’ expensive for a reason’, and the experience will definitely exceed everyone’s expectations. "

The price of 99,000 is impossible, and the price is still in suspense.

At the end of the conference, under various performance comparisons, Lei Jun once again responded to the price issue: "So don’t shout 99,000 (referring to Xiaomi SU7 pricing), it’s impossible!" Lei Jun further said: "Anyone who has this kind of performance and configuration will get more than 400,000! Therefore, there is no need to talk about 149,000, but we still have to respect technology! "

Earlier, Lei Jun said that we have done a lot of research and hope to build a dream cars that can carry all our aspirations. "In terms of mechanical qualities such as drivability, we hope to be comparable to Porsche Taycan Turbo;; Intelligently, we hope to be comparable to Tesla Model S;; At the same time, there are the most advanced technologies and the richest ecology. "

In fact, before Xiaomi’s auto technology conference, various domestic new energy sources appeared one after another. Among them, Weilai launched the first executive flagship luxury car ET9 at the annual NIO Day, Huawei officially released the M9, and extremely released the 007. After that, it will usher in the first MPV Tucki X9 listed in Tucki.

From the end of 2023 to the first half of 2024, it happens to be a period when a large number of new pure electric cars are intensively launched. According to statistics, from the end of 2023 to 2024, there will be eight new cars of the same class entering the WTO, and they are expensive.

Recently, a joke has been widely circulated. The list of luxury cars with a price of 400,000 to 1 million is full of domestically produced cars. Among them, the models owned by Wenjie, Ideality, Great Wall, Geely, Weilai and BYD are on the list, occupying 500,000, 600,000, 700,000, 800,000 and 1 million, which makes car owners sigh. "If you don’t work hard, you can only drive Mercedes-Benz E, BMW 5 and Audi 6 in the future."

Xiaomi Auto has finally arrived after the launch of star players by new car-making forces and traditional car companies, but the delivery will not be until next year. However, this conference with "Spring Festival Evening" has filled the fans’ interest. As for the final sale of Xiaomi Auto, it depends on the strength.

What do you think of Xiaomi Auto? Please leave a message below.

Ministry of Industry and Information Technology: Car sales increased by 9.8% year-on-year in May, and new energy vehicles increased by 128%.

  BEIJING, June 14 (Xinhua) According to the website of the Ministry of Industry and Information Technology, the national automobile production and sales in May were 2.065 million and 2.092 million, respectively, with a decrease of 5.1% and 1.7% from the previous month and an increase of 5.0% and 9.8% respectively. Among them, new energy vehicles produced 37,000 vehicles and sold 35,000 vehicles, up 131.3% and 128.0% respectively.

  In May, China’s automobile production and marketing market decreased compared with last month, and the year-on-year growth rate continued to grow. From January to May, automobile production and sales maintained steady growth, and the growth rate of production and sales showed a slight increase over the same period of last year.

  Car sales in January and May increased by 9.8% year-on-year.

  According to the statistics of China Automobile Industry Association, the national automobile production and sales in May were 2.065 million and 2.092 million respectively, with the production and sales decreasing by 5.1% and 1.7% respectively. It increased by 5.0% and 9.8% respectively.

  From January to May, the production and sales of automobiles were 10.844 million and 10.755 million respectively, up by 5.8% and 7.0% respectively.

  (1) Passenger car sales in May increased by 11.3% year-on-year.

  In May, the production of passenger cars was 1.772 million, up 5.5% year-on-year and down 3.7% month-on-month. Sales reached 1.793 million vehicles, up 11.3% year-on-year and 0.5% quarter-on-quarter. Among them, 921,000 cars were sold, up 1.5% year-on-year; MPV sold 180,000 vehicles, a year-on-year increase of 28.2%; SUV sales were 627,000 units, a year-on-year increase of 36.3%; Cross-type passenger cars sold 64,000 vehicles, a year-on-year decrease of 37.3%.

  From January to May, the production and sales of passenger cars were 9.327 million and 9.258 million respectively, up 6.6% and 7.8% respectively. Among them, car sales were 4.643 million, down 6.1% year-on-year; MPV sold 1.03 million vehicles, up 15.6% year-on-year; SUV sales reached 3.218 million units, a year-on-year increase of 45%; Cross-type passenger cars sold 368,000 vehicles, down 31.6% year-on-year.

  1.1.6 liters and below passenger car market share increased by 4.5%.

  In May, 1.283 million passenger cars of 1.6 liters or less were sold, accounting for 71.6% of the passenger car sales market, up 4.5 percentage points over the same period of last year. Sales increased by 18.8% year-on-year.

  From January to May, 6.674 million passenger cars of 1.6 liters or less were sold, accounting for 72.1% of the passenger car sales market, up 2.6 percentage points over the same period of last year. Sales increased by 11.7% year on year.

  2. The sales volume of self-owned brand passenger cars increased by 12.9% year-on-year, among which SUV increased by 40.2% year-on-year.

  In May, self-owned brand passenger cars sold 717,000 vehicles, up 12.9% year-on-year, accounting for 40% of the passenger car sales market, up 0.6 percentage points from the same period of last year. Among them, a total of 160,000 self-owned brand cars were sold, down 8.2% year-on-year, accounting for 17.4% of the total car sales, down 1.8 percentage points from the same period of last year; A total of 335,000 SUVs were sold, a year-on-year increase of 40.2%, accounting for 53.4% of the total SUV sales, an increase of 1.5 percentage points over the same period of last year.

