标签： 上海夜生活

The new car is here! Is your gas car saying goodbye？

As the saying goes

"Don’t go with the old, don’t come with the new"

The State Council issued it in March

"Driving large-scale device updates and

Notice of the Trade-in Action Plan for Consumer Goods

Cars are the current round of "trade-in" action

One of the key points

Since March this year

Launched in many places across the country

Trade-in implementation plan for consumer goods

Car trade-in policies are frequently introduced

So, your car

Are you ready for a new one?

The new energy vehicle market is booming and unstoppable

Have you paid attention to the Beijing International Auto Show that just ended not long ago? The auto show ended in a hot manner, and the "smart" and "electric" process of the auto market has exceeded imagination.

Beijing International Auto Show official website/map

The number of new energy vehicles that attracted particular attention at this auto show. The event organizing committee officially disclosed that 117 cars were the world’s first cars at this Beijing International Auto Show, of which 30 were the world’s first cars for multinational companies, and a total of 278 new energy models were unveiled at the auto show. Unlike the 2020 Beijing Auto Show, among the exhibitors, more than 20 brands such as Xiaomi, JK, Zhiji, Equation Leopard, and Ideal participated in the exhibition for the first time, and most of them were brands that mainly promoted new energy vehicles.

In addition to new and bright new energy vehicle companies, traditional car companies also bring new electric brands. For example, the only two models on display at Porsche’s booth are new energy vehicles – the new Taycan and the new pure electric Macan; Audi debuted with a lineup of pure electric models, and the new generation of pure electric model Audi Q6L e-tron ushered in the world debut; Honda exhibited a new electric brand "Ye"; Dongfeng Nissan debuted with four new energy concept cars…

In addition, at this auto show, CATL released a new lithium iron phosphate battery – Shenxing PLUS, which combines 1000 kilometers of battery life and 4C super charging characteristics. Charging for 10 minutes can replenish 600 kilometers of battery life, and the super replenishment speed of "1 kilometer per second" is truly realized.

At this auto show, we can observe the intelligent competition in the new track of the automotive market. XPeng Motors made an appearance at the auto show with its Xiaopeng X9, G6 and other models, and announced the global debut of the AI Tianji system, which will be fully pushed on May 20; Geely Automobile showcased the new achievements of intelligent technology at the auto show – GEA global intelligent new energy architecture, Galaxy 11-in-1 intelligent electric drive, AI digital chassis and other dozens of new industry technologies; Nezha Automobile said that it will apply AI technologies such as 360 intelligent brain, AI search and digital people in the cockpit and other fields in the future… In addition, in the parts exhibition area, about 500 parts companies and technology companies from 13 countries and regions exhibited their innovative achievements, of which the intelligent network and new energy sectors accounted for 51% of the total exhibition area.

The era of "smart" and "electrification" of automobiles has come. Previously, the Institute of Intelligent Vehicles of Gaogong released a report saying that 2024 will be a new turning point in the new energy market. The era of intelligent fuel vehicles is coming to an end, and new energy and intelligence will be deeply integrated and developed. Friends, are you excited about the "rejuvenation" and upgrade of automobiles?

Heavy positive policies are coming! Trade-in!

"New cars" continue to emerge at the Beijing Auto Show, and the continuous introduction of favorable policies has also injected "a boost" into the "new car" market prospects.

A few days ago, the Ministry of Commerce, the Ministry of Finance and other seven departments issued the "Detailed Rules for the Implementation of Automobile Trade-in Subsidies" (hereinafter referred to as the "Detailed Rules"). The Detailed Rules specify that from the date of issuance to December 31, 2024, individual consumers who scrap National III and below emission standard fuel passenger cars or new energy passenger cars registered before April 30, 2018, and purchase new passenger cars that meet energy-saving requirements can enjoy a one-time fixed subsidy. Among them, for scrapping the above two types of old passenger cars and purchasing eligible new energy passenger cars, the subsidy is 10,000 yuan; for scrapping National III and below emission standard fuel passenger cars and purchasing 2.0 liters and below displacement fuel passenger cars, the subsidy is 7,000 yuan.

Gasoline passenger cars registered before June 30, 2011 (inclusive), diesel passenger cars registered before June 30, 2013 (inclusive) and other fuel types passenger cars are all within the scope of the trade-in subsidy for vehicles under the third national level. Other fuel types include mixed oil, natural gas, liquefied petroleum gas, methanol, ethanol, hydrogen, biofuels, etc. Refer to the implementation for imported cars.

The implementation time is from the date of issuance of the Detailed Rules (ie April 24, 2024) to December 31, 2024. The application time for subsidies is from April 24, 2024 to January 10, 2025.

