Chery plays big! Starway Eta Ursae Majoris is equipped with exposure four-wheel drive as standard electromagnetic suspension.

     In terms of high-end brand building, Qiruixingtu has gradually gained a foothold in the market. Although its sales volume is not as good as that of Geely’s high-end brand, compared with the Great Wall Wei School, Xingtu has many hot-selling models such as Lanyue and Lingyun. Moreover, the brand-new model Eta Ursae Majoris is already on the way.

     A few days ago, we learned from the "online auto market" that a Star Road dealer exposed the configuration information of Eta Ursae Majoris. The new car is expected to launch 6 models, 4 two-wheel drive models and 2 four-wheel drive models, among which the four-wheel drive model comes standard with CDC electromagnetic suspension.

     It is reported that Eta Ursae Majoris is based on Starway M3X Mars Architecture 2.0, positioning a medium-sized SUV, starting with a flying fish extrasensory chassis, with an estimated price range of 170,000-220,000 yuan, and the new car will be unveiled and pre-sold in December.


     It is worth mentioning that Eta Ursae Majoris’s configuration specifications are quite high, and the comfort and technology configuration in the car are full. The four-wheel drive and the most expensive models with higher configuration are also equipped with electromagnetic active suspension, which further enhances the vehicle’s sports attributes.

     Specifically, the Eta Ursae Majoris two-wheel drive standard edition is equipped with 19-inch wheels, multi-color ambient lights, 50W wireless charging, 540-degree panoramic image, full-speed ACC/AEB, electric tailgate, 6-way electric adjustment of the main driver’s seat/4-way electric adjustment of the auxiliary driver’s seat, etc.


     The comfort version adds the configuration of whole car seat heating, front seat ventilation, main driving memory, electric release door handle, leg rest, etc. The Premium Edition has added adaptive headlights, second-row seat backrest electric adjustment, brand 14 speaker audio, leather seats and other configurations.

     The configuration of the new four-wheel drive comfort version and the premium version is expected to be the same as that of the two-wheel drive version. The comfort version additionally adds a timely four-wheel drive system and CDC adaptive electromagnetic suspension, and the premium version is also equipped with an AR HUD head-up system.

     Eta Ursae Majoris is equipped with the same 2.0T engine as Lanyue, with a maximum power of 192kW and a peak torque of 400 N m. The transmission system is matched with the 7DCT gearbox, and the new self-developed 8AT gearbox is expected to be mass-produced and matched in the second half of next year.

     Undoubtedly, compared with the models currently on the market, Chirengtu Eta Ursae Majoris belongs to the first echelon model in terms of power and configuration. Compared with joint venture models, the price advantage is obvious. After the new car goes on the market, we will wait and see whether it can become a hit like Chery Arrizo 8.


2024 China Tourism Leisure and Entertainment Industry Annual Meeting | Cultural Tourism Development: Breaking a New Game in the Crisis!

The 2024 China Tourism, Leisure and Entertainment Industry Annual Conference (hereinafter referred to as the "Annual Conference") hosted by China Amusement Machine and Amusement Park Association will be held in Beijing from March 19th to 21st.

In order to improve the media literacy of cultural tourism enterprises, enhance the awareness of crisis management and establish corporate brand reputation, China Amusement Machine Amusement Park Association will hold an exchange forum on crisis management and media literacy improvement of cultural tourism enterprises in conference room ·W105 of China International Exhibition Center (Shunyi Pavilion) on March 21st.

At the forum, Zhang Zhian, a professor at the School of Journalism of Fudan University and director of the Research Center for Communication and National Governance, Xiong Xiaojie, director of the Brand Marketing Committee of China Tourism Association and chairman of Times Wenlv (Guangzhou) Brand Marketing Consultant Co., Ltd., Liu Lei, vice president of Ailiai think tank, Qiao Dawang of independent filmmakers, author of the best-selling book Content Detonates Growth and Wang Ziqiao, a marketing consultant, and other industry experts will gather together to give keynote speeches, and finally set up a question-and-answer session for on-site communication.

It is reported that the annual meeting focuses on the development trend, market changes and product iterations of the tourism industry under the new situation, focusing on the innovation of "tourism+"format and scene changes in the new era, aiming at promoting the deep integration of cultural tourism and leisure, entertainment, education, science and technology, sports and other fields, expanding the space for industrial development and empowerment, enriching the supply of high-quality projects, helping the tourism industry to achieve effective improvement in quality and reasonable growth in quantity, further releasing the tourism consumption potential, and better satisfying the people’s diversification and multi-level.

Besides, The annual meeting will also set up the main forum of the 2024 China Tourism and Leisure Industry Annual Meeting, the China Tourism and Leisure Industry Safety Symposium, the China Tourism and Leisure IP Empowerment Forum, the China Tourism and Leisure Brand Marketing Forum, the China Cultural and Business Travel Project Innovation and Development Forum, the China City Park Transformation and Upgrading Forum, the China Indoor Park Innovation and Development Forum, the China Entertainment and Entertainment Innovation and Development Forum, the China Tourism and Leisure Development Trend Research Association, and the China Tourism and Leisure "Tide Entertainment New Species" Creation Forum. China Cultural Travel Planning Creative Innovation Forum, China Immersive Entertainment and Cultural Travel Digital Technology Innovation and Development Forum, China Tourism and Leisure Scene Promotion Forum, China Cultural and Sports Travel Unpowered New Business Development Forum and other sections. At that time, you will be invited to participate in the 2024 China Tourism and Leisure Industry Annual Meeting!

Author:Chen Mengyao

Editor:Gou Xiaoqing