Andy Lau can’t save "Hot Blood Choir", forcibly sensational characters are pale

Andy Lau starred in the inspirational film "Blood Choir", originally the most talked about this weekend’s new film, the first day of release on Friday accounted for 20.6% of the top, but only got 6.94 million yuan at the box office. On the second day of release, the single-day box office quickly fell to fifth place, Douban only 4.8 points, the row fell sharply, and Andy Lau could not save its box office and word-of-mouth.

This film is produced and starring Andy Lau, and starring two famous musicians, Lu Guanting and Lei Songde, with the help of Li Lizhen, Xie Junhao, Guan Lijie and many other old Hong Kong actors. The cast and story synopsis sound good, but the market performance is so bad, it is surprising: what is the problem?

"Hot Blood Choir" tells the story of Yan Zilang, a Chinese-American conductor played by Andy Lau, who accepts the invitation of his mentor played by Lu Guanting to return to China, participates in the "Hot Blood Choir Experimental Program" aimed at educating and saving poor students, and acts as the conductor of the Hot Blood Choir. He leads a group of students who are considered useless in the eyes, overcomes various difficulties and setbacks, heals each other, and finally achieves good results in the chorus competition and finds the value of life.

This kind of story framework suddenly reminds people of the French classic film "Spring in the Cattle Herding Class". Since it stands on the shoulders of the classic, as long as the screenwriter puts more effort into the script and the director shoots better, it will be a warm and touching film even if it does not reach the classic level.

However, the director and screenwriter have the enthusiasm to express the educational concept of "education without discrimination", but they do not have the ability to tell a good story. As a result, the entire plot is almost only a conceptual skeleton and didactic slogans, and lacks the support of real and credible flesh and detail. It is like stretching a 5-minute MV short film to 97 minutes, but there are still only MV-style thin stories and pale characters. What should be explained to the audience is not explained clearly, but a lot is said in various ways.

For example, the film is too unclear about the reasons and specific implementation plan for the formation of the hot-blooded choir played by the principal played by Lu Guanting. It is not enough to just tell the audience that this is a "teaching without discrimination" teaching experimental plan. Other teaching methods can also reflect the educational concept of "teaching without discrimination". Why is it necessary to establish a choir?

Moreover, these "bad" students in the eyes of the people were selected from several ordinary schools. The students should still be in their respective schools, and they don’t have much time to learn to sing in the choir. Why is there almost no expression of these students’ usual school life in the film?

The film begins with a chorus of champions at a major middle school practicing singing under the arrogant spectacle conductor played by Ray Songde, and a skirmish with the "useless" students of the hot-blooded choir. It was expected that the two conductors and the two student choirs with very different identities would have a more intense dramatic conflict in the later story, but this story line did not come to an end, which is a pity.

The biggest problem with the film is the paleness and thinness of the characters, and there is hardly a character that can stand up.

Although there are many scenes of Yan Zilang, the conductor played by Andy Lau, there is very little account of his personality description and character background, so much so that at the end he suddenly confessed to the students that he came to Hong Kong after a hit-and-run in the United States, which is very surprising. It also does not match the image of his upright and instructive character in the whole film. It seems to be a deliberate plot added in order to achieve the theme of mutual healing and redemption between teachers and students under the cultivation of music.

In contrast, it is also a portrayal of frustrated teachers and students, "Spring in the Cattle Cattle Class" is much more clever and natural, especially the shaping of several key students, which is more similar to "Hot Blood Choir".

"Hot Blood Choir" focuses on three problem students such as Feng Xinxi and a rich second-generation student who volunteers to join the choir. Among them, there are teenagers who become impulsive and fight because their bastard father (played by Guan Lijie) often beats their mother (played by Li Lizhen). There are girls who yearn to be cared for because their father loves alcoholism and always urges her to work and earn money. There are single-parent children who develop the habit of theft due to poor family…

However, the director and screenwriter’s description of each student and their family is like a MV, and more importantly, there is a lack of preparation for the sudden change of their parents, and the ending forcibly makes them move for their children, forcibly sensational, and unreasonable, resulting in the lack of room for outstanding actors such as Xie Junhao, Guan Lijie, and Li Lizhen to create characters and become symbolic characters in the film.

The child in the film who loved to play the harmonica, who had a habit of stealing, later went to return the stolen goods and bought them at double the price. Why did Wu Dairong, the exclusive director of the Hot Blood Choir, insist on using Plan B regardless of Yan Zilang’s pleading, and also fire Yan Zilang, who was pleading in the rain? At the end, inexplicably, the children of the Hot Blood Choir were allowed to perform on stage.

At the end, the hot-blooded choir performed a climax play, and all the actors were very involved. Andy Lau’s play directed by the mobile phone screen was impressive, but such forceful sensationalization was more about touching themselves, because it was difficult to resonate with the audience due to the lack of true and credible stories and characters.

The biggest highlight of "Hot Blood Choir" is the beautiful song at the end of the film. When I went home and checked the Internet, I found that the name of the song was "Who Can Understand Me", written by Zheng Guojiang, composed by Lin Zixiang, and sung by Andy Lau.

Return to the e era and test drive the new Mercedes-Benz E300.

  The arrival of the new E-Class is undoubtedly another charge to recapture the China market. Judging from the appearance, control, configuration and surprising price of the new E-Class, Mercedes-Benz is definitely prepared this time. Imagine what you will sigh when you see (|) instead of A6 all over the street.

