Guo Xiaoting restores Tang Yan Luojin’s romantic wedding, and finally the bridesmaid quota is given to Hu Ge

        There is a clever and cute potato spirit "Jacaranda" in "The Legend of Fairy Sword and Fairy Hero III", who often follows Xuejian and saves her life at critical moments. Guo Xiaoting [Weibo], the little potato, recently served as a bridesmaid in Tang Yan [Weibo] and the wedding. The main actors of "The Legend of Fairy Sword and Fairy Hero III" were reunited at this wedding. Recalling this drama full of memories, Guo Xiaoting also said that "Fairy Sword 3" made her decide to embark on the path of professional acting.

  And through the play, she also became Hu Ge’s junior sister [Weibo], and has since given her a lot of good guidance in her life: "It was he who suggested that I go to the theater exam, and I obeyed."

  When it comes to what impressed her most at Tang Yan’s wedding, Guo Xiaoting said that the most unexpected thing was that Luo Jin [Weibo] was nervous throughout the whole process: "He was always laughing on the stage, and when he was asked to speak, everyone was looking forward to what he said, but he would laugh first."

  This is not Guo Xiaoting’s first time as a bridesmaid, the last time was because of Liu Shishi [Weibo]. As for the statement that bridesmaids can only be three times, Guo Xiaoting laughed and said that she had reserved the remaining quota for Hu Ge: "I feel that the quota for’Immortal Sword 3 ‘is exhausted, maybe I will be his bridesmaid when Hu Ge gets married, and draw a happy end."

  Luo Jin’s wedding was always laughing, and the last bridesmaid quota was reserved for Hu Ge

  Sina Entertainment: Can you tell us about Tang Yan’s wedding?

  Guo Xiaoting: A very beautiful wedding, especially dreamy. Tang Yan is the most girly of all the people I know. She likes all kinds of pink things. She has always been looking forward to a wedding like a princess.

  Sina Entertainment: What were the more unexpected things at the wedding?

  Guo Xiaoting: What was more unexpected was that Luo Jin was nervous throughout the process. He was always laughing on the stage. When he was asked to speak, everyone was looking forward to what he would say, but he would laugh first.

  Sina Entertainment: Tang Yan’s wedding is very mysterious. Will it be hard for everyone to keep secrets?

  Guo Xiaoting: Actually not, because it was originally a friend’s wedding. Since she had this intention and did not want the outside world to disturb, we also felt very good. We did not bring our mobile phones to the scene, so we left our mobile phones at the hotel. The scene was really beautiful. Modern people have mobile phones, and they will always bury their heads in swiping their mobile phones or taking pictures and sending them out, but if not, they will do their best to feel the very romantic atmosphere at that time. I think it is very good.

  Sina Entertainment: How did Hu Ge perform at the wedding?

  Guo Xiaoting: At that time, he said to let him sing, although he was not prepared, he went up to sing directly, and everything was very face-to-face. Then he said to let Luo Jin take good care of Tang Yan, and said something very heartfelt. I feel that everyone has not changed much for so many years.

  Sina Entertainment: How do you feel about being a qualified bridesmaid?

  Guo Xiaoting: I think being a bridesmaid is a manual job. It’s very tiring, more tiring than me filming a movie, but it’s very happy because you can witness such an important day by their side, and there are many touching points. What moves me the most is that when the bride and groom exchange rings, they will talk to each other. Both of them are choked up and finished, including Liu Shishi’s time, I couldn’t control it at all. I was completely crying next to each other, and I could completely feel the feeling that both parties loved each other deeply.

  Sina Entertainment: Have you ever imagined your own wedding?

  Guo Xiaoting: I think my wedding is relatively simple. I want to invite my closest relatives to a special small area, maybe a small party of no more than 50 people. I want to be in a forest with very simple lights and music, and everyone sits together. I think this is enough. I am very afraid of too many people, and I hope everyone is very sincere.

  Sina Entertainment: Can you tell us what kind of boy you would like?

  Guo Xiaoting: I prefer those who are a little more mature and stable, and then talented, about 5 to 10 years old.

  Sina Entertainment: Do you know the saying that bridesmaids can’t be more than three times?

  Guo Xiaoting: Now it is two times, and there is still one place left. In fact, I only wanted to be Liu Shishi’s bridesmaid once before, because she is my best friend. This time I was also very surprised. Tang Yan invited me to be a bridesmaid more than a month ago, so this time she agreed. I don’t know who will be next time. I feel that the quota for "Immortal Sword 3" is exhausted, maybe I will be his bridesmaid when Hu Ge gets married, and it will be a happy end.

  Liu Shishi is like my sister, Hu Ge suggested that I go to the drama exam

  Sina Entertainment: Do you usually have a lot of private contact with Tang Yan, Liu Shishi and Yang Mi [Weibo]?

  Guo Xiaoting: I will be closer to Liu Shishi, and I will often go out to travel together. She is the closest one. She used to be in a company, and they are all girls, just like my sister. I will have less contact with Yang Mi, and Tang Yan’s words will be more intimate because they are all from Shanghai.

