Whoever can make people happy can steal their hearts. Star Age ET "stole" the hearts of many users.
The extended range model is 189,800-225,800 yuan; The pure electric model is 229,800-319,800 yuan, and the Star Road Star Era ET is listed. Compared with the previously announced pre-sale price, the starting price is nearly 10 thousand yuan less.
According to the official, since the pre-sale started on April 15th, as of 18: 00 on May 9th, the large order of Star Era ET reached 18,397 vehicles.
Frankly speaking, it is not easy for Star Era ET to get a large order of nearly 20,000 vehicles on the premise that the new car is not on the market and the user has not experienced the test drive personally. Perhaps, the reason that affects users to place orders is the "ultra-low" pre-sale price, but I think it should be more that users see that the characteristics of Star Era ET are highly consistent with their own needs.
Past experience has long proved that only car companies that have deeply studied users’ psychology can build a best-selling model, just as friends can only establish a deep friendship if they really understand each other.
Five product advantages make Xingji ET go further.
I firmly believe that at the beginning of the development of Star Era ET, the official must have thoroughly studied how to make this car impress users. Undoubtedly, Chery, which is good at technology, will form a product advantage through technological advantages after deeply understanding the user’s psychology and trigger emotional interaction with users.
At the press conference, Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said: "Xingjiyuan ET has super powers such as safety, intelligence, comfort and long battery life." And these aspects, it is the star era ET to impress users.
The cruising range has always been a "pain" for users of new energy vehicles. To solve this problem, the simplest and most direct way is to increase the cruising range.
Star Era ET has launched two versions: extended range version and pure electric version. Among them, on the extended-range model, Chery has played an advantage in engine research and development, equipped with a self-developed high-performance extended-range special engine with a thermal efficiency of 44.5%. At the same time, the engine also has excellent oil-electricity conversion efficiency, which can achieve the fuel consumption of 3.65kWh and 5.2L/100km WLTC for 1L oil-fired power generation, and the comprehensive endurance of 1518km under the condition of full oil and full electricity.
On the pure electric model, as the first model for mass production of Contemporary Amperex Technology Co., Limited Shenxing rechargeable battery in the world, the longest cruising range of Xingjiyuan ET reaches 760km, and it can recharge 475km in 11.5 minutes, even if the SOC changes from 20% to 80% in 24 minutes at the low temperature of minus 20℃. When the vehicle is in the low battery condition with SOC of only 20%, it can still run on the ice and snow road at MINUS 20℃ with an acceleration of 5.46s per 100 kilometers.
Safety is the greatest luxury. A few days ago, the official held a "falling test" to show the super safety of ET in Xingyu. In the experiment, an astral era ET "freely falls" at an altitude of 31.9 meters. The test results show that there is no obvious deformation of the vehicle passenger compartment structure, the doors can be opened, the airbag pops up normally, and the battery does not leak, smoke or catch fire.
According to the official introduction, in order to ensure the safety of ET in Xingyue, this car is equipped with six comprehensive safety protections: active safety, passive safety, battery safety, information safety, functional safety and electromagnetic safety, and it is a global safety fortress on the road. As a global product, the passive safety of Xingjiyuan ET is built according to domestic and international double five-star safety standards.
Comfort is the initial intention of the creation of Xingyuan. The previously listed Xingyuan ES was labeled as "comfortable and extraordinary".
In the Star Age ET, in order to enhance the comfort of the vehicle, his car is nearly 5 meters long, with a wheelbase of 3 meters, and has an effective cabin space of 3.45 m and a canopy light transmission area of 1.57㎡. In terms of seat configuration, Star Era ET adopts Nuprima micro-velvet matte leather, with comfortable configuration such as luxury super-wide audio headrest for the main driver, 16-way electric floating zero-gravity passenger seat and four-way electric adjustable rear seat. At the same time, passengers’ ride comfort will be improved by equipped with star bar, high-quality speakers, intelligent air management, intelligent thermal management system and other functions.
Compared with the above points, driving control is definitely the most noteworthy aspect for users of Star Age ET.
