The preparatory symposium of "Media+Artificial Intelligence" Deep Integration Committee and the expert seminar of "Artificial Intelligence Editorial Department" were held in Beijing.

  CCTV News:On October 31st, the preparatory symposium of the "Media+Artificial Intelligence" Deep Integration Committee of China Artificial Intelligence Industry Development Alliance and the expert seminar of "Artificial Intelligence Editorial Department" were held in Beijing, and many well-known experts, scholars and business representatives from the industry attended the meeting. Qian Wei, chairman and general manager of CCTV, said in his speech that CCTV, Yangguang.com and International Online, the Central Radio and Television General Station, will take the opportunity of building the "Media+Artificial Intelligence" deep integration committee of the industrial alliance to formulate the media production standard of artificial intelligence as a macro grasp; At the same time, we will continue to promote the construction of the "artificial intelligence editorial department" of the three networks as a practical starting point, and work together to vigorously promote the development of various undertakings in the field of "media+artificial intelligence".

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  The artificial intelligence industry development alliance (AIIA) is guided and supported by the National Development and Reform Commission, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, the Central Network Information Office and other departments, led by China Information and Communication Research Institute, and co-sponsored by China Institute of Electronic Technology Standardization and the National Research Center for Industrial Information Security Development.

  Qian Wei revealed that the "Media+Artificial Intelligence" Deep Integration Committee aims to grasp the development direction of the integration of media industry and new technologies in today’s world, actively create a good environment for the integration and development of new media technologies, and promote the development of "the application of artificial intelligence technology in the media industry" through the advantages of CCTV’s industry leadership and the alliance’s industrial research and development and integration, and create a standardized and standardized industry order. At the same time, realize the industry leading and management functions, and explore a new path for the development of media integration artificial intelligence technology.

Yin Shiming, Vice President of Baidu and General Manager of Baidu AI Cloud Business Group

Yin Shiming, Vice President of Baidu and General Manager of Baidu AI Cloud Business Group

  The guests at the meeting expressed great expectations for the establishment of the Alliance’s "Media+Artificial Intelligence" Deep Integration Committee.

  Yin Shiming, vice president of Baidu and general manager of intelligent cloud Business Group, said that the joint efforts of media and AI will surely bring new changes to the whole industry, take root and flourish. CCTV is a benchmark enterprise in the broadcasting industry. The cooperation between Baidu and CCTV will accelerate the application of "Cloud +AI", and the two parties will jointly provide a model for the intelligent upgrade of the media industry. Together, the two sides will burst into great energy and define the new future of the media. 

  Si Luo, vice president of Alibaba Group and chief scientist of natural language at Dharma Institute, said: "I am very confident that the development of China media will have explosive growth in the future. At the same time, I believe that Alibaba Dharma Institute includes Alibaba Cloud Intelligent Business Group, and I also hope to have the opportunity to make my own contribution in this process and be a better enabler of the industry." 

  Xu Yiming, vice president of Tencent and vice president of Tencent Cloud, said that we are willing to join hands with CCTV to do in-depth and continuous exploration and research on the capabilities of the media industry AI+. At present, in the field of "media +AI", we need to work together with CCTV in three aspects: intelligent creation, video perception technology and intelligent audit capability.

  Wang Chenxin, vice president of TCL Thunderbird Technology, said: "CCTV has a huge amount of content and professional experience in news media operation, as well as a wide range of operating scenarios; Like Baidu, Ali and Tencent, there are top AI technologies; Our terminal manufacturers have a large number of user portals, so I think ‘ Media+artificial intelligence ’ Deep Integration Development Committee and ‘ Artificial intelligence editorial department ’ In the process of integration of the entire industrial chain, it can play a leading role in promoting the development of integration, the formulation of industry standards, platform co-construction and content sharing. "

  Liu Canguo, the founder of the Media Tea Party, fully affirmed the construction of "artificial intelligence editorial department" in CCTV, Yangguang. com and International Online. He believed that the editorial staff of the main station had natural professional advantages in audio and video. In order to empower the content with technology, it is necessary to produce more new and high-quality content with a "sense of science and technology" and a sense of the times on the basis of ensuring the content quality.