  Sina Entertainment: After Tang Yan got married this time, everyone said that you and Hu Ge were "immortal sword left-behind children". What are your thoughts on this title?

  Guo Xiaoting: Originally, everyone was talking about him, but I don’t know why he attracted me this time. Maybe they think I’m not too young. I’m not going to stay behind, he deserves this title. He is so much older than me, let him get rid of it first, otherwise it will be pitiful. Every time everyone urges him, he is also very helpless.

  Sina Entertainment: Did you talk to Hu Ge about anything?

  Guo Xiaoting: Yes, I was the only one flying from Beijing at first, so I was very nervous, but the moment I saw him on the plane, I felt at ease. I didn’t tell anyone before that I would be a bridesmaid this time, but when I saw him, I ran to tell him, and he said you were a bridesmaid again.

  Sina Entertainment: Will you talk about what happened during the filming of "Immortal Sword 3"?

  Guo Xiaoting: The relationship between these people is so good now, because everyone has known each other for many years, and they are all relatively simple people. At that time, after I finished filming "Immortal Sword 3", I signed Tang Dynasty, and Hu Ge became my senior brother. It was also he who suggested that I go to the theater exam, so I went obediently. He gave me a lot of good guidance. I had acted in plays before, and I also went to the same team to perform together, so I often visited each other’s classes.

  Sina Entertainment: What does the movie "Sword 3" mean to you?

  Guo Xiaoting: Maybe it was because of this drama that I decided to embark on the path of professional actors. In the past, filming was more of an extracurricular activity for me, because I was very bored, and my parents wanted me to exercise. At that time, I almost didn’t go to make "Fairy Sword 3" because my parents wanted me to study and stop filming, but I didn’t shoot ancient costumes, so I wanted to try it, and then I went on the road of professional actors.

  Sina Entertainment: Didn’t you post before that you were abused by Liu Shishi Wu Qilong [Weibo] and the two of them at the airport? Do you often encounter this situation?

  Guo Xiaoting: In fact, I am already very accustomed to it. I don’t feel "dog abuse" because I think this is their normal state. No other friends in my daily life are as loving as them.

  Wang Ju is my best friend and she is doing well now.

  Sina Entertainment: We only know that you and Wang Ju are junior high school classmates. Have you two been in touch?

  Guo Xiaoting: She is my best friend in junior high school and my best friend outside the circle. We usually contact a lot. She also told me before she went to participate in the competition. I also told her at the time that the situation might not be satisfactory, because I think a really good friend would be more direct. I said I hope she will enjoy the whole process of the competition and not think about the result. Later, everyone was unexpected about her results, and of course I was very happy for her. Both she and I felt like they were dreaming and it was amazing, but since junior high school, I have always felt that she is very suitable for this line of work. In private, she is also as energetic as on the stage.

  I used to think about whether I should give her a hand, but after she graduated, her mother wanted her to do preschool education, so she took a more traditional career path after graduation.

  Sina Entertainment: After everyone is busy with work now, will they not have as many contacts as before?

  Guo Xiaoting: I think it’s okay to contact as much as possible, and the frequency doesn’t matter, but we chat quite deeply. We are still the same as our girlfriends, exactly the same as before, without any changes.

  Sina Entertainment: How is her current state?

  Guo Xiaoting: Very good, she has done some variety shows slowly, and her mentality is relatively peaceful. She may start with some supporting roles in the movie, and gradually realize her dream step by step. I think she is in good condition, and she is also enjoying the current working state. We also thought about collaborating on a play together in the future.

  Xu Kai is very cute in reality: like a cute big boy

  Sina Entertainment: Recently, in the new drama "Once Upon a Time There Was a Spirit Sword Mountain", playing the cute-looking Kyushu No. 1 foodie Liuli Xian, introduce your role?

  Guo Xiaoting: In fact, I was a little hesitant when I first took over, because at first I felt that this character was still a bit like the role of the Jacaranda in "Immortal Sword 3", so I was more repulsive and felt that it was repeated all the time. Later, because this character has a dual personality, the first personality is a character who is particularly scheming and killing countless people, and the simple part is the second personality derived from her self-protection. Adding this part makes me feel very interesting.

  Sina Entertainment: Will the scheming personality be a little nervous?

  Guo Xiaoting: For me, this part will be easier to play, and I myself would prefer this kind of role with richer layers. On the contrary, I think it is quite challenging to play a simple personality. To play a particularly cute little girl who needs protection, both the director and I think this is the most difficult.

  Sina Entertainment: "Lingjian Mountain" is a manga adaptation. Does this bring any difficulties to your character?

  Guo Xiaoting: Yes, there will be. You have to bring the cute and ancient spirit in the manga to life, and make the audience feel that she is cute and not pretentious. I think this scale needs to be weighed. I also made some small movements and small designs in it to make the characters look more agile. For example, my character likes to eat corn cobs, and then I found about four or five different ways to eat, and I will also learn from the expressions of small animals or some cartoons.

