The fruit shed is short of water and light, and the employees of a modern agricultural demonstration park in Chuzhou, Anhui Province can "remotely farm" while lying in bed. To APPly for agricultural machinery purchase subsidies, agricultural machinery workers in Qingdao, Shandong Province don’t have to queue up early with Xiaomazha, and they can apply online through the mobile app; Where did the eggs bought home come from? Consumers in Henan can know by scanning the QR code printed on the eggshell … With the arrival of the "internet plus" era, the agricultural and rural production and life that once "faced the loess with its back facing the sky" is undergoing transformation.
Sharp tools make good work. Agricultural informatization is the commanding height of agricultural modernization. Vigorously developing agricultural and rural informatization and applying information technology to agricultural production, rural construction and farmers’ lives are urgent needs to accelerate agricultural modernization and build a well-off society in an all-round way. The 18th National Congress of the Communist Party of China put forward the strategic plan of "promoting the simultaneous development of industrialization, informatization, urbanization and agricultural modernization", which pointed out the direction, defined the objectives and tasks for accelerating the informatization of agriculture and rural areas throughout the country, and ushered in a new opportunity period for the informatization of agriculture and rural areas.
From information entering villages and households to farmers’ mobile phone training, China’s informatization development is aimed at filling shortcomings in rural areas.
In April 2016, General Secretary of the Supreme Leader pointed out at the symposium on network security and informatization that compared with cities, the construction of rural Internet infrastructure is our shortcoming. It is necessary to increase investment, accelerate the pace of rural Internet construction, and expand the effective coverage of optical fiber networks and broadband networks in rural areas.
In fact, in 2013, the State Council issued the "Broadband China Strategy and Implementation Plan", which defined the development goal and timetable of "Broadband China" and made the "Broadband Village" project one of the key tasks. In August 2016, the "Thirteenth Five-Year Plan for the Development of Agricultural and Rural Informatization" researched and compiled by the Ministry of Agriculture called for strengthening the infrastructure construction of agricultural and rural informatization, promoting the in-depth implementation of the "Broadband China" strategy in rural areas, and exploring preferential network tariffs for poor households.
Roots are deep and leafy, trees are strong and fruits are thick. The accelerated development of rural Internet infrastructure has provided a solid soil for promoting agricultural and rural informatization. Since 2014, according to the deployment of the No.1 Document of the Central Committee, the Ministry of Agriculture has organized 26 provinces (autonomous regions and municipalities) and 116 counties (municipalities and districts) to carry out pilot projects of information entering villages and households, further broadening the connotation of the "12316" comprehensive information service platform for agriculture, rural areas and farmers, and exploring the long-term mechanism of agricultural and rural information services. On the basis of the experience gained from the pilot project, this year, we will fully implement the project of information entering villages and households, and carry out demonstrations in 10 provinces and cities such as Liaoning, Jilin and Heilongjiang, and build a large "network" covering 600,000 administrative villages across the country through the "end" of Yi Nong Information Society and village-level information workers.
"Charging phone bills, paying utilities, withdrawing money, online shopping, and even selling my own agricultural products, I now have to run to Yinong Information Society no matter what I do." Zhu Jinhong, from Paiqian Village, Sanren She Township, Suichang County, Zhejiang Province, said that Yinong Information Society asked him to "enter a door and do a hundred things".
More and more farmers are beginning to feel the same way as Zhu Jinhong. According to the data from the Ministry of Agriculture, by the end of June, 69,000 agricultural information agencies had been built and operated nationwide, with a total of 385,000 village-level information workers trained, 11.15 million people provided public welfare services and 180 million people provided convenience services, achieving an e-commerce transaction volume of 12.8 billion yuan.
It is better to teach people to fish than to teach them to fish. With the rapid development of mobile internet technology and the rapid popularization of smart phones, strengthening farmers’ mobile phone online training and service has become an important measure for agricultural and rural informatization "overtaking in corners" and coordinated development of urban and rural areas. Since 2015, the Ministry of Agriculture has carried out nationwide mobile phone application skills training for farmers, helping more farmers catch the "internet plus" express train. Zhou Furong, a villager in Yanhe Township, Guangshan County, Henan Province, learned to use WeChat to sell agricultural products during the smart phone application training organized by the township. The agricultural products he sold with WeChat were in short supply.
The deep penetration of internet technology into agriculture and rural areas has benefited farmers and made decision makers pay more attention to the information construction in agriculture and rural areas. The Outline of the Thirteenth Five-Year Plan for National Economic and Social Development of the People’s Republic of China proposes to promote the construction of agricultural informatization, strengthen the integration of agriculture and information technology, and develop smart agriculture; The Outline of National Informatization Development Strategy proposes to cultivate Internet agriculture and improve the information management service ability in the whole process of agricultural production. With the issuance of "the State Council’s Guiding Opinions on Actively Promoting the" internet plus "Action", "internet plus Characteristic Towns" in various places are blooming in various forms …
Since the 18th National Congress of the Communist Party of China, from central to local, from design to implementation, the top-level design for promoting the development of agricultural and rural informatization has been intensively introduced and implemented, which has played an important role in improving the intelligent level of agricultural production, helping farmers to increase their income, promoting the equalization of basic public services, and improving the service efficiency of grass-roots government departments.
