标签： 上海桑拿会所

Xu Jiayin, member of the Standing Committee of the National Committee of the Chinese People’s Political Consultative Conference and chairperson of the board of directors of Evergrande Group, returned

　　At around 1:00 noon on December 15, starting from the plane’s slow landing at Xinzheng Airport, Mr. Xu Jiayin and his wife Ding Yumei’s intense and efficient return to their hometown was destined to become a profound memory for them.

　　Mr. Xu Jiayin has not returned to Zhoukou for 8 years, and has not returned to Taikang’s hometown for 22 years!

　　When the clouds drifted over his hometown, the wanderer returned home. Xu Jiayin held back tears several times: he confessed that he had never been so excited

　　After 3 pm, Xu Jiayin led the elite soldiers of Hengda Group headquarters to Zhoukou, and went to Hengda Middle School, the first phase of the treatment project on the south bank of the Shaying River, Zhoukou Port, and the site of the Yellow River Diversion and Storage Project. At 5:30 pm, Mr. Xu Jiayin’s homecoming symposium was held as scheduled.

　　Liu Jibiao, the party secretary who accompanied the whole process, moved the audience with a unique speech, and at the same time shook Mr. Xu Jiayin’s mind – a group of yellowing pictures appeared in front of everyone:

　　This is Mr. Jiayin’s hometown, this is the courtyard, this is the main house, and this is the table used by Mr. Jiayin. Mr. Jiayin grew up and lived in this courtyard when he was a child;

　　This is the textbook that Mr. Jiayin used when he was in school, with Mr. Jiayin’s personal handwriting on it, and the seal that Mr. Jiayin drew with his own pen;

　　This is my grandmother’s portrait, next to my grandmother’s loom.

　　This is the bed that Mr. Jiayin used. According to Mr. Jiayin’s neighbors, Ding Yumei and her child also slept on this bed when they went home. Because the bed was too small, Sister Yumei could only sleep on the bed.

　　"I was born in a very poor place in eastern Henan. When I was one year old and three months old, my mother got sick and had no money or place to see her, so she left, and I became half an orphan. From childhood to adulthood, I grew up eating sweet potatoes and sweet potato noodles, and I was covered with patches and patches. When I was in elementary school, the classroom was a few dilapidated grass houses in the village that were not protected from the wind or rain, and the desks were made of mud tables. When it rained, it rained heavily outside the classroom and lightly inside."

　　"When I was in middle school, I was far away from home. I carried a basket of sweet potatoes and sweet potato noodles to school every week, as well as a bottle of salt. I ate one sweet potato and one black nest for three meals a day, and drank a bowl of salt water. In summer, the weather is hot, and the black nest will soon grow hair. Wash it before eating."

　　"After the country resumed the college entrance examination, I was admitted to university. Because I had no money to study or eat, the state gave me a bursary of 14 yuan every month, allowing me to finish college."

　　"Drink water and think of the source. We must repay the society, we must actively assume social responsibility, and we must help those in need more."

　　This is Mr. Xu Jiayin’s touching speech at the 10th China Charity Award ceremony. With a total donation of 11.30 billion yuan, he has won the China Charity Award, the highest government award for eight consecutive years, and won the title of "Most Caring Charitable Donor Individual".

　　Poor families produce filial sons, and filial sons are more loyal ministers. Success comes from struggle.

　　The group of pictures of "Memories of Growth" made everyone deeply feel what made Mr. Jiayin’s great love and boundless character and mind to take the world as his own responsibility! As the saying goes, "Difficulties and hardships, Yu Ru is successful".

　　Secretary Liu Jibiao’s emotionally choked introduction made Mr. Xu Jiayin’s eyes hot and tears flow several times, but he endured and controlled… The 20 years of hard experience in his hometown made him feel overwhelmed. It was precisely because of poverty, because of the training at the bottom, and because of the simple and precious love of his hometown fathers that cultivated his kindness, his responsibility, his responsibility, and his feelings for his country.

