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Bullet comments on the film show hidden worries, expert interpretation： there are illegal remarks only pursue the audience


The bullet comment screening of "Embroidery Spring Knife" was cold
　
　 　 On August 7, the organizer of bullet comment field, Yeti Film, held a bullet comment screening in cooperation with the first day of release. It also announced that 100 bullet comment version screenings will be opened nationwide. Although almost all the cinema people collected by the reporter are not optimistic about the popularity of bullet comment movies, the big screen journey of "bullet comment" continues, and the reporter also experienced the bullet comment field of "Embroidery Spring Knife" firsthand.
　
[Bullet comment movie exposes hidden worries]

Dirty words appear on the screen, remarks have nothing to do with the movie, affect the first round of viewing, and the show is not marked
　
　 　 Before the opening, the staff at the entrance of the cinema will send a small note to each audience, detailing the use of bullet comments on the spot, the reporter connects to the wifi in the cinema with his mobile phone, logs in to the webpage set by the organizer, and publishes bullet comments during the viewing process.
　
　 　 Previously, some viewers in the bullet comment field reported that there was a problem with the network connection, but this situation was well solved in the bullet comment field of "Xiuchun Knife". According to Wang Jun, the founder of Yeti Movie, the network carrying capacity of the bullet comment field of "Small Times 3" was 200 people, but there were 260 people at the scene, which exceeded the load, so they increased the carrying capacity to 400 people in the "Xiuchun Knife" field, which became more than enough. After the reporter’s experiment, the speed of publishing bullet comments was very fast, with a delay of only about 1 second, which basically allowed the audience to enjoy the pleasure of "real-time complaining".
　
　 　 However, the plot of "Embroidery Spring Knife" is neat, there are not many loopholes, the clues are more complicated, and there are dazzling action scenes and clips. Many viewers and film critics think that the film is not suitable for bullet comments. From the perspective of the live effect, the film is also limited in "slot points", and the bullet comments are not dense, at most four to five lines. On the contrary, bullet comments also affect some viewers’ understanding of the plot. Some viewers sent bullet comments saying that "because of bullet comments, I watched it for 30 or 40 minutes, and I don’t know what the plot is about."
　
　 　 In terms of the content of bullet comments, it is not limited to complaining about the film. Some viewers even use bullet comments as a communication platform, posting content such as "Don’t leave after a few rows of beautiful women (handsome guys) are over", taking the opportunity to confess and ask friends. Some people send uncivilized language or advertise. Therefore, the organizers will ask the administrator to type reminder subtitles, and set some sensitive words to be blocked with asterisks instead. However, there will be occasional errors and omissions in the blocking words. For example, the reporter wants to type the name of the actor Zhu Dan in the film, but the word "Zhu Dan" always shows the "**" symbol, which is unclear.
　
　 　 Another problem is that the "embroidery spring knife" bullet comment field is not marked at the theater ticket office and third-party ticket exit, some viewers thought it was an ordinary show to buy tickets, but it was found that it was bullet comments, which seriously affected the viewing. Maybe because they don’t like bullet comments, a few viewers chose to leave halfway.
　
[Question bullet comment movie worries]
　
　 　 On Aug. 7, director He Ping expressed his concerns about the bullet comment film on Weibo: "The premise of a film being screened in theaters is the complete presentation of the audiovisual work authorized by the film author, and any distribution and projection institution has no right to add or change the screen presentation without the author’s permission. If this screening is rampant, it is recommended that the director and the film authors stipulated by the copyright law explicitly stipulate that the’bullet comment ‘screening must be approved by the author when signing a contract with the producer." This view has also been agreed by Jia Zhangke and even Zhang Zhen, the star of "Embroidery Spring Knife".
　
　 　 Reporters interviewed "Qin Shi Mingyue" director Shen Leping, bullet comment film organizer Yeti film company founder Wang Jun, asked them to respond to questions and explore the future development of bullet comments may also invite Beijing Dehe law firm Yao Kefeng lawyer in the legal level to interpret.
　
Bullet comments with the consent of the copyright owner are not infringing
　
　 　 Reporter: Do bullet comments need to be approved in cinemas? Are there any copyright issues?
　
　 　 Shen Leping: "Qin Shi Mingyue" bullet comment field is a model initiated by the filmmaker and cooperated with the cinema.
　
　 　 Wang Jun: The bullet comment field of the snowman film is an activity entrusted or authorized by the film, and we are the organizer. Since it is still in the initial experimental stage, there is no particularly formal so-called signing process, but there must be communication in all aspects.
　
　 　 Lawyer Yao’s interpretation: There is no legal prohibition of this kind of behavior. Cinemas can use their own space to conduct such screening activities. As long as the copyright owner agrees, it is legal. If there is no consent from the copyright owner, there will be a contract breach between the distributor and the theater. Because bullet comments appear on the content of the film, destroying the complete presentation of the copyrighted work.