  Sina Entertainment: The character of Liuli Xian is a foodie. In the process of playing her, did you also eat a lot of props?

  Guo Xiaoting: Yes, and I think it’s very difficult to eat something that looks good and makes people feel cute. I can’t eat it without any scruples in real life, but I have to show that I eat it very well. I think this is the hardest part of this drama for me.

  Sina Entertainment: This drama collaborates with Xu Kai. What’s your impression of him?

  Guo Xiaoting: He’s quite interesting. I had a deep impression of him when I first saw him at the press conference, because I always felt that he had been facing a lot of media recently, but he was still very nervous in the background. Then when the backstage person told him that you were going to speak later, he was very confused and said he didn’t know what to say. His expression was very similar to that of a primary school student. The contrast with his image was quite large, and he suddenly felt very cute, like a big boy.

  Sina Entertainment: When you two were filming together, did you have any memorable scenes?

  Guo Xiaoting: This play is very different from him in "Story of Yanxi Palace". He played a very lively and ruffian character. At first, it will be a little difficult for him to enter. Later, everyone will play around slowly. After playing, they will unload the package, and there will be many small surprises, such as some grimace expressions or small movements, which will make everyone’s play look very vivid.

  The role of Jacaranda is very happy to be recognized, but I want to try other types more

  Sina Entertainment: It was easy to play the Jacaranda at the time, but will it be more difficult to play this role now? Why?

  Guo Xiaoting: After all, it is much bigger now than before, and I am more inclined to interpret more complex characters. I am not a very lively person, so it will be more difficult for me to play that kind of role, and I will also worry that the audience will not believe it. I think cuteness is a difficult state to play, unless I really have the potential.

  Sina Entertainment: Now find out if your script characters tend to be cute or complex?

  Guo Xiaoting: Half and half. Before, I gave everyone the impression that I was still like a jacaranda. Later, when I was in college, I played "Shaolin Asked" with Zhou Yiwei and Guo Jingfei. It was a particularly complex role. The audience would find that I could also play a very different type, and many directors also recognized it. Therefore, I would gradually ask me to play some roles that were completely different from before. I have also been trying to break through.

  Sina Entertainment: But now that everyone mentions Guo Xiaoting, their first reaction is still to think of jacaranda. Will they be anxious about this state?

  Guo Xiaoting: I’m not in a hurry. I think it’s good to have one or two characters recognized by everyone. I’m also happy to accept this matter, and I think I’ll take my time in the future, because there’s still a long way to go. But there will be a little bit of distress. Everyone will be more ready-made, and they will think what you look like, and let you play what type of role, rather than giving you more opportunities to try other roles. So when a script that is completely different from before is handed over, I will choose that role first.

  Sina Entertainment: Do you have any work plans for the future?

  Guo Xiaoting: Finish filming "Lingjian Mountain" first, and then maybe shoot a modern drama, because I have been shooting ancient costumes recently, and I want to try some other genres.

  Sina Entertainment: How to Balance Work and Life?

  Guo Xiaoting: I am not a person who takes all work, and I even think that life will be more than work, so I arrange my life to be quite fulfilling. When I am not filming, I travel, read books, and write a lot of articles. There are many friends in the art circle around me who want to develop in that direction in the future, maybe as a curator, because I am quite interested in art, and it is also a new discovery in the past two years.

Second-tier high-end brand dispute: why Volvo fell to "third-tier"

In April, Volvo sold 1.04 yuan in China.
Ten thousand vehicles; Cumulative sales from January to April 3.92
Ten thousand vehicles, the lowest sales volume among the four second-tier brands, even less than half of Cadillac’s sales volume, were also thrown far by Lexus and Jaguar Land Rover.

According to industry insiders, Volvo has gradually declined in the second-tier high-end brands, mainly because the flagship model failed to establish a high-end brand image and could not be recognized by consumers; The low growth rate of Volvo is in
SUV has not formed an effective growth point, the main model XC60.
Nor did it keep up with the mainstream of the industry.

It must be said that ABB is a convention in the high-end car market, especially in the domestic market, Audi, BMW and Mercedes-Benz (
ABB) The three major brands account for more than 70% of the total, but you don’t say ABB.
No way. In fact, the share in ABB "
Head "space, often referred to as"
The high-end car camp of "second-line brand" is undergoing profound and drastic changes: the overall growth continues and gradually erodes.
ABB’s market share. Among them, some brands began to stand out and set aside other competitors; Some even after domestic production, even if there are two brands, they can’t do a single imported car brand, and the market ranking drops again; Other brands have grown compared with themselves, but they have lagged behind the overall growth of the high-end car market, and have actually fallen behind and been moved out.
"second line" …

Therefore, for the high-end car market that has maintained a high growth rate, the Economic Daily-China Economic Net auto channel is concerned about both.
An old performer like ABB also pays attention to other new performers with various possibilities. Today, let’s take a look at Volvo’s market performance, and explore why it lost its rivals in the competition of second-tier brands and even fell into the ranks of third-tier brands.

