Can Huawei HarmonyOS System be used on mobile phones? Yu Chengdong: anytime.

  【 HarmonyOS system can be used on mobile phones? Yu Chengdong: Anytime] On the 9th, at the Huawei Developers Conference, Huawei’s own system HarmonyOS was officially unveiled, and the system was open source. Can HarmonyOS be used on mobile phones? Yu Chengdong, CEO of Huawei’s consumer business, said at the scene, "At any time, but considering the partners and ecological construction, the mobile phone still gives priority to using Android."

40,000 pieces of travel can also buy value difference, Chery QQ ice cream compared to Wuling Hongguang MINI EV

At the moment of high oil prices, many people aim to choose a car for new energy vehicles, but due to the cost of batteries, the price of most electric vehicles is not low. Wuling Hongguang MINI EV was first launched, and the price below 50,000 yuan made it quickly recognized by the market, and the monthly sales maintained tens of thousands of results. And so far, other brands have also launched a lot, and the first to join the competition is Chery QQ ice cream.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 1

Chery QQ Ice Cream and Wuling Hongguang MINI EV are both positioning micro-electric vehicles and focusing on convenient short-distance travel scenarios. However, consumers will inevitably have the problem of difficult car selection and torn disease when choosing. To this end, we focus on the differences between the two cars through a detailed comparison of the two cars, and draw conclusions for consumers who buy these two cars.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 2

Wuling Hongguang MINI EV is a pioneer in the field of micro-electric vehicles, and the name inherits the popularity of the micro-surface of the Hongguang series, but the name is too long, most people will call this car "Wuling that small electric car" when they see it. Although Chery QQ Ice Cream is a latecomer, the front of the name still inherits the old Chery QQ, which is not unfamiliar to everyone. Ten years ago, it was popular all over the streets, and the suffix "ice cream" was also simple and direct. From the inheritance of the names of the two cars, Chery QQ Ice Cream is better.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 3

In the past, most mini cars or small cars were designed with four doors, while Chery QQ Ice Cream and Wuling Hongguang MINI EV adopted a more personalized two-door design, which combined with a shorter body design, both had a cute and cute side.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 4

Chery QQ ice cream adopts the upper and lower light colors as a whole, the front face adopts the closed front grille design common to new energy, and the rear of the central LOGO is the charging port. The headlights on both sides adopt a polygonal shape, and the U-shaped lamp cavity structure is added inside, so that the new car light group presents a lovely visual effect, which can please female users very well.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 5

The Wuling Hongguang MINI EV Macaron version adopts a double color, a white suspended roof, and a black through decoration at the front, which is not as fashionable as the same color of Chery QQ ice cream. The front of the car also adopts a closed grille design, the charging port is located behind the LOGO, and the light groups on both sides adopt an oval design, which looks traditional, not as cute as Chery QQ ice cream.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 6

In terms of lamp sets, the far and near lights and turn signals of Chery QQ Ice Cream Sundae and Wuling Hongguang MINI EV use ordinary halogen light sources, but these two cars are equipped with lenses, and the daytime running lights and width indicator lights use LED light sources.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 7

The overall shape of Chery QQ ice cream is similar to a small square box shape, which increases the space utilization rate to the highest. The side of the body adopts a raised waist line design, and the outer rearview mirror also adopts an oval design, which is more cute when paired with the oval headlights. Wuling Hongguang MINI EV also adopts a square box shape, and the waist line on the side of the body is flat, and the shape design is more traditional.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 8

In terms of body size, the length, width and height of Chery QQ ice cream are 2980/1496/1637mm respectively, and the wheelbase is 1960mm, while the size of Wuling Hongguang MINI EV is 2917/1493/1621mm, and the wheelbase size is 1940mm. From the body data point of view, Chery QQ ice cream is larger than Wuling Hongguang MINI EV, but the turning radius of Chery QQ ice cream is only 4 meters, while the turning radius of Wuling Hongguang MINI EV is 4.2 meters. The former is more convenient to turn around or move the car in place.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 9

Both Chery QQ Ice Cream and Wuling Hongguang MINI EV use steel wheels and plastic decorative covers. The decorative cover of Chery QQ Ice Cream adopts a blade-like design, which is very personalized and cute, and effectively reduces wind resistance. The tire models of both cars are 145/70 R12, and the load index is 69. The tire corresponding to Chery QQ Ice Cream is T (speed 190km/h), and the Wuling Hongguang MINI EV is S (speed 180km/h).