　
Bullet comments have a review mechanism, and illegal remarks are only pursued by the audience
　
　 　 Reporter: What should I do when there are swear words, personal attacks, or even sensitive content on bullet comments? If there is a serious situation, will it constitute disturbing social and public order?
　
　 　 Shen Leping: We have the same review mechanism as general websites and Tieba forums. Our bullet comments have two content filters. The first is intelligent filtering, which uses computers to help us filter sensitive words, but computers cannot filter sensitive content with complex formats, so the second manual filtering is required, and the content editor artificially excludes sensitive words. So after the entire review mechanism is completed, the bullet comments will be delayed for five to ten seconds. Because most of our viewers are teenagers, the checks in this regard are stricter, and relevant laws have been consulted.
　
　 　 Since our bullet comment field is projected by the audience sending text messages to the wall, the audience’s mobile phone number can be checked. If there are loopholes in the review and someone publishes illegal information on the wall, we can also withdraw and delete it in time, and the person responsible can also be held accountable through the mobile phone number.
　
　 　 Wang Jun: We have a thesaurus of sensitive words, and this thesaurus will continue to expand. All uncivilized words, business advertisements, and personal attacks will be automatically blocked, and the administrator will remind the audience to pay attention to civilization in time. As for serious situations, we have not found them in these tests. Generally, there may be speech accidents on websites, and there will be reviews. For our automatic review, the delay of bullet comments does not exceed 1 second.
　
　 　 Lawyer Yao’s interpretation: During the screening of bullet comments, if someone publishes illegal remarks, the public security organs will not investigate the organizer, but the individual who released the information. The organizer is not obliged to prevent this situation, but has the obligation to delete inappropriate remarks. As for the boundaries of illegal speech, the public security organs need to define it. Basically, if the amount is particularly large, the whole article is, or the nature is serious and causes shock at the scene, it will constitute an offence. It is not difficult to obtain evidence. First, there are many witnesses in public places. Secondly, technically, the person who sent the message can also be investigated.
　
　 　 Reporter: Audiences date and make friends on bullet comments, and the content posted has nothing to do with the movie. Do you need to block it?
　
　 　 Shen Leping: As long as it is a normal mood, movie reviews, complaining and reasonable social interaction, it can be released normally, and illegal speech, personal attacks and advertisements will be blocked.
　
　 　 Wang Jun: The function of bullet comments is still being excavated, and some content that has nothing to do with movies, if it is social behavior, can be tolerated as long as it does not hurt the public.
　
Bullet comments should be specially marked when selling tickets, otherwise the rights and interests of consumers will be infringed
　
　 　 Reporter: Should theaters and organizers make special notes on the bullet comment field when selling tickets? Spoilers in the bullet comment field and flashing mobile phone screens in the audience will definitely affect the viewing experience. How to solve it?
　
　 　 Shen Leping: We use the form of mobile phone text messages on the wall, and the audience can still watch the movie on the big screen normally. Other bullet comment forms are derived from video websites, but most of the viewing on video websites is free and second-round. When buying tickets to watch in the cinema, the audience has time and money costs. It is impossible for us to ask the audience to watch it again and then watch bullet comment. Therefore, our form allows the audience to have two experiences at the same time, both watching the movie normally and playing real-time comments. If I do other bullet comment movies in the future, I will also choose the form of mobile phone text messages on the wall.
　
　 　 Next, we will do bullet comment venues, and we will definitely communicate fully with the theater and the ticketing system to indicate which bullet comment venues are. And the ticket price of our bullet comment venues is different from that of ordinary venues, which will be slightly more expensive, so the audience has the right to choose. If the audience has requirements for the viewing experience and needs 100% investment, they can choose ordinary venues.
　
　 　 Wang Jun: Spoilers and the screen of the mobile phone are bright, so it is inevitable to appear in the bullet comment field. If the audience does not like this format, they can not enter this kind of show to watch, and the audience has the right to choose. On that day, the bullet comment field of "Embroidery Spring Knife" sold tickets to the public, but it did not indicate the bullet comment field, which made some viewers have a viewing gap. I don’t know who should be held responsible for this. But in the future, we will definitely remind the organizers and cinemas to inform the audience that this kind of show is a bullet comment field.
　
　 　 Lawyer Yao’s interpretation: Special sessions must be marked, otherwise it violates consumers’ right to know.