Recently, some media reported that Geely Automobile told the banks applying for the lead underwriter that only Volvo Car’s market value exceeded 30 billion US dollars would conduct an initial public offering (IPO), which was considered by some analysts as "too high expectations".

Judging from the market performance of China, Volvo’s largest single market in the world, Volvo’s IPO road may really be uneven. The data shows that in April, Volvo sold a total of 10,400 vehicles in China; From January to April, the cumulative sales volume was 39,200 vehicles. Cadillac, Lexus and Jaguar Land Rover, both second-tier high-end brands, sold 81,100 vehicles, 53,200 vehicles and 50,300 vehicles respectively in the first four months. In contrast, although Volvo achieved growth year-on-year, its sales volume was the lowest among the four second-tier brands, even less than half of Cadillac’s sales, and it was also far behind by Lexus and Jaguar Land Rover.

Compared with the above-mentioned high-end brands, Volvo’s decline has already appeared before. In 2017, the gap between second-tier high-end brands began to widen. Among them, Volvo sold a total of 114,400 vehicles, and the gap with the previous one was 18,000 vehicles, which should not be underestimated for second-tier high-end brands whose annual sales just passed the threshold of 100,000 vehicles.

  Lack of brand power
The flagship model is difficult to build a high-end image.

According to public data, Volvo’s flagship SUV model XC90 sold a total of 2,831 vehicles from January to March, while BMW X5, Audi Q7 and Mercedes-Benz GLE, as its "imaginary enemies", sold 14,201 vehicles, 13,511 vehicles and 9,203 vehicles respectively in the first quarter. This shows that Volvo XC90 is weak in competition.

  Volvo XC90

Cun Wang, Vice Minister of Investment and Marketing Department of SINOMACH, pointed out that for large and medium-sized imported SUVs, consumers are more interested in brands, while Volvo, which is in the second-tier and high-end category, is relatively weak in brand power, so it is difficult for XC90 sales to increase significantly.

As Volvo’s flagship car, the domestic S90 is highly anticipated. When S90 was unveiled at the Guangzhou Auto Show in 2016, Chen Lizhe, general manager of Volvo Car China Sales Company, once said, "The new S90 long-wheelbase luxury sedan is superior to German competitors in terms of technological leadership and luxury comfort configuration, whether it is an entry-level T4 model or a T5 model."

The reality is that the "advantage" of Volvo S90 is not reflected in the sales volume, and the new car only sold less than 1,000 vehicles in the month of listing; In 2017, S90 sold a total of 24,700 vehicles, less than 20% of Audi A6L; From January to April of 2018, S90 sold a total of 11,500 vehicles, which is only equivalent to the monthly sales of Audi A6L. Obviously, the so-called "domestic flagship" of Volvo S90 has not started, let alone enhance the brand image.

  Volvo S90

Faced with the pressure of poor sales, Volvo had to choose a strategy of sharply reducing prices to deal with it. The reporter from Economic Daily-China Economic Net learned during a visit to a Volvo 4S store in Beijing that the current Volvo XC90 has a "comprehensive discount" of 170,000-180,000 yuan from the entry model to the top model, while the official guide price of S90 entry model is 369,800 yuan, which also has a discount of nearly 90,000 yuan. The staff even said, "If you really want to buy it, the price can be discussed again."

In the eyes of the industry, Volvo has gradually declined in the second-tier high-end brands, mainly because the flagship model failed to establish a high-end brand image and could not be recognized by consumers.

"Volvo XC90 offers such a big discount, mainly because there are very few consumers looking at cars and there is basically no sales every month." The staff said helplessly, "There are group buying activities in the 90 series in the store these two days, and the discount range is even greater. For the sake of capital turnover, there is nothing we can do."

Lack of marketing power
The main models are difficult to pick the sales beam.

After being acquired by Geely Group, Volvo’s product upgrading accelerated and new models appeared constantly. Among them, XC60 and S60L are both suitable for walking. However, in product marketing, it seems to be somewhat inadequate, which has affected the market performance to a considerable extent. For example, Volvo has been committed to promoting "being the safest car" for a long time, but when "safety" has become an essential element or basic guarantee for high-end cars, and when a number of independent brands such as WEY also focus on "safety", Volvo’s almost unchanging statement has no advantage.

During the visit to the market, the reporter of Economic Daily-China Economic Net found that Volvo salespeople are still old-fashioned words: "The proportion of boron steel in Volvo body can reach 45%, far exceeding other brands"; "Preventive protection for rear-end collision, which can safely brake when the difference is 50KM/h"; "XC90′ s self-driving has reached L3 level, so far there has not been an accident" … However, when asked about other advantages, the staff only brought a product color page and said, "Look for yourself, you can ask me if you don’t understand". Can this help users’ cognition and sales promotion?

  Volvo XC60 offers a comprehensive discount of 65,000 yuan.