Since the beginning of this year, many places across the country have also continued to introduce new energy vehicle replacement subsidy policies to further stimulate the vitality of the domestic automobile market. Beijing is vigorously promoting the car trade-in policy, and consumers who scrap and update can get a subsidy of up to 10,000 yuan; Ningxia carries out car trade-in subsidy activities, with a maximum subsidy of 10,000 yuan; Nanjing City, Jiangsu Province has a maximum subsidy of 5,000 yuan for car consumption in 2024; Jinan City, Shandong Province has a maximum subsidy of 5,000 yuan for car trade-in subsidy activities in 2024…

It is worth noting that before and after the implementation of the "Detailed Rules", many car companies have also launched trade-in preferential activities. For example, Mercedes-Benz launched a "change policy, Mercedes-Benz doubles" limited-time activity, and eligible passenger car users can get a car purchase subsidy of up to 15,000 yuan when purchasing Mercedes-Benz vehicles; Hongqi brand updated the limited-time car purchase replacement subsidy, covering a variety of its models, with a maximum subsidy of 50,000 yuan; Changan Automobile launched a trade-in subsidy activity. Combined with state subsidies and Changan subsidies, there are 17 models, with a maximum comprehensive subsidy of 57,000 yuan. The activity time is from April 27 to May 8.

Car "refresh" upgrade

The policy is favorable, and the superimposed discounts are coming.

This wave of "replacement" dividends

Don’t miss it.

However

No matter what car you drive

The oil treasures are all at the PetroChina gas station

Provide you with a full range of supplementary experience

Come and see us

"Refresh" upgraded gas station

????

In Hubei

Jiangyu gas station

Hubei Sales Wuhan Branch Jiangyu Gas Station, as PetroChina’s first new energy comprehensive service station in Hubei, covers six business formats such as refueling, charging, energy storage, car washing, steam clothing, and photovoltaic power generation. It adopts an integrated system of optical storage and charging, with 22 super fast charging parking spaces and 1 200-degree professional energy storage equipment. The whole system is equipped with Huawei liquid-cooled charging equipment as standard, and uses AI big data model algorithms to automatically generate power regulation instructions to ensure the intelligent safety, intelligent operation, and intelligent management of the site. The station has a maximum service charging vehicle of more than 500 times in a single day, bringing customers a plug-and-charge, charge-and-go charging experience, and realizing "a cup of coffee, full power start".

In Guangdong

Boxing gas station charging station

On January 16, 2024, the Baixing gas station charging station of Jieyang (Shantou) Branch of Guangdong Sales was officially put into operation. The charging station has a 600kW intelligent charging host, a super charging gun, and 8 fast charging guns. It can charge 9 electric vehicles at the same time. The charging operation is simple, efficient, convenient and fast. The station is also equipped with the province’s first standardized and customized charging shed. The shed body is made of carbon steel, which has the performance of resisting strong typhoons. The appearance is mainly blue and white. The roof of the shed is decorated with luminous signs and LED light strips. Under the embellishment of "gem flowers", the overall image is simple, fashionable, smart and beautiful. The station is committed to building a comprehensive energy supply station that integrates refueling, charging and other functions.

In Ningxia

Zhongwei Industrial Park heavy truck exchange and charging station

At the end of last year, the heavy truck replacement and charging station in Zhongwei Industrial Park of Kunlun Green Energy (Ningxia) Technology Co., Ltd., a joint venture company of PetroChina Ningxia, was put into operation smoothly, marking an important step in the "PetroChina" brand heavy truck replacement and charging infrastructure building in Ningxia. On the basis of the original refueling and gas service, the station is equipped with heavy truck replacement equipment, which can be applied to tractors, muck trucks, mixer trucks and other models, which can ensure safe and efficient operation 24 hours a day. The single battery replacement time of the power replacement heavy truck is 3 to 5 minutes, and it can provide 168 full charges and full replacements every day. After the sale and operation, the carbon emission reduction can be achieved by 6850 tons per year. The station can charge four heavy trucks and eight passenger cars at the same time, and has a 24-hour Kunlun Hospitality Convenience Store, equipped with toilets, showers, washing facilities and rest areas. The station fully demonstrates the functional advantages of PetroChina’s "people, cars and life" ecosystem, allowing customers to achieve "comprehensive oil and gas and electricity replenishment, smooth traffic and people’s hearts".

In Xinjiang

Tianshan Road refueling station

Xinjiang sales Shihezi Tianshan Road refueling and gas station is the first comprehensive energy station in Shihezi City, 8th Division of Xinjiang Production and Construction Corps. The station covers an area of 7,200 square meters and is equipped with 5 intelligent refueling machines and 18 refueling guns; 2 refueling machines and 6 refueling guns; 4 charging piles, all of which are 120kW/H fast charging, which can provide fast charging services for 8 vehicles at the same time. Since the trial operation of the station on March 6 this year, CNG (compressed natural gas) and self-operated fast charging services have been added on the basis of providing traditional fuel oil, with an average charging time of about 45 minutes.