Next: Responding to bullet comments

The future will be electric： fuel vehicles bid farewell to the era, are you ready？

In the next decade, gasoline vehicles may be on the verge of marginalization. This change is driven by environmental initiatives and technological innovation, as well as by policy. At the same time, social adaptation and cultural transformation have also paved the way for electric vehicles. However, we need to prepare for this change, including government and business input and support, consumer understanding and choice, and follow-up issues after the retirement of gasoline vehicles. The environmental and economic benefits of electric vehicles are self-evident, but we also need to pay attention to the possible negative effects of their use and take a series of measures to ensure their sustainable development. This process of change requires the joint efforts of governments, businesses and consumers to build a more environmentally friendly, healthy and sustainable society. First, environmental initiatives and technological innovation "Protect the planet, starting every time you turn off your engine" is no longer an empty slogan. The reality of global warming and environmental degradation has prompted governments and environmental agencies to take unprecedented measures. The advantage of electric vehicles is not only their zero emissions, but also their ability to combine with renewable energy to move towards a greener future. And technological advancements have made batteries more durable and charging facilities more convenient.

Under this trend, are the days of traditional fuel vehicles counting down? Second, the market economy and policy-driven market economy always revolve around benefits, and fuel vehicles are gradually losing their dominant position in the future economic equation. The government’s subsidy policies for electric vehicles, restrictions and even bans on fuel vehicles are gradually changing consumers’ car purchase choices. This is not just the impact of policies, but also the shift in market demand. And companies, always keenly capturing such signals, have adjusted their strategies and turned from the mainstream. When it becomes mainstream, will follow-up services such as accessories and maintenance of fuel vehicles become less accessible due to lack of economic benefits? III. Social Adaptability and Cultural Transformation With the continuous advancement of technology and the deepening of environmental awareness, the status of fuel vehicles is being challenged as never before. Rapid social adaptation and cultural transformation are paving the way for electric vehicles, and fuel vehicles seem to be gradually being marginalized. Not only because environmental issues such as global warming have become the focus of attention, but also because the popularity of electric vehicles has begun to reshape our way of life.