　　It’s time to give back to our hometown.

　　Traveling all over the world, my hometown is the only one. Helping to build my hometown has been my long-cherished wish and dream for many years: hometown, I’m back

　　"My hometown is different from the rest of the world. I have lived on this land of Zhoukou for generations, and I grew up on this land of Zhoukou. When I come back this time, I feel that Zhoukou has undergone tremendous changes and is changing with each passing day. More importantly, I feel that the leaders of the four major teams of the city, such as Secretary Liu and Mayor Ding, have a strong desire to change Zhoukou. The atmosphere of the city’s top and bottom officials is unprecedented, and the soft and hard business environment has also undergone tremendous changes. At the same time, the new city leadership team’s plans for the future of Zhoukou make me very proud, very proud, and look forward to it as a Zhoukou person."

　　Regarding the construction of Zhoukou Central Business District, Xu Jiayin promised that Evergrande will hire the world’s top masters to help plan the entire new district, and make the entire new district plan into a world-class modern new city that integrates ecological protection, green sponge and innovation and wisdom. "Yes, it is to make Zhoukou Central Business District a world-class model." Not only that, Evergrande will also invite domestic and international well-known entrepreneurs and well-known enterprises to claim and build a landmark building. In a word, Evergrande cherishes the great opportunity for Zhoukou’s development now, is full of confidence in Zhoukou’s development, and will definitely contribute to its hometown Zhoukou.

　　Returning home, Hengda’s original intention remains unchanged. Xu Jiayin said that 18 years ago, I had this desire and responsibility to build a university for Zhoukou, and first built the current Hengda Middle School in 2000. Now, Hengda and Zhoukou Vocational TechAcademy cooperate to "upgrade", which is just right to fulfill its long-cherished wish. Zhoukou has a large population and is a large agricultural city in the country. It is the right time for the country and the local government to vigorously develop vocational education. Evergrande will make use of its capital advantages and social resource advantages to go all out to help Zhoukou build this undergraduate college as soon as possible.

　　Xu Jiayin said that he wants to give his hometown a surprise: Regarding the construction of Zhoukou New District, Evergrande not only wants to turn Zhoukou’s CBD into the world’s top new district with green ecological wisdom, but also to raise the business format of the new district to a higher level and enrich the content. For example, in terms of tourism, three or five new major projects can be launched, such as Aquarium, Water World, Children’s World, and Movie Commune (small town), etc., to attract tourists from the surrounding area and even farther away to live in the scenic spot. At present, Evergrande Children’s World has more than 10 locations across the country. It is a full-indoor all-weather all-season fairy tale paradise specially designed for children aged 8 to 16, filling the gap in the world. The amusement project exceeds Disney Children’s Park and can only be played in a week. Evergrande’s "Eight Nations Hot Springs" (World Hot Springs City) can only be completed in one week; supporting services such as World Food Street are rare in the province and the whole country. These new formats can be considered for layout in the new district.

　　It is understood that Hengda has carried out preliminary docking for the protection and tourism development of Huaiyang ancient city. Tourism, as a new development sector of Hengda, is its important business support. Hengda will accelerate cooperation with Huaiyang to promote the development and construction of global tourism in the ancient city.

　　Xu Jiayin also said that not only cultural tourism projects, Hengda’s big health sector can also be put into the new district. Hengda comprehensively investigates the global health care model, develops and builds Hengda Health Valley for the elderly from 1 year old to 100 years old, provides a full range of all-age health care services, and covers multi-dimensional three-dimensional interactive experience projects, including sports and leisure, challenging the limit, and elderly rehabilitation.

　　Regarding the construction of agricultural high-tech areas, Xu Jiayin said that in the next 10 years, Hengda will invest 10 billion yuan annually, a total of 100 billion yuan in cooperation with the Chinese Academy of Sciences, launch a large number of innovative high-tech projects, and cooperate with high-tech projects in his hometown, including agricultural high-tech, with great potential.

