"The power station is the gas station for electric vehicles", why did Luo Yonghao bombard the oil truck?

  Luo Yonghao has made another famous statement!

  Recently, Luo Yonghao, founder of Smartisan, said bluntly in the live stream of Make a Friend: "Electric cars can be said to be the trend of the times. Now as long as you have experienced trams, it is unlikely that the next car will choose an oil car."

  If this had been said a few years ago, it might have received a lot of criticism, but now whether it is realistic or not, ask your friends who already drive the trolley around you.

  It can only be said that the arrival of the tram era is even faster than we imagined.

  The latest weekly sales rankings of the passenger car market also confirm this point: among the top ten models sold, new energy vehicles occupy nine seats, and only one traditional fuel vehicle barely ranks among them. This data undoubtedly announces the full arrival of the era of new energy vehicles, and the market share of traditional fuel vehicles is rapidly being eroded.

  At the same time, the increase in redemption users, the favor of electric vehicles is more obvious, new energy vehicles become an important driving factor for the increase in redemption market. Data show that in 2023, individual redemption users drove new car sales to 7.48 million, accounting for 34.2% of the overall retail scale, a growth rate of 16.9%; among them, the proportion of new energy vehicles in the increase in redemption market reached 36.2%, an increase of 49.5% year-on-year, the growth rate is much higher than the overall growth rate of the increase in redemption market.

  Electricity is farther than oil

  Resolve the last trace of anxiety

  The increase in the penetration rate of electric vehicles is largely due to the easing of consumer mileage anxiety. Throughout the entire industry, many car companies are working hard to solve mileage anxiety and improve the charging experience, mainly through three ways: one is to expand battery capacity; the second is to layout replacement; the third is to layout ultra-fast charging. Among them, NIO is the car company with the most replenishment methods and the most complete replenishment experience in China. In recent years, NIO has been building up the ante charging and replacement construction.

  So far, NIO has deployed 2,400 power stations, 3,753 charging stations and 21,828 charging piles, and connected 1,000,000 + three-way charging piles, connecting 75 routes including the Chuanqing-Dian three routes to Tibet, the Silk Road, the Kanas Line, the Duku Highway, the Western Sichuan Great Ring Road, the Hulunbuir Grassland Line, the Shenzhou Arctic Line, the Huaxia East Pole Line, and the Wanli Great Wall Line, and will complete 100 routes in 2024.

  NIO has proved through long-term practice that replacing electricity is more convenient than refueling.

  "A power station is a gas station for electric vehicles," Luo Yonghao said bluntly in the live stream. NIO now has nearly 2,400 power stations across the country and nearly 800 power stations on highways. NIO users can change electricity all the way from Harbin to Sanya. "There is no anxiety about [mileage] going far, and it feels as convenient as a gasoline car." As Luo Yonghao said.

  NIO charging and swapping network layout diagram

  With national policies guiding and encouraging the development of the power swap model, more and more friends have begun to enter the power swap field, preferring to cooperate with NIO. Since November last year, Changan Automobile, Geely Holdings, Chery Automobile and () have successively reached power swap cooperation with NIO. The national team of central enterprises and private enterprise giants have chosen to join the power swap camp, which means that power swap is expected to become the mainstream energy supplement model in the industry.

  In Luo Yonghao’s opinion, NIO power exchange allows users to enjoy four core values such as "how fast and saving":

  More: There are many power stations, with nearly 2,400 power stations across the country, solving users’ mileage anxiety.

  Fast: NIO power change only takes 3 minutes, and power change is as fast as refueling;

  Good: one-click automatic power change, no need to get off the bus for power change, continuous power loss, no fear of severe cold, good user experience;

  Province: Every power change is a battery health check, allowing users to rest assured.

  In addition to "how fast and how economical", Luo Yonghao also highlighted the advantages of "flexible upgrade" of NIO power stations in the live stream. He said that NIO users can "temporarily upgrade to a 150-degree battery" by changing electricity, which can run farther than most oil cars.