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 10

The tail of the Chery QQ ice cream echoes the design of the front face, and the taillights are designed with a smile design language, which is more recognizable when lit. The stepped waist line design is more layered. The Wuling Hongguang MINI EV, like the front of the car, has a relatively traditional shape, and some designs can see the shadow of the Wuling van. Both cars are equipped with reversing images and two parking radars.

In the interior design of Chery QQ ice cream, the colors are matched in shades, and pink decorative panels are added to the center console and door handle, which is more friendly to the ladies. In addition to fully considering the various scenarios of women’s travel storage, entertainment, and bringing babies, there are multiple storage spaces that can hold lipstick, bags, skin care products and other women’s products and children’s daily necessities, and there are more decorations and configurations that will make the ladies’ hearts water.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 11

The interior of Wuling Hongguang MINI EV adopts a dark color scheme, and adds blue new energy elements to the air-conditioning control area, seats, etc. The center console is designed with straight lines, with rectangular meters, knob shift below, and electric windows.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 12

Due to cost considerations, neither Chery QQ Ice Cream nor Wuling Hongguang MINI EV is equipped with a central control screen inside, and the display of reversing images is concentrated on the LCD dashboard. When the two cars are in sufficient light, the reversing images are clear, and they also have a safe distance prompt line. However, in dim light or in the basement, the sensitivity and clarity of the Wuling Hongguang MINI EV reversing camera are slightly poor.

40,000 pieces of travel can also buy value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 13

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 14

In terms of dashboard display content, both cars have driving mode, remaining battery life, and battery percentage, etc. However, Chery QQ ice cream displays richer information, and the interface design is also more layered. It also displays voltage/current, Bluetooth phone, mobile app, steering wheel multi-function buttons, remote control, and service reservation. These configurations are not available in the entire Wuling Hongguang MINI EV.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 15

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 16

40,000 pieces of travel can also buy value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 17

There is a lot of storage space in the front row of Chery QQ Ice Cream and Wuling Hongguang MINI EV, such as teacup holder, door panel storage compartment, storage compartment under the center console, dashboard storage compartment, etc., which is convenient for daily storage of some small items. However, Chery QQ Ice Cream also designed a mobile phone holder above the center console, which is convenient for placing the mobile phone horizontally to watch and navigate, which is very friendly for any car owner.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 18

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 19

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 20

"Although the sparrow is small and has all the internal organs", it is talking about the mini cars such as Chery QQ ice cream and Wuling Hongguang MINI EV. The double door design is more personalized, and the ultra-short body still has a four-seat design, but you need to move the front seat to enter and exit the rear row, which is also very convenient to operate.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 21

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 22

Both Chery QQ Ice Cream and Wuling Hongguang MINI EV front seats support front and rear sliding and backrest angle adjustment, but the gap in front seat comfort between the two cars is relatively large. The length and width of the front seat cushion of Chery QQ Ice Cream have reached 480mm, and the seat cushion is thicker, which is no different from the traditional seat. The length and width of the front seat cushion of Wuling Hongguang MINI EV are only 440mm, and the seat cushion is light and thin, more like sitting in a small horse.