　　Touched, excited, surprised, and longing, Xu Jiayin’s sincere confession made everyone excited. Zhoukou will usher in huge development opportunities. Evergrande’s strong intervention will bring historic changes to Zhoukou.

　　Don’t forget your original intention, you have to always be there. The moon is your hometown, and love is your hometown. Hometown complex, in the heart of 60-year-old Xu Jiayin, is as heavy as Mount Tai

　　When Mr. Xu Jiayin had 2 million yuan, he took out half of it for free and spent 1 million yuan to build a primary school in the village – "Jiayin Primary School";

　　When he had 500 million yuan, he took out 100 million yuan to build Hengda Middle School in the central urban area of Zhoukou, and donated it to the municipal government for free in 2011;

　　In recent years, he donated to his hometown Jiayin Middle School, Taikang County People’s Hospital Gaoxian Branch, Hengda Poverty Alleviation Base, Jiayin High School, with a total investment of more than 1 billion yuan.

　　Gaoxian has produced sages since ancient times! Jutaigang Village, Gaoxian Township, Taikang County, is the hometown of Mr. Xu Jiayin. Gaoxian Township got its name from Gao Chai, one of the 72 sages of Confucius. Gao Chai once took refuge here to give lectures, educate and educate people. Since then, the style of respecting the elderly and filial piety, and making progress in school has been passed down to the township for more than 2,000 years. Jutaigang Village is one of the largest villages in Taikang County, with a population of about 4,000 people, which can reach 5,000 or 6,000 people for a long time. Xu Jiayin lost his mother when he was young, and his grandmother brought him up, so he has a deep affection for her. There are two huge elm trees in the Xu family, and children are like car covers. It has been more than 50 years, and it is difficult for adults to hug each other. When Xu Jiayin was a child, his grandmother used to sit on the millstone at the entrance of the village, kindly waiting for his diligent and studious grandson to come home. Xu Jiayin made mistakes, and his grandmother was strictly disciplined and never pampered. The portrait of his grandmother was drawn by Xu Jiayin, who had never learned painting, in a few days, which shows that Xu Jiayin had a deep affection for his grandmother. Xu Jiayin was the only person in his class and the whole village who was admitted to the university at that time, and his grades in mathematics, physics and chemistry were close to full marks. His college entrance examination score was the third in the region, and he could be admitted to Tsinghua University and Peking University at that time. However, due to no guidance, he was afraid that if he failed the exam, he would eventually miss Peking University and Tsinghua University. In the end, suffering, the best "teacher", made him and sharpened him It can be said that the memory of his hometown is an inexhaustible driving force for Xu Jiayin’s life.

　　In order to express their gratitude to Xu Jiayin, the Zhoukou Federation of Literary and Art Circles organized young painters Guo Hong, Liu Sen, and Zhou Qile to paint a giant Chinese painting "Hometown Love" for him after on-the-spot investigation and interview, and gave it to Mr. Xu Jiayin as a gift. The picture is based on Xu Jiayin’s old house as the background. The village house is Pengmen, backed by a soil hill, with towering ancient elms and a grinding disc in the middle. Seeing this painting, Xu Jiayin repeatedly called it "priceless treasure, priceless treasure". He said that he would replace the paintings in his office with this ancient Chinese painting that records his growing memories, so as to always remind himself not to forget his homesickness, not to forget his original intention, to work hard for the people and the country, and to make contributions to the development of Zhoukou and the great rejuvenation of the Chinese nation.

　　The music sounded, and it was Fei Xiang’s warm "Clouds of Hometown". "Come back, wanderer who has wandered the world. Come back, clouds of hometown."

Is the queue in online celebrity Store a support or a real fire？ Nearly 3 adults are willing to line up for 2 hours.