From the Internet of Things to big data, informatization extends to the whole process of agricultural product production and sales.
In recent years, the Ministry of Agriculture has vigorously promoted the application of the Internet of Things in production and management, and information technology is accelerating from the laboratory to the fields and to the fish ponds. In-depth implementation of the national Internet of Things application demonstration project intelligent agriculture project and the agricultural Internet of Things regional pilot project of the Ministry of Agriculture, summed up and popularized 426 agricultural Internet of Things software and hardware products, technologies and models nationwide, which effectively promoted agricultural cost saving and efficiency improvement and intelligent production management.
Internet of things technology is widely used in agricultural production. Relying on information technology, the Ministry of Agriculture has accelerated the construction of "four platforms", and many areas are exploring the establishment of supervision mechanisms such as the approval of agricultural products’ origin, packaging labeling, and obtaining certificates and tickets. Consumers are becoming more and more accustomed to agricultural products that "scan the code and know the roots".
If the Internet of Things has promoted the "hard standard" of agricultural production, then the development and utilization of big data, a new resource element of modern agriculture, has established a "wind vane" for agricultural production.
"Too much, too little" is a strange circle that agricultural products production and sales often fall into. In order to further enhance market transparency, guide farmers to arrange production reasonably, and promote the structural reform of agricultural supply side, at the beginning of this year, the Ministry of Agriculture further improved the information release system, and the 200 index of wholesale prices of agricultural products was officially put into operation. Together with the five balance tables of supply and demand of bulk agricultural products released every month and the China-agricultural outlook report released every year, an authoritative release mechanism of agricultural product market information was formed, which took short-term, medium-term and long-term, and combined regular and irregular.
The "handshake" between the supply side and the demand side information data makes it possible to "set production by sales". Alibaba Village Amoy takes advantage of the e-commerce platform, feeds back the agricultural product supply chain with massive data from the front end, accurately understands consumers’ preferences, improves the agricultural product value chain through the mode of pre-sale and picking according to orders, and achieves underwriting and fixed production, thus changing the supply mode of agricultural products.
From planting to sales, from production to circulation, informatization is injecting new vitality into deepening the structural reform of agricultural supply side, affecting the whole process of agricultural products from farm head to dining table to farmers’ pockets.
On February 26th, with Jinggangshan City in Jiangxi Province taking the lead in announcing poverty alleviation and taking off its hat, "e-commerce poverty alleviation" once again jumped into people’s field of vision. In 2016, Huang Xiaohua of Hongshi Village, Huang ‘ao Township, Jinggangshan City sold agricultural products online according to the e-commerce poverty alleviation model of "e-commerce platform+cooperative+poor households", and the profit increased by 42% compared with the previous one. In 2017, Jinggangshan City has built 18 e-commerce service stations, covering all towns and villages and radiating 35 poor villages.
Like Jinggangshan, there are still many explorations to solve the difficulty of agricultural product sales by developing agricultural product e-commerce. Practice has proved that informatization can not only promote the marketization of agriculture, force the standardization of agricultural production, improve the organization of farmers and promote moderate scale operation, but also guide the branding of agriculture, improve the backbone network of agricultural products circulation, break through the "intestinal obstruction" of industrial products going down and agricultural products going up, enhance the added value of agricultural products and increase farmers’ income.
New technologies bring about new changes, and with the help of informationization, agriculture and rural areas are gestating infinite possibilities.
"If the land confirmation and circulation are done on the mobile phone, then there is no need for agricultural census." At present, the expectations of netizens are becoming a reality step by step. With the expansion of land circulation scale, Internet elements are actively introduced throughout the country to explore new forms of rural property rights transactions in the information age. When the traditional concept of land circulation still only stays in the neighboring geographical scope, the allocation of land resources in a larger space has flourished on the Internet.
Nowadays, the suffix content of "internet plus" in the field of agriculture, countryside and farmers is more and more abundant. "Online one-stop service" makes "information run more and people run less errands"; "internet plus" vocational training trains new farmers, product brokers and other professional talents according to the needs of agricultural production; Relying on the video monitoring platform and mobile communication base station, Jiangsu Mobile has built the "Blue Sky Guardian", which can automatically monitor the fire point of straw burning and give an alarm to improve the efficiency of straw burning prevention and control … With the use of the Internet, many minority products can converge to form market energy comparable to mainstream products, providing opportunities for every farmer to find employment and start a business, and new agricultural and rural formats, new economy and new business models are gestating infinite possibilities.
The network value depends on the number of users. As of June this year, the number of netizens in China reached 751 million, including 201 million rural netizens. As an important network resource, the potential value of rural network is huge and needs to be released.
If you don’t get new, you will retire. At present, information technology has further penetrated and integrated into various fields of agriculture and rural areas, and the level of intelligent production, networked management, data management and online service in agriculture and rural areas has been greatly improved. Informatization has become the leading force for innovation-driven agricultural modernization. With the accumulation and enrichment of agricultural and rural information innovation and exploration, the bonsai of modern agricultural development in internet plus will be transformed into a beautiful landscape.