  In China, Mercedes-Benz always seems to be overshadowed by Audi and Audi. Although it has been made in China, the market performance of C-class is still far behind that of Audi A4 and (|), and E-class has been oppressed by Audi A6 and (|) for a long time. Even the most popular S-class has to give way to Audi A8 and (|) when it comes to market data, and there is also a spoiler by SL. Mercedes-Benz certainly doesn’t want to be regarded as a "soft persimmon", what’s more, there is a huge and growing automobile consumption market in front of us.

run quickly

  The new E-Class has come, just after it was listed in Europe, and it came to China at the fastest speed, and it came with a very sincere price. On July 21st, 2009, Mercedes-Benz announced that the E 300 had officially entered the China market by way of import. There were two versions of the E 300: the elegant version and the fashionable version, and the price was 618,000 yuan and 668,000 yuan respectively. To be honest, this price surprised us a little. On the 20th day after the listing of E 300, this print also received an elegant test drive of E 300.

  If you don’t know enough about Mercedes-Benz E-Class, you don’t know how to appreciate the car in front of you. Mercedes-Benz E-Class was born in 1947, and now it is the 9th generation model. After 62 years of development and improvement, the new generation E 300 exudes an irresistible charm.

  Compared with the previous generation E-class (W211), the shape of the new E-class pays more attention to the use of straight lines. In fact, the previous generation of E-Class is recognized as the most classic E-Class. Perhaps the designers of Mercedes-Benz are tired of endless arcs, or they want to bring a sense of freshness to consumers at a glance, so they play a straight line on the new generation of E-Class. Starting with the headlights, the design of the previous generation E-class double-round headlights won a lot of praise for it, and it is also the most important identification sign of Mercedes-Benz E-class. The new E-class still retains this design of double headlights, but the outline of the lights has been changed from round to quadrilateral with great impact. The previous generation E-class hood is full and smooth, and the new E-class hood has several obvious folding lines, which makes the new E-class body look more refined and full of power. The use of straight lines makes the new E-class bumper look tougher. There are two more LED strips arranged in a broken line in the original fog light area. The use of LED daytime running lights first appeared on (|), and now this configuration has also appeared on the new E-class, which is undoubtedly an improvement for the appearance of the new E-class.

  Mercedes-Benz’s classic symmetrical chrome grille is expected to continue to be used in this century, but this simple and classic grille is more imposing against the straight headlights and bumpers, and the Mercedes-Benz logo is printed on the upper part of the grille. Like Mercedes-Benz S-Class, the front end of the new E-Class also stands a Mercedes-Benz three-pointed star logo, which is not only to let the driver know where the bumper is, but also to bring a distinguished experience to its owners. I’m afraid this feeling can only be realized by sitting in the driver’s seat and looking through the wide hood and falling on this shiny logo.

  The side of the new E-class presents a dive-forward trend. The roof is no longer a smooth curve, but two obvious corners are formed at the A-pillar and the rear windshield. A shiny chrome trim surrounds the whole window, and there is also a straight chrome trim at the lower end of the door, which echoes the window up and down, further improving the overall appearance. The biggest attraction of the new E-class tail is the taillight. Compared with the previous generation E-class, the new taillight is larger in size and also adopts a straight line design. The LED lighting element in the taillight is an indispensable configuration for this class of vehicles.

  It is worth mentioning that the E 300, which is full of straight lines, has a drag coefficient as low as 0.25, which directly shows that the car is still quiet even when driving at a speed of 140 km/h.

  Compared with the unique shape, the E 300 car has more contents, from the layout of the whole interior to the handling of details, from the selection of materials to the extremely meticulous workmanship, showing the extremely high car-making technology of Mercedes-Benz.

run quickly

  The overall interior design style of E 300 continues the design elements of Mercedes-Benz and adds more straight-line design, and many details are directly taken from S-class. The steering wheel is designed with four spokes. The shiny Mercedes-Benz logo is embedded in the raised base in the middle. A few simple buttons integrated on the left and right sides can control almost all entertainment functions and vehicle information. As for the feel of the steering wheel, just looking at it shows that it is extraordinary. The levers at the rear of the steering wheel are also very knowledgeable. The most important lever is set at the lower left, which is within reach. This lever not only controls the turn signal and the far and near headlights, but also integrates the control of the wiper. People who have just come into contact with Mercedes-Benz models may not adapt to it. Above this lever is a cruise control lever with speed limit function, but it is a bit cumbersome to operate. The electronic lever is placed on the upper right of the steering wheel, which is also directly transplanted to the S-class. The size of this electronic shift lever is almost the same as that of other shift levers, and it is not the same as what we usually say. The specific use method is that in the case of P shift lever, it can be converted into D shift lever when it is pushed down to the bottom and R shift lever when it is pushed up to the top. N shift lever is located between D shift lever and R shift lever, and P shift lever can be changed through the button at the top of the shift lever. Of course, you can also shift gears through the shift paddle behind the steering wheel. The five instruments in the dashboard are designed symmetrically, the speedometer is the largest in the middle, and the tachometer and clock are the symmetrical positions on both sides. Putting the clock in the dashboard has always been a unique design element of Mercedes-Benz. This design expresses Mercedes-Benz’s respect for every owner.For those car owners who have a strong sense of time, this is undoubtedly a very humanized design.

  Although the shape of the center console is more traditional, it faintly exudes a good atmosphere under the "fierce" air outlet embellishment. There is also a large-size LCD screen above, which is integrated with the dashboard through the design of the plate. This design is also like S-class. There is also an exquisite nameplate on the center console with the words "ELEGANCE" written on it, indicating that this is an elegant model, and such details may only be seen on Mercedes-Benz. Because there is no stop bar in the traditional position, it is not only transparent left and right, but also has more storage space. There is also an aluminum Comand system control knob behind the block, which is similar to the iDriver control knob on BMW.