40,000 pieces of travel can also buy value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 23

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 24

The length and width of the rear seat cushions of Chery QQ Ice Cream and Wuling Hongguang MINI EV are relatively similar, but thanks to the longer wheelbase of Chery QQ Ice Cream, the rear leg space is more spacious. In addition, the area of the rear side windows of Chery QQ Ice Cream is also larger, which makes the occupants sitting in the back row feel better. The rear space of Wuling Hongguang MINI EV is very cramped, and the window area is also very small, and the comfort is average. The riding and trunk space experience is not as good as that of Chery QQ Ice Cream.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 25

The rear row of Chery QQ Ice Cream and Wuling Hongguang MINI EV adopts a two-seat layout. Under normal circumstances, only some small objects can be placed in the trunk, such as the charging gun equipped with the car. The seat backrests of the two cars support pure flat reclining, which more fully meets the diverse car scenarios of users.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 26

40,000 pieces of travel can also buy value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 27

The tailgate opening method is slightly different for the two cars. Chery QQ ice cream needs to be opened by the car key or the left trunk opening button on the steering wheel, while Wuling Hongguang MINI EV has designed an opening button on the outside of the trunk to make it more convenient to open and close the luggage compartment.

In terms of power, as two cars with similar positioning and price, Chery QQ Ice Cream and Wuling Hongguang MINI EV are equipped with a permanent magnet synchronous motor with a maximum power of 20kW and a maximum torque of 85N · m. The motor is directly installed on the rear axle, and the maximum speed is 100km/h.

40,000 pieces of travel can also buy value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 28

In terms of battery and battery life, Chery QQ Ice Cream and Wuling Hongguang MINI EV are equipped with 13.9kWh lithium iron phosphate battery packs, but the energy density of the battery packs is different. The former battery pack supplier is Anhui Ruilu, and the latter is Suzhou Keyi. The NEDC operating conditions of both vehicles have a battery life of 170 kilometers, and the power consumption of 100 kilometers is 9.3kWh.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 29

The Chery QQ ice cream and Wuling Hongguang MINI EV can only be charged slowly. The Chery QQ ice cream battery supports a maximum voltage of 250V and a current of 10A, and the rated maximum charging power reaches 2.2kW. The Wuling Hongguang MINI EV also supports a voltage of 250V, but the current is only 10A, and the rated maximum charging power is 2.5kW. The difference in charging power between the two cars also makes the charging time different. The Wuling Hongguang MINI EV takes 9 hours to fully charge, while the Chery QQ ice cream only takes 8 hours.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 30

In addition, in terms of vehicle quality assurance, Chery QQ Ice Cream and Wuling Hongguang MINI EV both have a vehicle quality assurance policy of 3 years or 100,000 kilometers, and Chery QQ Ice Cream also launched a "unlimited number of years and mileage for the first owner" policy. In terms of battery pack quality assurance, Wuling Hongguang MINI EV will provide the lifelong quality assurance rights of Mitron from September 2022, while Chery QQ Ice Cream will provide the lifetime quality assurance policy of unlimited number of years/mileage for the first owner. In general, the quality assurance of the whole vehicle and battery pack provided by Chery QQ Ice Cream to the owner is more sincere.

40,000 pieces of travel can also buy value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 31

In terms of suspension structure, both Chery QQ Ice Cream and Wuling Hongguang MINI EV use front McPherson suspension and rear three-link non-independent suspension. To optimize comfort, both cars have added a set of asymmetrical structures at the rear of the suspension, called Panhard links, which can suppress lateral movement of the vehicle.

Full text summary:

As a 40,000 yuan miniature electric vehicle, the positioning, price and use of Chery QQ ice cream and Wuling Hongguang MINI EV are very close, and it is difficult for ordinary people to make a choice. But through our comparison above, we can see that Chery QQ ice cream has a round and cute design in some details, which can better meet the car selection demands of ladies.

40,000 pieces of transportation can also buy the value difference, Chery QQ ice cream comparison Wuling Hongguang MINI EV-Figure 32

In the interior part, Chery QQ Ice Cream is slightly better than Wuling Hongguang MINI EV in terms of configuration and small details. In terms of seat comfort, Chery QQ Ice Cream is equipped with a larger seat in the front row, which is more comfortable than Wuling Hongguang MINI EV. Due to the advantages of body size and wheelbase, the rear row space is also more spacious, which is crucial for micro electric vehicles.

At the same price of 40,000 yuan, Chery QQ ice cream is better than Wuling Hongguang MINI EV in the above aspects. So in the final car selection stage, do not hesitate to choose Chery QQ ice cream to bring greater value to the owner.