  This is not to brag. On December 17 last year, Li Bin, founder, chairperson and CEO of NIO, personally tested the battery life of NIO’s 150-degree battery pack in a self-driving ET7, and finally achieved a driving range of 1,044 kilometers, which not only achieved the strongest pure electric vehicle in the industry, but also made it possible to "electric than oil".

  A good time to replace the oil truck

  On March 13, the State Council issued the "Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods" (hereinafter referred to as the "Plan"), clearly stating that "promoting large-scale equipment renewal and trade-in of consumer goods is an important measure to accelerate the construction of a new development pattern and promote high-quality development." The "trade-in action" of automobiles as bulk consumer goods has been mentioned and paid attention to. The plan clearly states that it is necessary to "organize and carry out national automobile trade-in promotions, encourage automobile manufacturers and sales enterprises to carry out promotional activities, and guide orderly competition in the industry."

  In response to the "Trade-in Action for Consumer Goods", NIO launched a subsidy of up to 1 billion yuan for the replacement of oil vehicles in April, aiming to promote the renewal of old oil vehicles and bring real preferential benefits to consumers.

  NIO announced that it will introduce a maximum subsidy of 1 billion yuan for oil vehicle replacement. Oil vehicle users who replace NIO new cars will receive an additional 10,000 yuan in optional fund subsidies. NIO oil vehicle users who replace NIO can get up to 15,000 yuan in optional funds, a NIO Phone voucher worth 6,498 yuan, a power exchange voucher worth about 3,600 yuan, and a one-year NOP + (Global Pilot Assistance) worth 4,560 yuan.

  At the same time, if the replacement user uses the NIO battery rental plan to buy a car, he can also get a discount of 70,000/128,000 yuan on the car price, additional purchase tax reduction and battery rental service fee payment 4 get 1 free policy benefits. The minimum monthly battery rent is only 583 yuan, and the free replacement coupon will also be increased to 60 (worth about 6,000 yuan).

  According to industry insiders, as the first batch of car companies in the industry to respond to the policy call, the launch of NIO’s maximum 1 billion yuan oil vehicle replacement subsidy will further help the consumption growth of the automobile market and the market popularization of new energy vehicles.

  If you have plans to replace your gasoline car in the near future and just want to buy a high-end pure electric vehicle, NIO is a good choice.

  Smart + supplement double awesome

  BBA users accelerate their switch to NIO

  From the statistics point of view, in the high-end pure electricity market, NIO has obvious advantages. From January to February this year, NIO has a market share of 59.5% in the high-end pure electricity market above 300,000 yuan. From July to December 2023, in the market with an average transaction price of more than 300,000 yuan in Shanghai, NIO sales have surpassed BMW, Mercedes-Benz and Audi for 5 consecutive months, regardless of energy form.

  NIO’s advantage in the high-end pure electric market is mainly due to its leadership in product power and supplementary service experience. All NIO models are equipped with 4 Orin chips, with a computing power of 1016Tops, which has outstanding advantages in intelligent driving and cockpit experience. Some professionals said that the new energy automobile industry has entered the stage of intelligent arms race, which has put forward higher requirements for the intelligent hardware computing power of products. Most models with no more than 500Tops in computing power are prone to bottlenecks in intelligent driving experience.

  Based on the advantages of hardware pre-installation, NIO can bring continuous upgrades to the car experience for car owners. This year, the NIO Banyan · Rong 2.4.0 version brings more than 50 new and optimized functions, including the addition of 4D comfort pilot, GOA universal obstacle warning and assistance, omnidirectional AEB, NOMI full cabin memory, no wheat Karaoke, track mode and other blockbuster functions. In addition, NIO NOP + has covered 99% of prefecture-level cities and county-level cities, with a total of 726 cities and a usable mileage of 1.05 million kilometers. Global pilot assistance including highways, urban areas, power exchange, etc. will be fully pushed in the second quarter, and the end-side multi-modal large model NOMI GPT will also be launched soon.