  E 300 continues the all-glass roof of the previous generation E-class, so it is easy to realize that there is a skylight in the front and rear rows. The comfort of Mercedes-Benz seats is self-evident, and the E 300 has inherited this advantage to the letter, and both the front and rear passengers have received the same preferential treatment. Compared with the previous generation E-Class, the wheelbase of E 300 has been improved, but compared with its competitors (|) and the extended BMW 5 Series, it still has no advantage.

  The E 300 still uses the 3.0L V6 engine of the previous generation E-Class, and the previously rumored Blueefficiency series fuel direct injection engine did not enter China with the new E-Class. Matching this engine is a very mature 7G-Tronic transmission, which has a small impact on gear shifting. Under normal driving conditions, the gear shifting frustration and gear shifting gap can hardly be felt, so that when I first got this car, I wondered if this new E 300 was equipped with a continuously variable transmission. Even when the speed is raised and the paddle is used to shift gears, the impact of gear shifting is much weaker than expected. In addition, this transmission has excellent fuel economy because it has seven gears, and the transmission ratio of the seventh gear is very high. Even if the vehicle speed is close to 140km/h, the engine speed is still around 2000r/min.

run quickly

  E 300 is equipped with the newly developed "Direct Control" direct control suspension of Mercedes-Benz. At the same time, with the adaptive damping system, the damper can be adjusted according to the current driving situation: in normal driving, the damping force is automatically reduced with low damping pulse; When turning at high speed or avoiding danger urgently, the damping force will be increased to the maximum. There is a button marked with "S" and "C" next to the control knob of Comand system, through which you can directly switch between comfortable and sports driving modes. In comfort mode, the steering wheel, accelerator pedal and suspension, the whole vehicle’s driving and riding show soft characteristics. However, in sports mode, the steering wheel power seems to be lost, and it takes more effort than usual to complete the steering. This performance has only one purpose: more accurate steering. In addition to changes in steering, other parts of the vehicle have become "stiff", the most obvious of which is the suspension supporting four wheels. Especially when cornering at a certain speed, the suspension provides enough support, and the body has no inclination at all. This kind of chassis performance will make you more confident in the driver’s seat.

  In order to obtain excellent handling performance, the static torsional stiffness of the car body is an important reference data. Compared with the previous generation, the static torsional stiffness of the new E-class has been improved by more than 30%. About 72% of all the body plates of the new E-class car are made of high-strength and ultra-high-strength steel, which has created a new record in the field of car manufacturing.

  Generally speaking, the sum of various features of this E 300 in front of us has completely exceeded its price. Previously, in my personal opinion, compared with the same class models, Mercedes-Benz lacked everything, the only thing lacking was the price advantage. Now, in the face of this sincere E 300, I don’t know what kind of countermeasures BMW and Audi, two old rivals of Mercedes-Benz, will take.

[Gathering Beautiful Anhui in the Net, Decisively Fighting Poverty] "The girl with the emblem of goods" brings a prosperous day.

  Zhongan Online and Zhongan News Client News In the Ming Dynasty, Wang Zhiluo, a Huizhou merchant, invested in the construction of the Shiban Road from Fucheng, Huizhou to Kaihua County, Zhejiang Province. This road is called Huikai Ancient Road. After thousands of years of rain, snow, wind and frost, the ancient road is still intact. In recent years, this charming ancient road has attracted the attention of many travelers, and with the rapid increase of the number of tourists, it has brought quiet changes to Lingjiao Village, Yucun Township, Xiuning County.

  The "prostitute" with goods is well known.

  Cheng Cailing, a villager, opened a farm house in Lingjiao in the village. Travelers who go hiking on the ancient Huikai Road usually choose this as the starting point for hiking. After a long time, the simple Cheng Cailing became friends with many donkey friends, who often asked her to help bring some authentic mountain products. Over time, Cheng Cailing became a famous "girl with a badge" in the local area. On September 24, the reporter came to Lingjiao Farmhouse, and happened to meet aunt Wang Qiaoxian and brother Wang Jiafeng, poor households, who came to the store with dried prunes and yam powder to ask Cheng Cailing to help with the goods.

  "Daughter", with a cordial address, 68-year-old Aunt Wang Qiaoxian talked with Cheng Cailing in the local dialect. After weighing, Cheng Cailing took out the account book and wrote it down. Looking through the account book, each piece of information represents each record of "taking goods". It can be said that this is a "diary of taking goods". It is understood that Aunt Wang Qiaoxian had undergone skull surgery and could not do heavy work. On weekdays, she planted some mountain products. Originally, there was no sales channel in the village, so she had to go a long way to the county to sell it, and sometimes it didn’t sell. Now, with Cheng Cailing’s help, we can not only sell it at home, but also sell it at a good price.

  The market price of ordinary vermicelli is around 7 yuan. The two kilograms of sweet potato vermicelli brought by Wang Jiafeng were sold by Cheng Cailing at the price of one kilogram of 25 yuan, and the demand was in short supply. The loofah made from three loofah vines at the door of poor households has sold for more than 800 yuan a year through Cheng Cailing. Since the delivery of goods in 2016, Cheng Cailing’s accumulated sales have reached more than 1.6 million yuan, driving poor households to increase their income by more than 200,000 yuan.

  On the first floor of Lingjiao Farmhouse, there is also a "selling point for agricultural products of poor households". On the counter, there are local specialties such as sweet potato vermicelli, dried bracken, dried bamboo shoots and ham, and on the ground, there are seasonal vegetables such as white gourd, loofah and farm pepper, which are sold to poor households for free.

  Take precautions and March into the live broadcast.