Huawei P7 realizes the dream of tens of millions, and needs to climb over "three mountains"

The Huawei Ascend P6 was a success.

On June 18, 2013, the P6 was released in London, UK, priced at 2688 yuan. This is a brave exploration of Huawei’s brand road. Yu Chengdong, president of Huawei’s end point, released a bold statement that the sales target of P6 is 10 million units. In a year, P6 sales 4 million units, far from achieving the so-called goal. But this does not affect the success of P6.
Say it’s a success, because P6 is a pathfinding product. Since it’s a pathfinding, it doesn’t matter if you can reach your goal. The key is to see where the road leads. If the road is right, don’t be afraid of the distance.
Taking this road, Huawei wants profits, and related to it, there are brand premiums and reducing dependence on operators. Although thousands of people have invested in research and development and over 100 million in marketing investment, shipping 4 million at a price of about 3,000 yuan is enough to amortize these costs. According to Yu Chengdong, a certain brand premium has been formed. Huawei’s global brand recognition of consumer goods has increased from 25% in 2012 to 52%. P6 is indispensable. Xu Qinsong, vice president of Huawei’s consumer business, said that the ratio of Huawei’s intelligent end point in domestic public channels to operator channels is 1:1. It is speculated that P6 should not be delayed in reducing dependence on operations. In addition, Yu Chengdong continues to sit at the end point and continue the P6 strategy, which also reflects Huawei’s high-level recognition of the success of P6.
It is not easy for Huawei Ascend P7 to continue the P6’s dream of millions.
In recent days, Huawei Ascend P7 has held press conferences in Paris, France and Beijing, the capital. Yu Chengdong once again threatened that the sales volume of a single product will reach 10 million, and this dream of tens of millions has been transferred from P6 to P7. On the road of the brand, P6 is the way to explore, and P7 has already identified the direction and started to run. Huawei will have a sales forecast, even if it is less than 10 million, it will definitely not be a small number. The burden of P7 is really not light.
There are four advantages that can give Huawei the confidence to take the plunge on the P7:
First, the brand influence of Huawei and P6 can play a roleIt has been mentioned above, and it will not be expanded here.
Second, replication expansion can increase overseas market share.Huawei’s strength lies in getting operators. At present, most of the overseas markets are shipped through operators, which is highly reproducible. Although the situation in each country in the overseas market is different, the expansion experience can be learned. At the press conference in Paris, Yves Beyer, executive vice president of France Telecom Orange, was on the P7 platform, which can see the recognition of Huawei. This year, Huawei’s overseas marketing investment is still very large, including sponsorship marketing covering the five major European leagues. The first batch of P7 listing countries has risen from the original 8 countries to the current 33 countries. It is foreseeable that P7 will achieve good results in overseas markets.
Third, Huawei’s HiSilicon chip is a powerful backing for production capacity.The 4G end point has not seen scale, and the bottleneck is the chip. Huawei HiSilicon chip sold $2 billion in 2013, making it the largest chip solution company in China and ranking among the top 20 in the world. In the process of achieving the five-mode and ten-frequency requirements of operators, HiSilicon’s time progress is second only to Qualcomm (currently also Marvell and Ericsson have realized it, but the production capacity is limited). At present, Qualcomm accounts for more than 80% of the 4G chip, and the production capacity of general 4G end point products depends on Qualcomm. And Huawei can have no worries about production capacity with its own chips and good cooperative relations with Qualcomm.
Fourth, there is still a certain window period for the development of 4G end points.MIIT Telecom Research Institute released data show that from January to April this year, the cumulative sales volume of 4G mobile phones 16.36 million, which is far behind the sales target of the three operators totaling over 100 million. The current 4G market is still less than demand, at least from the perspective of operators. Although Huawei wants to reduce its dependence on operators, it still acknowledges that operators are the main body of its channel sales. With 4G subsidies from operators, it is relatively easy for P7 to form a certain sales scale.
However, to achieve the dream of selling tens of millions of units, it is still very difficult overall, and there are "three mountains" in front of you.
First, the operator’s channel end point subsidy will be tightened, and P7 sales will be affected.
Since the beginning of this year, the three operators have increased their investment in the construction of 4G networks; the inter-network settlement has greatly reduced the profits of Huawei P7’s largest partner. The implementation of the "business-to-business" policy after June 1 will bring pain to the operators in the short term. Overall, it will be an indisputable fact that the profits of operators will drop sharply. The SASAC, the regulatory department of the three operators, will not sit idly by and will definitely put forward requirements to reduce costs and ensure profits. The network is fundamental, and investment in it cannot be reduced. Then it must be made a fuss about end point subsidies and channel remuneration.