In addition, Volvo’s inflated price has also become a hot spot for consumers to vomit. Last December, Volvo’s new generation XC60 went on the market. However, at the moment when the price of high-end cars is generally lower, the price of new cars is further raised on the basis of high price, and the starting price has risen from 358,900 yuan to 369,800 yuan, which is not too much compared with BBA, which directly leads to its sales volume hovering around 3,000 vehicles. The data shows that from January to April, the sales volume of Volvo XC60 was 11,564 vehicles, up 9.31% year-on-year, which was based on the substantial price reduction. It is understood that the current comprehensive discount of Volvo XC60 is more than 50,000 yuan, and the Beijing area can even reach about 65,000 yuan.

  Netizen tucao Volvo XC60 price is too high.

Netizen yuken12900 said in the forum, "Volvo typically has no self-knowledge, and it will be even worse after X3 and Q5L come out! The expected price reduction of 100,000 may not be useful. By the way, I almost forgot, and GLC will soon be extended. Spend the same money and give a reason to choose Wo (Er) Wo? "

In this regard, Cui Dongshu, Secretary-General of the Association, said that the low growth rate of Volvo was mainly due to the lack of effective growth point in SUV, and the main model XC60 did not keep up with the mainstream of the industry. In addition, the price of Volvo XC60 is too high, which may be because it hopes to enhance its brand image through price and let consumers recognize the positioning of its luxury brand, but the effect remains to be seen. (Economic Daily-China Economic Net auto channel Original Reporting Group)

I heard that the modified car was strictly investigated? The original Great Wall "wild cannon" with modification knows what you need.

Introduction: Welcome to Cheyan. Interesting and informative knowledge about automobiles is here. Welcome to pay attention. Theme of this issue: I heard that it has been strictly investigated recently? The original Great Wall "Wild Cannon" with modification knows what you need.


I believe that many people have their own dream car in their hearts, especially for many male compatriots. It is their dream to have an off-road vehicle over the mountains to see the scenery that others have never seen. But the reality is cruel, and most hard-core off-road vehicles have always been expensive, which has discouraged many people; Secondly, it is often too much to cross the original car in the field with complicated conditions, so it will involve vehicle modification, and the modified car is a "forbidden area" in China, and many reasons have finally become obstacles for friends who yearn for cross-country to put it into practice. Then the appearance of this car next should be the "gospel" of many people. The original factory will take the modification and "go wild" with you. He is.Off-road version of the Great Wall Gun is referred to as "Wild Gun"!

First of all, let’s distinguish the difference between the off-road version of the Great Wall Gun and the ordinary version. The most intuitive difference between the two is the appearance. The off-road version has more original wading throats, steel front bumpers, black wheel eyebrows, etc. In addition,Compared with the ordinary passenger version, the off-road version uses multi-link suspension instead of traditional steel plate suspension, which improves the comfort a lot.

Returning to the Great Wall "Wild Gun", friends who play cross-country know that the modification must first start from getting rid of difficulties and saving themselves, so it must involve the installation of winches, which is also the standard of the Great Wall "Wild Gun". Not only that, the original wading throat no longer makes you worry about being "choked off" when wading. The high-end version of AT tires and steel front bumper basically need to be added and modified for off-road play, and the "wild guns" are all in the original factory for you. According to related news,Three-lock winch wading throats are standard, while nitrogen shock absorption, sand accumulation cup and rear cargo box will be configured only when modified in high-equipped vehicles.

In terms of off-road hard indicators, the Great Wall "wild guns" are also available, including low-speed four-wheel drive, tank turning, crawling, three differential locks, 360-degree ring shadow, etc., which can be said to be the most advanced technology configuration of Harvard at present, and meet all your off-road needs to the greatest extent.

In the interior, the off-road version of the gun is very similar to the passenger version, but the color matching of red and black is added. Although it is a pickup truck model, the comfort is not compromised. The double electric seats and the central control are almost covered with soft leather, ACC adaptive cruise, seat addition, shift paddles, etc., which breaks the long-standing inherent impression that pickup trucks are cheap.

In terms of power, it is equipped with a 2.0T turbocharged engine code-named GW4C20B, with a maximum power of 190 HP and a peak torque of 360Nm, which is matched with ZF 8AT gearbox and four-wheel drive system.They are all the same as Haval H9.In the choice of driving mode, there are 7 items: highway, energy saving, standard, sand, rain, snow and mud.

At present, there have been many off-road test videos of the Great Wall "Wild Gun", and from its performance, it is generally excellent. As for the price that people are most concerned about, the Great Wall official hasn’t announced it yet, but the starting price of the H9 with the same big piece is 200,000, so its price will not be too high, and it is expected that the high allocation will be within 200,000. This is acceptable for people who love cross-country.

Written at the end: Judging from the various configurations of the off-road version of the Great Wall Gun, the Great Wall has once again shown full sincerity. Although the price is still opaque, the price of the Great Wall, which has always been the main cost performance, will not exceed people’s expectations. In recent years, domestic cars have made great efforts to lower the price of joint venture cars of the same level, and the achievements of independent brands are really gratifying. So what do you think will happen after the listing of Great Wall "Wild Cannon"?

The Chinese "May Day" play bill is coming! Do you think you’re over budget?

