Qiao Jin Shuangmei, deputy to the National People’s Congress: Getting rid of poverty is not the end point, so that intangible heritage can better help rural revitalization.

  Guangming net news(Reporter Yang Yanan, Zhao Yanyan) "This modern Yi embroidery on my body is implanted with fashion design in traditional patterns, with black, red and yellow as the main colors, black as the base, red as the show and yellow as the edge. A small tricolor culture represents good luck. " Qiao Jin Shuangmei, a representative of the National People’s Congress, showed her Yi embroidery work and introduced its design concept to people around her.

Qiao Jin Shuangmei, deputy to the National People's Congress: Getting rid of poverty is not the end point, so that intangible heritage can better help rural revitalization.

  On February 26th, Qiao Jin Shuangmei won the honor of China Intangible Cultural Heritage Person of the Year in 2020; The day before, she just won the national advanced individual to get rid of poverty. Through these two heavy honors, we have seen two key words belonging to Qiao Jin and Shuang Mei: non-genetic inheritance and tackling poverty.

  Non-genetic inheritance: inheriting national culture with more enthusiasm

  From the age of five or six, I began to learn Yi embroidery with my mother, and then I went to a professional school to learn Yi embroidery. Family difficulties did not stop Qiao Jin and Shuangmei. For many years, Qiao Jin Shuangmei has been walking on the road of learning and practicing embroidery of Yi people.

  Compared with Suzhou embroidery, Guangdong embroidery, Xiang embroidery and Shu embroidery, which are the "four famous embroideries" in China, Yi embroidery takes red, yellow and black as the three primary colors, and has the characteristics of rough techniques, strong colors and concentrated reflection of Yi people’s totem worship and folk customs.

Qiao Jin Shuangmei, deputy to the National People's Congress: Getting rid of poverty is not the end point, so that intangible heritage can better help rural revitalization.

  "The primary purpose of my Yi embroidery is to pass on our excellent national culture." As a county-level representative inheritor of Yi people’s hand embroidery, a representative project of Sichuan intangible cultural heritage, Qiao Jin Shuangmei not only made Yi embroidery well by herself, but also encouraged local women to participate in learning this excellent traditional culture. "We should drive all the women in our hometown and let them earn money to support themselves with their own hands." In Qiao Jin Shuangmei’s view, learning Yi embroidery is not only a cultural heritage, but also an important "magic weapon" to achieve local poverty alleviation.

  As the clothing and daily necessities of the Yi people, Yi embroidery has gone through thousands of years of history and is a craft that Yi women have learned since childhood. However, there are still many obstacles to the smooth sale of Yi embroidery embroidered by embroidered women, and the rough product is the primary problem to be solved. Under the organization of the local women’s Federation, Qiao Jin Shuangmei and the embroidered mothers went to Suzhou to study Suzhou embroidery and Guizhou to study Hunan embroidery, etc. While opening their horizons, they were able to further elaborate their Yi embroidery products. In this way, Yi embroidery slowly formed a complete product system and began to walk out of the mountains, becoming a "secret weapon" for local people to get rid of poverty and become rich.

  Poverty alleviation: first get rid of poverty by thinking, and then we can really get rid of poverty by economy.

  "Poverty alleviation depends on the government, but it must not depend on the government." Qiao Jin Shuangmei told reporters. In her view, the idea of "waiting for what is needed" is absolutely impossible in the process of getting rid of poverty. If a person has been thinking about relying on government funding, he will never get rid of poverty. "Although the government has provided help, the most important thing is to rely on yourself. Only by getting rid of poverty ideologically can we get rid of poverty economically. "

Qiao Jin Shuangmei, deputy to the National People's Congress: Getting rid of poverty is not the end point, so that intangible heritage can better help rural revitalization.

  In November 2015, Qiao Jin Shuangmei, together with four villagers, established Mabian’s first professional embroidery cooperative — — Mabian Huajian embroidery professional cooperative. After the establishment of the cooperative, it is responsible for finding manufacturers and enterprises that need embroidery processing, taking over the processing business, providing embroidered raw materials for embroidered mothers free of charge, and recycling finished products for sale. Mabian Huajian Embroidery Professional Cooperative has successfully promoted the flexible employment of 168 local embroidered mothers, with an annual per capita income of over 8,000 yuan.

  Qiao Jin Shuangmei introduced that through the establishment of embroidery training classes, the total number of people trained in Daliangshan and Xiaoliangshan has exceeded 89,000. While achieving flexible employment at home, some embroidered mothers earn as much as 30,000 to 40,000 yuan. "It can be said that their poverty and backwardness have been improved through Yi embroidery."

  Looking to the future: I hope Yi embroidery can help rural revitalization.

  "With the rise of live broadcast, our local embroidered mothers began to sell our embroidery products by live broadcast, and some embroidered mothers even opened their own studios and became online celebrity." Speaking of which, Qiao Jin Shuangmei’s smile is more gratifying. Of course, there is more pride in laughter, pride in myself and Xiuniang.

Qiao Jin Shuangmei, deputy to the National People's Congress: Getting rid of poverty is not the end point, so that intangible heritage can better help rural revitalization.

  In order to better develop Yi embroidery, Qiao Jin Shuangmei actively organized activities to bring Yi embroidery to campus, so that more students can know this traditional craft and take the initiative to inherit it. All these positive phenomena show the new scene of the new countryside after poverty alleviation. Standing at the crossroads of history, China has embarked on a new journey of building a socialist modern country in an all-round way, and the work concerning agriculture, rural areas and farmers has shifted to a new stage of comprehensively promoting rural revitalization and accelerating agricultural and rural modernization.

  On February 25th, General Secretary of the Supreme Leader solemnly declared that China had won a comprehensive victory in the fight against poverty. Getting rid of poverty is not the end, but how to get rich better after getting rid of poverty is the key.

  Regarding the future planning, Qiao Jin Shuangmei said, "I hope that our Yi embroidery can produce more handicrafts on the basis of improving design and color matching, and help rural revitalization."