In Guangxi

Lifu Integrated Energy Station

The Lifu Comprehensive Energy Station located in Wuxiang New District, Nanning, Guangxi is the first comprehensive energy station sold in Guangxi, which can provide services such as refueling, charging, car washing, shopping, etc., to achieve one-stop energy replenishment. The station covers an area of 5,000 square meters. In addition to the traditional 5 refueling machines and 30 refueling guns, the in-app also has 3 fast charging piles, which can provide fast charging services for 6 new energy vehicles at the same time. It can be fully charged in 30 minutes to further meet the diverse energy service needs of end point customers.

The station has also innovatively created an upgraded version of Kunlun Hospitality Convenience Store, which is divided into hospitality taverns, prefabricated dishes, outdoor products, own commodity areas, fresh grains and oils and other themed functional areas. It is committed to creating a one-stop comprehensive consumption scene that is widely loved by young consumer groups and has become a new Internet celebrity convenience store in Nanning.

A new wave of car upgrades

You can’t miss Youbao either.

These "new and new" gas stations

Are you in love?

Tell me in the comment area

The future gas station you imagine

What are the important functions?

Text | Wang Yingni

The original title: "The new car is here! Is your fuel car going to say goodbye?"

Read the original text

China xing Loudi Zao

Loudi City, located in the geographical and geometric center of Hunan Province, is said to be the place where Louxing and Pleiades among the 28 stars complement each other, hence the name Loudi, hence the nickname "Star City".

Picture 1

However, it is awkward to mention the nickname "Star City". Why? Because Changsha, the capital of Hunan Province, is also nicknamed "Star City". Loudi, an emerging town that has only been built for 40 years, obviously can’t compete with the historical city "Changsha" in terms of its current popularity. Then the question comes, who is the well-deserved "star city"? Today, the author will talk to you about the "stars" at the bottom of the floor.

Loudi yese

(Loudi night))

In fact, it is beyond reproach to call Loudi "Star City", and even no city can compete with it, because Loudi is not only a place where Louxing and Pleiades shine each other, but also the cradle of stars, which can be said to be the "star factory" in China mythology and the hometown of stars!

Let’s talk about the origin of Changsha’s nickname "Star City" first: among the 28 stars, there is a night called Baju, and there is a small star attached to it next to Baju — — Changsha Star is located over Changsha, hence Changsha’s name, so it is also called "Star City". With such a contrast, I suddenly feel that Loudi is the real "Star City". There is no need to be polite to Changsha at all! Let’s not talk about the "Changsha Star", nor do we say that there are two stars in Loudi, Lousu and Pleiades. What’s important is that these two stars are all born and bred in Loudi. Moreover, the stars bred in Loudi are definitely the best in the world in terms of quantity and quality! It is no exaggeration to say: China Star, Loudi made!

"Meishan Seven Monsters" vs. Yang Jian

("The Seven Monsters of Meishan" vs. Yang Jian.)

As we all know, Loudi was the land of Meishan in ancient times, especially Xinhua County and Lengshuijiang City, and it was also the deep hinterland of the ancient Meishan. It was the final place where Nu Wa Niangniang tried to make up the sky, and the only place that could reach the sky except the worse heaven (Xinhua Tianmen). Everything here has aura. When the romance of "King Wu cut down" was sealed, the ultimate resistance of the Dashang Dynasty was also the strongest.

Yuan Hong, "Four Wasted Stars"

("Four Wasted Stars" Yuan Hong)

In particular, Yuan Hong, the first of the "Seven Monsters of Meishan", is the best in the world. Even Yang Jian, a brother of "Zhou Ying", could not help it. Finally, Nu Wa Niangniang personally came out and collected it with the map of mountains and rivers, sealing its Yang God in Huaguoshan (after 1500 years, it was another generation of God of War, which was also called the Great Sage of Qi Tian), and the Yin God went to the list of gods and was conferred as the true god. " Why he was named "four useless stars" is actually a description of his fighting power, and its lethality is equivalent to today’s nuclear weapons level. Once out of control, the four worlds of heaven, earth, man and demon will all be "useless". This star can be described as the first "fierce star" in Loudi. Is Changsha Xiaoxing able to compare with it?

Facebook Map of "Seven Monsters of Meishan" (Part)

("The Seven Monsters of Meishan" Facebook (part))

Although the "Seven Monsters of Meishan" were doomed in the end, they were all named as "Eight True Gods", namely, Yuan Hong (ape), Jin Dasheng (bison), Dai Li (coyote), Zhu Zizhen (wild boar), yang xian (goat), Chang Hao (long snake) and Long Wu (broken star). Seeing this, everyone understands that these seven stars are all cultivated by animals, insects and snakes, which shows that this Meishan land is really unusual.