  Recently, Cheng Cailing often falls asleep at 1 o’clock at night. She told reporters that she has been learning and making progress in order to keep up with the times. "Look, this kudzu powder is brewed with 100-degree boiling water. After stirring, it will become a cool food with a little honey." A column of circular lights and three connected mobile phones, Cheng Cailing is doing a live broadcast of e-commerce.

  Guo Mibao, a sister-in-law, has been working outside the home. The year before last, she went back to her hometown to help her sister-in-law manage the agency in Wechat business. "My family opened a fan processing factory two years ago to help the villagers do OEM work." Although Cheng Cailing’s shop sells on behalf of others, everything that goes out through the shop is signed by the villagers, which is equivalent to a "quality guarantee form". If there is a quality complaint in the future, let the signer compensate the customer. "We must be responsible to the customer, and we must never be short of weight and ensure the quality."

  The things in the mountains are good, and it is even more important for the leaders to get rich to keep up with the times in time. "I am now helping my sister-in-law to do live broadcast, and also helping her to handle online orders. From June to September this year, the online e-commerce part has sales of 230,000. "

  Guo Mibao’s online order refers to the online trading platform for agricultural products built by Xiuning County itself. Li Xingbiao, the first secretary of the Party branch of Lingjiao Village and the captain of the poverty alleviation team, told the reporter, "This service center was built with 200,000 special funds for poverty alleviation in our village. If Cheng Cailing’s annual acquisition and sales can reach 1 million, it can be used free of rent." Next, Cheng Cailing plans to register her own sweet potato fan brand. "With the support of the local government, we will make our fan industry more standardized."

  Voluntary assistance to agriculture makes good people.

  Helping poor households to bring goods free of charge, strictly controlling quality and being honest, Cheng Cailing herself has successively won the honorary titles of "Top Ten Entrepreneurship Stars" in Xiuning County, "Women’s meritorious pacesetter" in Huangshan City, "Women’s meritorious pacesetter" in Anhui Province, "Good People in Huangshan Mountain", "Five Good Families in China" and "March 8th Red Flag Bearer" in Anhui Province.

  "I have a heavier responsibility on my shoulders now." Cheng Cailing told reporters that in order to improve her ability, she constantly tried new forms of e-commerce live broadcast. Due to the large amount of goods, Lingjiao Village, which was originally not available for express delivery, also settled in several express delivery sites.

  With the help of the government, Cheng Cailing expanded the scale. "The government supports me so much, and the villagers trust me so much. I can’t slack off. I must keep working hard to sell more high-quality agricultural products for the villagers." (Reporter Zhang Yizhen, Liu Yuxin, Wang Binbin)

Products sold by Cheng Cailing

Cheng Cai ling de happy farmhouse

Cheng Cailing is bringing goods live.

Three loofah vines in front of Cheng Qumin’s house

Aunt Wang Qiaoxian and Brother Wang Jiafeng, poor households, asked Cheng Cailing to help with the goods.

Your consumption habits are better understood by intelligent marketing.

  According to the searched keywords, quickly identify the user’s query intention and provide the buyer with the required products and corresponding suppliers; In the process of commodity query and retrieval, artificial intelligence technology can also match the required products according to their historical orders and enterprise capabilities, and improve the response accuracy of information query and retrieval.

  Although there is still more than half a month before the Double Eleven, I believe many people still buy them in buy buy in the early morning of October 21st. This year, various e-commerce platforms launched the mode of snapping up+prepaid deposit. The goods snapped up on the 21st only need to pay the deposit, and the final payment can be paid on November 11th. All kinds of goods pushed by the e-commerce platform seem to be your "good heart", which makes people unable to choose. The e-commerce platform knows you so well, how can it not make people "hands-on"?

  Behind these pushes is a precise marketing service system based on customer behavior big data. With the development of artificial intelligence technology, the era of "internet plus" has been gradually upgraded to the era of "intelligence+". Artificial intelligence has become the core driving force of the new round of scientific and technological revolution. In the fields of finance and commerce, intelligent marketing has become one of the hot spots of rapid development.

  Data is the basis of developing intelligent marketing.

  At present, the sales market is shifting from the seller’s market to the buyer’s market, and the lack of effective demand has brought many challenges to enterprises. The biggest challenge faced by traditional marketing is that the cost of obtaining customers is rising and the difficulty is increasing, and the business growth model of enterprises can not simply stay on the level of obtaining more new customers. How to enhance customer stickiness, improve "customer lifetime value" and make customer value far greater than marketing cost has become a problem that enterprises must think about.

  Yang Shanlin, an academician of China Academy of Engineering and a professor at Hefei University of Technology, said that intelligent marketing is not simply to apply existing artificial intelligence technology to marketing, but to re-create artificial intelligence on the basis of existing technology and combined with marketing needs.

  Under the traditional marketing mode, the buyer’s purchase intention can only be obtained by communicating with the marketer, which tests the marketer’s ability and familiarity with the business. In addition, the traditional offline marketing has many problems, such as large investment, high cost and difficult communication, which makes it difficult for both the supplier and the buyer to reach the transaction intention quickly. Therefore, in view of the pain point of traditional enterprise marketing, some enterprises have used artificial intelligence technology to launch a cloud intelligent marketing platform, and by aggregating the data of enterprises, products and needs in the platform, they have established capabilities and portrait models to achieve accurate matching of suppliers, marketers and buyers, insight into users’ needs and intention identification.

