Recently, Changan Automobile announced its 2023 annual report. The report shows that in 2023, Changan Automobile’s annual operating income was 151.298 billion yuan, and its net profit returned to its mother was 11.327 billion yuan, with stable performance.
In 2023, Changan Automobile changed to high-quality development, the fuel vehicle business was basically stable, and the new energy vehicle business strode forward. In the first quarter of 2024, Changan Automobile achieved rapid growth in both new energy vehicles and overseas markets, and brand delivery of Qiyuan and Aouita reached a record high. The latest data shows that in the first quarter of 2024, Changan Automobile sold 692,000 units, up 13.9% year-on-year.
Balanced development and advancing with the times are Changan Automobile’s determination to change in the face of fierce market competition, and its profound technical background and innovative genes are the inexhaustible driving force for Changan Automobile to forge ahead.
The history of Changan Automobile can be traced back to 1862, which emphasizes technology, safety and self-research. In 1957, in response to the national call for independent production, Chang ‘an began to organize the manufacture of automobiles. In the absence of professional machine tools, experimental equipment, insufficient funds and a fog of key technologies, Chang ‘an built the first jeep in China in 1958-Changjiang brand 46 off-road jeep.
In 2024, on the booth of Beijing Auto Show, Changan Automobile brought 33 models, totaling 56 cars. Eight new cars, including Changan Qiyuan E07, Aouita 11 2024, Deep Blue G318, Deep Blue SL03/S7 Second Anniversary Black Knight Commemorative Edition, the second generation UNI-V Smart iDD, Changan Kaicheng Digital Smart VAN, MAZDA EZ-6, were unveiled, and the seven press conferences were full of highlights, showing the strength and boldness of Changan Automobile as one of the leading enterprises in the domestic automobile industry.
2024 auto china-Chang ‘an Qiyuan E07
Quickly promote the "Shangri-La" plan and occupy the "Digital Smart New Car" track.
At present, Changan Automobile has formed three smart electric brands, namely Aouita, Deep Blue and Changan Qiyuan, through layout, to build differentiated brand values, create new smart electric labels, and form a new development pattern to meet the needs of different market segments.
Among them, Aouita focuses on the new luxury "self-respecting" users, positioning the brand in the high-end emotional intelligent electric market, bringing users an emotional intelligence and self-respecting travel experience with intelligent technology, and creating a high-end brand image. Deep blue pays attention to the needs of young users, brand positioning, smart travel in the whole scene, creating super extended-range products and deeply experiencing driving pleasure. Changan Qiyuan focuses on new mainstream users, and its brand positioning is intelligent and evolved into new cars, providing "intelligent and comfortable" automobile products.
Since the launch of the new energy strategy-"Shangri-La" plan, Changan Automobile has increased its continuous investment in the field of new energy. With the joint efforts of various product lines, Changan Automobile’s new energy penetration rate has increased from 19.5% in 2022 to 29.68% in 2023, with a year-on-year increase of 10.18 percentage points.
In 2024, Changan Automobile will strengthen the new energy spectrum and focus on improving product efficiency. As of March this year, the cumulative delivery volume of Aouita’s first car, Aouita 12, has exceeded 10,000, with a cumulative breakthrough of 40,000, ranking first in the sales list of 300,000-400,000 China brand large-scale pure electric luxury cars. The delivery of Deep Blue brand has exceeded 100,000 vehicles in 14 months, which has set a new speed of 100,000 sales of independent new energy brands. The release of the new car of Deep Blue G318 will accelerate the entry of Deep Blue into the hard-core off-road vehicle market. As of March this year, Changan Qiyuan has delivered a total of 70,000 new cars. The launch of the "world’s first mass-produced variable new car" Changan Qiyuan E07 new car will bring breakthroughs and innovative designs to the automobile industry.
Actively implement the "Beidou Tian Shu" plan and cultivate new quality productivity with scientific and technological innovation.