  Beijing, May 6 (Xie Yiguan) After the May 1 holiday, many people summed up their holiday life as "following the crowd" and "buying from buy buy", so that the Ministry of Culture and Tourism used "prosperity exceeding expectations" to describe the May 1 culture and tourism market. How did you spend this holiday? Did you spend more than your budget?

  195 million people!

  — — Small holidays stimulate the enthusiasm for fake travel.

  Compared with recent years, the biggest change in this year’s "May Day" is that the holiday is adjusted to four days, and the small holiday has stimulated the enthusiasm of the public to travel.

  According to the comprehensive calculation of the Ministry of Culture and Tourism, the total number of domestic tourist receptions during the May 1 holiday was 195 million, an increase of 13.7%. The average time for tourists to stay out is 2.25 days, an increase of 9.5% compared with Qingming holiday. At the local level, the number of tourists received by Sichuan increased by 40.35%, and that of tourists received by Jiangxi increased by 17.71%.

  In order to enjoy the holiday better, many people choose the mode of "paid annual leave+small holiday". According to the data of Tuniu, 26% of tourists travel for 5-6 days, and 29% of tourists travel for 7 days or more, and only 45% of tourists travel for 4 days or less.

  On the booking platform for flying pigs, the number of travelers on May 1 increased by 51% year-on-year. Among them, domestic tourism increased by 51%, and outbound tourism increased by 63%.

  According to Ctrip’s data, the top ten cities among the top ten tourist source cities in May Day tourism are Shanghai, Beijing, Chengdu, Guangzhou, Chongqing, Wuhan, Nanjing, Shenzhen, Hangzhou and Xi ‘an. The top ten domestic tourist cities that are most popular with tourists are Beijing, Xiamen, Chongqing, Shanghai, Xi ‘an, Chengdu, Hangzhou, Kunming, Guangzhou and Guiyang.

  Which tours are the most popular?

  — — Parent-child travel around is the hottest.

  During the "May 1" period, family travel in the form of parent-child and study became popular and became a hot spot of consumption.

  According to Ctrip data, the post-80 s and post-90 s young people who dominate the May 1 ST tourism market prefer to take their children with them. Children’s tickets account for 10% of the total bookings, among which orders from the post-80 s have the fastest growth. Parents are also more willing to spend money when traveling with their families.

  The "May 1" toll road exempts small passenger cars from tolls, which also boosts the enthusiasm of go on road trip around the family.

  The donkey mother’s report shows that the parent-child tour around "May Day" is the most popular, accounting for about 55%. From "walking around the baby" to "going on holiday with the children", punching in the popular scenic spots of parents and children during the day, staying in high-end resort hotels or parent-child hotels at night have become popular matches.

  According to the data of Tuniu, the theme scenic spots of Shanghai Disneyland, Guangzhou Chimelong Happy World, Zhuhai Chimelong Ocean Park, China Dinosaur Park, Shanghai Happy Valley, Wuhu Fangte, Wuhan Polar Ocean World, shenzhen happy valley, Changzhou Global Dinosaur City and Shanghai Wildlife Park are especially popular with the surrounding parents and children.

  — — The hit drama online celebrity scenic spot becomes a punching place

  According to Ctrip data, the post-90s generation has become the backbone of travel with a proportion of 30%, followed by the post-80s generation, accounting for 27% of the total number of people traveling. Young people have become the main force in the May Day trip, and they love to travel freely and are keen on "online celebrity Land".

  The "online celebrity Scenic Spot", which became popular in video platforms and popular TV series, is the most popular destination for young people to punch in.

  Tongcheng data shows that Yongxingfang at the foot of Xi ‘an City Wall, Xiamen Seaview Subway, Gulangyu Island, Zhangjiajie Glass Plank Road, Qinghai Chaka Salt Lake, as well as the alley, Pingjiang Road, Jinji Lake and Gongshan Island in Suzhou, where the hit TV series "Du Ting Hao" was filmed, poured in a large number of tourists.

  The "online celebrity" cities and scenic spots, such as the Forbidden City in Beijing, Hongyadong in Chongqing, Erhai Lake in Dali, Lugu Lake in Lijiang and Aden in Daocheng, Sichuan, are also among the most popular destinations.

  117.67 billion!

  — — The consumption prosperity of the cultural tourism market exceeded expectations.

  The enthusiasm of the public for traveling has driven a strong tourism consumption economy.

  “‘ May Day ’ During the holiday period, the domestic tourism revenue reached 117.67 billion yuan, an increase of 16.1% according to comparable caliber. " According to the data of the Ministry of Culture and Tourism, the proportion of tourists who spend between 501 and 1000 yuan is the highest, accounting for 38.0%, which is 1.2 percentage points higher than that of Qingming holiday.

  "Buy in buy buy" has become a key word for many people during the May Day holiday. According to the statistics of UnionPay, the total amount of online transactions of UnionPay reached 1.29 trillion yuan during the four-day holiday of May Day, an average daily increase of 42% compared with last year’s May Day holiday.

