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Your consumption habits are better understood by intelligent marketing.

　　According to the searched keywords, quickly identify the user’s query intention and provide the buyer with the required products and corresponding suppliers; In the process of commodity query and retrieval, artificial intelligence technology can also match the required products according to their historical orders and enterprise capabilities, and improve the response accuracy of information query and retrieval.

　　Although there is still more than half a month before the Double Eleven, I believe many people still buy them in buy buy in the early morning of October 21st. This year, various e-commerce platforms launched the mode of snapping up+prepaid deposit. The goods snapped up on the 21st only need to pay the deposit, and the final payment can be paid on November 11th. All kinds of goods pushed by the e-commerce platform seem to be your "good heart", which makes people unable to choose. The e-commerce platform knows you so well, how can it not make people "hands-on"?

　　Behind these pushes is a precise marketing service system based on customer behavior big data. With the development of artificial intelligence technology, the era of "internet plus" has been gradually upgraded to the era of "intelligence+". Artificial intelligence has become the core driving force of the new round of scientific and technological revolution. In the fields of finance and commerce, intelligent marketing has become one of the hot spots of rapid development.

　　Data is the basis of developing intelligent marketing.

　　At present, the sales market is shifting from the seller’s market to the buyer’s market, and the lack of effective demand has brought many challenges to enterprises. The biggest challenge faced by traditional marketing is that the cost of obtaining customers is rising and the difficulty is increasing, and the business growth model of enterprises can not simply stay on the level of obtaining more new customers. How to enhance customer stickiness, improve "customer lifetime value" and make customer value far greater than marketing cost has become a problem that enterprises must think about.

　　Yang Shanlin, an academician of China Academy of Engineering and a professor at Hefei University of Technology, said that intelligent marketing is not simply to apply existing artificial intelligence technology to marketing, but to re-create artificial intelligence on the basis of existing technology and combined with marketing needs.

　　Under the traditional marketing mode, the buyer’s purchase intention can only be obtained by communicating with the marketer, which tests the marketer’s ability and familiarity with the business. In addition, the traditional offline marketing has many problems, such as large investment, high cost and difficult communication, which makes it difficult for both the supplier and the buyer to reach the transaction intention quickly. Therefore, in view of the pain point of traditional enterprise marketing, some enterprises have used artificial intelligence technology to launch a cloud intelligent marketing platform, and by aggregating the data of enterprises, products and needs in the platform, they have established capabilities and portrait models to achieve accurate matching of suppliers, marketers and buyers, insight into users’ needs and intention identification.

　　At present, there are two main ways of intelligent marketing. One is technology export, and the providers are mainly cloud service providers and artificial intelligence companies. Among them, cloud service providers export standardized services based on the cloud platform to users by integrating the algorithm capabilities of artificial intelligence companies, while artificial intelligence companies deliver customized projects to users to solve their individual needs, which is also their main source of income. The second is experience export, where mature brand vendors provide solutions, trying to integrate the brand’s own years of operating experience with new technologies, export them to small and medium-sized businesses, and optimize their operating models. The starting points of the two approaches are different, but in the end, they all integrate the algorithm with the industry experience and develop in the direction of producing executable solutions. Trial and error in actual scenes is the main method to achieve this goal.

　　Therefore, real and effective data is considered as the basis for the development of intelligent marketing. Jing Lei, general manager of harvest fund, divides intelligent marketing into three levels. The bottom layer is a multidimensional data, including traditional data, alternative data and their applications. With the assistance of traditional data and new technology, a more comprehensive and forward-looking data tracking can be achieved. Above the bottom, with the support of data, the breakthrough of fundamental logic and knowledge, including the depth, values and standards of people’s cognition of things, determines whether the fundamental framework is perfect and forward-looking Finally, the bottom and the top are combined, supplemented by machine learning, so that machine learning can assist people’s decision-making, achieve the effectiveness and discipline of decision-making, and prevent people’s emotions from affecting investment decisions.

　　Focusing on meeting dynamic demand

　　The "China Artificial Intelligence Industry Research Report 2019" released by iResearch shows that artificial intelligence has good conditions for security and financial development, and its business penetration is the fastest; Marketing, customer service and education are expected to develop rapidly. Artificial intelligence helps the intelligent upgrading of the industry, which has great commercial value. In 2019, it is expected to contribute nearly 57 billion yuan.