Si Luo, Vice President of Alibaba Group and Chief Scientist of Natural Language of Dharma Institute

Si Luo, Vice President of Alibaba Group and Chief Scientist of Natural Language of Dharma Institute

  According to the deployment of the main station, CCTV, Yangguang. com and International Online implemented the strategic layout of "5G+4K/8K+AI" of the main station, and built an "artificial intelligence editorial department" to intelligently innovate and develop the unique current affairs reporting resources and high-quality video resources of the main station, and committed to providing successful examples for the whole industry. Facing the infinite possibilities of the 5G era, the media and artificial intelligence have begun to link up, and CCTV regards the construction of "artificial intelligence editorial department" as an important actual combat position.

  Silo said that the development of the media has played a very important role in promoting the development of the Internet, and the technology of the Internet is constantly feeding back the development of the media. He believes that artificial intelligence will comprehensively optimize the link between media and collection, production, distribution and feedback in a more forward-looking way.

  Liu Canguo said that the "artificial intelligence editorial department" is not "scissors+paste", but to realize the intelligence of the news editing process, that is, to apply artificial intelligence technology to the whole process of news production and communication such as news planning, gathering, processing, publishing and feedback, and constantly explore new applications of artificial intelligence technology in the form of news reports.

Xu Yiming, Vice President of Tencent and Vice President of Tencent Cloud

Xu Yiming, Vice President of Tencent and Vice President of Tencent Cloud

  Xu Yiming said that with the evolution, iteration and upgrade of deep machine learning technology, artificial intelligence has already possessed the functions of semantic analysis, audio-visual text matching, and wonderful content capture. Media people can use artificial intelligence to define writing rules and automatically generate rich article content.

  Li Min, the founder of Tiger Sniffing Network, proposed to set up an external expert review meeting to assist decision-making, and use the appeal and influence of CCTV to set up an external brain team, including but not limited to AI technical experts, AI application experts and AI product experts. It is necessary to take CCTV business as the center and AI as the business application technology to serve the business and avoid repeated investment in AI basic algorithm work.

Song Jianwu, Professor of School of Journalism, Renmin University of China and Director-General of Media Convergence Laboratory, Renmin University of China.

Song Jianwu, Professor of School of Journalism, Renmin University of China and Director-General of Media Convergence Laboratory, Renmin University of China.

  The new and the old push each other, and the day is not stagnant. Due to the development of artificial intelligence, the trend of media development will be redefined. At the meeting, the guests actively discussed the main application prospects and ethical orientation of artificial intelligence in the field of information dissemination.

  Song Jianwu, a professor at the School of Journalism of China Renmin University and director-general of the Media Convergence Laboratory of China Renmin University, introduced the future development direction of artificial intelligence in the media industry from the aspects of intelligence and digitization of information collection, information production, information distribution, information reception and information feedback. He said that the externality of information dissemination requires information producers and communication platforms to assume social responsibilities and reflect the leading role of mainstream values when developing and utilizing artificial intelligence. At the same time, the powerful ability and potential of artificial intelligence require "technology is good".

  Yin Shiming agrees with the statement that "science and technology are good". He said that technology is for people to live a better life and make people feel better, which should be kept in mind as any enterprise.

  Li Weizhong, director of the product research and development center of Zhebao Group, hopes that the "Media+Artificial Intelligence" Deep Integration Development Committee will establish a relevant effect evaluation mechanism, because "Media+Artificial Intelligence" is geared to all industries and provides a highland for the entire media industry.