How big the impact on P7 will be depends on the time proposed by SASAC. The worst case scenario is that the three operators’ profits fell sharply in June and began to reduce end point subsidies in July. In a better case, it is not expected to be later than the end of the year.
The tightening of end point subsidies for operators will make the indicator orientation of mobile phone sales more prominent. The so-called indicator orientation, first, if operators want to retain or develop high-end customers, they must sell a certain amount of high-end mobile phones, such as Apple, Samsung, HTC, etc. Second, if operators want to expand the scale of users, they must sell a large number of low-end mobile phones to impact sales. Limited subsidies will flow to the high-end and low-end. The price of Huawei P7 is 2888 yuan, which is very embarrassing and may be separated from the operator’s key development models. There is not much time window left for P7. Whether it can reduce the impact depends on Huawei’s negotiating ability with operators.
The second one, the 2000-3000 yuan open market is almost monopolized, and the P7 competition has greater resistance.
The reason why the thousand-yuan machine market is in full swing is that the entry threshold for this price segment is low, the competition is fierce, and there is no monopolist. The mid-range and high-end are different. It is an indisputable fact that the high-end is monopolized by Apple and Samsung. The situation in the mid-end market is similar. There are two forces. One is the price-reduced version of foreign high-end products, such as Samsung, Apple, HTC, LG, Nokia, Sony, etc. The user base of this force is very clear. They want to buy high-end foreign brands. They only want to own them at a reasonable price, not early adopters. The other is the three major brands in the open market, Gionee, OPPO, and VIVO (among which OPPO and VIVO belong to BBK). No matter whether it is on a third-party e-commerce platform or a physical mobile phone store, the new products in this price range are basically dominated by these three companies.
From the perspective of product configuration, design and quality, P7 is not inferior in this price range, but it is not outstanding either. Four brands are on the table, each with their own strengths. In this case, it is marketing and channels that are at stake.
In terms of marketing investment, Huawei is much smaller than these three companies. Mainly because Huawei has long-term cooperation with operators, the need for marketing efforts is not large. The three open market brands are different, and they need to rely on their own strength and invest more in entertainment program titles, in-feed ads, soft advertising, etc.
In terms of channels, Huawei is in its infancy. The three open market brands are all their own fixed sales channels, which are spread all over the country. Thanks to long-term manufacturers’ profits, the channel loyalty is high. Huawei has also been expanding social channels in the past two years. Its expansion model is "4 + Top16", that is, it cooperates with agents of the four major chains of Sunny, Gome, Dixintong, and Leyu and Top16 in various provinces. This kind of cooperation has just started, and the channel support is difficult to match the three open brands. Channel construction does not happen overnight. Having channels is just the beginning. The key is the enthusiasm of the channel, which depends on the coverage rate and first push of the product in the channel.
The third block, the omni-channel layout product, poses a great challenge to P7 traders.
Generally, when a manufacturer launches a flagship product, they will choose one or several main channels for sales. This can not only cultivate channel feelings, but also improve the sales enthusiasm of the channel and invest more resources. The strategy of P7 is different. Just online, P6 has chosen 7 channels such as Huawei Mall, JD.com, Tmall, Ning, Gome, Yihaodian, and Amazon to sell at the same time. For users, this is a good thing, and products can be bought in various channels. For channel providers, they cannot reflect their own advantages, and their enthusiasm will not be very high. If you want which channel to launch P7 first or increase promotions, then most of this investment must come from Huawei.
The more channels there are, the more difficult it is to trade. It is mainly reflected in two aspects. One is price management. Each channel has its own small nine or nine, and has its own promotion strategy, so P7 will definitely form different prices in different channels. The appearance of random prices will affect the brand of P7. A shrewd channel provider will definitely require Huawei to provide a full price guarantee or a price guarantee for several months, transferring the risk to Huawei. The second is inventory management. Each channel provider forecasts market demand differently, and the sales situation is also different, so there will be a large amount of inventory spread on the channel. This is a great challenge for Huawei’s traders. Poor inventory management, even if a single product earns more profits in the early stage, it may be tied to the later clearance of tail goods.
The "three mountains" are all pressing on Huawei’s soft underbelly. If you turn over, both the P7 and Huawei’s brand strength will be greatly enhanced. If you can’t turn over, I think Huawei will continue to climb and explore on this road, and will not stop.
Author: Mei Garden Statement; WeChat official account: Statement (mhy_chenshu)