"Louxing" Zhang Xiong

("Lou Xing" Zhang Xiong)

Let’s take a look at what "Louxing" and "Pleiades" are cultivated. "Zhang Xiong, the Loujin Dog" was immortalized by dogs, but "Nyctereute Gaobing" was immortalized by raccoons. Look at other stars in the Twenty-eight Nights. They are: Jiao Mujiao Berlin, Dou Muqing Yang Xin, Kuimu Wolf Li Xiong, Muan Jing Shen Geng, Niu Jinniu Li Hong, Ghost Golden Sheep Zhao Baigao, Kang Jinlong Li Daotong, Female Earth Bat Zheng Yuan, Stomach Soil Pheasant Song Geng, Liu Tuzhang Wu Kun, Xingri Ma Luneng, Ruori Chicken Huangcang, and Xuri Rat Week. See, all the Twenty-eight Hostels came from Meishan, but the "Seven Monsters of Meishan" were self-taught in the local area, while the Twenty-eight Hostels organized a group to go to the "Biyou Palace" of the Tongtian Patriarch for collective training.

There are 292 stars in the "Eight Proper Gods", including East, West, South, North, Middle Five Doors, Stars, Thirty-six Heavenly Stars, Seventy-two Earth Stars and Nine Obsidian Stars. Loudi (Meishan) alone has contributed 35 stars. Where else in the world can there be such a treasure and a blessed land?

Loudi Xinhua Tianmen scenery

(Loudi Xinhua Tianmen scenery)

Here, I just want to say: the stars from Loudi will surely reflect Loudi! From the bottom of the stars, it is destined to shine in the starry sky! Loudi! The center of Hunan, the center of the world! Bright "Star City"!

Huawei P7 realizes the dream of tens of millions, and needs to climb over ＂three mountains＂

The Huawei Ascend P6 was a success.