　　Recently, the data released by the survey organization shows that nearly 30% of the consumers interviewed are willing to queue up for online celebrity drinks for two hours. There is also an endless debate about whether these are really queuing or hiring people to gather popularity. Beijing Youth Daily reporter found that hiring people to queue has long been a "primary means". online celebrity stores use the environment, products and marketing methods to make passers-by become queuing customers, which is behind the quiet change of consumers’ consumption concept.

　　phenomenon

　　"Punch in" the first online celebrity store in the New Year

　　Queue for an hour to buy milk tea

　　Liujing, who finally returned to Beijing from his hometown to work after the Spring Festival holiday, rushed to do two things before he came to tidy up his cabin — — Shooting snow scenes in the Forbidden City and punching in the online celebrity coffee shop in the Forbidden City.

　　Although there is "coffee" in its name, it is more like a online celebrity tea shop than a traditional coffee shop. The commodities, such as Kangxi’s favorite chocolate, milk tea with 3,000 beauties, smiling when riding a princess in the world of mortals, our palace’s delightful rolls and nourishing rolls, as well as the external packaging and the environment inside and outside the store, are the reasons why liujing, a young man, is in great demand.

　　In order to punch in and take photos, liujing not only braved the wind and snow to plunge into the Forbidden City from the East Fifth Ring Road, but also queued for nearly an hour in the cafe to get the unique gold-bottomed paper cups of the Forbidden City and the red cup sets with the patterns of the Forbidden City printed on them.

　　When liujing got the milk tea, the first thing he did was not to taste the drink in the cup, but to take a circle of photos in the store with the cup, and then go to a position where he could take a panoramic view of the turret, use this cup as a foreground and take a group of photos, and then he began to make friends circle while drinking with satisfaction.

　　From going out to finishing the circle of friends, after more than three hours of tossing and turning, drinking milk tea that has cooled somewhat, liujing felt glad you came. In fact, in the coffee shop in the corner building of the Forbidden City, many customers are like liujing. Although some people think that the quality of the drinks in this store is average, people who come to taste it are still in an endless stream. Some netizens called this place "the first online celebrity store in 2019".

　　interview

　　Customers take more meals than order.

　　Outside the store, the price of "yellow cattle" doubled

　　Although some netizens complained because they waited for nearly an hour to enter the "online celebrity Store" of the coffee in the corner building of the Forbidden City. But at present, no one has linked this popularity with "hiring people to queue up". But another online celebrity store was once caught in this storm. In 2018, two stores of Xicha were opened in Beijing, but they were frequently on the news and hot search because there were too many people waiting in line. Because there were too many people waiting in line, Xicha was once exposed as "hiring people to queue up". For this problem, its founder said that the store was too busy to open takeout, and Xicha wanted to solve not the number of customers, but how to improve productivity.

　　In order to verify whether the queue is for childcare or customers, Beijing Youth Daily reporters visited five tea shops in Beijing at different times in the past half month. In one hour, the number of drinks sold by different tea shops and at different times varies, ranging from 130 cups to 210 cups. The reporter of Beiqing Daily noticed that there were almost no people who lined up repeatedly during this period.

　　During the visit time of reporters of Beiqing Daily, the number of take-out in Xicha Store in the office area once exceeded the number of stores currently on sale. In the stores with large sales volume, customers waiting for meals were once more than those waiting in line.

　　At Joy City Store, the number of customers waiting for drinks in the surrounding area during the visit time of Beiqing Daily reporter was once twice as much as that of people waiting in line. In Changying Tianjie store, it takes less than 10 minutes to order food and more than 15 minutes to pick it up.

　　In addition, in the vicinity of Sanlitun stores, there are even people selling queuing places.

　　"It’s lined up inside. It’ll be there soon. Anything you want will do." A woman told the reporter of Beiqing Daily. A drink of more than 20 yuan, bid to 50 yuan. And she also took the small ticket that had been paid, saying that if she added some money, she could take the meal directly with this small ticket. The receipt shows a drink and a fruit tea that are the store’s signature. "Don’t worry about not selling, I want to buy a lot." When the reporter of Beiqing Daily asked how to deal with the failure to sell the meal receipt, the lady said.

