The bullet comment screening of "Embroidery Spring Knife" was cold
On August 7, the organizer of bullet comment field, Yeti Film, held a bullet comment screening in cooperation with the first day of release. It also announced that 100 bullet comment version screenings will be opened nationwide. Although almost all the cinema people collected by the reporter are not optimistic about the popularity of bullet comment movies, the big screen journey of "bullet comment" continues, and the reporter also experienced the bullet comment field of "Embroidery Spring Knife" firsthand.
[Bullet comment movie exposes hidden worries]
Dirty words appear on the screen, remarks have nothing to do with the movie, affect the first round of viewing, and the show is not marked
Before the opening, the staff at the entrance of the cinema will send a small note to each audience, detailing the use of bullet comments on the spot, the reporter connects to the wifi in the cinema with his mobile phone, logs in to the webpage set by the organizer, and publishes bullet comments during the viewing process.
Previously, some viewers in the bullet comment field reported that there was a problem with the network connection, but this situation was well solved in the bullet comment field of "Xiuchun Knife". According to Wang Jun, the founder of Yeti Movie, the network carrying capacity of the bullet comment field of "Small Times 3" was 200 people, but there were 260 people at the scene, which exceeded the load, so they increased the carrying capacity to 400 people in the "Xiuchun Knife" field, which became more than enough. After the reporter’s experiment, the speed of publishing bullet comments was very fast, with a delay of only about 1 second, which basically allowed the audience to enjoy the pleasure of "real-time complaining".
However, the plot of "Embroidery Spring Knife" is neat, there are not many loopholes, the clues are more complicated, and there are dazzling action scenes and clips. Many viewers and film critics think that the film is not suitable for bullet comments. From the perspective of the live effect, the film is also limited in "slot points", and the bullet comments are not dense, at most four to five lines. On the contrary, bullet comments also affect some viewers’ understanding of the plot. Some viewers sent bullet comments saying that "because of bullet comments, I watched it for 30 or 40 minutes, and I don’t know what the plot is about."
In terms of the content of bullet comments, it is not limited to complaining about the film. Some viewers even use bullet comments as a communication platform, posting content such as "Don’t leave after a few rows of beautiful women (handsome guys) are over", taking the opportunity to confess and ask friends. Some people send uncivilized language or advertise. Therefore, the organizers will ask the administrator to type reminder subtitles, and set some sensitive words to be blocked with asterisks instead. However, there will be occasional errors and omissions in the blocking words. For example, the reporter wants to type the name of the actor Zhu Dan in the film, but the word "Zhu Dan" always shows the "**" symbol, which is unclear.
Another problem is that the "embroidery spring knife" bullet comment field is not marked at the theater ticket office and third-party ticket exit, some viewers thought it was an ordinary show to buy tickets, but it was found that it was bullet comments, which seriously affected the viewing. Maybe because they don’t like bullet comments, a few viewers chose to leave halfway.
[Question bullet comment movie worries]
On Aug. 7, director He Ping expressed his concerns about the bullet comment film on Weibo: "The premise of a film being screened in theaters is the complete presentation of the audiovisual work authorized by the film author, and any distribution and projection institution has no right to add or change the screen presentation without the author’s permission. If this screening is rampant, it is recommended that the director and the film authors stipulated by the copyright law explicitly stipulate that the’bullet comment ‘screening must be approved by the author when signing a contract with the producer." This view has also been agreed by Jia Zhangke and even Zhang Zhen, the star of "Embroidery Spring Knife".
Reporters interviewed "Qin Shi Mingyue" director Shen Leping, bullet comment film organizer Yeti film company founder Wang Jun, asked them to respond to questions and explore the future development of bullet comments may also invite Beijing Dehe law firm Yao Kefeng lawyer in the legal level to interpret.
Bullet comments with the consent of the copyright owner are not infringing
Reporter: Do bullet comments need to be approved in cinemas? Are there any copyright issues?
Shen Leping: "Qin Shi Mingyue" bullet comment field is a model initiated by the filmmaker and cooperated with the cinema.
Wang Jun: The bullet comment field of the snowman film is an activity entrusted or authorized by the film, and we are the organizer. Since it is still in the initial experimental stage, there is no particularly formal so-called signing process, but there must be communication in all aspects.