On June 18, 2013, the P6 was released in London, UK, priced at 2688 yuan. This is a brave exploration of Huawei’s brand road. Yu Chengdong, president of Huawei’s end point, released a bold statement that the sales target of P6 is 10 million units. In a year, P6 sales 4 million units, far from achieving the so-called goal. But this does not affect the success of P6.
Say it’s a success, because P6 is a pathfinding product. Since it’s a pathfinding, it doesn’t matter if you can reach your goal. The key is to see where the road leads. If the road is right, don’t be afraid of the distance.
Taking this road, Huawei wants profits, and related to it, there are brand premiums and reducing dependence on operators. Although thousands of people have invested in research and development and over 100 million in marketing investment, shipping 4 million at a price of about 3,000 yuan is enough to amortize these costs. According to Yu Chengdong, a certain brand premium has been formed. Huawei’s global brand recognition of consumer goods has increased from 25% in 2012 to 52%. P6 is indispensable. Xu Qinsong, vice president of Huawei’s consumer business, said that the ratio of Huawei’s intelligent end point in domestic public channels to operator channels is 1:1. It is speculated that P6 should not be delayed in reducing dependence on operations. In addition, Yu Chengdong continues to sit at the end point and continue the P6 strategy, which also reflects Huawei’s high-level recognition of the success of P6.
It is not easy for Huawei Ascend P7 to continue the P6’s dream of millions.
In recent days, Huawei Ascend P7 has held press conferences in Paris, France and Beijing, the capital. Yu Chengdong once again threatened that the sales volume of a single product will reach 10 million, and this dream of tens of millions has been transferred from P6 to P7. On the road of the brand, P6 is the way to explore, and P7 has already identified the direction and started to run. Huawei will have a sales forecast, even if it is less than 10 million, it will definitely not be a small number. The burden of P7 is really not light.
There are four advantages that can give Huawei the confidence to take the plunge on the P7:
First, the brand influence of Huawei and P6 can play a roleIt has been mentioned above, and it will not be expanded here.
Second, replication expansion can increase overseas market share.Huawei’s strength lies in getting operators. At present, most of the overseas markets are shipped through operators, which is highly reproducible. Although the situation in each country in the overseas market is different, the expansion experience can be learned. At the press conference in Paris, Yves Beyer, executive vice president of France Telecom Orange, was on the P7 platform, which can see the recognition of Huawei. This year, Huawei’s overseas marketing investment is still very large, including sponsorship marketing covering the five major European leagues. The first batch of P7 listing countries has risen from the original 8 countries to the current 33 countries. It is foreseeable that P7 will achieve good results in overseas markets.
Third, Huawei’s HiSilicon chip is a powerful backing for production capacity.The 4G end point has not seen scale, and the bottleneck is the chip. Huawei HiSilicon chip sold $2 billion in 2013, making it the largest chip solution company in China and ranking among the top 20 in the world. In the process of achieving the five-mode and ten-frequency requirements of operators, HiSilicon’s time progress is second only to Qualcomm (currently also Marvell and Ericsson have realized it, but the production capacity is limited). At present, Qualcomm accounts for more than 80% of the 4G chip, and the production capacity of general 4G end point products depends on Qualcomm. And Huawei can have no worries about production capacity with its own chips and good cooperative relations with Qualcomm.
Fourth, there is still a certain window period for the development of 4G end points.MIIT Telecom Research Institute released data show that from January to April this year, the cumulative sales volume of 4G mobile phones 16.36 million, which is far behind the sales target of the three operators totaling over 100 million. The current 4G market is still less than demand, at least from the perspective of operators. Although Huawei wants to reduce its dependence on operators, it still acknowledges that operators are the main body of its channel sales. With 4G subsidies from operators, it is relatively easy for P7 to form a certain sales scale.
However, to achieve the dream of selling tens of millions of units, it is still very difficult overall, and there are "three mountains" in front of you.
First, the operator’s channel end point subsidy will be tightened, and P7 sales will be affected.
Since the beginning of this year, the three operators have increased their investment in the construction of 4G networks; the inter-network settlement has greatly reduced the profits of Huawei P7’s largest partner. The implementation of the "business-to-business" policy after June 1 will bring pain to the operators in the short term. Overall, it will be an indisputable fact that the profits of operators will drop sharply. The SASAC, the regulatory department of the three operators, will not sit idly by and will definitely put forward requirements to reduce costs and ensure profits. The network is fundamental, and investment in it cannot be reduced. Then it must be made a fuss about end point subsidies and channel remuneration.
How big the impact on P7 will be depends on the time proposed by SASAC. The worst case scenario is that the three operators’ profits fell sharply in June and began to reduce end point subsidies in July. In a better case, it is not expected to be later than the end of the year.
The tightening of end point subsidies for operators will make the indicator orientation of mobile phone sales more prominent. The so-called indicator orientation, first, if operators want to retain or develop high-end customers, they must sell a certain amount of high-end mobile phones, such as Apple, Samsung, HTC, etc. Second, if operators want to expand the scale of users, they must sell a large number of low-end mobile phones to impact sales. Limited subsidies will flow to the high-end and low-end. The price of Huawei P7 is 2888 yuan, which is very embarrassing and may be separated from the operator’s key development models. There is not much time window left for P7. Whether it can reduce the impact depends on Huawei’s negotiating ability with operators.
The second one, the 2000-3000 yuan open market is almost monopolized, and the P7 competition has greater resistance.
The reason why the thousand-yuan machine market is in full swing is that the entry threshold for this price segment is low, the competition is fierce, and there is no monopolist. The mid-range and high-end are different. It is an indisputable fact that the high-end is monopolized by Apple and Samsung. The situation in the mid-end market is similar. There are two forces. One is the price-reduced version of foreign high-end products, such as Samsung, Apple, HTC, LG, Nokia, Sony, etc. The user base of this force is very clear. They want to buy high-end foreign brands. They only want to own them at a reasonable price, not early adopters. The other is the three major brands in the open market, Gionee, OPPO, and VIVO (among which OPPO and VIVO belong to BBK). No matter whether it is on a third-party e-commerce platform or a physical mobile phone store, the new products in this price range are basically dominated by these three companies.
From the perspective of product configuration, design and quality, P7 is not inferior in this price range, but it is not outstanding either. Four brands are on the table, each with their own strengths. In this case, it is marketing and channels that are at stake.
In terms of marketing investment, Huawei is much smaller than these three companies. Mainly because Huawei has long-term cooperation with operators, the need for marketing efforts is not large. The three open market brands are different, and they need to rely on their own strength and invest more in entertainment program titles, in-feed ads, soft advertising, etc.
In terms of channels, Huawei is in its infancy. The three open market brands are all their own fixed sales channels, which are spread all over the country. Thanks to long-term manufacturers’ profits, the channel loyalty is high. Huawei has also been expanding social channels in the past two years. Its expansion model is "4 + Top16", that is, it cooperates with agents of the four major chains of Sunny, Gome, Dixintong, and Leyu and Top16 in various provinces. This kind of cooperation has just started, and the channel support is difficult to match the three open brands. Channel construction does not happen overnight. Having channels is just the beginning. The key is the enthusiasm of the channel, which depends on the coverage rate and first push of the product in the channel.
The third block, the omni-channel layout product, poses a great challenge to P7 traders.
Generally, when a manufacturer launches a flagship product, they will choose one or several main channels for sales. This can not only cultivate channel feelings, but also improve the sales enthusiasm of the channel and invest more resources. The strategy of P7 is different. Just online, P6 has chosen 7 channels such as Huawei Mall, JD.com, Tmall, Ning, Gome, Yihaodian, and Amazon to sell at the same time. For users, this is a good thing, and products can be bought in various channels. For channel providers, they cannot reflect their own advantages, and their enthusiasm will not be very high. If you want which channel to launch P7 first or increase promotions, then most of this investment must come from Huawei.
The more channels there are, the more difficult it is to trade. It is mainly reflected in two aspects. One is price management. Each channel has its own small nine or nine, and has its own promotion strategy, so P7 will definitely form different prices in different channels. The appearance of random prices will affect the brand of P7. A shrewd channel provider will definitely require Huawei to provide a full price guarantee or a price guarantee for several months, transferring the risk to Huawei. The second is inventory management. Each channel provider forecasts market demand differently, and the sales situation is also different, so there will be a large amount of inventory spread on the channel. This is a great challenge for Huawei’s traders. Poor inventory management, even if a single product earns more profits in the early stage, it may be tied to the later clearance of tail goods.
The "three mountains" are all pressing on Huawei’s soft underbelly. If you turn over, both the P7 and Huawei’s brand strength will be greatly enhanced. If you can’t turn over, I think Huawei will continue to climb and explore on this road, and will not stop.
Author: Mei Garden Statement; WeChat official account: Statement (mhy_chenshu)