  At present, there are two main ways of intelligent marketing. One is technology export, and the providers are mainly cloud service providers and artificial intelligence companies. Among them, cloud service providers export standardized services based on the cloud platform to users by integrating the algorithm capabilities of artificial intelligence companies, while artificial intelligence companies deliver customized projects to users to solve their individual needs, which is also their main source of income. The second is experience export, where mature brand vendors provide solutions, trying to integrate the brand’s own years of operating experience with new technologies, export them to small and medium-sized businesses, and optimize their operating models. The starting points of the two approaches are different, but in the end, they all integrate the algorithm with the industry experience and develop in the direction of producing executable solutions. Trial and error in actual scenes is the main method to achieve this goal.

  Therefore, real and effective data is considered as the basis for the development of intelligent marketing. Jing Lei, general manager of harvest fund, divides intelligent marketing into three levels. The bottom layer is a multidimensional data, including traditional data, alternative data and their applications. With the assistance of traditional data and new technology, a more comprehensive and forward-looking data tracking can be achieved. Above the bottom, with the support of data, the breakthrough of fundamental logic and knowledge, including the depth, values and standards of people’s cognition of things, determines whether the fundamental framework is perfect and forward-looking Finally, the bottom and the top are combined, supplemented by machine learning, so that machine learning can assist people’s decision-making, achieve the effectiveness and discipline of decision-making, and prevent people’s emotions from affecting investment decisions.

  Focusing on meeting dynamic demand

  The "China Artificial Intelligence Industry Research Report 2019" released by iResearch shows that artificial intelligence has good conditions for security and financial development, and its business penetration is the fastest; Marketing, customer service and education are expected to develop rapidly. Artificial intelligence helps the intelligent upgrading of the industry, which has great commercial value. In 2019, it is expected to contribute nearly 57 billion yuan.

  Dr Cheng Xuejun from Kaiyuan Law School of Shanghai Jiaotong University said that the development of intelligent marketing is inevitable. Marketing 1.0 era is in the seller’s market, with fewer products, mainly focusing on product sales; In the era of Marketing 2.0, marketing was changed from product center to consumer center, and the background was that market rights were transferred from sellers to buyers. The era of Marketing 3.0 is mainly the era of emotional marketing, in which media innovation, content innovation and communication mode innovation are used to obtain the target audience. At this stage, the more common marketing theories are precision marketing, online marketing, word-of-mouth marketing, etc., and Internet technology is emphasized for communication. At present, intelligent marketing is in the era of marketing 4.0, mainly focusing on the personalized and fragmented needs of consumers all the time to meet the dynamic needs of consumers.

  Through artificial intelligence technology, the platform can quickly identify the user’s query intention according to the search keywords, and provide the buyer with the required products and corresponding suppliers; In the process of commodity inquiry and retrieval, artificial intelligence technology can also match the required products according to their historical orders and enterprise capabilities, so as to improve the response accuracy of information inquiry and retrieval; At the same time, according to the buyer’s historical orders, on the basis of peer-to-peer recommendation, we can intelligently recommend products that the buyer may need to enrich their experience.

  Wu Minghui, founder of Mingluo Technology Group and founder of the second hand system, said that the core of marketing is to divide demand more finely and match supply and demand more efficiently. Through the precise matching of artificial intelligence, we can reshape the relationship between consumer demand and enterprise products, create greater value for users, and achieve the goal of improving "customer lifetime value". Moreover, with the change of business paradigm, the relationship paradigm between users and enterprises will also change, that is, from the consumption relationship to the symbiotic relationship of interests, customers are no longer just "guests", but become "family members" with closer corporate relations and more consistent interests.

  5G makes intelligent marketing everywhere.

  With the advent of the 5G era, intelligent marketing will usher in a broader space. Yao Dong, co-president of Xinyi Interactive, said that in the field of mobile intelligent marketing, no country can surpass China’s development speed at present. "The landing of 5G means that every marketing tool and hardware will become the export and entrance of content, and it will also become a tool to collect customer behavior." These data behavior tools will further improve marketing efficiency through model establishment, continuous optimization and quantitative analysis of various marketing behaviors.

  "In the era of intelligent Internet, there is a large-scale e-commerce platform, and almost every marketing action can produce sales results in real time." Yao Dong emphasized that, therefore, how to build a brand while producing sales results and how to create a positive and profound impression in the hearts of consumers is the biggest challenge facing intelligent marketing.

  In the 5G era, more data will be obtained, artificial intelligence will get more training, and marketing empowered by artificial intelligence will become smarter. Wu Minghui said that the two most important words of marketing intelligence are "intelligence", and its biggest feature is its ability of self-learning, self-iteration and self-growth. In other words, by accumulating consumer data to form a clear portrait of consumers, with "foresight", we can find a way to create greater value for consumers and continuously improve the "customer lifetime value". Then, through real-time perception, global tracking, intelligent emergence, agile response and so on, marketing perception is constructed — A closed loop that responds to feedback. In these links, enterprises carefully explore and capture users’ needs, and try their best to provide services. Patience and carefulness are particularly important in this process, and a faster and more timely marketing model is also essential.

[Night Reading] Your problem is that you read too little and think too much.

 

  Cctv news: the Sri Lankan people have passed away, and the character still exists. In 2016, many people left us. He or she devoted all his life to filling and warming each of us, even a country. On the 24th, the night reading column launched the series "2016: The Far Back".

  All the way to the wind, dust, rain and snow, a long river of years, she has always been flexible and clear. Countless wisdom has been deposited in a hundred years of life. She once said, "Your main problem lies in reading too little and thinking too much." Tonight’s story is about Yang Jiang, a famous female writer and literary translator, and about "reading".

  She is the most virtuous wife.

  When Yang Jiang first met in Tsinghua University and Qian Zhongshu at the age of 21, she felt that his brow was "beautiful and beautiful". He described her as "smiling and remembering the first time, the new petals of roses were soaked". He won the Geng Scholarship, and she didn’t hesitate to interrupt her studies, accompany him to Europe to study, do chores outside of study, cook and dress, climb over walls and windows, and do everything.