Because this car is equipped with a Yuntai intelligent chassis that is comparable to the driving control of millions of luxury cars, and it has four core technologies: cloud architecture, intelligent control chassis, efficient braking and intelligent power. And it has IAS intelligent air suspension and CDC electromagnetic damping system, which realizes the perfect balance between driving and comfort. In addition, the intelligent four-wheel drive, the free-wheeling steering system and the wading depth of 750mm have further sublimated the driving control ability of this car.
In the aspect of intelligence, we are proud that Star Era ET has realized NEP intelligent driving assistance in the whole scene through 30 high-performance sensors and NVIDIA DRIVE ORIN chip with a computing power of 508TOPS.
Perhaps, many users have doubts about the driver assistance system. After all, no one wants to make their travel hidden. In order to show its security to users, Yin Tongyue personally launched the high-level intelligent driving long-distance challenge between Beijing and Tianjin. In the process of driving, Star Age ET can take over the whole process of high-speed pilot driving, and realize high-order intelligent driving performance such as automatic up-and-down ramp, overtaking lane change and super-long tunnel passage.
Endurance allows users to explore poetry and distance, safety is the greatest luxury, comfort can alleviate the matching of users while driving, driving control can make users feel the pleasure of driving, and intelligence has become the basic demand of users for configuration. In fact, it is not difficult to gain insight into users’ needs, which is what they need, but how to do it requires car companies to work hard when launching products.
However, for Chery, who is good at technology, these are not difficult. He can realize the needs of users through his own strong technical foundation, and Xingjiyuan ET can completely become a bosom friend in users’ travel.
Star Age aims at the industry TOP3, but the reality is cruel.
In order to meet the needs of users, Star Age ET has made great efforts. Even in order to further meet the needs of users, after the pre-sale conference, through the sincere suggestions of many loyal users, it is still making adjustments, adding front-row far-end airbags and front-rear penetrating side airbags for extended-range Plus models. These are enough to become the cornerstone of ET’s foothold in the market.
However, for Star Age, even Star Road, and even Chery Group, we must not be complacent because of our short-term success. Because the market will not give him a chance to stop.
In 2018, Chery Group officially launched Star Road to the market. Star Road is to Chery, just like Lexus is to Toyota Group, Acura is to Honda Group, and British finidi is to Nissan, which represents the highest level of enterprise car making and is a weapon for enterprises to break through.
With the wave of electrification and intelligentization sweeping through the China automobile market, Chery Group, which was previously tepid in the field of intelligent networked new energy vehicles, once shouted "you’re welcome" rhetoric and vowed to enter the top position in the industry.
Therefore, as a master of Chery’s technology, a pioneer of Chery’s technology and a breakthrough of Chery’s brand, Xingtu shoulders the historical mission of high-end and new energy of Chery Group. In order to realize the wish, Xingtu also launched a high-end new energy sequence-Star Age.
At present, there are two models under the Star Era brand, namely the previously listed car model Star Era ES and the medium and large SUV Star Era ET listed this time. As can be seen from the product positioning, the task of Xingjiyuan ES is to seek a breakthrough in the field of high-end new energy cars; The task of Star Era ET is to become a sharp knife in the new energy SUV market.
At the press conference, Yin Tongyue made no secret of Star’s expectation for Era Series products. He said: "With the launch of Xingjiyuan ET and other models, I believe that the sales of our new energy products will soon enter the TOP3 of the industry, and the cows we blew last year will be honored. This year, new energy is no longer welcome."
At the same time, Yin Tongyue also placed high hopes on Star Era ET: "Star Era ET can bring new value choices to the high-end new energy SUV market, take on the mission of" going up "of Chery Group with the momentum of the vanguard, lead the brand of Chery Group up, and lead the global products of Chery Group to be popular overseas."
However, objectively speaking, it is hard to say whether Xingyuan can achieve a breakthrough. After all, the current market competition is too fierce, and even a careless move will lead to a complete failure. From now on, Star Age has achieved initial success through Star Age ET, but how to keep it going is the basis of the market. After all, according to statistics, among the previous new energy products, the monthly maximum sales volume of Xingjiyuan ES was only 740 vehicles. Moreover, the sales volume of the models that Chery focuses on building is not good, and the highest monthly sales volume since listing is only 1,191 …
In this way, it is not easy for Chery Group to become the head enterprise of the new energy automobile track, and it is more realistic to ensure that there are several products in the market to support the facade.