Xiaomi SU7 price forecast, 199,900 yuan is very likely?

The "Xiaomi Automobile Technology Conference" lasted for three hours, but looking back at the whole conference, it is no exaggeration to describe it as full of dry goods. At the press conference, Xiaomi took out cutting-edge technologies such as ultra-high-speed motor, inverted battery, ultra-large die casting and zoom BEV, which was a show of its own technical reserves. In addition, the highly anticipated Xiaomi SU7, the first model of Xiaomi, also appeared simultaneously, and announced various parameters, except the most critical price!

As the first model of the brand, Xiaomi’s cautious attitude towards pricing is understandable. First announce the technology and parameters of the model, then look at the market feedback, and finally combine the competing products for comprehensive pricing. This set of gameplay is actually a routine operation in the mobile phone circle. Although there is no exact price of Xiaomi SU7, it is not difficult to infer from Lei’s description of the model at the press conference that the car has a high probability of not winning with the ultimate cost performance, but taking the route of "high price and high quality".

At the press conference, Mr. Lei made it clear that "Xiaomi SU7 is a little expensive, but it is reasonably expensive". Let’s talk about the positioning of the whole vehicle first. The circumference of Xiaomi SU7 is 4997*1963*1455mm, and the wheelbase is 3000mm, which is a circle larger than the common Tesla Model 3. The official said that the car is a C-class car against the BMW 5 Series. You know, the price of BMW 5 Series is more than 400,000 yuan. Does Xiaomi SU7 want to price it at 400,000?

Judging from the current super-volume market structure, it is unlikely that Xiaomi SU7 will be priced at 400,000. In fact, by looking at the same type of new energy vehicles, we can roughly infer the price range of Xiaomi SU7. Only a little smaller in size, but the technology is not bad at all, the price is 0.2 million/200 thousand; The official starting price of Zhijie S7 with Huawei’s blessing is 249,800 yuan. It is not difficult to speculate that the reasonable pricing of Xiaomi SU7 main sales model is about 250,000 yuan, and the high-performance version will go to the range of 350,000-400,000 yuan.

However, in the mobile phone circle, Mr. Lei has always had a "tradition" of "persuading executives overnight". Since it is ok to make a mobile phone, it makes no sense to build a car. At this conference, Mr. Lei directly rejected the prices of 99,000 yuan and 149,000 yuan, but the high-pitched 199,900 yuan did not express his position. It’s not impossible to get a starting right, and it’s not impossible for the entry version to directly achieve 199,900 yuan. It’s also a tribute to the first generation of Xiaomi mobile phone and a wave of feelings!

Judging from the information published so far, Xiaomi SU7 has given enough sincerity in terms of technology, configuration and intelligence. I hope this sincerity can continue to the pricing level. If the BMW 5 Series is priced at 400,000 yuan, I can only say that my courage is commendable; However, if it is really sold at a price of 199,900 yuan, it is entirely possible to become a phenomenal model. So what do you think of Xiaomi SU7 pricing? Welcome to leave a message for discussion!