 

  Many years later, Yang Jiang read a passage describing marriage: "I never thought of getting married before I met her;" I have been married to her for decades, and I have never regretted marrying her, nor have I thought about marrying another woman. " Qian Zhongshu immediately replied, "I am the same as him", and Yang Jiang replied, "Me too."

  She is the most talented woman.

  In 1943, Yang Jiang’s first play "Satisfied" was a blockbuster as soon as it was staged. She became famous before Qian Zhongshu. When Fortress Besieged was published, people all said "Who is Qian Zhongshu" — — Yang Jiang’s husband. Out of that famous narration — — "Those who want to escape from the city want to rush in. For marriage and career. Most of the wishes of life are like this. " Quoted by countless people, it actually came from Yang Jiang’s hand.

  Later, she wrote Six Chapters of Cadre School, Taking a Bath, The Three of us and other works. Even Qian Zhongshu said, "Yang Jiang’s prose is better than mine. Her prose is naturally good, and no one can learn it."

  Even in turbulent years, Yang Jiang did not give up academic research. She is fluent in English and French. When she was nearly 60 years old, she began to learn Spanish from scratch and translated Don Quixote. When the Chinese version of Don Quixote translated by Yang Jiang was published in 1978, it happened that the Spanish king was visiting China, and Deng Xiaoping gave it to the Spanish king as a gift. Her translation has been recognized as a masterpiece so far, and nearly one million copies have been issued, which is the largest number of translations of this book.

 

Reading for pleasure

Text/Yang Jiang

  Reading is like visiting a teacher you admire or visiting a famous scholar.

  Of course, you have to work hard to study and study. You probably have to study hard to take exams, write papers and get a degree. Tao Yuanming is fond of reading. If he was born in today’s world, it would be difficult to go to college, graduate school or TOEFL. I’m only worried that he can’t pass the political economy, and it’s not because he "doesn’t want to know much." I have been hit with a "stick" several times, saying that I "pursue spiritual enjoyment" in reading. I had to bow my head and confess. I also admit that I am not really studying hard. However, "having fun" does not mean pursuing enjoyment. This can be said by those who know it, but not by others.

  I think reading is like dropping in — — The "invisible" string of doors. If you want to see an admired teacher or a famous scholar, you don’t have to say hello beforehand, and you are not afraid to disturb your host. Open the book and break into the door, turn over a few pages and enter the room; And you can go often, always, and if you can’t get to the point, you can leave without saying goodbye, or you can find another clever man and confront him. Don’t ask the host we want to visit whether he lives at home or abroad, whether he belongs to modern ancient times, what his major is, whether he talks seriously or chats and jokes, we can get close enough. We can listen respectfully to Confucius’ disciples recounting the master’s last words, or we may as well ask with a mischievous smile, "You must say what you say ‘ It is also called benevolence and righteousness ’ "Master Meng", if he was born in our same era, would he be an old Marxist-Leninist gentleman? We can stay with Socrates before his death and listen to him talking with a friend; You can also think about the stoic Epictetus’ Golden Jade and Good Words. We can listen to the anecdotes of the previous dynasties, and we can also learn the most mysterious innovation theory of the contemporary era or the deliberately amazing pretentious remark. Anyway, if the words are not speculative or hard to hear, you might as well pull out and even slam the door — — That is to say, the ground is in writing — — No one will blame. This is a rare freedom in the world outside books!

 

  Books are all-encompassing, so that you can know all kinds of people at all times and places without leaving home.

  In a pot hung by Hu Gong, there is no heaven, earth, sun and moon. Every book — — No matter novels, plays, biographies, travel notes, diaries, or even prose poems, there are different worlds, the sun, the moon and the stars, and there are people who live in them. We don’t have to rush to a certain place, spend money on tickets to see some fake products or "lifelike" body double. Just open a page, walk into the real world, and meet the real person, and we can enjoy it earnestly. Say "but you widen your view three hundred miles, by going up one flight of stairs"! We can even see the side of the earth under our feet, and we can reach it in an instant. Although the ancients described books as "vast", the world of books is really "and heaven remains our neighbourhood", which is by no means an idealistic comparison. No matter how big the world is, there is no barrier. The Buddha said "three thousand worlds", which is extremely large. As for the situation of the book, the "present world" is combined with "the past" and "the future world", which is really all-encompassing and runs through the three worlds. But we can stay at home, experience here at will, and ask for advice at any time. Who says that scholars are short-sighted, unreasonable and indifferent to the world? You can get rich experiences here and meet all kinds of people at all times and places.

 

  Life is limited and knowledge is limited. In the world of books, we are all tiny worms.

  Often "drop in" in the book, at least you can get rid of some ignorance and gain more attention. We don’t have to be discouraged and timid when we see people who are hypocritical and full of rhetoric, because although their own homes are not open and people are not allowed to break in, we have always been to their relatives and friends’ homes, and we will know their true faces behind their empty shelves. Once I drove across the grand bridge on the Seine River in Paris, and I saw the poor people who lived under the bridge, collecting garbage for a living and covering newspapers to keep warm. It’s not that my eyes can turn, just because I’ve been to that area to cross the door. It’s a pity that the "body" that "hides" when we "visit" is just a common bone after all. We don’t have the insight of the Tathagata, and we can take a glance at the wisdom accumulated in the world for thousands of years, so we have to always remember Zhuangzi’s famous saying that "life is limited and knowledge is limited." We are just insects in ephemerality (not just insects turned by Sun Dasheng’s hairs). We crawl into the world of books, crawl here and stop there. Sometimes we meet the right person, hear the pleasant words, or occasionally get something from the problems hanging on our hearts, just like we are obsessed with it and are happy to forget the words. This "joy" and "pursuit of enjoyment" are not the same thing, are they?