Box office increased by 252%! Has the music festival ushered in a big explosion？

　　BEIJING, May 8 (Reporter Ren Siyu) Has the music festival, which is sought after by young people, ushered in a big outbreak?

　　On May 6th, Barley released "Observation on the May 1st Performance in 2021". The report shows that during the May 1st holiday, there were over 3,800 professional performances offline, among which the box office of Livehouse, Talk Show and Music Festival increased by more than 250% compared with the same period in 2019.

　　On social networks, topics such as "Qin Hao watched Yi Nengjing’s performance", "Faye Wong lost his hat again at Strawberry Music Festival" and "A man wearing protective clothing and dancing in Shandong Music Festival" have been on the hot search list. Music festivals, which were originally regarded as minority entertainment activities, have begun to become one of the lifestyles that everyone likes to see and hear.

　　Source: Weibo screenshot.

　　Music Festival becomes a holiday "new standard"

　　According to the monitoring of China Performance Industry Association, during the "May 1" holiday this year, there were about 14,000 performances nationwide, with a box office income of 860 million yuan, and more than 6 million people watched performances during the holiday, of which more than 40% were tourists, and 12% were music festivals and concerts.

　　From last year’s "Eleventh" holiday to this year’s "May Day" holiday, music festivals have increasingly become popular items for people to travel and entertain.

　　The data shows that over 40% of users choose music festival as their first choice for holiday and leisure during the May 1 holiday this year, and 60% of users who buy music festival choose to watch performances across cities. Strawberry Music Festival, Midi Music Festival, Guochao Music Festival and Midou Music Festival were held in many places, and famous musicians and bands such as Cui Jian, Pu Shu, Xu Wei, New Pants, Mourning and Wang Jia were among the guests.

　　2021 Beijing Strawberry Music Festival was held in Beijing Shiyuan Park. Source: Video screenshot.

　　While the fans are busy catching up with the music festival, the musicians are even more busy. According to the public itinerary of the five-person band, they moved to Changzhou, Shanghai, Nanjing and Beijing to participate in the music festival within four days. "Performing is our labor," they sighed at the Weibo.

　　According to barley data, there were 56 music festivals in the country during the five-day holiday, which was 37% higher than the same period in 2019. The box office and attendance increased by 252% and 173% respectively compared with 2019.

　　Source: Barley "2021 May 1st Performance Observation".

　　Generally speaking, during the holiday period, live performances recovered strongly, and various performances such as music, theater and Quyuan Zatan were abundant, the box office growth rate was obvious, and the consumption power of head projects was strong; It is becoming a trend to travel with literature, and the regional consumption preference is gradually broken; The market consumption structure tends to be younger, especially after 00.

　　You can watch music festivals at home?

　　Another new change that can be found from this year’s "May Day" holiday is that the music festival is opening up "new territory" on a large scale.

　　Compared with 2019 and 2020, this year’s music festivals can be described as blooming everywhere. The major brand music festivals are not only concentrated in cities such as Beijing and Shanghai, but also sink to second-and third-tier cities such as Binzhou in Shandong, Changzhou in Jiangsu, Jiaozuo in Henan and Wanning in Hainan.

　　Source: barley net screenshot.

　　From the industry point of view, the number of vertical music festivals is also increasing, such as YOLO Music Festival in Changsha, Hunan Province and M_DSK Music Festival in Riyuewan, Wanning, Hainan Province, which focuses on rap music, Midi Music Festival in the Warring States Period in Chengdu focuses on heavy music, and Hainan Little Strawberry Parent-child Music Festival focuses on parent-child themes, providing users with different music preferences with sub-categories of music performance choices.

　　Another noteworthy phenomenon is that the music festival is becoming a "hard signboard" for some cities to build cultural tourism brands and drain holidays. According to barley data, during the May Day holiday, many music festivals were held in tourist cities, such as Changzhou Taihu Bay Music Festival, Changzhou Xinlong Forest Music Festival, Wanning Riyuewan M_DSK Music Festival, Jiaozuo Yuntaishan Music Festival and so on.