　　Dr Cheng Xuejun from Kaiyuan Law School of Shanghai Jiaotong University said that the development of intelligent marketing is inevitable. Marketing 1.0 era is in the seller’s market, with fewer products, mainly focusing on product sales; In the era of Marketing 2.0, marketing was changed from product center to consumer center, and the background was that market rights were transferred from sellers to buyers. The era of Marketing 3.0 is mainly the era of emotional marketing, in which media innovation, content innovation and communication mode innovation are used to obtain the target audience. At this stage, the more common marketing theories are precision marketing, online marketing, word-of-mouth marketing, etc., and Internet technology is emphasized for communication. At present, intelligent marketing is in the era of marketing 4.0, mainly focusing on the personalized and fragmented needs of consumers all the time to meet the dynamic needs of consumers.

　　Through artificial intelligence technology, the platform can quickly identify the user’s query intention according to the search keywords, and provide the buyer with the required products and corresponding suppliers; In the process of commodity inquiry and retrieval, artificial intelligence technology can also match the required products according to their historical orders and enterprise capabilities, so as to improve the response accuracy of information inquiry and retrieval; At the same time, according to the buyer’s historical orders, on the basis of peer-to-peer recommendation, we can intelligently recommend products that the buyer may need to enrich their experience.

　　Wu Minghui, founder of Mingluo Technology Group and founder of the second hand system, said that the core of marketing is to divide demand more finely and match supply and demand more efficiently. Through the precise matching of artificial intelligence, we can reshape the relationship between consumer demand and enterprise products, create greater value for users, and achieve the goal of improving "customer lifetime value". Moreover, with the change of business paradigm, the relationship paradigm between users and enterprises will also change, that is, from the consumption relationship to the symbiotic relationship of interests, customers are no longer just "guests", but become "family members" with closer corporate relations and more consistent interests.

　　5G makes intelligent marketing everywhere.

　　With the advent of the 5G era, intelligent marketing will usher in a broader space. Yao Dong, co-president of Xinyi Interactive, said that in the field of mobile intelligent marketing, no country can surpass China’s development speed at present. "The landing of 5G means that every marketing tool and hardware will become the export and entrance of content, and it will also become a tool to collect customer behavior." These data behavior tools will further improve marketing efficiency through model establishment, continuous optimization and quantitative analysis of various marketing behaviors.

　　"In the era of intelligent Internet, there is a large-scale e-commerce platform, and almost every marketing action can produce sales results in real time." Yao Dong emphasized that, therefore, how to build a brand while producing sales results and how to create a positive and profound impression in the hearts of consumers is the biggest challenge facing intelligent marketing.

　　In the 5G era, more data will be obtained, artificial intelligence will get more training, and marketing empowered by artificial intelligence will become smarter. Wu Minghui said that the two most important words of marketing intelligence are "intelligence", and its biggest feature is its ability of self-learning, self-iteration and self-growth. In other words, by accumulating consumer data to form a clear portrait of consumers, with "foresight", we can find a way to create greater value for consumers and continuously improve the "customer lifetime value". Then, through real-time perception, global tracking, intelligent emergence, agile response and so on, marketing perception is constructed — A closed loop that responds to feedback. In these links, enterprises carefully explore and capture users’ needs, and try their best to provide services. Patience and carefulness are particularly important in this process, and a faster and more timely marketing model is also essential.

Homework APP hides games and makes parents angry. Developer： It is a fun learning product.

　　Hualong. com at 6 o’clock on October 8th (Reporter Huang Yu Zhu Ke) Recently, Ms. Lin, who lives in Baoshenghu Street, Yubei, Chongqing, told Hualong. com that her son Jia Jia is in the third grade and needs to use the "Together Primary School Students" APP to complete his homework every day. Recently, Jia Jia’s efficiency has slowed down, and she feels that something is wrong. After inspection, it was found that this homework APP embedded a variety of games, and Jiajia’s game level has ranked first. Ms. Lin is very angry: "The whole homework process is in a bunch of games, so how can this 8-year-old pupil control himself?" What the hell is going on? Hualong. com reporter conducted an investigation.

　　Event "

　　"Homework APP" becomes "Game App". Eight-year-old children spend one or two hundred yuan to do tasks and "contribute" ranks first.