 

Review ● Yang Jiang’s words

  Everything is born, and man is the spirit of everything. The purpose of heaven and earth to give birth to people should be a person who can be called the spirit of all things. Although people are small and life is short, people can learn, cultivate themselves and improve themselves. The value of people lies in themselves.

  — — Miscellaneous Memories and Miscellaneous Writing

 

  If we say that people are animals with spirituality and conscience, then life is nothing more than knowing yourself, training yourself, and voluntarily transforming yourself unless you are willing to be an animal.

  — — Take a bath

  I grew up in a harmonious and affluent environment, and I know nothing about the world. But I seriously consider what I should learn. The so-called "should" means that it is most beneficial to people, and I have not lived my life in vain. I know this "should" is very exaggerated, so I am ashamed to explain it. Father said, there is nothing that should be done. You should learn what you like best. I’m not at ease. Just ask what you like, right? I like literature. Learn literature? Love reading novels, learn novels? My father said that what I like is the closeness of sex, which is the most suitable for me.

  — — Will drink tea

 

  People have excellent qualities, but there are many evils mixed together, just like a stubborn iron that is burned in the fire and quenched in the water. It is burned and quenched again and again, and then tempered with a lot of tempering, so that the stubborn iron can be turned into steel for casting swords. Gold also needs to be burned to remove impurities before it becomes pure gold. The same is true for people. We learn wisdom from worry and refine virtue from pain.

  — — Walking on the edge of life

 

  The human feelings of the world are more delicious than the bright moon and the breeze; Can be used as a book to read, but as a play. The description in the book and the play, even if lifelike, are just literary works; The world of human feelings is a naive and natural expression, which is often beyond reason, shocking and surprising, giving people more profound benefits and wonderful entertainment. Only the humble people have the best chance to see the truth of the world and human feelings, not the artistic performance in front of the audience.

  — — Invisibility cloak

 

I don’t argue with anyone,

I don’t care who I fight with;

I love nature,

Secondly, art;

My hands are roasting the fire of life to keep warm;

The fire has died down, and I’m ready to go. "

— — Yang Jiang

Stars hit the list and harvest fan wallets. Experts: It is illegal to brush the list.

Illustration Wang Chen Jun

  Last week, the game anchor "Her Royal Highness Qiao Biluo" was blacklisted by the Network Performance Branch of China Performance Industry Association because of malicious speculation that a beautiful woman became an aunt. Fans who thought she was sweet and beautiful could not ask the platform to return the money for brushing gifts.

  Both network anchors and idol stars are now supported by fans’ real money: spending money to buy virtual gifts, flowers and diamonds, and putting idols at the forefront of the list set by the platform, as evidence that idols are popular, explosive and worthy of advertisers — — This is the general rule in the era when fan economy and traffic are king.

  However, when fans exhausted their wallet labor to support their idols, they also walked into the rights trap created by the list setters and their upstream and downstream industries: virtual flowers that were not used because of changing the rules of the list were unable to get a refund; The automatic ranking software used to improve efficiency has been blocked, and who can I ask for the membership money in 2040? The list promises resources to idols. What if fans don’t fulfill their promises?

  In the opinion of experts, this behavior of brushing data for idols makes the entire Internet industry sink into the carnival of crazy wallet harvesting, which is not beneficial to the long-term development of the industry.

  The list was stopped and the website did not refund money.

  "The star power list is the root of all evil." A Xiao, a 29-year-old white-collar worker, is a fan of H, the star who debuted in the talent show "Creation Camp 2019". In July, in order to make H rank in the top three in the "New Star List", the fan group began to spend a lot of time and money playing the list: "Reading, forwarding, commenting and posting about Weibo can get extra points, commonly known as interaction. If you don’t have time to interact, you can spend money directly. "

  A Xiao introduced that Weibo sells virtual flowers, one in 2 yuan, and every time a flower is sent, the idol’s admiration value increases by 2 points: "It is said that flowers are sent to idols, but in fact, they have turned around and returned to Sina’s pocket, and idols can’t get a dime."

  In mid-July, Weibo was suspended from the list of July H due to the accidental exposure of the fan group through special channels.

  "It is to buy a Weibo trumpet to interact. Sina usually turns a blind eye. This time we were reported by competitors, and Weibo could not pretend to be blind." A Xiao said that in this way, the fans’ early investment has hit Shui Piao. "Forget the time, shouldn’t Sina refund the flowers bought with real money?"

  A Xiao said that at first, Sina just returned the flowers to its account: "The people who sent the flowers can’t make the list. What’s the use of flowers for us?" After that, fans began to call 12345 and 96315 to complain that Sina violated consumer rights.

  "At that time, I realized that we were actually consumers who spent money first, and then fans." A Xiao said that after the complaint lasted for a week, the Beijing Consumers Association talked about Weibo, and Weibo gradually returned the money. "Later, I went to look at it carefully. There is no explanation on the flower purchase page, and there is no regulation on whether it can be returned."

  In August, H’s qualification for the list was restored, but A Xiao no longer bought flowers: "The list is a means for websites to make money, and I won’t send money to do stupid things again."

  Software blocked, membership fee wasted

  On June 10th, the "Star Aid App", the behind-the-scenes promoter of 100 million reposts, was investigated. A few days later, super fans said that "Super Aid" could not be used: "From then on, it returned to the era of manual ranking."