  According to Ctrip, the top ten cities with domestic tourism consumption power are Beijing, Hangzhou, Shanghai, Fuzhou, Shenzhen, Tianjin, Qingdao, Taiyuan, Ningbo and Nanjing. In these cities, the per capita spending on a single domestic tour of May Day tourism exceeds 2,600 yuan, of which Beijing exceeds 3,000 yuan.

  — — Where did the consumer’s money go?

  In addition to domestic tourism consumption expenditure, Ctrip data shows that bookings for overseas local entertainment (overseas tours, diving, hot springs, food coupons, etc.) increased by 114%, and overseas ticketing services increased by 73%. The per capita spending of outbound tourists in Beijing exceeds 7,000 yuan, and that of Dalian, Taiyuan, Xi ‘an and Shanghai also exceeds 6,000 yuan.

  This holiday, "left-handed durian, right-handed crayfish" has become a portrayal of many people’s eating. According to Suning’s big data, before and after May Day, Suning’s food sales increased by 347% year-on-year, and only crayfish sales increased by 246%. Among fruits, durian sales ranked first.

  Compared with last year’s "May Day", the number of take-away orders and offline consumer orders with hungry word of mouth increased rapidly. After 1995, the frequency of group take-away consumption in colleges and universities increased by 112.4% year-on-year, and the most expensive offline consumption in Shanghai, Suzhou, Hefei, Nanjing and other cities all exceeded 50,000 yuan.

  It has become a trend to have a "cultural festival" during the holiday. According to the data of Lighthouse Professional Edition, driven by "Reunion 4" and "How to Be Home", the comprehensive box office of "May 1" file increased by 15% to about 1.54 billion yuan, and the number of people watching movies exceeded 35 million.

  According to the data of the donkey mother, more than 80% of tourists have cultural experience in their journeys, and the number of tourists in scenic spots with museums, ancient towns and cultural theme activities has increased by more than 20% compared with 2018. For example, the Forbidden City in Beijing, Du Fu Caotang Museum in Chengdu, Shaanxi History Museum and Shenyang Palace Museum rank among the top ten in the regional popular scenic spots.

  As the wedding season, Suning’s report also pointed out that many consumers purchase a large number of furniture, household appliances and household items. Sales of home improvement building materials increased by 47%, sales of furniture increased by 25%, sales of household appliances increased by 49%, and sales of jewelry increased by 24%.

  What did you buy for the May Day holiday? What do you think of this consumption bill? (End)

Box office increased by 252%! Has the music festival ushered in a big explosion?

  BEIJING, May 8 (Reporter Ren Siyu) Has the music festival, which is sought after by young people, ushered in a big outbreak?

  On May 6th, Barley released "Observation on the May 1st Performance in 2021". The report shows that during the May 1st holiday, there were over 3,800 professional performances offline, among which the box office of Livehouse, Talk Show and Music Festival increased by more than 250% compared with the same period in 2019.

  On social networks, topics such as "Qin Hao watched Yi Nengjing’s performance", "Faye Wong lost his hat again at Strawberry Music Festival" and "A man wearing protective clothing and dancing in Shandong Music Festival" have been on the hot search list. Music festivals, which were originally regarded as minority entertainment activities, have begun to become one of the lifestyles that everyone likes to see and hear.

  Source: Weibo screenshot.

  Music Festival becomes a holiday "new standard"

  According to the monitoring of China Performance Industry Association, during the "May 1" holiday this year, there were about 14,000 performances nationwide, with a box office income of 860 million yuan, and more than 6 million people watched performances during the holiday, of which more than 40% were tourists, and 12% were music festivals and concerts.

  From last year’s "Eleventh" holiday to this year’s "May Day" holiday, music festivals have increasingly become popular items for people to travel and entertain.

  The data shows that over 40% of users choose music festival as their first choice for holiday and leisure during the May 1 holiday this year, and 60% of users who buy music festival choose to watch performances across cities. Strawberry Music Festival, Midi Music Festival, Guochao Music Festival and Midou Music Festival were held in many places, and famous musicians and bands such as Cui Jian, Pu Shu, Xu Wei, New Pants, Mourning and Wang Jia were among the guests.

  2021 Beijing Strawberry Music Festival was held in Beijing Shiyuan Park. Source: Video screenshot.

  While the fans are busy catching up with the music festival, the musicians are even more busy. According to the public itinerary of the five-person band, they moved to Changzhou, Shanghai, Nanjing and Beijing to participate in the music festival within four days. "Performing is our labor," they sighed at the Weibo.

  According to barley data, there were 56 music festivals in the country during the five-day holiday, which was 37% higher than the same period in 2019. The box office and attendance increased by 252% and 173% respectively compared with 2019.

  Source: Barley "2021 May 1st Performance Observation".

  Generally speaking, during the holiday period, live performances recovered strongly, and various performances such as music, theater and Quyuan Zatan were abundant, the box office growth rate was obvious, and the consumption power of head projects was strong; It is becoming a trend to travel with literature, and the regional consumption preference is gradually broken; The market consumption structure tends to be younger, especially after 00.