Lawyer Yao’s interpretation: There is no legal prohibition of this kind of behavior. Cinemas can use their own space to conduct such screening activities. As long as the copyright owner agrees, it is legal. If there is no consent from the copyright owner, there will be a contract breach between the distributor and the theater. Because bullet comments appear on the content of the film, destroying the complete presentation of the copyrighted work.
Bullet comments have a review mechanism, and illegal remarks are only pursued by the audience
Reporter: What should I do when there are swear words, personal attacks, or even sensitive content on bullet comments? If there is a serious situation, will it constitute disturbing social and public order?
Shen Leping: We have the same review mechanism as general websites and Tieba forums. Our bullet comments have two content filters. The first is intelligent filtering, which uses computers to help us filter sensitive words, but computers cannot filter sensitive content with complex formats, so the second manual filtering is required, and the content editor artificially excludes sensitive words. So after the entire review mechanism is completed, the bullet comments will be delayed for five to ten seconds. Because most of our viewers are teenagers, the checks in this regard are stricter, and relevant laws have been consulted.
Since our bullet comment field is projected by the audience sending text messages to the wall, the audience’s mobile phone number can be checked. If there are loopholes in the review and someone publishes illegal information on the wall, we can also withdraw and delete it in time, and the person responsible can also be held accountable through the mobile phone number.
Wang Jun: We have a thesaurus of sensitive words, and this thesaurus will continue to expand. All uncivilized words, business advertisements, and personal attacks will be automatically blocked, and the administrator will remind the audience to pay attention to civilization in time. As for serious situations, we have not found them in these tests. Generally, there may be speech accidents on websites, and there will be reviews. For our automatic review, the delay of bullet comments does not exceed 1 second.
Lawyer Yao’s interpretation: During the screening of bullet comments, if someone publishes illegal remarks, the public security organs will not investigate the organizer, but the individual who released the information. The organizer is not obliged to prevent this situation, but has the obligation to delete inappropriate remarks. As for the boundaries of illegal speech, the public security organs need to define it. Basically, if the amount is particularly large, the whole article is, or the nature is serious and causes shock at the scene, it will constitute an offence. It is not difficult to obtain evidence. First, there are many witnesses in public places. Secondly, technically, the person who sent the message can also be investigated.
Reporter: Audiences date and make friends on bullet comments, and the content posted has nothing to do with the movie. Do you need to block it?
Shen Leping: As long as it is a normal mood, movie reviews, complaining and reasonable social interaction, it can be released normally, and illegal speech, personal attacks and advertisements will be blocked.
Wang Jun: The function of bullet comments is still being excavated, and some content that has nothing to do with movies, if it is social behavior, can be tolerated as long as it does not hurt the public.
Bullet comments should be specially marked when selling tickets, otherwise the rights and interests of consumers will be infringed
Reporter: Should theaters and organizers make special notes on the bullet comment field when selling tickets? Spoilers in the bullet comment field and flashing mobile phone screens in the audience will definitely affect the viewing experience. How to solve it?
Shen Leping: We use the form of mobile phone text messages on the wall, and the audience can still watch the movie on the big screen normally. Other bullet comment forms are derived from video websites, but most of the viewing on video websites is free and second-round. When buying tickets to watch in the cinema, the audience has time and money costs. It is impossible for us to ask the audience to watch it again and then watch bullet comment. Therefore, our form allows the audience to have two experiences at the same time, both watching the movie normally and playing real-time comments. If I do other bullet comment movies in the future, I will also choose the form of mobile phone text messages on the wall.
Next, we will do bullet comment venues, and we will definitely communicate fully with the theater and the ticketing system to indicate which bullet comment venues are. And the ticket price of our bullet comment venues is different from that of ordinary venues, which will be slightly more expensive, so the audience has the right to choose. If the audience has requirements for the viewing experience and needs 100% investment, they can choose ordinary venues.
Wang Jun: Spoilers and the screen of the mobile phone are bright, so it is inevitable to appear in the bullet comment field. If the audience does not like this format, they can not enter this kind of show to watch, and the audience has the right to choose. On that day, the bullet comment field of "Embroidery Spring Knife" sold tickets to the public, but it did not indicate the bullet comment field, which made some viewers have a viewing gap. I don’t know who should be held responsible for this. But in the future, we will definitely remind the organizers and cinemas to inform the audience that this kind of show is a bullet comment field.
Lawyer Yao’s interpretation: Special sessions must be marked, otherwise it violates consumers’ right to know.
Next: Responding to bullet comments