In this era of change, electric vehicles have not only become synonymous with clean energy transportation, they have also gradually become a symbol of fashion and modernization. In the streets of major cities around the world, charging stations are replacing gas stations and becoming new landmark buildings. We need to prepare for this change. Governments and enterprises should increase investment and support for electric vehicles to make them more excellent and competitive in terms of technology, performance and price. Consumers should learn as much as possible about electric vehicles, including technology, performance, price, charging facilities, etc., in order to make more informed car purchase decisions. At the same time, we should also pay attention to the follow-up issues after the retirement of fuel vehicles, such as parking, scrapping, recycling, etc., so as to jointly build a more environmentally friendly and sustainable society. Although the environmental and economic benefits brought by electric vehicles are self-evident, we cannot ignore some negative effects that may be brought about during their use and charging process. For example, battery life and handling, construction and management of charging facilities, etc. Therefore, we need to take a series of measures, including strengthening technology research and development and promotion, standardizing and market behavior, to ensure the sustainable development of electric vehicles.

In short, fuel vehicles may be moving towards marginalization, and electric vehicles may be ushering in a new spring. However, this process of change will not be achieved overnight, and it will require the joint efforts of governments, enterprises and consumers to build a more environmentally friendly, healthy and sustainable society. On the road ahead, we need to move forward together to meet the challenges of change and create a better future together. Fuel vehicles are moving towards the edge, and cultural transformation is taking place. The era of fuel vehicles is gradually passing, replaced by new energy vehicles such as electric vehicles. This energy transition is not just a technological innovation, but also a profound cultural transformation. People’s consumption habits, values and other aspects are being affected and changed. Young people are gradually becoming the main consumers of electric vehicles, and the concept of green travel is affecting people’s consumption habits. However, there are still some challenges in this transition process, such as battery life and charging convenience issues, as well as the influence of retro sentiment. Everyone is a participant and witness in this cultural revolution, and we need to solve some problems to promote the process of energy transformation and cultural transformation. With the gradual withdrawal of fuel vehicles, we are ushering in a new era.

The concept of green travel affects consumption habits. In recent years, the concept of green travel has gradually affected people’s consumption habits. Young people have become the main consumer group of electric vehicles. They are attracted by the silent characteristics of electric vehicles, the trendy appearance and the combination of intelligent technology. They have gradually changed the way people expect and use cars. In addition, the education system has also begun to instill concepts in students, thus cultivating more environmentally friendly future decision makers. The popularity of the concept of green travel has prompted people to support and participate in the energy transition and cultural transformation. Battery life issues and retro complexes are still challenges. However, the exit of fuel vehicles has not been smooth sailing. Many fuel car enthusiasts have doubts about the battery life and charging convenience of electric vehicles. They are worried about the inability to charge in time during long-distance trips, and they are also worried about the inconvenience of charging facilities. In addition, the resurgence of retro sentiment has left some people still full of emotion towards those classic internal combustion engine cars. They like the roar of gasoline cars and the thrill of the throttle. These factors have led to uneven social acceptance of energy and cultural transformation, and reflect the complexity of cultural transformation.

Everyone is a participant and a witness. In this transformation process, everyone is a participant and a witness. Automakers, drivers, policy makers, consumers, and others are all experiencing this profound cultural revolution. Whether it is the development of electric vehicles with higher battery life or the construction of more convenient charging facilities, everyone is contributing to the energy transition and cultural transformation. In the next ten years, we will continue to adapt and participate in this change until one day, fuel vehicles slowly withdraw from the long river of history and become a memory of an era. Solving problems drives the transformation process. However, there are still some problems that need to be solved in this transformation process. How to solve the battery life problem and charging convenience of electric vehicles are important issues. It is also necessary to solve the confusion and dissatisfaction of fuel vehicle users, as well as increase and promote policy support. Only by solving these problems can we better promote the process of energy transformation and cultural transformation. The government, enterprises and individuals all need to work together to provide better conditions to promote greater progress in energy transformation and cultural transformation. A new era is coming. In short, fuel vehicles are moving to the edge, and energy transformation and cultural transformation are happening.