  "Star Aid App" and "Super Aid" can help users to automatically perform some operations, such as commenting on Weibo who forwarded idols, sending Weibo related to idols, and automatically searching the names of idols, thus improving the rankings of idols on Sina’s "Star Power List" and Baidu Encyclopedia’s "Star Popularity List".

  "Super aid is from Sina subsidiary, and the annual membership fee for an account is 35.88 yuan. The Star Aid App is even more fierce. 20 yuan, a member for one month, can bind many trumpets with one click, and then let these trumpets automatically sign in and forward every day. " Yan Yan told reporters that the two appeared in 2018 and were very popular among fans.

  Where did these members’ money go after the service was stopped?

  "Can Star Aid App refund money?" On the second day after the Star Aid App was investigated, Xiao Ran asked questions on the Weibo, but so far he couldn’t find a way. "I heard that the illegal profit was more than 8 million, but the App was taken off the shelf and people were arrested. I don’t know who to ask for a refund."

  After the service of "Super Aid" stopped, some fans found that they could ask for a refund from the Sina subsidiary. "Send them payment voucher screenshots, Weibo nicknames and Alipay account numbers. It doesn’t matter if you have more money or less. Remember to ask Sina for a refund. " Weibo user @ honeythurts sent this Weibo on June 17th and got 718 reposts.

  Not all fans who ask for a refund can get it. "Private letter, no refund, and now I will ignore it." Fan Xiaozhen said, "There is not much money, forget it."

  Forwarding for resources, promises are hard to honor.

  A trend — has been observed in the side dishes that have been mixed with powder circles for nearly 10 years; — More and more companies have joined the ranks of harvesting fans with the list. "Click on the authentication information, some are still film and television companies, and some are simply trading companies selling hardware department stores, so let’s share a piece of it."

  Dishes told reporters that the common feature of these lists is that fans can vote for idols without spending money, but they must first complete some tasks to get tickets: "What do you need? Watching a 15-second video advertisement will give you 5 votes, and sending a Tik Tok with an idol name and a small program name will give you 15 votes. To put it bluntly, it is to use fans as advertisers, as free publicity, and as a resource for other apps. "

  What are the benefits of idols topping the list? "It’s nothing more than putting some advertisements that can reveal the idol image in some places for fans, such as airports, high-speed railway station, squares and cafes, and opening their small programs for a day, even including sending a low-end ‘ Reward ’ 。” Xiaocai said that new fans are often confused by these "rewards", and the old fritters can see the tricks at a glance. "Take the coffee shop advertisement as an example. The promise is 10 coffee shops, 10 Starbucks or 10 coffee shops that you can’t name. There is a big difference. This kind of commitment is simply vague. After the fans sold the coolies, they found that it was different from what they thought in advance, and there was no place to say it. "

  statement

  Help the stars brush the list, fans are suspected of breaking the law.

  "Internet idolize has evolved into a stage full of deception and profit-seeking, which is not the same as the idolize we used to know." Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said in an interview with Beijing Evening News that, taking the flower incident as an example, according to the provisions of the Consumer Protection Law, online shopping goods have no reason to return within 7 days, while digital goods, such as audio-visual products and software, are generally not included. "Virtual flowers belong to what goods? There is no clear law about whether it is reasonable to return it for 7 days, or whether it is similar to software. The platform should be stated in the user agreement, and consumers should be clearly informed in advance whether they can retreat. "

  Zhu Wei thinks it is very difficult for users to get back the prepaid membership money after the automatic ranking software stops serving: "It is illegal to brush the list, not only the operator is illegal, but also the participants are illegal. In this case, the illegal income of the operator should be collected, and it is difficult for participants to claim a refund."

  As for the practice that fans use labor to exchange resources for idols, Zhu Wei bluntly said that this is no longer a normal consumption behavior, and the identity of fans is no longer a consumer, which is very risky. "This does not constitute a contract, there is no clear consideration, and it is working for others and others are not aware of it. Whether the operators have relevant abilities and qualifications is often unknown. Whether these unilateral commitments are fulfilled or not, and there is no way to measure them. Don’t do this kind of exchange under the guise of giving aid to idols. This is likely to be fraud or even fraud. "

  Quick comment

  Stars rely on marketing, which is a social disease.

  "The power of Chinese idols has made many people see the huge business opportunities, and it is easy to turn business opportunities into money." Zhu Wei said that the platform corner definitely welcomes fans to play the list. "It can not only improve the popularity of the platform, but also make a lot of money. Idols can also profit from it, because they generally have no works, and they can only increase their popularity through repeated activities. As for whether they can get the benefits of selling flowers from the platform, only fans don’t know. How many people who take the lead in crazy support are sent by idols to brainwash and circle money, and fans will not know. "

  "For the fan economy, the Internet industry is actually a contradictory attitude. On the one hand, fans can increase activity and increase income for the platform; On the other hand, intentional or unintentional, active and passive list brushing, water army and public relations behavior also make the industry hate it, because a good ecology needs a fair and equitable environment, but the reality is that a mouse has broken a pot of soup. When one person starts to brush the list, everyone starts to be forced to brush the list, and the whole ecology is broken. " Liu Xingliang, president of DCCI Internet Research Institute, believes that even at the expense of reducing the activity of the platform, such ecological destruction cannot be tolerated.

  Liu Xingliang introduced that in such a list-brushing game, many ash production companies in the industry earned a lot of money, such as selling trumpet, being a navy soldier and making automatic list-brushing software. "A large part of the money in the entire industrial chain has been earned by these companies, but what these companies do is meaningless or even harmful to the industry and society. The criteria for evaluating stars have also changed from works to well-done marketing and high energy of fans, which is the morbid state of the whole society. " (Reporter Bai Ge)