　　Chu Xian, a marketing insider, said that hiring people to queue up is a means for some emerging small brands to create momentum, which is relatively primary and suitable for the brand’s creation period, but it can’t last long. Once the brand image is established, hiring people to queue up is not only unhelpful, but also may cause brand damage. For hi-tea and Forbidden City Corner Coffee, this relatively low-end marketing method is not needed.

　　interpret

　　Create the illusion that demand exceeds supply.

　　Let consumers "wait reasonably"

　　"It’s all here. I just want to try it. Anyway, it’s nothing." In the interview of the reporter of Beiqing Daily, this statement has the highest "voice".

　　Customers who have this idea are also the means of "hunger marketing" by businesses. Marketers say that waiting in line is the time cost consumers pay for their favorite drinks. How to enlarge this time cost within a reasonable range and create a scene of "demand exceeds supply" requires the planning of merchants.

　　In the eyes of some marketers, these tea shops in online celebrity are full of hints that "it is worthwhile to pay time and cost" to dilute the purpose of "hunger marketing". Take 1: 00 as an example. As a representative of the street tea shop, 1: 00 doesn’t have any place to sit in the shop, but the operating cabinet area in the shop is bigger and longer than that of the ordinary street tea shop. The clerk always needs to take materials from one end of the counter and then run to the other end to seal them, in order to complete the production of all milk tea. This lengthens the time of making milk tea, objectively makes customers wait longer, leading to queuing, but also makes the waiting customers clearly see the whole process of making milk tea. This technique has also been imitated by many online celebrity stores and carried forward.

　　Marketers said that although they couldn’t feel the service of online celebrity store in the queue, these value-added experiences weakened the attribute of "manufacturing" and emphasized the store service, with Xixian tea featuring strong brand and strong operation and Naixue tea focusing on social scenes as typical representatives.

　　Among the online celebrity stores that have survived for more than one year, hi-tea is quite the essence of this method. Not only the production area is fully displayed, but also a large number of people make it inside. On the one hand, this move improves efficiency, on the other hand, it is to highlight the value of its products and make consumers feel that "it makes sense to wait". In addition, hi-tea, Naixue-の tea and inWE-flavored tea leave a large number of seats in the store and decorate the store in a high-end and fashionable way, at the expense of the business area in the store to increase decoration.

　　Wang Hao, a food and beverage analyst at Mintel, said that opening a online celebrity tea shop with exquisite decoration and novel layout in the shopping center can help improve the consumption experience and relieve the anxiety of consumers waiting in line for a long time.

　　However, the queuing or full situation in the store makes passers-by curious about going to online celebrity store, which leads to concerns and potential customers. In an interview with reporters of Beiqing Daily, nearly 60% of those who didn’t take part in the queue said that if online celebrity stores didn’t queue up, they would like to buy their products and try them. There are also a few customers who hold the attitude of "optimistic about many people buying and wanting to taste how delicious it is".

　　observe

　　The rise of "scene consumption"

　　Customers are willing to pay for added value.

　　"For a cup of milk tea, as for this queue?" This may be a question that many consumers who pass through Sanlitun Xicha feel when they look at the customers who are lined up in sections.

　　The data survey reflects customers’ tolerant attitude towards online celebrity stores. Mintel, a research organization, recently released a report saying that its research shows that 28% of consumers think it is worthwhile to queue up for two hours to buy online celebrity tea. In the report of another survey agency, Ai Media Consulting, 74.5% of consumers surveyed can accept queuing for milk tea for less than half an hour.