  You can watch music festivals at home?

  Another new change that can be found from this year’s "May Day" holiday is that the music festival is opening up "new territory" on a large scale.

  Compared with 2019 and 2020, this year’s music festivals can be described as blooming everywhere. The major brand music festivals are not only concentrated in cities such as Beijing and Shanghai, but also sink to second-and third-tier cities such as Binzhou in Shandong, Changzhou in Jiangsu, Jiaozuo in Henan and Wanning in Hainan.

  Source: barley net screenshot.

  From the industry point of view, the number of vertical music festivals is also increasing, such as YOLO Music Festival in Changsha, Hunan Province and M_DSK Music Festival in Riyuewan, Wanning, Hainan Province, which focuses on rap music, Midi Music Festival in the Warring States Period in Chengdu focuses on heavy music, and Hainan Little Strawberry Parent-child Music Festival focuses on parent-child themes, providing users with different music preferences with sub-categories of music performance choices.

  Another noteworthy phenomenon is that the music festival is becoming a "hard signboard" for some cities to build cultural tourism brands and drain holidays. According to barley data, during the May Day holiday, many music festivals were held in tourist cities, such as Changzhou Taihu Bay Music Festival, Changzhou Xinlong Forest Music Festival, Wanning Riyuewan M_DSK Music Festival, Jiaozuo Yuntaishan Music Festival and so on.

  For example, the popular Midi Music Festival in Jinan, Shandong Province and the Midi Music Festival in Binzhou this year were supported by the local government in terms of policies and supporting services.

  According to media reports, before the start of Binzhou Midi Music Festival, it only took more than 20 days for the local area to complete the leveling of more than 280 mu of site, the laying of 18,000 square meters of turf, the planning of more than 7,000 parking spaces, the construction of more than 3,000 meters of enclosures, the construction of more than 140 bathrooms and the preparation and construction of various functional areas such as camping and drinking water areas. In order to cooperate with Jinan Midi Music Festival, Jinan Metro also extended the operation time of Lines 1, 2 and 3 to 24 o’clock, and adjusted the running interval to 10 minutes between 22 o’clock and 24 o’clock.

  Posters of 2021 Jinan Midi Music Festival and Binzhou Midi Music Festival.

  The consumption drainage brought by the music festival is also considerable. According to the organizer’s statistics, the fans of Jinan Midi Music Festival from outside the province account for about 65%. It is roughly estimated that the consumption related to cultural tourism during the local holidays will increase by about 20%. According to barley data, during the May Day holiday this year, Hainan Wanning Riyuewan M_DSK Music Festival also made Wanning, a county-level city, among the top ten in China.

  What kind of music festival do the audience need?

  However, under the circumstances that music festivals are blooming everywhere and tickets are rising, is the audience’s experience fully satisfied?

  From last year’s National Day to this year’s "May Day" holiday, the topic of rising ticket prices for music festivals is often mentioned. In the impression of some viewers, the single-day ticket price of music festivals in the past few years was often concentrated in 80 to 200 yuan, but during the small holiday this year, the single-day ticket price of individual music festivals has reached 500 yuan or even more than 1,000 yuan.

  Source: barley net screenshot.

  As for the reasons for the price increase of the music festival, industry analysts said that on the one hand, the number of tickets sold under the epidemic prevention and control policy is limited, and on the other hand, the production costs in all aspects are getting higher and higher, especially the appearance fees of some artists. In recent years, with the blessing of bands and rap variety shows, the value of some musicians has risen sharply. In addition, the participation of pop singers with their own popularity and fans has increased the popularity of the music festival.

  Although the consumption enthusiasm of the music festival has not diminished, the audience also has higher requirements for on-site service and viewing experience.

  Affected by the global epidemic, the homogenization of the performance lineup of the music festival has become more and more obvious. In the absence of overseas artists, New Pants, Tong Yang, Re TROS, Wu Tiao and other head musicians performed everywhere, and most of the audience saw old acquaintances rather than fresh faces at the festival. How to play new tricks in the lineup and collocation of the festival is one of the problems that the organizers need to consider.

  Music festivals are usually held outdoors, so in addition to the lineup of performances, the audio effects, security order, transportation, accommodation, water supply and toilets on the spot are also issues that the audience are very concerned about. Every year, some music festivals are met with large-scale spit by netizens after the end, and the experience of music festivals strongly affects everyone’s impression of a city.

  What kind of music festival do fans like? The Spring Tour Music Festival held in Sichuan in April this year won a good reputation. Although the scale is not huge, the atmosphere is relaxed enough. The audience can eat hot pot, play mahjong and set up tents. The on-site security guards are not in fierce confrontation with fans, but dance and sing with young people to feel the joy of music together.

  Source: screenshot of Weibo’s comments.

  With the recovery of the offline performance market, it is foreseeable that there will be more and more music festivals in the future. While the competition is becoming more and more fierce, the organizers should start from the needs of the audience and use more complete supporting services to let the fans fully feel the spiritual satisfaction of the music festival.