With the intensification of competition in the automobile industry and the acceleration of intelligent gear shifting in the second half, Changan Automobile has promoted the Beidou Tian Shu plan in an orderly manner, adhered to the principle of "no intelligence, no Chang ‘an", and built an independent and controllable full-stack intelligent core capability in the intelligent field through multiple paths such as self-research and cooperation, thus consolidating the technical "moat".
It is reported that in 2023, Changan Automobile’s R&D investment exceeded 9 billion yuan, and R&D investment accounted for 5.95% of operating income; In 2023, 5,739 new patents were added, equivalent to 16 patents produced every day, and the research and development strength ranked first in the industry.
Changan Automobile has built the latest SDA platform architecture based on software-defined automobile, and adopted the industry-leading "central+ring network" electronic and electrical architecture hardware platform to provide consumers with a more efficient and intelligent interactive experience.
Chang’ an automobile shuzhi factory
The battery brand "Golden Bell Hood" independently built by Changan Automobile has four characteristics: long life, true safety, super efficiency and quick recharge. It can realize the battery life of 600,000 kilometers without perception, upgrade 3C/5C charging technology in an orderly manner, and improve the recharge experience.
The new blue whale power brand newly released by Changan Automobile covers the new blue whale hybrid engine, the new blue whale electric drive platform and the iEM high-level intelligent power control system. Among them, the new blue whale hybrid engine developed by Chang ‘an has a thermal efficiency of 44.28%, and can generate 3.63 kWh of electricity with 1 liter of oil, "using the least oil, generating the most electricity and running the farthest way".
In addition to self-research, Changan Automobile has also established in-depth cooperative relations with Huawei, Baidu, Tencent, Horizon, Contemporary Amperex Technology Co., Limited, Ganfeng Lithium and other enterprises, continuously expanded its circle of friends, and pooled resources from all walks of life to enhance its scientific and technological innovation and research capabilities.
Accelerate the implementation of the "All rivers run into the sea" plan and push globalization into the fast lane.
2023 is the first year of Changan Automobile’s globalization strategy, and the globalization "All rivers run into the sea" plan is officially released, which defines the overseas "four ones" development goals, that is, by 2030, the investment in overseas markets will exceed 10 billion US dollars, the annual sales in overseas markets will exceed 1.2 million vehicles, and the number of overseas business employees will exceed 10,000, making it a world-class automobile brand.
Chang ‘an Shenlan G318
Last year, Changan Southeast Asia brand launch conference was held in Bangkok, and the DEEPAL double car officially entered Thailand, radiating the world and opening a new chapter in expanding the global market. In addition, Changan launched the first overseas base "Thailand New Energy Base", with a capacity of 100,000 vehicles in the first phase and 200,000 vehicles in the second phase, and simultaneously set up three local companies in Thailand: Changan Automobile Southeast Asia, Changan Thailand Sales and Changan Thailand Parts.
In "no overseas, no Chang’ an; Under the principle of "no base, no Chang ‘an", Changan Automobile explores the export of new energy vehicles to two strategic cultivation markets in Southeast Asia and Europe, and exports fuel vehicles to three strategic key markets in Middle East and Africa, Central and South America and CIS countries, and continues to track and enter Japan, South Korea and North America in time.
In 2023, Changan Automobile made outstanding achievements in overseas markets, exporting 358,000 vehicles, up 43.9% year-on-year. In order to achieve the goal of overseas sales of 1.2 million vehicles in 2030 and become a world-class automobile enterprise, Changan Automobile will adhere to the long-term principle, change its overall strategy from "going out" to "going in", deepen local production and operation, and actively fulfill its social responsibilities.
Guided by the three major plans of Shangri-La, Beidou Tian Shu and All rivers run into the sea, and adhering to the general idea of high-end, intelligent and green development, Changan Automobile, driven by scientific and technological innovation, has accelerated the transformation and upgrading of new energy, intelligence and globalization, maintained a benign development with both scale and benefits, and set a typical example of the transformation to high-quality development of "scale+benefit+value creation".