　　According to Mintel data, the market growth of tea shops in China reached its peak in 2017-2018, with a compound annual growth rate of 14% increasing to 48.5 billion yuan. In some shopping centers in Beijing, the number of tea shops even exceeds the number of fast food restaurants. With so many choices, many consumers are still willing to queue up for a cup of milk tea for about half an hour. Analysts say and the change of consumption concept — — The transition from experience consumption to scene consumption is closely related.

　　Zhu Danpeng, a food industry analyst in China, said that people are demanding higher and higher quality of life. Eating is not only for satiety, but also for freshness, health, feeling and even personality. In online celebrity restaurants, there are not only novel products, but also scene consumption, with more services and brand added value. Consumers are willing to pay for this part of the scene, not just for the goods themselves, or even pay a high premium or time cost, which is itself a manifestation of consumption upgrading. This is just like some white-collar workers were more willing to go to Starbucks for consumption. In fact, they didn’t just like drinking coffee, but more recognized the lifestyle represented by Starbucks. Today’s online celebrity store also represents a lifestyle and consumption values recognized by young people, and is a vivid annotation of the new trend of consumption.

　　Text/reporter zhangxin

2024 China Tourism Leisure and Entertainment Industry Annual Meeting ｜ Cultural Tourism Development： Breaking a New Game in the Crisis!

The 2024 China Tourism, Leisure and Entertainment Industry Annual Conference (hereinafter referred to as the "Annual Conference") hosted by China Amusement Machine and Amusement Park Association will be held in Beijing from March 19th to 21st.

In order to improve the media literacy of cultural tourism enterprises, enhance the awareness of crisis management and establish corporate brand reputation, China Amusement Machine Amusement Park Association will hold an exchange forum on crisis management and media literacy improvement of cultural tourism enterprises in conference room ·W105 of China International Exhibition Center (Shunyi Pavilion) on March 21st.

At the forum, Zhang Zhian, a professor at the School of Journalism of Fudan University and director of the Research Center for Communication and National Governance, Xiong Xiaojie, director of the Brand Marketing Committee of China Tourism Association and chairman of Times Wenlv (Guangzhou) Brand Marketing Consultant Co., Ltd., Liu Lei, vice president of Ailiai think tank, Qiao Dawang of independent filmmakers, author of the best-selling book Content Detonates Growth and Wang Ziqiao, a marketing consultant, and other industry experts will gather together to give keynote speeches, and finally set up a question-and-answer session for on-site communication.

It is reported that the annual meeting focuses on the development trend, market changes and product iterations of the tourism industry under the new situation, focusing on the innovation of "tourism+"format and scene changes in the new era, aiming at promoting the deep integration of cultural tourism and leisure, entertainment, education, science and technology, sports and other fields, expanding the space for industrial development and empowerment, enriching the supply of high-quality projects, helping the tourism industry to achieve effective improvement in quality and reasonable growth in quantity, further releasing the tourism consumption potential, and better satisfying the people’s diversification and multi-level.

Besides, The annual meeting will also set up the main forum of the 2024 China Tourism and Leisure Industry Annual Meeting, the China Tourism and Leisure Industry Safety Symposium, the China Tourism and Leisure IP Empowerment Forum, the China Tourism and Leisure Brand Marketing Forum, the China Cultural and Business Travel Project Innovation and Development Forum, the China City Park Transformation and Upgrading Forum, the China Indoor Park Innovation and Development Forum, the China Entertainment and Entertainment Innovation and Development Forum, the China Tourism and Leisure Development Trend Research Association, and the China Tourism and Leisure "Tide Entertainment New Species" Creation Forum. China Cultural Travel Planning Creative Innovation Forum, China Immersive Entertainment and Cultural Travel Digital Technology Innovation and Development Forum, China Tourism and Leisure Scene Promotion Forum, China Cultural and Sports Travel Unpowered New Business Development Forum and other sections. At that time, you will be invited to participate in the 2024 China Tourism and Leisure Industry Annual Meeting!

Author:Chen Mengyao

Editor:Gou Xiaoqing