CCTV News:According to China Netcom, on August 3rd, eight departments, including the National Network Information Office and the National Office for Combating Pornography and Illegal Publications, jointly held a work deployment meeting to inform the progress of the special rectification and standardized management of the webcast industry, redeploy the in-depth promotion of the special rectification and standardized management, make great efforts to promote the research and formulation of classified management norms for anchor accounts, enhance the cultural taste of the live broadcast platform, guide users to rationally reward, standardize the behavior of anchor delivery, and promote the high-quality development of the webcast industry.
Responsible comrades from the Supreme People’s Court, Ministry of Industry and Information Technology, Ministry of Public Security, Ministry of Culture and Tourism, General Administration of Market Supervision, State Administration of Radio, Film and Television attended the meeting and made arrangements for the next phase of tasks. The person in charge of the National Network Information Office said that since the special rectification was launched two months ago, various departments have dealt with 158 illegal live broadcast platforms according to law, listed and supervised 38 key cases involving live broadcast, urged platforms to clean up harmful accounts and information, banned a number of illegal and illegal network anchors, and made clear the legal nature of live broadcast rewards as platforms and anchors to perform service contracts, standardized management work has been steadily promoted, and the industry ecology has been significantly improved. However, many chronic diseases in the live broadcast industry have not been completely eliminated. High recharge and reward impact mainstream values, pushing vulgar content in the "online class" live broadcast room endangers the healthy growth of teenagers, illegal live broadcast with goods infringes on the legitimate rights and interests of consumers, pornography and vulgarity and online gambling fraud have been repeatedly banned, and other outstanding problems have always been the root cause of criticism in the webcast industry, which must be completely solved.
The person in charge of the National Network Information Office stressed that it is necessary to adhere to the rule of law, treat both the symptoms and the root causes, and simultaneously manage and build, strengthen departmental coordination, focus on solving outstanding problems, and compact the responsibility of territorial management and the main responsibility of the platform. It is necessary to strengthen the management of filing access. Comprehensively investigate and clean up live broadcast platforms that do not have access qualifications or fail to perform ICP filing, and illegally carry out Internet news information services. It is necessary to strengthen content governance. Comprehensively clean up all kinds of illegal content, purify the ecology of "online class" live broadcast, and protect the healthy growth of young people. It is necessary to strengthen governance according to law. The whole chain cracked down on illegal and criminal activities of webcasting, listed and supervised a number of illegal and criminal cases, investigated and handled a number of illegal cases of webcasting marketing activities, and tried and concluded a number of typical cases, which formed a powerful shock. It is necessary to solidly promote standardized management. Study and formulate the classification and management norms of anchor accounts, clarify the management rules of reward behavior in the live broadcast industry, closely link the content supply orientation, reward amount standard, anchor’s goods carrying qualification with the classification and classification of live broadcast accounts, build a credit evaluation system for live broadcast accounts that encourages the supply of high-quality information content, let positive energy, main melody melody and mainstream values dominate the cyberspace, and strive to form a good situation of people’s satisfaction and orderly development of industry norms.