  According to incomplete statistics, more than 50% of NIO’s existing users are replacement users, of which 30% are trade-in users. 48% of NIO’s replacement users are from BBA, and the proportion of some second-generation technology platform model users is as high as 56%. Combined with the current NIO subsidy policy, the proportion of BBA fuel vehicle users replacing NIO may increase.

  In fact, Luo Yonghao also had a sentence in the live broadcast, which is worth thinking about: "Send the oil trucks of the old world to the garbage heap of history!" Whether this sentence is exaggerated is unknown, but with the assistance of NIO, the best time for oil to turn to electricity may be now.

Box office increased by 252%! Has the music festival ushered in a big explosion?

  BEIJING, May 8 (Reporter Ren Siyu) Has the music festival, which is sought after by young people, ushered in a big outbreak?

  On May 6th, Barley released "Observation on the May 1st Performance in 2021". The report shows that during the May 1st holiday, there were over 3,800 professional performances offline, among which the box office of Livehouse, Talk Show and Music Festival increased by more than 250% compared with the same period in 2019.

  On social networks, topics such as "Qin Hao watched Yi Nengjing’s performance", "Faye Wong lost his hat again at Strawberry Music Festival" and "A man wearing protective clothing and dancing in Shandong Music Festival" have been on the hot search list. Music festivals, which were originally regarded as minority entertainment activities, have begun to become one of the lifestyles that everyone likes to see and hear.

  Source: Weibo screenshot.

  Music Festival becomes a holiday "new standard"

  According to the monitoring of China Performance Industry Association, during the "May 1" holiday this year, there were about 14,000 performances nationwide, with a box office income of 860 million yuan, and more than 6 million people watched performances during the holiday, of which more than 40% were tourists, and 12% were music festivals and concerts.

  From last year’s "Eleventh" holiday to this year’s "May Day" holiday, music festivals have increasingly become popular items for people to travel and entertain.

  The data shows that over 40% of users choose music festival as their first choice for holiday and leisure during the May 1 holiday this year, and 60% of users who buy music festival choose to watch performances across cities. Strawberry Music Festival, Midi Music Festival, Guochao Music Festival and Midou Music Festival were held in many places, and famous musicians and bands such as Cui Jian, Pu Shu, Xu Wei, New Pants, Mourning and Wang Jia were among the guests.

  2021 Beijing Strawberry Music Festival was held in Beijing Shiyuan Park. Source: Video screenshot.

  While the fans are busy catching up with the music festival, the musicians are even more busy. According to the public itinerary of the five-person band, they moved to Changzhou, Shanghai, Nanjing and Beijing to participate in the music festival within four days. "Performing is our labor," they sighed at the Weibo.

  According to barley data, there were 56 music festivals in the country during the five-day holiday, which was 37% higher than the same period in 2019. The box office and attendance increased by 252% and 173% respectively compared with 2019.

  Source: Barley "2021 May 1st Performance Observation".

  Generally speaking, during the holiday period, live performances recovered strongly, and various performances such as music, theater and Quyuan Zatan were abundant, the box office growth rate was obvious, and the consumption power of head projects was strong; It is becoming a trend to travel with literature, and the regional consumption preference is gradually broken; The market consumption structure tends to be younger, especially after 00.

  You can watch music festivals at home?

  Another new change that can be found from this year’s "May Day" holiday is that the music festival is opening up "new territory" on a large scale.

  Compared with 2019 and 2020, this year’s music festivals can be described as blooming everywhere. The major brand music festivals are not only concentrated in cities such as Beijing and Shanghai, but also sink to second-and third-tier cities such as Binzhou in Shandong, Changzhou in Jiangsu, Jiaozuo in Henan and Wanning in Hainan.

  Source: barley net screenshot.

  From the industry point of view, the number of vertical music festivals is also increasing, such as YOLO Music Festival in Changsha, Hunan Province and M_DSK Music Festival in Riyuewan, Wanning, Hainan Province, which focuses on rap music, Midi Music Festival in the Warring States Period in Chengdu focuses on heavy music, and Hainan Little Strawberry Parent-child Music Festival focuses on parent-child themes, providing users with different music preferences with sub-categories of music performance choices.