　　Ms. Lin told reporters that as early as her son was in the second grade, the teacher recommended this "Primary School Students Together" APP to parents. At 10 o’clock on the evening of September 25, Jia Jia finished her homework. When Ms. Lin got her mobile phone back, she found that it was a little hot. She didn’t check it carefully until she noticed something strange.

　　Ms. Lin found that in the "A Primary School Student" App, her son ranked first in the "geocentric adventure" game with an action value of 329, and ranked 17th in the school race. Screenshot of the page Hualong Nethair

　　I don’t know if I don’t see it, but I was shocked when I saw it. Ms. Lin found that there is an entrance called "Growing World" on the homepage of the APP, which contains many small games such as "geocentric adventure", among which the city level under her account has reached level 6.

　　Ms. Lin started the "geocentric adventure", and her son Jia Jia and four other students are forming a team to participate. In the team, Jia Jia ranked first in "contribution" with an action value of 329, and 17th in the school race.

　　"Looking through the records, I know that many tasks have to be completed by opening products," Ms. Lin said. "Up to now, my son has spent one or two hundred dollars on the game."

　　Experience "

　　"Growing World" is similar to Happy Farm. The teacher can’t see the game entrance.

　　Is there any possibility of misleading students in this APP? Hualong. com reporter decided to experience it.

　　The "A Primary School Student" App prompts that you need to enter a "teacher number" to register, and after the "A Primary School Teacher" App uses the mobile phone number to register, the "teacher number" is successfully generated. Screenshot of the page Hualong Nethair

　　Searching for "A Primary School Student" in the mobile app store pops up multiple search results, including "A Primary School Student", "A Primary School Teacher" and "Parents Connect", all developed by Shanghai Hexu Information Technology Co., Ltd.

　　The reporter downloaded the "A Primary School Teacher" APP and entered the mobile phone number to register. With the help of the "teacher number" generated after registration, the reporter successfully logged into the "Primary School Students Together" APP, and the three options of "Growing the World", "Practice Record" and "Parents Reward" are prominently listed at the bottom of the homepage.

　　This "growing world" is similar to Happy Farm. When you enter for the first time, you will be prompted to guide the operation. Screenshot of the page Hualong Nethair

　　The reporter found that this "growing world" is similar to the happy farm game. Among them, the "building center" can build farmland, dairy farms, etc. "Partner Home" can raise sika deer and camel cubs, and can also send pets to compete with opponents.

　　"Partner Home" can cultivate sika deer, camel and lamb, and can also send pets to compete with opponents. Screenshot of the page Hualong Nethair

　　To complete some projects, you need to open designated products, such as Chinese, mathematics, dubbing, words, etc. It takes 300 yuan to open the basic language for 365 days and 199 yuan to open the words for 365 days.

　　The reporter sent math homework to the whole class through the "A Primary School Teacher" APP, and then clicked the "A Primary School Student" APP "Practice Record" to complete it.

　　After the homework is finished, the reward of "Learning Bean 5" and "Building Gold Coin 50" will pop up on the end page, and the prompt of "Going to the Growing World and Getting More Rewards" will pop up in the prominent position below. Screenshot of the page Hualong Nethair

　　After all the four math problems are completed correctly, the reward of "Learning Bean 5" and "Building Gold Coin 50" will pop up on the end page, and the prompt of "Go to the growing world and get more rewards" will pop up in the prominent position below.

　　At the bottom of the Growing World page, there are four options, namely, geocentric adventure, naughty elf, Mid-Autumn Festival reunion, and triumphant, all of which are time-limited activities. Screenshot of the page Hualong Nethair

　　On the "A Primary School Teacher" APP, the reporter did not see a similar game entrance.

　　Survey "

　　Most parents are not familiar with APP function, and the network evaluation is polarized.

　　Open two apps, all showing the names of many primary schools. So, how did parents and teachers react? The reporter conducted an investigation.

　　Ms. Chen, who lives in Jiangbei, just sent her son to the first grade in September this year. Recently, she installed the "A Primary School Student" APP under the recommendation of her teacher. Under the reporter’s reminder, she discovered that her city level has reached level 2, and it should be that her son played before she got the level, but she didn’t know it before.