In the next ten years, we will witness a major turning point in the transformation of fuel vehicles from the mainstream to the periphery. This is not only a victory of technological innovation and environmental protection concepts, but also a microcosm of social and cultural transformation. The road of the future may no longer be paved, but full of current and data flow. When fuel vehicles become "difficult to use", we will truly enter a new era. Therefore, each of us needs to contribute to this future and create better conditions for energy transformation and cultural transformation. Have you adapted to this energy transformation and cultural transformation? What are your expectations and suggestions for future transportation? Feel free to share your thoughts in the comment section.

Before the filming of zootopia 2, Disney still has n sequels waiting for you.

This article was first published in the film industry. Welcome to pay attention (WeChat search filmmore).

　 1905 movie network exclusive In less than three weeks, the cumulative box office in China has exceeded RMB 1.1 billion, which directly dismounted the one who just defeated and took the champion throne, and became the most popular cartoon released in the mainland in film history.

　

　 The influence of the film is also staggering: not only did the racial and social problems implied in the story arouse extensive thinking, but Nick the fox’s perfect pick up hot chicks skill also murdered a girl’s heart, and uncle sloth, who had a racing teenager’s heart, successfully occupied the WeChat chat record … … Many fans firmly believe that the film has been locked in the best animated feature film in 2017 Oscar in advance, and that it is a waste not to make a sequel to such a big hit.

　

　 However, the sequel to a live-action movie may not have to wait that long, but animated movies are often huge. Although many fans want to see a sequel to zootopia, there are still many sequels planned by Disney Company, and some sequels in "legends" add a bit of mystery to Disney’s "movie universe". So before zootopia 2, we may see the sequels of these works first:

　

"Frozen" stills

["It’s a nail on the board"]

1、

　 Frozen, released in 2013, is a commemorative work of Disney’s 90th anniversary. The global box office of $1.276 billion ranks ninth in film history, making it the most popular animated film in history. The episode "Let it go", which won the Oscar for best original song, once became a widely sung brainwashing divine comedy. It should be said that it is impossible for a film of this size to have no sequel.

　

　 As early as more than a year ago, Disney confirmed that it would shoot "Frozen II 2", and the original director, songwriter and main voice actors would all return. Recently, American actress kristen bell, who voiced the heroine, revealed that the reason why the sequel has kept everyone waiting for so long is because Disney, who has always been very cautious about sequels, doesn’t want to do it just for the sake of sequels, but to ensure that the story is good enough. At present, the script of the film has been completed and some adjustments are being made, and the dubbing work will begin soon this month.

　

"wreck-it ralph" stills


2、

　 Disney, accustomed to the story of talented people and beautiful women, actually found a bad guy as the protagonist, which is a modest pioneering work in the history of Disney animation; Pixel games, arcade game and other settings full of sense of the times in the film also earned all the feelings. Although sequel to the movie’s plan didn’t appear in the official film list of the film’s release year (2012), director Rich Moore indicated as early as 2012 that he wanted Nintendo’s classic character "Super Mario" to appear in the sequel.

　

　 Last July, John C.Reilly, who voiced Ralph, the leading character, also announced that he had signed a contract with Disney to shoot the movie Invincible Destroyer 2. However, there is no clue about the direction of the sequel story. For such a well-received work, perhaps the most important question is not when the sequel will be released, but how to shoot it.

　

"big hero 6" stills


3、

　 Last year, "Dabai" was on fire for a whole year, and rumors about the sequel were flying all over the sky. Genesis rodriguez, who voiced Honey Lemon in the film, also said that "big hero 6" is Disney’s third best-selling cartoon, and it is impossible not to make a sequel. As early as last April, Stan Lee, the "father of Marvel Comics", even announced shortly after its release that there must be a sequel, and the protagonist Hiro’s brother Teddy would be the biggest villain. But before long, director don hall denied this statement.

　

　 In March of this year, Disney finally announced the sequel plan, but like, this is also a series of animations. The sequel will tell the new adventures of the marines led by Hiro and "Dabai" immediately after the movie. The animation is expected to be officially launched in 2017.

Next page: Tangled