  Qian Wei concluded: "Artificial intelligence is not exclusive to a certain family, ‘ Media +AI’ It is not exclusive to a certain family. Some people say that it is an opportunity to change lanes and overtake. Some people say that it is an opportunity to change lanes and survive. What we see is that artificial intelligence will open a new era. This will be an era of entrance everywhere. We are willing to unite with everyone, make good use of the new weapons of artificial intelligence, prevent artificial intelligence from being abused in the media field, and jointly meet the era when everything is on the screen and everything is imported, and there are new positions for media communication everywhere. " 

Your consumption habits are better understood by intelligent marketing.

  According to the searched keywords, quickly identify the user’s query intention and provide the buyer with the required products and corresponding suppliers; In the process of commodity query and retrieval, artificial intelligence technology can also match the required products according to their historical orders and enterprise capabilities, and improve the response accuracy of information query and retrieval.

  Although there is still more than half a month before the Double Eleven, I believe many people still buy them in buy buy in the early morning of October 21st. This year, various e-commerce platforms launched the mode of snapping up+prepaid deposit. The goods snapped up on the 21st only need to pay the deposit, and the final payment can be paid on November 11th. All kinds of goods pushed by the e-commerce platform seem to be your "good heart", which makes people unable to choose. The e-commerce platform knows you so well, how can it not make people "hands-on"?

  Behind these pushes is a precise marketing service system based on customer behavior big data. With the development of artificial intelligence technology, the era of "internet plus" has been gradually upgraded to the era of "intelligence+". Artificial intelligence has become the core driving force of the new round of scientific and technological revolution. In the fields of finance and commerce, intelligent marketing has become one of the hot spots of rapid development.

  Data is the basis of developing intelligent marketing.

  At present, the sales market is shifting from the seller’s market to the buyer’s market, and the lack of effective demand has brought many challenges to enterprises. The biggest challenge faced by traditional marketing is that the cost of obtaining customers is rising and the difficulty is increasing, and the business growth model of enterprises can not simply stay on the level of obtaining more new customers. How to enhance customer stickiness, improve "customer lifetime value" and make customer value far greater than marketing cost has become a problem that enterprises must think about.

  Yang Shanlin, an academician of China Academy of Engineering and a professor at Hefei University of Technology, said that intelligent marketing is not simply to apply existing artificial intelligence technology to marketing, but to re-create artificial intelligence on the basis of existing technology and combined with marketing needs.

  Under the traditional marketing mode, the buyer’s purchase intention can only be obtained by communicating with the marketer, which tests the marketer’s ability and familiarity with the business. In addition, the traditional offline marketing has many problems, such as large investment, high cost and difficult communication, which makes it difficult for both the supplier and the buyer to reach the transaction intention quickly. Therefore, in view of the pain point of traditional enterprise marketing, some enterprises have used artificial intelligence technology to launch a cloud intelligent marketing platform, and by aggregating the data of enterprises, products and needs in the platform, they have established capabilities and portrait models to achieve accurate matching of suppliers, marketers and buyers, insight into users’ needs and intention identification.

  At present, there are two main ways of intelligent marketing. One is technology export, and the providers are mainly cloud service providers and artificial intelligence companies. Among them, cloud service providers export standardized services based on the cloud platform to users by integrating the algorithm capabilities of artificial intelligence companies, while artificial intelligence companies deliver customized projects to users to solve their individual needs, which is also their main source of income. The second is experience export, where mature brand vendors provide solutions, trying to integrate the brand’s own years of operating experience with new technologies, export them to small and medium-sized businesses, and optimize their operating models. The starting points of the two approaches are different, but in the end, they all integrate the algorithm with the industry experience and develop in the direction of producing executable solutions. Trial and error in actual scenes is the main method to achieve this goal.

  Therefore, real and effective data is considered as the basis for the development of intelligent marketing. Jing Lei, general manager of harvest fund, divides intelligent marketing into three levels. The bottom layer is a multidimensional data, including traditional data, alternative data and their applications. With the assistance of traditional data and new technology, a more comprehensive and forward-looking data tracking can be achieved. Above the bottom, with the support of data, the breakthrough of fundamental logic and knowledge, including the depth, values and standards of people’s cognition of things, determines whether the fundamental framework is perfect and forward-looking Finally, the bottom and the top are combined, supplemented by machine learning, so that machine learning can assist people’s decision-making, achieve the effectiveness and discipline of decision-making, and prevent people’s emotions from affecting investment decisions.

