The 2024 China Tourism, Leisure and Entertainment Industry Annual Conference (hereinafter referred to as the "Annual Conference") hosted by China Amusement Machine and Amusement Park Association will be held in Beijing from March 19th to 21st.
In order to improve the media literacy of cultural tourism enterprises, enhance the awareness of crisis management and establish corporate brand reputation, China Amusement Machine Amusement Park Association will hold an exchange forum on crisis management and media literacy improvement of cultural tourism enterprises in conference room ·W105 of China International Exhibition Center (Shunyi Pavilion) on March 21st.
At the forum, Zhang Zhian, a professor at the School of Journalism of Fudan University and director of the Research Center for Communication and National Governance, Xiong Xiaojie, director of the Brand Marketing Committee of China Tourism Association and chairman of Times Wenlv (Guangzhou) Brand Marketing Consultant Co., Ltd., Liu Lei, vice president of Ailiai think tank, Qiao Dawang of independent filmmakers, author of the best-selling book Content Detonates Growth and Wang Ziqiao, a marketing consultant, and other industry experts will gather together to give keynote speeches, and finally set up a question-and-answer session for on-site communication.
It is reported that the annual meeting focuses on the development trend, market changes and product iterations of the tourism industry under the new situation, focusing on the innovation of "tourism+"format and scene changes in the new era, aiming at promoting the deep integration of cultural tourism and leisure, entertainment, education, science and technology, sports and other fields, expanding the space for industrial development and empowerment, enriching the supply of high-quality projects, helping the tourism industry to achieve effective improvement in quality and reasonable growth in quantity, further releasing the tourism consumption potential, and better satisfying the people’s diversification and multi-level.
Besides, The annual meeting will also set up the main forum of the 2024 China Tourism and Leisure Industry Annual Meeting, the China Tourism and Leisure Industry Safety Symposium, the China Tourism and Leisure IP Empowerment Forum, the China Tourism and Leisure Brand Marketing Forum, the China Cultural and Business Travel Project Innovation and Development Forum, the China City Park Transformation and Upgrading Forum, the China Indoor Park Innovation and Development Forum, the China Entertainment and Entertainment Innovation and Development Forum, the China Tourism and Leisure Development Trend Research Association, and the China Tourism and Leisure "Tide Entertainment New Species" Creation Forum. China Cultural Travel Planning Creative Innovation Forum, China Immersive Entertainment and Cultural Travel Digital Technology Innovation and Development Forum, China Tourism and Leisure Scene Promotion Forum, China Cultural and Sports Travel Unpowered New Business Development Forum and other sections. At that time, you will be invited to participate in the 2024 China Tourism and Leisure Industry Annual Meeting!
Author:Chen Mengyao
Editor:Gou Xiaoqing