　　In the "growing world", there are ranking systems almost everywhere, except for class rankings, there are also school and province rankings. Screenshot of the page Hualong Nethair

　　Ms. Xiao lives in Xinqiao Street, and her fourth-grade daughter Qiqi is also doing her homework with this APP. After inspection, the city level in Kiki’s "Growing World" is still level 1. However, Ms. Xiao found that many students in the class boarded the city rankings.

　　The reporter found that among the 10 parents who used the "Primary School Students Together" APP to do their homework, only one parent was familiar with the APP function.

　　The reporter contacted a Chinese teacher of Ms. Shanglin’s primary school. The Chinese teacher said that she knew this APP, but it was not practical for her. She said that she was "unclear" about whether the APP was used in mathematics and English subjects.

　　Subsequently, the reporter contacted the English teacher of another primary school, who was using this APP to arrange homework. She told reporters that when she first started using the APP, she experienced it as a student. I remember that there was no game page at that time. So far, the parents of her classmates have not reflected the game problems to her.

　　However, the English teacher provided a detail. After the APP was launched, it was updated many times. She suspected that she had "quietly" joined the game during the update process.

　　Some projects need to open designated products, including Chinese, mathematics, English, dubbing, etc. It takes 300 yuan to open the basic language for 365 days. Screenshot of the page Hualong Nethair

　　As of October 7th, in Huawei’s APPlication market, a total of 2,049 people rated the "One Primary School Student" app, and the evaluation was polarized, among which nearly 40% of users gave 1 star. Among the users who gave bad reviews, "Krypton", "Commercialization" and "Advertising" are the words that appear more frequently.

　　Response "

　　Developers deny that there are games in the APP that call "Growing World" a fun learning product.

　　How does the company respond to the above situation? On September 29th, as a parent, the reporter called the developer of this series of apps and the customer service phone number of Shanghai Hexu Information Technology Co., Ltd..

　　The customer service first denied the statement of "game". It said that the products such as "Growing the World" in the APP are all interesting learning products, which mainly play an incentive role. "If children only do problems, they may feel boring, so they have developed these interesting products."

　　The customer service replied that parents will give away some beans, growth values, grades and virtual items when they buy some courses, but mainly let the children do the questions.

　　How does the platform verify the teacher’s identity? The customer service said that if teachers and users want to open the "One Primary School Teacher" APP, they need to upload the teacher qualification certificate and other certificates. However, when the reporter experienced it before, he only needed to enter his mobile phone number to register.

　　In addition, why does the tip "Go to the growing world and get more rewards" pop up on the homework end page? Does the company have a game business license, and is the game filed? For these questions, the customer service did not answer.

　　Subsequently, the reporter sorted out these questions and sent an interview request to the company through the media contact email published by official website. As of press time, no reply was received.

　　As of October 7th, in Huawei’s Application market, a total of 2,049 people rated the "One Primary School Student" app, and the evaluation was polarized. Screenshot of the page Hualong Nethair

　　According to the national enterprise credit information publicity system, Shanghai Hexu Information Technology Co., Ltd. was established on December 3, 2012, with Liu Chang as the legal representative and a registered capital of RMB 30 million. The business scope includes technical development and technical consultation in the field of network technology.

　　Its business scope stipulates that projects that are subject to approval according to law can only carry out business activities after approval by relevant departments. In its administrative licensing information, the license of "network culture business license game products and artworks" has expired on May 13th this year. As of press time, no new information about the business license of game products has been found.

　　In addition, the reporter also found that on May 25 this year, the company was fined 100,000 yuan and ordered to stop publishing because it violated the Advertising Law and used minors under the age of 10 as advertising spokespersons.

　　The reporter inquired about the network culture business license, game version number, game operation record, etc. through the third-party website, but did not find the relevant information of the enterprise.

　　Education Commission "

　　Schools will be required to strengthen the selection and management of learning apps.

　　Regarding the situation found in the reporter’s investigation, the person in charge of the relevant departments of the Chongqing Municipal Education Commission said that the learning apps currently used by students are the choices made independently by schools and teachers according to the situation and characteristics, and the Municipal Education Commission has not made uniform regulations.

　　The person in charge said that parents can communicate directly with the teacher if they have opinions about the problem that the APP contains games. At the same time, relevant departments will also urge schools to make a more comprehensive evaluation of the advantages and disadvantages of APP, and strengthen supervision and management during the use.