  Another noteworthy phenomenon is that the music festival is becoming a "hard signboard" for some cities to build cultural tourism brands and drain holidays. According to barley data, during the May Day holiday, many music festivals were held in tourist cities, such as Changzhou Taihu Bay Music Festival, Changzhou Xinlong Forest Music Festival, Wanning Riyuewan M_DSK Music Festival, Jiaozuo Yuntaishan Music Festival and so on.

  For example, the popular Midi Music Festival in Jinan, Shandong Province and the Midi Music Festival in Binzhou this year were supported by the local government in terms of policies and supporting services.

  According to media reports, before the start of Binzhou Midi Music Festival, it only took more than 20 days for the local area to complete the leveling of more than 280 mu of site, the laying of 18,000 square meters of turf, the planning of more than 7,000 parking spaces, the construction of more than 3,000 meters of enclosures, the construction of more than 140 bathrooms and the preparation and construction of various functional areas such as camping and drinking water areas. In order to cooperate with Jinan Midi Music Festival, Jinan Metro also extended the operation time of Lines 1, 2 and 3 to 24 o’clock, and adjusted the running interval to 10 minutes between 22 o’clock and 24 o’clock.

  Posters of 2021 Jinan Midi Music Festival and Binzhou Midi Music Festival.

  The consumption drainage brought by the music festival is also considerable. According to the organizer’s statistics, the fans of Jinan Midi Music Festival from outside the province account for about 65%. It is roughly estimated that the consumption related to cultural tourism during the local holidays will increase by about 20%. According to barley data, during the May Day holiday this year, Hainan Wanning Riyuewan M_DSK Music Festival also made Wanning, a county-level city, among the top ten in China.

  What kind of music festival do the audience need?

  However, under the circumstances that music festivals are blooming everywhere and tickets are rising, is the audience’s experience fully satisfied?

  From last year’s National Day to this year’s "May Day" holiday, the topic of rising ticket prices for music festivals is often mentioned. In the impression of some viewers, the single-day ticket price of music festivals in the past few years was often concentrated in 80 to 200 yuan, but during the small holiday this year, the single-day ticket price of individual music festivals has reached 500 yuan or even more than 1,000 yuan.

  Source: barley net screenshot.

  As for the reasons for the price increase of the music festival, industry analysts said that on the one hand, the number of tickets sold under the epidemic prevention and control policy is limited, and on the other hand, the production costs in all aspects are getting higher and higher, especially the appearance fees of some artists. In recent years, with the blessing of bands and rap variety shows, the value of some musicians has risen sharply. In addition, the participation of pop singers with their own popularity and fans has increased the popularity of the music festival.

  Although the consumption enthusiasm of the music festival has not diminished, the audience also has higher requirements for on-site service and viewing experience.

  Affected by the global epidemic, the homogenization of the performance lineup of the music festival has become more and more obvious. In the absence of overseas artists, New Pants, Tong Yang, Re TROS, Wu Tiao and other head musicians performed everywhere, and most of the audience saw old acquaintances rather than fresh faces at the festival. How to play new tricks in the lineup and collocation of the festival is one of the problems that the organizers need to consider.

  Music festivals are usually held outdoors, so in addition to the lineup of performances, the audio effects, security order, transportation, accommodation, water supply and toilets on the spot are also issues that the audience are very concerned about. Every year, some music festivals are met with large-scale spit by netizens after the end, and the experience of music festivals strongly affects everyone’s impression of a city.

  What kind of music festival do fans like? The Spring Tour Music Festival held in Sichuan in April this year won a good reputation. Although the scale is not huge, the atmosphere is relaxed enough. The audience can eat hot pot, play mahjong and set up tents. The on-site security guards are not in fierce confrontation with fans, but dance and sing with young people to feel the joy of music together.

  Source: screenshot of Weibo’s comments.

  With the recovery of the offline performance market, it is foreseeable that there will be more and more music festivals in the future. While the competition is becoming more and more fierce, the organizers should start from the needs of the audience and use more complete supporting services to let the fans fully feel the spiritual satisfaction of the music festival.