  From January to May, a total of 4.018 million self-owned brand passenger cars were sold, up 10.9% year-on-year, accounting for 43.4% of the passenger car sales market, and the share increased by 1.2 percentage points year-on-year. Among them, self-owned brand cars sold a total of 891,000 vehicles, down 17.7% year-on-year, accounting for 19.2% of the total car sales, and the share decreased by 2.7 percentage points year-on-year; A total of 1.824 million SUVs were sold, up 56.7% year-on-year, accounting for 56.7% of the total SUV sales, up 2.1 percentage points over the same period of last year.

  (II) Commercial vehicle sales in May increased by 1.4% year-on-year.

  In May, 293,000 commercial vehicles were produced, up 2.0% year-on-year and down 12.7% month-on-month. Sales of 299,000 vehicles increased by 1.4% year-on-year and 2.3% quarter-on-quarter.

  From January to May, a total of 1.516 million commercial vehicles were produced, a cumulative increase of 0.9% year-on-year; Sales reached 1.497 million vehicles, up 2.3% year-on-year.

  Second, the rapid growth of new energy vehicles

  According to the statistics of China Automobile Industry Association, in May, 37,000 new energy vehicles were produced and 35,000 vehicles were sold, up by 131.3% and 128.0% respectively. Among them, the production and sales of pure electric vehicles were 29,000 and 26,000 respectively, up by 177.0% and 161.6% respectively. The number of plug-in hybrid electric vehicles is 0.9 million, up by 49.3% and 68.7% respectively.

  From January to May, new energy vehicles produced 132,000 vehicles and sold 126,000 vehicles, up 131.4% and 134.1% respectively over the same period of last year. Among them, the production and sales of pure electric vehicles were 99,000 and 92,000 respectively, up by 175.1% and 176.2% respectively. The production and sales of plug-in hybrid vehicles were 33,000 and 34,000 respectively, up 55.8% and 65% respectively.

  Third, the economic benefits of key enterprises in the automobile industry have increased.

  According to the statistics of China Association of Automobile Manufacturers, from January to April 2016, the accumulated operating income of key enterprise groups reached 1,100.65 billion yuan, up 8.6% year-on-year. Accumulated profits and taxes totaled 172.68 billion yuan, up 2.1% year-on-year.

  Four, the automobile import and export market continues to fall.

  According to customs statistics, in April 2016, 64,000 vehicles were exported, down 5.5% year-on-year. 85,000 vehicles were imported, down 11.5% year-on-year.

  From January to April, 212,000 vehicles were exported, a year-on-year decrease of 19.5%; The whole vehicle imported 294,000 vehicles, down 16.9% year-on-year.

Notice of the General Office of the People’s Government of Guangdong Province on the Establishment of emergency headquarters for the Prevention and Control of Major Animal Diseases in Guangdong Provin

General Office of Guangdong Provincial People’s Government on the Establishment of Guangdong Province

Notice of emergency headquarters on Prevention and Control of Major Animal Diseases

Guangdong Office Letter [2018] No.331


People’s governments at the local level and listed, people’s governments of counties (cities, districts), departments and institutions directly under the provincial government:

In order to coordinate and do a good job in the prevention and control of animal diseases in our province, the provincial people’s government decided to set up the emergency headquarters for the prevention and control of major animal diseases in Guangdong Province to implement centralized and unified command on the prevention and control and disposal of major animal diseases such as African swine fever. The members are as follows:

  Finger waving: Vice Governor Ye Zhenqin

  Deputy Commander: Deputy Secretary-General of Gu Xingwei Provincial Government

       Zheng Weiyi, Director of Provincial Department of Agriculture

  Member: Cui Chaoyang, Deputy Director of Propaganda Department of Provincial Party Committee

     Cai Muling, Deputy Director of Provincial Development and Reform Commission

     Zhang Shaoxin, Political Commissar of Public Security Bureau of Provincial Public Security Department

     Xiao Hongmei, Deputy Director of Provincial Department of Finance

     Liu Wei, Deputy Director of Housing and Urban-Rural Development Department.

     Deputy Director of Wang Fumin Provincial Department of Transportation

     Zheng Huidian, Deputy Director of the Provincial Department of Agriculture and Director of the Provincial Animal Husbandry and Veterinary Bureau

     Lin Junqin, Deputy Inspector of Forestry Department.

     Inspector of Luolianjin Provincial Department of Commerce

     Chen Zhusheng, Deputy Director of Provincial Health and Family Planning Commission

     Qian Yonghong, Deputy Director of Press, Publication, Radio, Film and Television Bureau.

     Deputy Director of Zhangquan Provincial Administration for Industry and Commerce

     Deputy Director of Wang Ling Provincial Food and Drug Administration

     Deputy Director of Guangdong Branch of Zhan Kairui Customs General Administration

     Huang Peijun, Deputy Inspector of Civil Aviation Central South Administration

     Deputy Director of Luodeshao Postal Administration

The headquarters office is located in the Provincial Department of Agriculture, with Comrade Zheng Huidian as the director of the office. Each member unit should specify a liaison officer.

If the members of the headquarters need to be adjusted due to changes in work, they shall be submitted to the headquarters office by the unit to which they belong, reported to the commander for approval according to the procedures, and copied to the provincial office.


Provincial general office

October 1, 2018