　　For example, the popular Midi Music Festival in Jinan, Shandong Province and the Midi Music Festival in Binzhou this year were supported by the local government in terms of policies and supporting services.

　　According to media reports, before the start of Binzhou Midi Music Festival, it only took more than 20 days for the local area to complete the leveling of more than 280 mu of site, the laying of 18,000 square meters of turf, the planning of more than 7,000 parking spaces, the construction of more than 3,000 meters of enclosures, the construction of more than 140 bathrooms and the preparation and construction of various functional areas such as camping and drinking water areas. In order to cooperate with Jinan Midi Music Festival, Jinan Metro also extended the operation time of Lines 1, 2 and 3 to 24 o’clock, and adjusted the running interval to 10 minutes between 22 o’clock and 24 o’clock.

　　Posters of 2021 Jinan Midi Music Festival and Binzhou Midi Music Festival.

　　The consumption drainage brought by the music festival is also considerable. According to the organizer’s statistics, the fans of Jinan Midi Music Festival from outside the province account for about 65%. It is roughly estimated that the consumption related to cultural tourism during the local holidays will increase by about 20%. According to barley data, during the May Day holiday this year, Hainan Wanning Riyuewan M_DSK Music Festival also made Wanning, a county-level city, among the top ten in China.

　　What kind of music festival do the audience need?

　　However, under the circumstances that music festivals are blooming everywhere and tickets are rising, is the audience’s experience fully satisfied?

　　From last year’s National Day to this year’s "May Day" holiday, the topic of rising ticket prices for music festivals is often mentioned. In the impression of some viewers, the single-day ticket price of music festivals in the past few years was often concentrated in 80 to 200 yuan, but during the small holiday this year, the single-day ticket price of individual music festivals has reached 500 yuan or even more than 1,000 yuan.

　　Source: barley net screenshot.

　　As for the reasons for the price increase of the music festival, industry analysts said that on the one hand, the number of tickets sold under the epidemic prevention and control policy is limited, and on the other hand, the production costs in all aspects are getting higher and higher, especially the appearance fees of some artists. In recent years, with the blessing of bands and rap variety shows, the value of some musicians has risen sharply. In addition, the participation of pop singers with their own popularity and fans has increased the popularity of the music festival.

　　Although the consumption enthusiasm of the music festival has not diminished, the audience also has higher requirements for on-site service and viewing experience.

　　Affected by the global epidemic, the homogenization of the performance lineup of the music festival has become more and more obvious. In the absence of overseas artists, New Pants, Tong Yang, Re TROS, Wu Tiao and other head musicians performed everywhere, and most of the audience saw old acquaintances rather than fresh faces at the festival. How to play new tricks in the lineup and collocation of the festival is one of the problems that the organizers need to consider.

　　Music festivals are usually held outdoors, so in addition to the lineup of performances, the audio effects, security order, transportation, accommodation, water supply and toilets on the spot are also issues that the audience are very concerned about. Every year, some music festivals are met with large-scale spit by netizens after the end, and the experience of music festivals strongly affects everyone’s impression of a city.

　　What kind of music festival do fans like? The Spring Tour Music Festival held in Sichuan in April this year won a good reputation. Although the scale is not huge, the atmosphere is relaxed enough. The audience can eat hot pot, play mahjong and set up tents. The on-site security guards are not in fierce confrontation with fans, but dance and sing with young people to feel the joy of music together.

　　Source: screenshot of Weibo’s comments.

　　With the recovery of the offline performance market, it is foreseeable that there will be more and more music festivals in the future. While the competition is becoming more and more fierce, the organizers should start from the needs of the audience and use more complete supporting services to let the fans fully feel the spiritual satisfaction of the music festival.

Ministry of Industry and Information Technology： Car sales increased by 9.8% year-on-year in May, and new energy vehicles increased by 128%.

　　BEIJING, June 14 (Xinhua) According to the website of the Ministry of Industry and Information Technology, the national automobile production and sales in May were 2.065 million and 2.092 million, respectively, with a decrease of 5.1% and 1.7% from the previous month and an increase of 5.0% and 9.8% respectively. Among them, new energy vehicles produced 37,000 vehicles and sold 35,000 vehicles, up 131.3% and 128.0% respectively.

　　In May, China’s automobile production and marketing market decreased compared with last month, and the year-on-year growth rate continued to grow. From January to May, automobile production and sales maintained steady growth, and the growth rate of production and sales showed a slight increase over the same period of last year.

　　Car sales in January and May increased by 9.8% year-on-year.

　　According to the statistics of China Automobile Industry Association, the national automobile production and sales in May were 2.065 million and 2.092 million respectively, with the production and sales decreasing by 5.1% and 1.7% respectively. It increased by 5.0% and 9.8% respectively.

　　From January to May, the production and sales of automobiles were 10.844 million and 10.755 million respectively, up by 5.8% and 7.0% respectively.