  Focusing on meeting dynamic demand

  The "China Artificial Intelligence Industry Research Report 2019" released by iResearch shows that artificial intelligence has good conditions for security and financial development, and its business penetration is the fastest; Marketing, customer service and education are expected to develop rapidly. Artificial intelligence helps the intelligent upgrading of the industry, which has great commercial value. In 2019, it is expected to contribute nearly 57 billion yuan.

  Dr Cheng Xuejun from Kaiyuan Law School of Shanghai Jiaotong University said that the development of intelligent marketing is inevitable. Marketing 1.0 era is in the seller’s market, with fewer products, mainly focusing on product sales; In the era of Marketing 2.0, marketing was changed from product center to consumer center, and the background was that market rights were transferred from sellers to buyers. The era of Marketing 3.0 is mainly the era of emotional marketing, in which media innovation, content innovation and communication mode innovation are used to obtain the target audience. At this stage, the more common marketing theories are precision marketing, online marketing, word-of-mouth marketing, etc., and Internet technology is emphasized for communication. At present, intelligent marketing is in the era of marketing 4.0, mainly focusing on the personalized and fragmented needs of consumers all the time to meet the dynamic needs of consumers.

  Through artificial intelligence technology, the platform can quickly identify the user’s query intention according to the search keywords, and provide the buyer with the required products and corresponding suppliers; In the process of commodity inquiry and retrieval, artificial intelligence technology can also match the required products according to their historical orders and enterprise capabilities, so as to improve the response accuracy of information inquiry and retrieval; At the same time, according to the buyer’s historical orders, on the basis of peer-to-peer recommendation, we can intelligently recommend products that the buyer may need to enrich their experience.

  Wu Minghui, founder of Mingluo Technology Group and founder of the second hand system, said that the core of marketing is to divide demand more finely and match supply and demand more efficiently. Through the precise matching of artificial intelligence, we can reshape the relationship between consumer demand and enterprise products, create greater value for users, and achieve the goal of improving "customer lifetime value". Moreover, with the change of business paradigm, the relationship paradigm between users and enterprises will also change, that is, from the consumption relationship to the symbiotic relationship of interests, customers are no longer just "guests", but become "family members" with closer corporate relations and more consistent interests.

  5G makes intelligent marketing everywhere.

  With the advent of the 5G era, intelligent marketing will usher in a broader space. Yao Dong, co-president of Xinyi Interactive, said that in the field of mobile intelligent marketing, no country can surpass China’s development speed at present. "The landing of 5G means that every marketing tool and hardware will become the export and entrance of content, and it will also become a tool to collect customer behavior." These data behavior tools will further improve marketing efficiency through model establishment, continuous optimization and quantitative analysis of various marketing behaviors.

  "In the era of intelligent Internet, there is a large-scale e-commerce platform, and almost every marketing action can produce sales results in real time." Yao Dong emphasized that, therefore, how to build a brand while producing sales results and how to create a positive and profound impression in the hearts of consumers is the biggest challenge facing intelligent marketing.

  In the 5G era, more data will be obtained, artificial intelligence will get more training, and marketing empowered by artificial intelligence will become smarter. Wu Minghui said that the two most important words of marketing intelligence are "intelligence", and its biggest feature is its ability of self-learning, self-iteration and self-growth. In other words, by accumulating consumer data to form a clear portrait of consumers, with "foresight", we can find a way to create greater value for consumers and continuously improve the "customer lifetime value". Then, through real-time perception, global tracking, intelligent emergence, agile response and so on, marketing perception is constructed — A closed loop that responds to feedback. In these links, enterprises carefully explore and capture users’ needs, and try their best to provide services. Patience and carefulness are particularly important in this process, and a faster and more timely marketing model is also essential.