Eating rabbits is risky! What deadly viruses are hidden in the ＂game＂ on the table？

　　According to the latest epidemic situation of pneumonia in novel coronavirus, as of 24: 00 on January 28th, the National Health and Wellness Commission had received a total of 5,974 confirmed cases from 31 provinces (autonomous regions and municipalities), including 1,239 severe cases, 132 cumulative deaths and 103 cumulative cured and discharged cases. There are 9239 suspected cases.

　　The menacing epidemic has kept everyone in a state of panic. With the expansion of the epidemic, "wild animals" and "game" have once again become the focus of public attention. Earlier, on January 20th, in view of the current pneumonia epidemic in novel coronavirus, Zhong Nanshan, the leader of National Health Commission high-level expert group and academician of China Academy of Engineering, once pointed out that novel coronavirus is likely to come from a wild animal, and it is more likely to be wild animals like bamboo rats and badgers.

　　On January 28th, Academician Zhong Nanshan accepted an exclusive interview with Xinhua News Agency, saying that in 2019, novel coronavirus first appeared on a bat, and scientists were looking for an intermediate storage owner in novel coronavirus.

　　What is certain is that this epidemic has a great relationship with wild animals.

　　Some researchers have done statistics. At present, 70% of new infectious diseases come from wild animals.

　　SARS virus: The source of SARS has been proved to come from the Chinese bat, civet cats contact and infect them, and then transmit the virus to humans. If humans did not catch and eat civet cats, which were originally wild animals, the transmission chain of the virus from bats to civet cats and then to people would not have formed, and SARS would not have broken out that year.

　　Ebola virus: The source of Ebola virus is wild animals such as orangutans, monkeys and bats. It is precisely because in Africa, people prey on these wild animals that Ebola virus has been transmitted from animals to people many times, and then it has caused outbreaks in human society.

　　Nipah virus: Nipah virus also comes from bats, because humans built pig farms next to bat habitats, and the fruits bitten by bats and infected with the virus fell into the pigsty, and pigs were infected with the virus after eating them, and then infected people with the virus.

　　Middle East Respiratory Syndrome (MERS) virus: In 2012, doctors in Saudi Arabia discovered a strange disease, which was later named "Middle East Respiratory Syndrome". The MERS virus that causes this disease was originally found in an African bat. Some dromedaries in North Africa accidentally contacted bats with viruses and were infected with MERS virus. With the trade from North Africa to the Middle East, dromedary caravans brought the virus to the Middle East, and the sick dromedaries infected more camels through nasal secretions, eventually infecting humans and spreading among humans.

　　one-humped camel

　　Influenza virus: almost everyone has had the flu, but the flu disease has nothing to do with humans. They come from birds. Moreover, the flu virus infects the digestive tract of birds, not the respiratory tract. The virus will "mutate", and the bird flu virus will mutate into a new virus that infects humans. However, the surface receptors of human respiratory cells are very close to those of birds’ digestive tract cells. When these new viruses mutated from birds are transmitted to humans, they cause respiratory diseases in humans, that is, "flu".

　　HIV: There are two kinds of HIV: one is called HIV-1, and the other is called HIV-2. After research, scientists found that HIV-2 virus came from "mangabey with white top" in West Africa. This monkey carried a SIV virus and independently evolved into HIV-2 AIDS virus. Hunters in West Africa often kill this kind of monkey. When the monkey bites the hunter, or the butcher disposes of the monkey’s corpse, the monkey’s blood containing the virus enters the human body and will be infected with the virus. These viruses replicate themselves and gradually adapt to new hosts — — That is, humans. The HIV-1 virus has a completely different source. They come from another animal: chimpanzees.

　　Baiding mangabey

　　In addition, Hendra virus, Zika virus and so on, the sources of these deadly infectious diseases are all related to wild animals.

　　The following small series is for everyone to learn about the bacteria or viruses that are at risk of infectious diseases carried by these common "game players" who have been repeatedly harassed.

　　The greatest protection for wild animals is to stay away from them and leave their homes to them. Don’t go near them, don’t occupy them, and don’t overfish or eat.

　　Protecting them means protecting us. I hope everyone can introspect, stop being willful and let the tragedy repeat itself.

　　Finally, I hope Wuhan can tide over the difficulties and control the epidemic.