　　(1) Passenger car sales in May increased by 11.3% year-on-year.

　　In May, the production of passenger cars was 1.772 million, up 5.5% year-on-year and down 3.7% month-on-month. Sales reached 1.793 million vehicles, up 11.3% year-on-year and 0.5% quarter-on-quarter. Among them, 921,000 cars were sold, up 1.5% year-on-year; MPV sold 180,000 vehicles, a year-on-year increase of 28.2%; SUV sales were 627,000 units, a year-on-year increase of 36.3%; Cross-type passenger cars sold 64,000 vehicles, a year-on-year decrease of 37.3%.

　　From January to May, the production and sales of passenger cars were 9.327 million and 9.258 million respectively, up 6.6% and 7.8% respectively. Among them, car sales were 4.643 million, down 6.1% year-on-year; MPV sold 1.03 million vehicles, up 15.6% year-on-year; SUV sales reached 3.218 million units, a year-on-year increase of 45%; Cross-type passenger cars sold 368,000 vehicles, down 31.6% year-on-year.

　　1.1.6 liters and below passenger car market share increased by 4.5%.

　　In May, 1.283 million passenger cars of 1.6 liters or less were sold, accounting for 71.6% of the passenger car sales market, up 4.5 percentage points over the same period of last year. Sales increased by 18.8% year-on-year.

　　From January to May, 6.674 million passenger cars of 1.6 liters or less were sold, accounting for 72.1% of the passenger car sales market, up 2.6 percentage points over the same period of last year. Sales increased by 11.7% year on year.

　　2. The sales volume of self-owned brand passenger cars increased by 12.9% year-on-year, among which SUV increased by 40.2% year-on-year.

　　In May, self-owned brand passenger cars sold 717,000 vehicles, up 12.9% year-on-year, accounting for 40% of the passenger car sales market, up 0.6 percentage points from the same period of last year. Among them, a total of 160,000 self-owned brand cars were sold, down 8.2% year-on-year, accounting for 17.4% of the total car sales, down 1.8 percentage points from the same period of last year; A total of 335,000 SUVs were sold, a year-on-year increase of 40.2%, accounting for 53.4% of the total SUV sales, an increase of 1.5 percentage points over the same period of last year.

　　From January to May, a total of 4.018 million self-owned brand passenger cars were sold, up 10.9% year-on-year, accounting for 43.4% of the passenger car sales market, and the share increased by 1.2 percentage points year-on-year. Among them, self-owned brand cars sold a total of 891,000 vehicles, down 17.7% year-on-year, accounting for 19.2% of the total car sales, and the share decreased by 2.7 percentage points year-on-year; A total of 1.824 million SUVs were sold, up 56.7% year-on-year, accounting for 56.7% of the total SUV sales, up 2.1 percentage points over the same period of last year.

　　(II) Commercial vehicle sales in May increased by 1.4% year-on-year.

　　In May, 293,000 commercial vehicles were produced, up 2.0% year-on-year and down 12.7% month-on-month. Sales of 299,000 vehicles increased by 1.4% year-on-year and 2.3% quarter-on-quarter.

　　From January to May, a total of 1.516 million commercial vehicles were produced, a cumulative increase of 0.9% year-on-year; Sales reached 1.497 million vehicles, up 2.3% year-on-year.

　　Second, the rapid growth of new energy vehicles

　　According to the statistics of China Automobile Industry Association, in May, 37,000 new energy vehicles were produced and 35,000 vehicles were sold, up by 131.3% and 128.0% respectively. Among them, the production and sales of pure electric vehicles were 29,000 and 26,000 respectively, up by 177.0% and 161.6% respectively. The number of plug-in hybrid electric vehicles is 0.9 million, up by 49.3% and 68.7% respectively.

　　From January to May, new energy vehicles produced 132,000 vehicles and sold 126,000 vehicles, up 131.4% and 134.1% respectively over the same period of last year. Among them, the production and sales of pure electric vehicles were 99,000 and 92,000 respectively, up by 175.1% and 176.2% respectively. The production and sales of plug-in hybrid vehicles were 33,000 and 34,000 respectively, up 55.8% and 65% respectively.

　　Third, the economic benefits of key enterprises in the automobile industry have increased.

　　According to the statistics of China Association of Automobile Manufacturers, from January to April 2016, the accumulated operating income of key enterprise groups reached 1,100.65 billion yuan, up 8.6% year-on-year. Accumulated profits and taxes totaled 172.68 billion yuan, up 2.1% year-on-year.

　　Four, the automobile import and export market continues to fall.

　　According to customs statistics, in April 2016, 64,000 vehicles were exported, down 5.5% year-on-year. 85,000 vehicles were imported, down 11.5% year-on-year.

　　From January to April, 212,000 vehicles were exported, a year-on-year decrease of 19.5%; The whole vehicle imported 294,000 vehicles, down 16.9% year-on-year.